• 디자인학연구
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• 제20권1호
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• pp.219-228
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• 2007

인쇄 광고는 이미지 기호와 언어 기호로 구성된 상업적 정보전달 텍스트의 집합체이다. 이는 그림을 통한 시각적 자극과 글자를 통한 언어적 소구가 복합되어 정보를 전달하게 됨을 의미한다. 타이포그래피는 인쇄 광고에서 언어적 소구를 시각화하는 과정이다. 따라서 인쇄 광고에서 시각적 표현 요소로서 타이포그래피에 대한 연구는 중요하다. 한국 인쇄 광고의 타이포그래피 표현은 1990년대를 거치면서 2000년 이후 급속한 질적 성장을 이루었다. 이 연구에서는 2000년 이후의 한국 인쇄 광고 타이포그래피의 표현 경향을 표현 구조의 변화, 표현 규칙의 변화, 표현 방법의 변화 등으로 밝혀 내었고, 그 분류에 따라서 각각 3가지 방향으로 특징적 분석 기준을 도출하였다. 그리고 이에 따른 사례연구를 통해 인쇄 광고 타이포그래피 표현의 발전적 방향을 제시하고 있다.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2009년도 춘계 종합학술대회 논문집
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• pp.921-926
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• 2009

인류가 등장한 이래 커뮤니케이션 수단으로서 많은 영상 디지털 미디어들이 성장하고 확장되어져 왔다. 영상디지털 미디어들은 수신자와 송신자 사이의 커뮤니케이션을 긴밀하게 한다. 미디어의 변화와 테크놀로지의 발전 속에 등장한 영상디지털 미디어는 시각과 청각의 결합을 통해 시각적 정보전달과 시간적 단축을 가져왔다. 이러한 영상 디지털 미디어의 발전 형태로 등장한 것이 모션그래픽이라는 분야이다. 모션그래픽의 발전은 기존의 미디어가 표현해 내지 못하는 다양한 형태의 영상기법과 표현효과를 가능하게 하고 있다. 특히 영화의 타이들, 텔레비전의 프로그램 타이틀, 그리고 광고를 비롯한 뮤직비디오 등 다양한 분야에 활용되고 있다. 이러한 영상표현기법들은 수용자들의 감성을 자극하여 감성커뮤니케이션적인 작용 또한 수행하고 있다. 본 연구에서는 모션그래픽이 수용자들에게 얼마만큼 효과적인 의미전달 매체로서 중요한 역할을 하는지에 대해 그 특성을 알아보고, 모션그래픽이 감성커뮤니케이션 수단으로서 수용자들에게 미치는 영향과 적용을 사례연구를 통하여 연구해 보고자 한다.

• 한국콘텐츠학회논문지
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• 제16권8호
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• pp.484-492
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• 2016

영상에서 음악의 역할은 영상의 내러티브를 표현하는 보조적인 기능 또는 음악의 주체가 되어 영상을 주도하는 독립적인 기능으로 구분할 수 있다. 소리를 청각으로 감지하여, 이를 시각화하는 작업을 비쥬얼 뮤직이라고 한다. 19세기 이후 예술가들에 의해 색청(色聽)을 통한 음악의 이미지 동기화 시도는 작품을 통해 끊임없이 이루어져 왔다. 또한 20세기 들어 영화의 발전으로 많은 예술가들은 3차원적인 표현의 한계에서 벗어나 움직임의 시간적 개념을 시도할 수 있게 되었다. 이러한 과정 속에서 실험정신이 강한 예술가들은 소리와 영상의 상관관계를 추론하여 비쥬얼 뮤직이라는 새로운 장르를 개척했다. 그 결과 과거 듣는 음악의 시대에서 현재 보는 음악의 시대로 바뀌고 있으며, 음악과 영상의 실험적인 시도로 다양한 작품들이 제작되고 있다. 본 논문은 현대의 비쥬얼 뮤직의 미학적 특징을 살펴본 후, 색을 활용한 비쥬얼 뮤직이 영화, 애니메이션, 뮤직비디오, 미디어 아트 등 다양한 분야에서 어떻게 활용되고 있는지를 비교, 분석하고자 한다.

• 조형예술학연구
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• 제3권
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• pp.62-86
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• 2001

This study is based on theoretical background about movements of visual communication highlighted in digital age. Such movements are variously expressed in animation with the advancement of media, and their expression has great effect on visual art. Artists' concern and endeavor about movement expression techniques have been continued by impressionism, expressionism, futurism, cubism closely related with the birth of movie from late 19th century to early 20th century. At that time, stationary 2D space in plane screen couldn't express movement or time directly. Later, artists and designers have attempted to approach illusions in pictures or 4 dimension and movements by 2D or 3D computer graphics. The visual image in present digital age is to see, to hear, to feel by timing, so it is necessary for the most efficient way of message communication. And then, it is the time to start new, scientific, and creative study about production techniques of animation and expression of movements, since domestic animation productions are rapidly changed from cell to digital. The aim of this study is to clarify the motive of movement by theoretical inquiry of animation. Various aspects of animation as synthetic art have been examined by mathematical, scientific, and philosophical viewpoint. The results will be useful to the expression of motions for maximization of emotional effect in animation production or basic data of virtual simulation about certain situation. Therefore, such study should be managed as multidisciplinary research in the rapidly changing visual culture paradigm. namely, animation includes much more imaginative & creative power than simple function or techniques, so it has to be recognized as special synthetic art(visual art) constructing an area, the formative art with philosophical viewpoint and scientific principles.

• 패션비즈니스
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• 제6권3호
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• pp.94-109
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• 2002

The advent of the information age, advancement of the multi-media, and proliferation of internet are all ushering-in a new era of a cyber world. The artistic expression is unfolding into a new genre of a new era.. In the modern art, the boundary between the fine art and the applied art is becoming blurred, and further, distinction of fine art from popular art is also becoming meaningless. The advancement of science and technology, by offering new materials and visual forms, is contributing to the expansion of the morden art's horizon. As fashion illustration is gaining recognition as a form of art which mirrors today's realities, it has also become increasingly necessary to add variety and newness. Fashion illustration is thus becoming the visual language of the modern world, capable of conveying artistic emotion, and at the same time able to effectively communicate the image of fashion to the masses. The increasing awareness of artistic talent and ingenuity as essential components of fashion illustration is yielding greater fusion between fashion illustration and art & technology. This has resulted in the use of the advanced computer technology as a tool for crafting artistic expressions, such as fashion illustration, and this new tool has opened-up new possibilities for expressing images and colors. Further, the computer-aided fashion illustration is emerging as a new technique for expression. The concept of fashion illustration, history of fashion illustration from its incepton to modern date is reviewed and the simplicity has been researched throughout past studies published in Korean and overseas Journals.

• 패션비즈니스
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• 제16권6호
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• pp.127-143
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• 2012

This study aims to derive the sensitive image analysing the color tones based on the web-sites of cosmetic brand and to know how the web-site color tones and the color tone image as visual factor for information transfer do influence the effective communication. 10 cosmetic brand web-sites are selected based on the pre survey, and the main page color tones of cosmetic brand web-site are analyzed by Color Catch and Munsell Conversion program, whereas the composition of color tones and color image such as the main trend colors, secondary colors, accent colors and etc are analyzed by a graphic professional program 'Adobe Photoshop'. 5 color tone groups are classified as Black&White, Green&White, Blue&White, Purple&White and Red&White according to the color distribution chart, and the emotional language is derived applying them to the pre research and IRI image scale. The color association is empirically analyzed by a survey method. The study results finally show Black&White is proper for expression of high quality and modern image, Green&White for pure and clean image, Blue&White for cool and transparent image, Purple&White for mysterious and elegant image respectively. This study results are necessary for plan of color delivering the strong transferring power of visual information the time when to make the effective web-sites, and it hopefully will be utilized as the basic data for the color marketing to actively express the brand identity and to satisfy the consumers' sensitivity.

• International journal of advanced smart convergence
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• 제13권2호
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• pp.136-141
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• 2024

Chang'an (Chinese: 长安三万里), also known as 30,000 Miles from Chang'an, is a 2023 Chinese 3D animated historical drama film directed by Xie Junwei and Zou Jing.This thesis aims to explore the visual expression of traditional culture in the 3D animated film Chang'an as an example to reveal the reasons for the success of this type of film. The study analyses in detail the design of the character models and costumes, as well as the use of the traditional landscape painting technique of 'white space' in the composition of the screen from the visual aspect. Through the analysis of character design and screen composition, the thesis concludes that the success of Chang'an lies in its elaborate visual design and clever use of traditional culture, which makes it a 3D animation film with both artistic and commercial values. Finally, the thesis concludes that the production of a successful 3D animation film needs to combine the visual elements of 3D animation with traditional culture in order to win audience recognition and achieve commercial success.

• 한국의상디자인학회지
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• 제25권1호
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• pp.65-81
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• 2023

The purpose of this study is to interpret the semantic actions of body image symbolized in body expression images shown by micro-influencers body profiles to understand the body profile phenomenon of the MZ generation. As a result of collecting body profile data from micro-influencers, the body profile image types of female influencers on SNS were classified into four types, Athletic, Slim body, Natural, and, Glamorous. Images representing each type were analyzed using the Roland Barthes' Myth model analysis frame. As a result of the semantic analysis, influencers were found to be very active and bold, emphasizing certain body parts according to the type of body image they pursue. Fashion is strategically used to emphasize these aspects. It was found that the ideology of a 'subjective modern woman' was commonly expressed through emphasis on visual signs. This study is meaningful in that it can indirectly lead to the understanding the fashion culture expressed by the MZ generation and provide consumer information and essential data that can be used for communication strategies in the fashion market.

• International Journal of Costume and Fashion
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• 제5권2호
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• pp.68-77
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• 2005

In contemporary advertising market, one of main trends is to speak surrealistic visual language which provides 'enjoyable spectacles'. Specially, in the beginning of 21st century, there discovered more and more exhibitions and discourses about surrealism reinterpreted from the viewpoint of postmodernism. Surrealism as a creative style of expression based upon free association, has been a great inspiration for fashion ads for commercial communication as well as fashion design since its origin. However, there has been ignored the idea of analyzing surrealistic image expressed in fashion ads in spite of their flood. Accordingly, the purpose of this study is to grasp its cultural meaning through analyzing aesthetic characteristics of surrealistic image expressed in fashion ads. It will provide a better understanding of surrealistic image in fashion ads reflecting popular taste and preference directly as popular visual culture, focusing on post modern context. A case study of surrealistic fashion ads limits to TV or print commercials and digital ads as image ads stimulating visual expressions. The Results can be summarized as follows. Surrealism is an avant garde style which deconstructs the established meaning system as well as the existing formalistic order and then put them together in the frame of 'dream' and 'unconsciousness'. Defamiliarization questioning the whole edifice of representation can be adapted to. By means of paradox and metaphor, unfamiliar new visual world can be represented. The plastic characteristics of surrealistic image in fashion ads are founded as surrealistic styling of time and space, distortion of object by methods of automatism, depaysement, parody and trompe-l'oeil which bring about the deconstruction of gestalt. Aesthetic values of surrealistic fashion ads appear as dualistic representation, allegoric symbolism, fantastic romanticism. Ultimately they lead to marvelous. mysterious, humorous visual effects. Foster reinterpreted these effects of surrealism from Freud's 'Uncanny Concept'. 'Uncanny' means the phenomenon recurring to familiar being defamiliarized by repression. Surrealistic fashion ads strengthen this shocking effect more and more dramatically in company with our post modern needs for fantastic adventure and thrilling spectacle. It can be thought that surrealistic fashion ads reflects uncanny as an alternative which can relieve us of our stress and anxiety and which realize our potential desire in contemporary post industrial stage.

• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2010년도 춘계학술대회
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• pp.347-350
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• 2010

뉴 미디어 시대의 도래로 우리는 움직이는 영상 이미지의 세계에 살고 있다고 해도 과언이 아니다. 매체의 발달과 함께 일상에서는 이미지와 함께 순간을 지나며 느끼며 그것을 일부처럼 공존하며 소통하고 있다. 이러한 시대에 논리적이고 현실적인 사고보다 감각적이고 형상적인 이미지가 더 많은 것을 전달하고 설명하기도 한다. 움직이는 이미지를 보는 행위는 언어적이고 개념적인 의미의 전달 이전에 색채와 화면을 구성하고 있는 조형적인 요소와 그것들이 만들어내는 변화가 먼저 인식된다. 특히 서사의 구조를 가지는 영화영상 애니메이션에서는 그 영역이 더욱 크게 작용하며 이러한 장면의 이미지를 연결시키는 트랜지션의 기법 역시 본연의 단순한 기능에서 의미소통의 기능으로 확대되고 있다. 이러한 트랜지션 효과는 단순한 장면전환의 전통적 기법에서 시각적 유희성을 제공하고 서사의 흐름에 도움을 주는 내러티브 기능으로 수행되는 관점에서 시각적 표현의 연구는 지속되어야 한다.