A Study on the Visual Image of Wide Pants

와이드 팬츠(wide pants)의 시각적 이미지에 관한 연구

The purpose of this study is to analyze the style of wide pants shown in collections from 2008 to 2011 and to extract main expressional words for the development of semantic differential scales of visual images according to the change in silhouette of wide pants. The results of this study are as follows: 1) The wide pants which women wore in the 1970s were similar to men's. The aesthetic values for the wide pants included the social women's requests of the time. On the other hand, new wide pants shown in the current collections have diversified by adding designers' will to express contemporary women's tastes and fashion senses. 2) 742 wide pants shown in collections were composed of 459 straight, 147 bell-bottom and 136 flared pants. The design differs according to changes in the waist position and width of the wide pants. 3) Main expressional words of visual images for wide pants differ greatly depending on the silhouette of wide pants. The visual images are ranked in the order of 'showed that legs are long', 'looked taller', 'neat', 'relaxed', 'retro', 'modern' for straight pants. The words of 'retro', 'countrified', 'legs seemed to be long', 'enough' 'confident' 'looked like thighs that are slim' are ranked for bell-bottom pants. And the words of 'plentiful' 'loose', 'enough', 'retro' 'uncomfortable', 'relaxed', 'countrified' are marked down for flared pants.