• Title/Summary/Keyword: Visual Design

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Generation of a practical visual field for the design and evaluation (제품설계와 평가를 위한 시각영역의 생성)

  • 기도형
    • Journal of the Ergonomics Society of Korea
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    • v.14 no.1
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    • pp.59-67
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    • 1995
  • Depending upon the eye and head movement, the visual field is often classified into three categories ; stationary field, eye field and head and eye field. To investigate the effect of background condition on the size of the visual field, an experiment was conducted, in which the subject was instructed to search a target with distinct orientations. In each trial, a single target was presented on the perimeter modified to cover the range of 330 .deg. around the fixation point, with the visual angle subtended 1.4 .deg. vertically and horizontally. Nontarget density, meridian, size contrast and subject showed a significant effect on the visual field at .alpha. =0.01, where density was inversely proportional to the size of the visual field, and size contrast linearly proportional to the size of the visual field. The size of the visual field on horizontal axis was larger than that on vertical axis, and that on right and upper meridian was also larger than on left and lower meridian. The shape was found to be horizontally oriented oval and statistically asymmetric with respect to horizontal and vertical axes. In addition, the regression equations to predict the visual field on the given background condition were suggested. These results were expected to be used as a design guideline when arranging displays and controls on panels such as automobile display panels, cockpits, etc.

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Design of Fuzzy Logic System for Mobile Robot based on Visual Servoing

  • Song, Un-Ji;Yoo, Seog-Hwan;Choi, Byung-Jae
    • Proceedings of the Korea Society of Information Technology Applications Conference
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    • 2005.11a
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    • pp.113-117
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    • 2005
  • This paper describes a visual control scheme, fuzzy logic system for visual servoing of an autonomous mobile robot. An existing communication autonomous mobile robot always needs to keep the object in image to detect the moving object. This is a problem in an autonomous mobile robot for spontaneous activity. To solve it, some features for an object are taken from an image and then use in the design of fuzzy logic system for decision of moving location and direction of visual servoing contrivance(apparatus). So continuous tracking is possible by moving the visual servoing contrivance. We present some simulation results and further studies in the Section of Simulation and Concluding Remarks.

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Multimodal Discourse: A Visual Design Analysis of Two Advertising Images

  • Ly, Tan Hai;Jung, Chae Kwan
    • International Journal of Contents
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    • v.11 no.2
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    • pp.50-56
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    • 2015
  • The area of discourse analysis has long neglected the value of images as a semiotic resource in communication. This paper suggests that like language, images are rich in meaning potential and are governed by visual grammar structures which can be utilized to decode the meanings of images. Employing a theoretical framework in visual communication, two digital images are examined for their representational and interactive dimensions and the dimensions' relation to the magazine advertisement genre. The results show that the framework identified narrative and conceptual processes, relations between participants and viewers, and symbolic attributes of the images, which all contribute to the sociological interpretations of the images. The identities and relationships between viewers and participants suggested in the images signify desirable qualities that may be associated to the product of the advertiser. The findings support the theory of visual grammar and highlight the potential of images to convey multi-layered meanings.

Analysis of Elementary School Students' Visual Attention on the Editorial Design of 'Structure and Function of Our Body' in the 2007·2009 Revised Elementary Science Textbook (2007·2009 개정 초등 과학 교과서 '우리 몸의 구조와 기능' 단원의 편집디자인에 따른 초등학생들의 시각적 주의 분석)

  • Shin, Won-Sub
    • Journal of Korean Elementary Science Education
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    • v.36 no.4
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    • pp.428-438
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    • 2017
  • The purpose of this study is to analyze the visual attention of elementary school students according to the editorial design of the 2007 2009 revised elementary science textbook 'Structure and function of our body'. For this purpose, eye movements were collected while elementary school students were watching real textbooks wearing mobile eye tracker. The BeGaze 3.7 program of SMI company was used analyzing eye movements. Twenty-six elementary school students participated voluntarily in mobile tracking research. Elementary students learned the contents of textbook related to 'digestive organ' and 'respiratory organ' by using double reading learning strategy. The results of this study are as follows. First, as a result of pre- and post-knowledge tests, there was no statistically significant difference in learning effect between 2007 revised and 2009 revised textbook editing design. Second, elementary school students tended to give more visual attention to text than textbook illustrations. Third, the selective attention and persistent attention of elementary students showed a very strong positive correlation (.940), but the selective attention and self-control showed a strong positive correlation (.499). Fourth, students with high level of attention and low level showed high visual occupancy in text than in illustrations. Fifth, elementary school students preferred the 2009 revised science textbook to the 2007 revised.

A Study on the Interior finishing materials for Visual Marketing of Department Stores (백화점의 비주얼마케팅을 위한 실내마감재연구)

  • Kim Yeon-Ah
    • Korean Institute of Interior Design Journal
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    • v.14 no.6 s.53
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    • pp.132-139
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    • 2005
  • Selling Environment is very important space in this era of sensitive consumption, which facilitates direct contacts with consumers. Interests of consumers in the 21st centuries, lie in the higher quality of life, and they wart to create their own lifestyle through purchasing of goods in the marketing environment. A company can hold dominant position in the changing marketing environment, in case it differentiate with other competing companies and keep consistencies of identity. Finishing materials of interior design elements, play an important role in making a visual images of department stores, and the usage of finishing materials transfers the images of department store to consumers This study aims to introduce theoretical backgrounds of interior materials composition, which provides important tools for decision of images of department stores, and also aims to propose design guidelines for interior finishing materials as an elements of visual marketing, through the case studies of major department stores. Depending on these intentions, present conditions of interior finishing materials are analyzed, and a fundamental planning directions of interior materials are proposed, as the strategic elements of a department visual marketing.

Visual Evaluation according to Changes in Volume and Position of Peplums (페플럼의 위치와 양에 따른 시각적 평가)

  • Koo, Mi-Ran;Lee, Jung-Jin
    • Journal of the Korea Fashion and Costume Design Association
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    • v.17 no.3
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    • pp.61-71
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    • 2015
  • In this study, visual evaluation was performed with changes in peplums design to provide data which can enhance wearing image effects at the production of peplums one-piece. According to changes in volume and position of peplums, a total of 9 stimulants were chosen. Then, they were evaluated using a seven-point rating scale against 50 fashion students. The data has been analyzed by Factor Analysis, ANOVA, $Scheff{\acute{e}}$'s Test and the MCA method. The results of the study are as follows : 1. According to factor analysis, the components of visual evaluation depending on the changes in volume and position variations of peplums were divided into four factors: elegance, individuality, upper body correction and upper body emphasis. 2. According to visual evaluation depending on changes in the position variations of peplum, 'high waist' and 'natural waist' revealed a significant difference in elegance, individuality and upper body correction. 'Low waist' was observed in all four positions. 3. According to visual evaluation depending on the changes in volume of peplums, a significant difference at $45^{\circ}$ was observed in except for elegance. Significant differences at $90^{\circ}$ and $180^{\circ}$ were observed in all four positions. 4. In terms of interactions over in volume and position variations of peplums, interaction effects were found in two factors.

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A Study on the Visual Image of Wide Pants (와이드 팬츠(wide pants)의 시각적 이미지에 관한 연구)

  • Kim, Jeong-Mee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.14 no.2
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    • pp.147-156
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    • 2012
  • The purpose of this study is to analyze the style of wide pants shown in collections from 2008 to 2011 and to extract main expressional words for the development of semantic differential scales of visual images according to the change in silhouette of wide pants. The results of this study are as follows: 1) The wide pants which women wore in the 1970s were similar to men's. The aesthetic values for the wide pants included the social women's requests of the time. On the other hand, new wide pants shown in the current collections have diversified by adding designers' will to express contemporary women's tastes and fashion senses. 2) 742 wide pants shown in collections were composed of 459 straight, 147 bell-bottom and 136 flared pants. The design differs according to changes in the waist position and width of the wide pants. 3) Main expressional words of visual images for wide pants differ greatly depending on the silhouette of wide pants. The visual images are ranked in the order of 'showed that legs are long', 'looked taller', 'neat', 'relaxed', 'retro', 'modern' for straight pants. The words of 'retro', 'countrified', 'legs seemed to be long', 'enough' 'confident' 'looked like thighs that are slim' are ranked for bell-bottom pants. And the words of 'plentiful' 'loose', 'enough', 'retro' 'uncomfortable', 'relaxed', 'countrified' are marked down for flared pants.

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A Study of the Stuctual Elements of lcons through MINHWA in Lee Dynasty (민화의 구성요소에 관한 연구)

  • 오근재
    • Archives of design research
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    • v.9
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    • pp.701-712
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    • 1994
  • We are in the process of the deepening of the informationalized society. Such a phenomenon(of deepening of the informationalized society) means that human being is surrounded by a linguistic or semiological environment instead of realistic experience. And it is concerned with the visual design composed by the visual languages and semiotics of Arts. Because the visual design is a kind of the linguisticsmion using the visual formation. This penomena necessarily brings the expansion of the quatity of information and accompanies the simplification of messages. Therefore when we apply the simplicity resulting from the ideality of KYEORE painting(the folk Art of Korea), it can be cotribute to those who should be in the center of semiological environment more deeply as a source to maximize the effect of communication, which is the conclusion of this study. In sort, the characteristics of our KYEORE painting is the ideal expression. There are found not a few problems such as the depiction of forms, the perspective representation, the chiaroscuro, the expression of material if we evaluate them from the western formative viewpoint. But the depiction of the fact is less direct than the ideal expression itself, is likely to be much complicated, and can be far away from the world of reality. Because it is just the first step for satisfying the ideal images in man. In the composition of KYEORE painting is dominated by the rules nonprescription of time amd place, colloquialism of the meaning, distinction maximization. They are all the compositive characteristics resulting from the ideality. If these characteristics are modulated intelligently to the current thoughts, they will help to build the new visual communication system of Korea which has more direct and fast absorption force.

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Annotation Technique Development based on Apparel Attributes for Visual Apparel Search Technology (비주얼 의류 검색기술을 위한 의류 속성 기반 Annotation 기법 개발)

  • Lee, Eun-Kyung;Kim, Yang-Weon;Kim, Seon-Sook
    • Fashion & Textile Research Journal
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    • v.17 no.5
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    • pp.731-740
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    • 2015
  • Mobile (smartphone) search engine marketing is increasingly important. Accordingly, the development of visual apparel search technology to obtain easier and faster access to visual information in the apparel field is urgently needed. This study helps establish a proper classifying system for an apparel search after an analysis of search techniques for apparel search applications and existing domestic and overseas apparel sites. An annotation technique is developed in accordance with visual attributes and apparel categories based on collected data obtained by web crawling and apparel images collecting. The categorical composition of apparel is divided into wearing, image and style. The web evaluation site traces the correlations of the apparel category and apparel factors as dependent upon visual attributes. An appraisal team of 10 individuals evaluated 2860 pieces of merchandise images. Data analysis consisted of correlations between apparel, sleeve length and apparel category (based on an average analysis), and correlation between fastener and apparel category (based on an average analysis). The study results can be considered as an epoch-making mobile apparel search system that can contribute to enhancing consumer convenience since it enables an effective search of type, price, distributor, and apparel image by a mobile photographing of the wearing state.