• Title/Summary/Keyword: Visitor Service

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An Assessment and Comparative Analysis of Culture and Tourism Festival Service Quality, Satisfaction and Revisit (Focusing on 2013-2014 Cheonan World Dance Festival) (문화관광축제 서비스품질과 만족 및 재방문 평가 비교분석 (2013-2014년 천안흥타령 춤 축제를 대상으로))

  • Lee, Je-Yong;Lee, Kwang-Ok
    • The Journal of the Korea Contents Association
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    • v.16 no.6
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    • pp.649-661
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    • 2016
  • It was intended to enhance the quality of festival and contribute as image of refined local festival by making an empirical and cross-sectional analysis of effect that the overall quality of service provided in the local festival had on users' satisfaction and revisit intention by using 2013-2014 two-year data for visitors who had enjoyed "Cheonan Heungtaryeong Dance Festival", best festival designated by Ministry of Culture, Sports and Tourism after 2012. The results of analyzing a difference for 2 years are as follows. 1) Among social quality factors, both cultural effect and image effect showed a significant difference with p=.001 and p=.004. 2) Among process quality factors, food and souvenir showed a significant difference with p=.27. 3) Among physical quality factors, both convenience in connection with the visitors' enjoying the festival and facility arrangement didn't show difference between groups with p=.130 and .408. Finally, in the item of whether the overall service quality of festival had an effect on visitor satisfaction and whether visitor satisfaction with festival had an effect on revisit intention, each of these had p=.000. So, it was shown that there was statistically significant difference. In other words, it is proved that the enhancement of service quality lead to high satisfaction, and this arouses revisit intention and produces word of mouth effect.

The Factors Affecting on the Health Service Satisfaction of Health Center Visitors (보건소 이용자의 의료서비스 만족도에 영향을 미치는 요인)

  • Park Jae San
    • Korean Journal of Health Education and Promotion
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    • v.22 no.1
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    • pp.147-160
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    • 2005
  • The purpose of this study is to identify the nature of the patient service quality of health center, and based on that, to examine the relationship of health center visitor's perceived quality and overall satisfaction. Data were collected on the basis of 'the 3rd Regional Health Care Planning' operated by Rural Health Care Service Technology Aid Task-force Team(RHCSTAT), Ministry of Health and Welfare. Basically, the Manual of 3rd Regional Health Care Planning is composed of structure, process, and outcome measurement indicators. Of these indicators, 21 patient satisfaction questions as outcome indicators are used in this study. The samples are 3,530 patients who visited 80 health centers all of the nation. First, the reliability and validity of patient service quality items was evaluated. Second, the descriptive statistics of health service quality are calculated. Third, through the T-test and ANOVA, the differences of patient satisfaction by responder's general characteristics are compared. In final, to explore the relationship of service quality and overall satisfaction, multiple regression analysis was used. This study shows firstly, the dimension of patient service quality was categorized into 3 dimensions, that is, facilities and environment, staff kindness, and access convenience. Secondly, the reliability and validity of patient service quality items was satisfied. Thirdly, the mean score of staff kindness factors are high in contrast to the facilities and environment. And in regard to the overall satisfaction, the mean score is more higher in Daegu region, County type health center, male group, and upper 65 age group than comparison groups. Lastly, as a result of multiple regression analysis, the effect of patient's perceived service quality, especially, appropriateness of billing time(Beta=0.190) and of reservation time(Beta=0.132) are statistically significant(P<0.01). In conclusion, to satisfy the health need of community people and improve the service quality of the health center, the efforts for the access convenience might be needed. Additionally, the enlargement on health center space and supply of new medical equipment is urgent for the patient satisfaction.

A Study on Operation Strategy by Multi-variate Regression of Deagu Arboretum Visitor's Satisfaction (대구수목원 이용객 만족모델을 통한 운영 방안 연구)

  • Kang, Kee-Rae
    • Journal of Korean Society of Forest Science
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    • v.101 no.1
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    • pp.36-45
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    • 2012
  • Education on the environment and plants offered by arboretum for today's people not only contribute to foster a better natural environment in urban region but also provide visitors with decent refreshment environment and beyond. In the study, the author undertook the observation on usage behavior and satisfaction model of arboretum visitors expect and investigated the facilities and programs to be offered by arboretum in order to propose the opinion regarding the service. For observation size of variables in a multiple regression analysis of variables is influencing satisfaction rankings walks the line of flow, the educational effect on the environment, cleanliness of the facility, visits pay, natural beauty, diversity of trees, accessibility and friendliness of staff, expansion of facilities in the arboretum and appeared as a complement. In case of visitor attribute, the residents living near the facility showed the highest visit frequency of more than 5 times, especially as part of taking a walk. This proves that the visit to arboretum is considered as part of everyday life, and thus a new program and walk path as well as movement route are needed to be developed for the visitors. In the question relating to the facilities and operation programs in Daegu Arboretum, particularly the requests by visitors, they responded that the establishment of cultural event, beautiful natural scenery, refreshment and convenience facilities is the most critical issue. In addition, the management on withered trees and bare lands is an urgent issue as well. In this sense, the Operation and Management Strategies based upon the visitor behaviors and model of satisfaction are needed to deal with the adoption of diverse events and festivals joined by local residents, ombudsman program, environmental program development for students and teachers within the region, negligent bare lands and withered tree replacement, and cafeteria facility improvement and supplement as well as the bench marking of other facilities than arboretums located in other regions. These items are thought to be sufficiently dealt with by Daegu Arboretum having no more external resources. It is recognized that the visitor satisfaction begins from a minor thing, and a small difference determines a great satisfaction, and thus the software approach rather than hardware one is in need.

Intelligent Network Service Provision using Vistor Location Registor in IMT-2000 Network (IMT-2000에서의 Visitor Location Register를 사용한 지능망 서비스 제공 방안)

  • Kim, Hyeon-Suk;Song, Ju-Seok
    • Journal of KIISE:Computing Practices and Letters
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    • v.5 no.4
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    • pp.507-515
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    • 1999
  • 통신 기술의 발달로 인하여 고정망 뿐만 아니라 이동망에서도 지능망 서비스를 제공하는 것이 중요하게 생각되고 이에 대한 많은 연구가 진행중이다. 이 논문은 이동망에서의 지능망 서비스를 효율적으로 제공하기 위한 네트워크 모델을 제안한다. 제안하는 모델에서는 MSC/SSP와 SCP/HLR 사이의 두 가지 신호 구조를 고려한다. 이러한 모델에서 지능망 서비스를 제공하는 것이 효율적임을 보이기 위하여 먼저 VLR을 사용한 지능망 서비스의 제공 방안을 제시한 후, 두 가지 모델에서의 지능망 서비스 관리에 관한 성능을 분석해 보고자 한다. 이러한 방법은 SCP에 저장된 지능망 서비스 프로파일들을 VLR로 다운로드 하여 사용자로부터의 지능망 서비스 요청시에 SCP로의 연결을 줄이는 것이다. 제시한 방법은 SCP/HLR의 부하를 감소시켜 지능망 서비스 관리면에서 IMT-2000 보다 훨씬 더 나은 성능을 보인다.Abstract As the communication technology has been developed, it is necessary to provide the IN service in the mobile network as well as the fixed network and many researches are in progress. In this paper we propose the network model to efficiently provide IN service in the mobile network. There are two signaling architectures between MSC/SSP and SCP/HLR. To show that it is efficient to provide the IN service in the proposed model, we propose IN service provision method using VLR and analyze the performance of IN service management in two architectures. These methods are to download the IN service profiles that are saved in SCP to VLR and to decrease the connection to SCP when the user requests the IN service. The proposed methods show that the load of SCP/HLR is decreased and our method is better than IMT-2000 in the aspect of IN service management.

The Causal Relationship of Health Service Quality, Satisfaction, Intention to Revisit and Intention to Recommend Perceived by Health Center Visitors (보건소 이용자가 인지하는 보건의료서비스 질, 만족도, 재이용의사 및 타인권유 의향간의 인과관계분석)

  • Park, Jae San
    • Health Policy and Management
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    • v.15 no.3
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    • pp.60-78
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    • 2005
  • The main objective of this study is to define the nature of the patient service quality of Health Centers, and based on that, to examine the causal relationship of Health Center visitor's perceived service quality with overall satisfaction, intention to revisit and intention to recommend. Data are collected on the basis of the second field survey of '3rd Regional Health Care Planning' operated by the Ministry of Health and Welfare(MOHW). In this study, the 24 patient satisfaction questions are used as outcome indicators. The samples are 3,091 patients who visited 68 Health Centers. The reliability and validity of patient service quality items was evaluated. Finally, the Structural Equation Modeling(SEM) analysis was conducted to find a causal relationship of service quality, patient satisfaction, intention to revisit and intention to recommend. This study shows firstly, the dimension of patient service quality was categorized into 3 dimensions, that is, facilities and environment, staff kindness, and convenience of utilization process. Secondly, the reliability and validity of patient service quality items was satisfied. Lastly, the total effect of convenience of utilization process factor on satisfaction(path coefficients=1.721), intention to revisit(0.843) and intention to recommend(0.696) is more higher than other variables. These findings imply that the quality of various services concerning convenience of utilization process at Health Centers should be improved to satisfy the health need of community people and improve the service quality of Health Centers.

A Study on the Characteristics of Methods for Experiencing Contents and Network Technologies in the Exhibition space applied with Location Based Service - Focus on T.um as the Public Exhibition Center for a Telecommunication Company - (위치기반서비스(LBS) 적용 전시관의 콘텐츠 체험방식과 기술특성에 관한 연구 - 이동통신 기업홍보관 티움(T.um)을 중심으로 -)

  • Yi, Joo-Hyoung
    • Korean Institute of Interior Design Journal
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    • v.19 no.5
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    • pp.173-181
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    • 2010
  • Opened on November 2008, as the public exhibition center of a telecommunication company, T.um is dedicated for delivering the future ubiquitous technologies and business vision of the company leading domestic mobile communication business to the global expected clients and business partners. Since the public opening, not only over 18,000 audiences in 112 nations have been visiting T.um, but also the public media have been releasing news regarding the ubiquitous museum constantly. By the reasons, T.um is regarded as a successful case for public exhibition centers. The most distinguished quality of the museum is established by the Location Based Service technology in the initial construction stage. A visitor in anyplace of T.um can be detected by digital devices equipped GPS systems. The LBS system in T.um allows visitors to get the information of relevant technologies as well as the process of how to operating each content at his own spots by smart phone of which wireless network systems make it possible. This study is focusing on analyzing and defining the T.um special qualities in terms of technologies to provide the basic data for following exhibition space projects based on LBS. The special method of experiencing contents can be designed by utilizing the network system applied to T.um in the planning stage.

A Study on the Relationship between Service Quality (HISTOQAUL) and Experience Flow, Tourism Satisfaction and Loyalty in Cultural Heritage Tourism (문화유산 관광에서 서비스품질(HISTOQAUL)과 체험 몰입·관광 만족·충성도 간의 관계에 관한 연구)

  • Ji, Dae-Wook;Park, Jong-Woo
    • Journal of Korean Society for Quality Management
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    • v.46 no.3
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    • pp.607-624
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    • 2018
  • Purpose: The purpose of this study is to present the success of cultural tourism service as visitor loyalty to service and to present the cultural attribute evaluation attribute (HISTOQUAL), experiential flow and tourism satisfaction as determinants effecting loyalty through literature review. Based on this, this study aims to suggest academic and practical implications for revitalizing cultural tourism services and enhancing competitiveness. Methods: This study collects data from visitors to cultural heritage tourist sites and analyzes them empirically. This study conducted a small preliminary sample survey to improve the reliability and validity of the measurement tool, and revised and supplemented the measurement tool on the basis of it. The data collected in this study were analyzed using SPSS 22.0 and the hypothesis was verified through the analysis. Results: The results of this study are as follows; First, the service quality of cultural heritage tourism has a positive effect on the experience flow. Second, the service quality of cultural heritage tourism partially effects tourism satisfaction. Third, it was shown that the experience flow of tourists have a positive effect on tourism satisfaction. Fourth, the experience flow of tourists and tourism satisfaction have a positive effect on loyalty to tourist destination. Conclusion: According to this study, it is the meaning of this study that the cultural tourism service is understood as a attractive factor and based on this, the strategic direction for the activation of cultural tourism service is suggested.

Relationship among Perceived Service Quality, Attitude, Behavioral Intention in Festival (관광축제 지각된 서비스 품질, 태도, 행동의도간의 관계분석)

  • Lim, Myoung-Jae;Lim, Mi-Ra
    • The Journal of the Korea Contents Association
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    • v.10 no.6
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    • pp.460-470
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    • 2010
  • This study was designed to analyze the impacts of the Festival's service quality to identify influence of Festival visitor's attitude and behavior. The result of the verification are follows : Fist festival's perceived service quality affecting potential visitors' attitude. Second potential visitors' attitude affect their behavior. This finding is contribute to the understanding of festival attendee behavior, to give useful suggestion to festival's effective development and management. Quality of festival the research which precedes in the object measuring element in the center escape. Integral part the service quality of festival escape, service quality integral part of at that resultant festival 5 dimensions became escape. This findings contribute to the understanding of festival attendee behavior, providing researchers and practitioners with insights into how effectively to design a festival.

A survey on the understanding of dental homepages by students of dental hygiene departments and dental hygienists in some regions (일부 지역 치위생과 학생과 치과위생사를 대상으로 한 치과홈페이지 인식도 조사)

  • Kim, Seon-Yeong;Oh, Jeong-Suk;Moon, Sang-Eun
    • Journal of Korean society of Dental Hygiene
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    • v.11 no.4
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    • pp.453-464
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    • 2011
  • Objectives : The purpose of the study is to gain some basic material for the improvement of dental clinics' homepages through a survey investigation, in which college students of Dental Hygiene Departments and Dental Hygienists in Kwangju and Cheollanamdo Province Methods : It conducted the self-reported questionnaire survey on the Recognition Degrees of the Dental Clinics' Homepages from May 26, 2010 to October 19 targeting 240 dental hygienists who are working for dental offices and 638 college students of Dental Hygiene Departments. Results : 1. It was asked whether they have visited dental homepages for the recent one year; 'yes' answers occupied 68.1%, double than 'no' answers. 2. It was asked how much they know services provided in dental homepages; The more respondents correctly answered that there exist all these services like general information service, visitor's book and bulletin board service, reservation service, dental information service, counseling service, and visual service. 3. All the respondents answered that the homepage of each dental clinic is closely related with the image of the clinic : freshmen showed 3.84, sophomore showed 4.03, juniors showed 4.03, and dental hygienists showed 3.88. 4. It was asked how much they know services provided in dental homepages; Are there the homepages for dental hygienists? Many of them answered that IT experts or businesses are managing the homepages in the technical respect(38.4%) and their use and general administration mainly belongs to dental hygienists(46.2%). Conclusions : It is necessary that through the studies of dental hygienists' interest and understanding on dental homepages we have to seek the development orientation of the technical management and the way of using them, and furthermore we have to know the thoughts of patients on dental homepages, who are users of the dental informations, and find the ways of improving medical services which the patients want.

Research on the Economic Impact and the Improvement the Keochang International Festival of Theatre (거창국제연극제의 경제효과 분석 연구)

  • Lee, Jong-Won;Park, Jeong-Bae
    • Journal of Digital Convergence
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    • v.12 no.4
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    • pp.475-484
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    • 2014
  • This research was about the economic impact and the development plan by analyzing satisfaction and the contributions of Keochang International Festival(KIFT) that visitors recognize. It also sought ways to the development of an KIFT by conducting in-depth interviews with experts. According to the survey of visitors' recognition, KIFT contributed to the regional and the arts development. And it also showed that people recognize the contribution to imaging Keochang as the city of art. In regard to the visitors' satisfaction, they were satisfied generally with the festival and performance, but the satisfaction level was quite low with the traffic, service quality, etc. In respect to the economic impacts, the direct cost effect caused by holding the theater festival was 128,000 thousand won in 2013. Also the annual economic(indirect) impact on the production was 16 billion won, personal income 319,358 thousand won, added-value 7,549,540 thousand won, and taxes 780,733 thousand won.