• Proceedings of the Korea Society of Design Studies Conference
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• 2003.05a
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• pp.172-173
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• 2003

• International Journal of Costume and Fashion
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• v.6 no.2
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• pp.28-42
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• 2006

In present modern society, media contributes more to the constructing of personal identities than any other medium. Music video, a postmodernism branch among a variety of media, offers a complex experience of sounds combined with visual images. In particular. fashion in music video helps conveying contexts effectively and functions as a medium of immediate communication by visual effect. Considering the socio-cultural effects of music video. gender identity represented in fashion in it can be of great importance. Therefore, this study is geared to the reconsidering of gender identity represented through costumes in music video by analyzing fashions in it. Gender identity in socio-cultural category is classified as masculinity, femininity, and the third sex. By examining fashions based on the classification. this study will help to create new design concepts and to understand gender identity in fashion. The results of this study are as follows: First. masculinity in music video fashion was categorized into stereotyped masculinity, sexual masculinity. and metro sexual masculinity. Second, femininity in music video fashion was categorized into stereotyped femininity. sexual femininity, and contra sexual femininity. Third, the third sex in music video fashion was categorized into transvestism, masculinization of female, and feminization of male. This phenomenon is presented into music videos through females in male attire and males in female attire. Through this research, gender identity represented in fashion of music video was demonstrated, and the importance of the relationship between representation of identity through fashion and socio-cultural environment was reconfirmed.

• Fashion, Industry and Education
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• v.14 no.2
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• pp.60-69
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• 2016

Visual literacy, a key element of a design portfolio, is achieved by communicating a consistent visual aesthetic with respect to design elements, design principles and individual style. Yet, students often feel challenged in articulating their personal aesthetic or design philosophy in order to create a unifying design identity within a body of artifacts. This paper shares some best practices on overcoming this challenge through students' engagement in self-reflection and identity formation processes. The implemented innovative strategy in a senior-level portfolio development course for apparel designers involved four different phases: 1) one-on-one meetings to self-reflect on previous design work, 2) selection and revision of artifacts, 3) peer-review and critiques of revised portfolio artifacts, and 4) development of a final ePortfolio to showcase a unified design identity. It was evident that recording students' initial self-reflection in the form of a metacognitive oral report encouraged and motivated identity development in their portfolio. Further, students expressed their satisfaction in the ability to participate in the selection process of artifacts by self-reflecting about what they wanted to highlight about themselves and why. Overall, student outcomes from this strategy exceeded expectations and the portfolios developed were successful in creating a cohesive design identity.

• Journal of the Korean Institute of Landscape Architecture
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• v.25 no.3
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• pp.12-24
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• 1997

One argument of this study is that the policy to handle and landscape of cultural and historical property had to do with people's visual preferences. This study seeks to investigate people's visual preferences toward the landscape of cultural /historical property, specifically dealing with 'Namdaemun', which is the first class cultural property of Korea. People's visual preference was specifically examined into the four specific concepts : 'visual identity','harmony','beauty of the target property', and 'overall beauty'. Two objective variables, such as, 'distance' between the viewer and the cultural property, and 'height' of background buildings were considered possible predictors of the four visual preference variables. Photos of 'Namdaemun' were taken at three different directions and at three different distances. The photographed images of 'Namdaemun' were transferred ito the digitalized graphic images, where the height of background buildings was artificially changed and simulated. The simulated visual images were taken into the slides again. A total of 59 students of the Department of Landscape architecture at Seoul City University were sampled as subjects. A series of 17 slides were shown to the subjects four times. The subjects were asked to check their preference ratings concerning the four concepts on a 7-point Likert scale. The results found in this study were as follows : 1) In the results of ANOVA, it was clear that people visually preferred the view where the height of background buildings were lower than 15 floors to the view of more than 15 floors . 2) From the results of the path analysis, it was found that 'harmony','visual identity' and 'beauty of the target property' were direct predictors of 'the overall beauty'. The 'height ' of background buildings and the viewer's 'distance' were not found to be direct predictors, however, they demonstrated their effects on 'the overall beauty' through the other variable, which were direct predictors of 'the overall beauty'. In sum, the longer the distance and the higher the background buildings, the lower people's preference with the 'overall beauty'. These indirect paths, in turn, also explain why and how the 'height' of background buildings and the viewer's 'distance' negatively influence the 'overall beauty'. An implication from the these results is that when the height of background buildings were not controllable, there would be some other strategies for improving people's visual preference toward the historical /cultural view. To increase 'visual identity' of the cultural property, for example, changing colors of the cultural property or increasing the lighting level, etc., would be one strategy, since the increased 'visual identity' will, in turn, increase 'the overall beauty'.

• International journal of advanced smart convergence
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• v.13 no.2
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• pp.172-186
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• 2024

With the globalization of the film industry, ethnic minority films have been developed and studied by many scholars for their special ethnic representation. The film "Tharlo" directed by Pema Tseden carefully explores the identity anxiety of a Tibetan shepherd. Through the connection and separation between the protagonist and traditional culture, it shows a complexity of modern ethnic identity for minority people. This study explores what kind of cinematic techniques and symbolic elements the director uses to shape ordinary characters, build a narrative space, and show ethnic representation. This paper puts forward a theoretical framework combining cinematic quantitative methods with qualitative narrative and semiotic analysis, aiming to deepen our understanding of cinematic techniques and ethnic representation, and provides a new perspective and profound insights for discussing the complexity faced by ethnic minorities in contemporary films. This study finds that Tseden's "Tharlo" successfully portrays the complex transformation of Tibetan cultural identity in the context of globalization and modernization through cinematic techniques such as fixed camera positions, long take and black-and-white cinematography, combined with the use of symbolic elements like mirrors, lambs and identity cards.

• Archives of design research
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• v.15 no.1
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• pp.349-358
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• 2002

CIP, or Corporate Identity Program is a program to standardize, conforming to a set of regulations, various visual media which form a corporate environment based on the concepts drawn from the corporate strategies in order to actively create a planned but ideal corporate image. However, both the recent corporate renovation and the emergence of a new type of corporations prompted by a rapid change in an corporate environment caused the existing corporate concepts to be adapted to such a change. Particularly various visual media related to a corporate image are getting digitalized, and the emergence of a new and varied type of visual media give rise to a new pattern of the identity design accommodating such changes. It may be improper and insufficient for the existing CIP to be applied on the franchising business which is considered most suitable for the new corporate environment. Business firm's office work has long been operated in an computing environment where the computer does all the work, and an individual home as well as small business began widely using the computer. It may therefore be necessary that the corporate identity design for the franchising business should include not only the use of visual media but new, ultramodern information media as well, departing from the CIP heavily centered on the usual print media. This study, for this reason, separates the identity design for the franchising business from the existing CIP to call it FIP, or Franchise Identity Program, and discusses its concept and details.

• The Research Journal of the Costume Culture
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• v.25 no.6
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• pp.719-740
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• 2017

Sociocultural and demographic shifts have resulted in a changing perception of older age. Older women, historically subjected to age-ordering rules of dress, have increasingly refused to be marginalized fashion consumers and have been striving to construct a more positive age identity. Although studies have examined consumers' negotiation of marginalized identities, age identity has not received much attention as a type of marginalized identity. This study argues that Pinterest acts as a platform for identity work by allowing older women to creatively reconstruct their sense of self by saving images and organizing them into thematic boards. Drawing on symbolic interactionism theory and notions of digital self-presentation, this paper seeks to explore the discursive practices that older women employ on Pinterest to resist ageist fashion discourses. The sample consisted of 15 fashion-oriented Pinterest profiles of older women. Netnographic inquiry was employed first to examine what images were saved and what thematic boards were created. Three analytical frameworks for visual data analysis were integrated to further scrutinize the visual texts within the thematic boards. The analyses revealed three main themes-rejecting age, accepting age, and consuming age. The themes that emerged formed the basis for an age identity reconstruction process whereby women attempted to bridge the existing gap between older age and mainstream fashion discourse.

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.10a
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• pp.114-115
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• 2004

• Journal of Digital Convergence
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• v.18 no.1
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• pp.277-286
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• 2020

In this study, seven middle school students in the Kumnarae local children's center in Jungnung-dong were selected to conduct visual information design lesson to cultivate local identity. Through the pre and post questionnaires of students and self-evaluation of students' outputs we will verify its effectiveness. First, in the results of the pre and post questionnaire, the learner 's level of local identity which are local affinity, local affection and local self - esteem increased. Second, local affinity shows the greatest increase. This class can be interpreted as the most effective in terms of local affinity, which is the first step in forming regional identity. Third, learners expanded both objective locality and subjective local identity based on data collection and empirical knowledge.

• Proceedings of the Korea Society of Design Studies Conference
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• 2003.11a
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• pp.114-115
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• 2003