• Journal of Korea Multimedia Society
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• v.23 no.9
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• pp.1210-1218
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• 2020

This study selected brand logos of six South Korean and Chinese banks including KB, IBK, SH, ICBC, ABC, and SISB, conducted Eye Tracking experiment among 36 South Korean and Chinese university students(Nine male and female students, respectively), and analyzed the difference of visual attention of consumers on bank brand logo, symbol, Korean/Chinese character logo types as well as the difference of visual attention of these consumers on English logo types. Results were represented by using statistics and visualization including GAZEPLOT, HEATMAP, and visual expression. Results showed that most generally gazed logo types more often and longer than symbols when they watched bank brand logos. A slight difference was observed between both groups in terms of gazing English logo types. This study has a implication that it proposed the possibility of drawing quantitative and reliable outcomes by utilizing eye tracking device and approaching in an objective standpoint beyond a methodological aspect on bank brand logo primarily leaning over the analysis of case research or design development. Moreover, findings are expected to serve as basic data for proposing the direction of special bank brand logo design and marketing strategies.

• The Journal of Art Theory & Practice
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• no.16
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• pp.139-174
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• 2013

Pliny the Elder said that multiple cultures agree that the painting began as a shadow trace. A daughter of Butades, the potter in Corinth, traced an outline around a man's shadow, and it was the very beginning of painting. In this anecdote, the profile, i. e. the portrait substitutes body of the absent lover. It makes the absent body present and replaces his place. In this context Hans Belting put the anthropological value to this visual practice. Human being made images to cope actively with the shock of death and the disappearing of body. With the aid of the representation of the bodily presence, the image struggles to resist the death. This paper is a study on the critical meaning of representation in the context of bodily survival by image. The representation is the paradoxical trick of consciousness, an ability to see something as 'there' and 'not there' at the same time. So the connection between image and the body would be suspicious. Although this relation was tight in the ancient shadow painting and the medieval effigies, the modern visual practice forsakes this connection and exposes the trick of representation. It insists that image was not real and even expels the medieval visual practice from the boundary of fine arts. The genealogy of the portraiture is formed by two different visual practices. The belief and the disbelief in the image are observed in the process of representation and anti-representation, and this ambivalence transforms the ontological meaning of portrait in the visual representation.

• Journal of Multimedia Information System
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• v.4 no.3
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• pp.107-114
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• 2017

As to talk about computer aided 3D modeling, it can be conformed to the popular aesthetics based theory of heightening the organizing useful visual information. This thesis heightens the formativeness of the 3D modeling from the angle of the Gestalt psychology and attempts a finding of a method as also explains among the grouping laws of Gestalt. They are the definitions and the special features of 'The Law of Proximity', 'The Law of Similarity', 'The Law of Closure', 'The Law of Continuity', etc. And, through a logical, theoretical analysis, the relationships between such laws are found out. And the case examples of the uses of such laws in the 3D animation character designs and the situation in which such laws are applied to the things in the actual lives are analyzed. If it is intended to improve the formativeness of the 3D model forms, the rules of the simplicity, the safety, and the symmetry must be pursued according to the visual recognitions of the human beings. Because the actual objects are seen and touched, other than the visual pursuits by the human beings, the functionalities and the practicalities of the objects must be considered.

• Journal of Institute of Control, Robotics and Systems
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• v.22 no.9
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• pp.738-744
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• 2016

In this paper, a robust visual odometry system has been proposed and implemented in an environment with dynamic illumination. Visual odometry is based on stereo images to estimate the distance to an object. It is very difficult to realize a highly accurate and stable estimation because image quality is highly dependent on the illumination, which is a major disadvantage of visual odometry. Therefore, in order to solve the problem of low performance during the feature detection phase that is caused by illumination variations, it is suggested to determine an optimal threshold value in the image binarization and to use an adaptive threshold value for feature detection. A feature point direction and a magnitude of the motion vector that is not uniform are utilized as the features. The performance of feature detection has been improved by the RANSAC algorithm. As a result, the position of a mobile robot has been estimated using the feature points. The experimental results demonstrated that the proposed approach has superior performance against illumination variations.

• Physical Therapy Rehabilitation Science
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• v.6 no.4
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• pp.164-169
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• 2017

Objective: This research investigated the effects of simple visual imagery and mental rotation imagery on neural activity of adults who are at high risk of smart phone addiction by measuring their electroencephalography (EEG). Design: Cross-sectional study. Methods: Thirty people with a high risk of smart phone addiction was selected and then were evaluated for their neural activation patterns using EEG after reminding them about simple visual imagery and mental rotation imagery. A simple visual image was applied for 20 seconds using a smartphone. This was followed by a resting period of 20 seconds. Mental rotation imagery was applied for 20 seconds. During mental rotation imagery, the rotational angle was selected at random. We compared activation patterns according to the analyzed EEG with hemisphere reminding them about imagery. Results: On the EEG, theta rhythm from the left hemisphere parietal area increased when the subjects were reminded of mental rotation imagery, and sensorimotor rhythm from close to the left hemisphere area increased when the subjects were reminded of simple visual imagery. Conclusions: Neural activation from the left hemisphere occurs for motor imagery in adults who are at high risk of smart phone addiction. These results identify a neural mechanism of adults who a have high risk of smart phone addiction, which may provide contribute to the development of motor rehabilitation for smartphone users.

• Journal of information and communication convergence engineering
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• v.12 no.4
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• pp.246-251
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• 2014

The recent rise of the three-dimensional television (3DTV) industry has led to a wide exploitation of the dual-lens stereoscopic camera. However, when the zoom-in function is used, it is possible that a camera object is magnified only with a fixed convergence point, thereby leading to visual discomfort. In this paper, we propose several methods based on which a convergence point can be adjusted to prevent visual discomfort during zoom-in for a dual-lens stereoscopic camera. Further, we produce 3D contents by applying the proposed methods to certain cases and at certain distances and conduct a subjective evaluation. On the subjective evaluation, 48 subjects watch the 3D contents created by the proposed methods and score the stages of the visual comfort. The result of the subjective evaluation shows that some of the proposed methods are more efficient than the others. We hope that these proposed high-efficiency methods can be applied to produce a dual-lens stereoscopic camera that allows convenient stereoscopic photography.

• Journal of the Korean Society of Physical Medicine
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• v.4 no.3
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• pp.193-200
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• 2009

Purpose：In this study is to verify the effects postural control training based on Bobath approach for body schema and visual perception on Middle Cerebral Artery(MCA) Infarcts. Methods：The subject was a 46 years old man with MCA infaction, lives in B city. An AB design for a single-subject research was used for this study. The procedures consisted of 1 time of baseline phase(A), 20 times of treatment phase(B). We applied the Bobath approach at the subject. Treatments included to facilitate trunk alignment and stability, and to train weight bearing and shifting, to facilitate pelvis movement, and to train walk especially stance phase and assist up-down stairs locomotion in environment similar to actual daily life. Results：With this treatment, the majority of body schema and visual perception and postural control was improved in treatment phase compared with in baseline phase. Therefore, this study supported the effectiveness of postural control training based on Bobath approach for body sechma and visual perception of hemiplegia. Conculusion：This study is integrated postural control training with Bobath approach that are widespread for hemiplegia and measured outcomes based on individualized therapy goals. Consequently the study is suggested the meaning of quality effectiveness of Bobath approach.

• Journal of the Korean Institute of Landscape Architecture
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• v.22 no.2
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• pp.81-103
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• 1994

In recent years, the visual characteristics of natural open space and greenbelt surrounding the urban landscapes have been changed with sprawling of residential areas and highrised residential buildings. Since these natural areas being the background element of residential areas are topographically sloped mountains in many cities. It is easy to be seen in the distance and it is important to preserve these areas as a visual infrastructure of the urban landscape. The purposes of this study are to extract the factors of landscape impact evaluation for these areas and to clarify the physical landscape variables representing these factors, and to infer the visual-perceptional relationships between image and landscape variables. As results, conceptional three factors were extracted with semantic differential evaluation to classified 18 landscape slide, and three regression models were established with factor score of landscapes and physical variables measured in photographs. On the basis of these relationships, visual-perceptional characteristics were discussed by analyzing the data form eye-movement recording to each of landscapes. The factors of "spatial unfolding of backdropped hilly greenspace", "horizontal quence of residential buildings", and "landscape complexity" prove to be important. And it prove important variables of "skyline of mountainous ridge" and "visual edge of building structure" in regression models and eye fixation movements.

• Journal of the Korean Institute of Landscape Architecture
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• v.31 no.2
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• pp.58-69
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• 2003

The Hemi-sphere projection method produces an image that includes all surrounding visual landscape from a view point. This characteristic can solve the problem of perspective method that has only a limited view angle, and thus can be a potentially effective method for the analysis of visual landscape. This study tried to adopt the hemi-sphere projection method in the evaluation of streetscape, and examined its effectiveness and possibilities. Computer animations using the perspective method and the hemi-sphere method were produced for Bang-Hak Ro, Seoul, and the kames of the animations were reclassed to identify the visibility ratio of physical elements(buildings, sky and mountains). A preference questionnaire was given to 51 university students, and the relationships between the visibility ratio and visual preference were analyzed. The results showed that visual preference of streetscape can be explained by three factors: Openness, Uniformity, and Variousness, accounting for 63.2% of the total variance, and among which Openness showed the highest proportion at 32.1％. The visibility ratio calculated by the hemi-sphere method yielded strong correlation coefficients with Openness, and it was much higher than with the perspective method. The hemi-sphere method also produced significant correlation coefficients about Uniformity and Variousness, but the perspective method could not. The results demonstrated that the hemi-sphere method can provide more accurate observation of visual changes, and that it can be an effective method for the analysis of streetscape.

• Journal of the Korean Institute of Landscape Architecture
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• v.35 no.2 s.121
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• pp.64-70
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• 2007

The main purposes of this paper are to determine the major factors influencing visual preference in soundproofing barriers in urban places and to provide the essential information needed in the design process of soundproofing harriers. This paper consists of two phases. The first phase presents photos of the seven types of soundproofing barriers generally seen around the Daejeon area, which were taken from three places for a photo montage. The evaluation of 21 different soundproofing barriers was conducted by college students. The second phase of this paper depicts the analysis process. Firstly, the visual preferences as found from the collected data were evaluated by five semantic degrees. The evaluated data were processed by descriptive test, a correlation test and ANOVA test methods using an SPSS statistical package. 1. Currently, visual preference in soundproofing barriers is low in urban places. Therefore, it is necessary to design visually pleasing soundproofing barriers to improve the visual qualify of urban areas. 2. Soundproofing barriers of mixed wood and acrylic scored the highest among selections while those with aluminium steel scored the lowest. 3. Environmental friendly and transparent conditions should be met to allow soundproofing barriers to be visually pleasing.