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화장품 무인매장의 서비스품질과 방문의도의 관계 연구 : 친숙성의 조절효과 (A Study on the Relationship between Service Quality and Visit Intention in a Cosmetics Unmanned Store : Moderating effect of familiarity)

  • 신동화
    • 융합정보논문지
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    • 제12권1호
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    • pp.153-162
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    • 2022
  • 본 연구에서는 화장품 무인매장의 서비스품질과 방문의도와의 관계를 알아보고 친숙성의 조절효과가 나타나는지를 알아보고자 하였다. 이를 위해 설문지 총 190부를 수집하여 통계패키지 SPSS 26.0으로 빈도분석, 탐색적 요인분석, 신뢰도 분석, 상관분석한 주요 결과를 요약하면 다음과 같다. 첫째, 화장품 무인매장의 서비스품질의 구성요소인 유용성, 용이성, 유희성 모두 방문의도에 유의한 영향을 미치는 것으로 나타났다. 둘째, 친숙성 또한 방문의도에 유의한 영향을 미치는 것으로 나타났으며 방문의도에 가장 큰 영향을 미치는 것으로 나타났다. 셋째, 화장품 무인매장의 서비스품질과 방문의도와의 관계에서 친숙성의 조절효과를 살펴본 결과 유용성, 용이성, 유희성 모두 통계적으로 유의하지 않은 것으로 나타나 친숙성의 조절효과는 없는 것으로 나타났다. 이상의 결과로 방문의도에 가장 큰 영향을 미치는 친숙성을 높이기 위해 화장품 무인매장의 홍보나 광고를 강조한 마케팅을 제시하여야 한다.

360° VR 관광 콘텐츠의 이용동기, 플로우, 지속사용의도가 방문의도에 미치는 영향 - 한국 체류 중국인 유학생 대상으로 (The Effect of 360-degree VR Tourism Contents Motivations, Flow, Continuance Usage Intention on Visit Intention - For Chinese Student in Korea)

  • 석화윤;진로;남윤재
    • 디지털융복합연구
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    • 제20권2호
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    • pp.389-398
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    • 2022
  • 최근 관광 및 레저 관련 VR(가상현실) 콘텐츠가 관심을 받고 있다. 따라서 본 연구는 360° VR 관광 콘텐츠의 이용동기, 플로우, 지속사용의도가 콘텐츠 이용자들의 방문의도에 영향을 미치는지를 중국인 유학생을 대상으로 설문 분석하였다. 연구결과, 360° VR 관광 콘텐츠의 이용동기 중에서 쾌락적 혜택과 개인적 혜택은 콘텐츠 이용자들의 방문의도에 유의한 영향을 주는 것으로 나타났다. 그러나 생생함과 편리성은 방문의도에 영향을 미치지 않았다. 또한, 플로우는 방문의도에 긍정적인 영향을 미치는 것으로 나타났으나 지속사용의도는 방문의도에 영향을 주지 않았다. 이는 360° VR 관광 콘텐츠의 이용동기, 플로우, 지속사용의도가 방문의도에 영향을 주는지에 대해 규명한 것에 의의가 있고 360° VR 관광 콘텐츠 소비가 방문의도를 강화시키는 마케팅 도구가 될 수 있다는 것을 시사한다.

ICT 활용 방문간호서비스가 재가노인의 건강관련 삶의 질에 미치는 효과 (The Effects of ICT Enhanced Home-visit Nursing in Long-Term Care Insurance on Health-related Quality of Life among Community-Dwelling Older Adults)

  • 유근주;신진희;조은희;홍석원
    • 지역사회간호학회지
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    • 제33권1호
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    • pp.1-12
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    • 2022
  • Purpose: This secondary data analysis study evaluated the effects of ICT enhanced home-visit nursing in long-term care insurance on health-related quality of life among community-dwelling older adults. Methods: This study included data of 131 older adults who had experienced a pilot service for ICT enhanced home-visit nursing. ICT enhanced home-visit nursing refers to a method of sharing health records and teleconference between a visiting nurse and a doctor during the home-visit nursing services to community-dwelling older adults. Health-related quality of life and influencing factors were analyzed by t-tests, logistic regression analysis using the Stata 17/SE program. Results: After a pilot service for ICT enhanced home-visit nursing, their health-related quality of life increased. The teleconferencing method had a significant effect on the increase in health-related quality of life. Conclusion: The findings indicate a pilot service for ICT enhanced home-visit nursing can be applied to the domestic community-based healthcare service model in terms of health management. In the future, the advanced service model of a pilot service for ICT enhanced home-visit nursing in which subjects conduct detailed for each health problem, and a well-designed evaluation system should be developed.

대기오염으로 인한 건강효과의 경제적 비용 -급성 호흡기 질환 외래환자를 중심으로- (Estimating the Cost of Air Pollution on Morbidity: Focusing on Hospital Visit for Acute Respiratory Diseases)

  • 신영철
    • 자원ㆍ환경경제연구
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    • 제11권4호
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    • pp.659-687
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    • 2002
  • This study used a discrete choice model to investigate an association between air pollution and hospital visits for acute respiratory symptoms with the national health interview survey conducted in 1998 in South Korea. The results showed that $NO_2$ and TSP were significantly related to hospital visits in a single-pollutant model, but when they were simultaneously considered, only $NO_2$ remained significant. It was estimated as $NO_2$ level increased by 10%(0.0027ppm) from 0.027ppm (the mean $NO_2$ level), hospital visits increase by 0.176%. This study also measured respondent's out-of-pocket expense and the time cost for commuting and waiting for the visit. We found that on the average, out-of-pocket expense is 5,600 won per hospital visit, but the total cost per hospital visit is measured at 33,440 won with time cost of commuting and waiting at 27,840 won. Time cost was over 63.6~83.3% of the total cost per hospital visit.

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프랜차이즈 커피전문점의 환경 특성이 지각된 가치와 방문의도에 미치는 영향 (The Impact of Environment Characteristics on Perceived Value and Visit Intention in Franchise Coffee Shops)

  • 박흥진;이용기;이정원
    • 한국프랜차이즈경영연구
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    • 제6권2호
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    • pp.105-122
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    • 2015
  • This study was to investigate the impact of environment characteristics on perceived value and visit intention in franchise coffee shops. And, the study was to examine the mediating role of perceived value in the relationship between environment characteristics and visit intention. The data were collected from 212 coffee shop users and analyzed with SPSS and AMOS.. The findings are as follows. First, price, service, and atmosphere have a significant effect on the defined hedonic value but menu does not. Second, price and service have a significant effect on utilitarian value but menu and atmosphere do not. Finally, both hedonic value and utilitarian value have a significant effect on visit intention.

성형외과 의원의 웹 방문자 수에 영향을 미치는 웹 사이트 속성 (Influence of Website Attributes on the Visit to Plastic Surgery Websites)

  • 조영빈;안성현
    • Journal of Information Technology Applications and Management
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    • 제14권3호
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    • pp.137-149
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    • 2007
  • Most of hospitals, especially small-scale hospitals, have tried to get customers through the Internet as what companies have done recently. There are various attempts that increase visits to one's web-site in plastic surgery hospitals. However, in plastic surgery, there have been few studies on which an attribute contributes to increase the number of web-site visit. In order to derive the important attributes on the number of visit, we compared functional attributes of 30 high-visit plastic surgery web-sites with those of 30 low-visit web-sites using statistical and data mining methods. For analysis, three methods have conducted including Multiple Discriminant Analysis (statistical method), Decision Trees (data mining method), and Artificial Neural Network (data mining method). Furthermore, results of each method have been evaluated one another. The result of this study shows that a few attributes like 'Simulating cyber plastic surgery program', 'recommendation of information' explain the number of the visitors between high and low visit web-site. The methodology employed in this study provides an efficient way of improving satisfaction of visitors of plastic surgery website.

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A Relationship Between Pro-Environmental Behavior and Eco-Friendly Channels Usage: Local Food Market and Farmers' Market Context

  • KIM, Young-Doo
    • 산경연구논집
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    • 제13권12호
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    • pp.43-57
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    • 2022
  • Purpose: Despite the numerous studies on factors impacting pro-environmental behavior, actual studies analyzing a relationship between pro-environmental behavior and eco-friendly channels (e.g., local food market and farmers' market channel) usage behavior (visit and purchasing frequency) are rare. This study investigated the relationship between consumers with positive pro-environmental behavior and eco-friendly channels usage behavior. Research design, data and methodology: The study investigated the relationship between pro-environmental behavior and eco-friendly channels (local food markets and farmers market) visit behavior by analyzing data from the Korea Consumer Agency's 2021 Korea Consumption Life Index, with a focus on the pro-environmental index. Relationship between pro-environmental behavior and whether eco-friendly channels visit or not were analyzed. Demographic variables also influence eco-friendly oriented channels visit. Data analysis used hierarchical regression, firstly inputted pro-environmental behavior, and then demographic variables inputted, and finally pro-environmental behavior and demographics interactions as moderating variables inputted. Results: Consumer's with positive behavior towards pro-environment were indeed more likely to choose local food market and farmers' market compared to other consumers. Demographic variables also effect local food market visit. Some demographic variables moderate this relationship. The results, however, differed by channel type. Conclusions: Pro-environmental behavior is closely related to eco-friendly channels (local food market and farmers; market) visit.

노인장기요양보험 재가방문간호 서비스 개발과 확대 방안 (Expansion Strategy of Home Visit Nursing Services of Long-Term Care Insurance)

  • 임지영;김주행
    • 가정∙방문간호학회지
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    • 제27권3호
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    • pp.241-249
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    • 2020
  • Purpose: This study aimed to investigate possible ways to expand the services of home-visit nursing through a review of the progress, achievements, and obstacles of home-visit nursing; a pilot project of an integrated home-service; the application of the Omaha System; as well as a case analysis of providing home-visit nursing services. Method: An integrated review was conducted using various source materials, including laws, previous studies, and a case analysis. Results: In case analysis of providing visiting nursing service, rehabilitation nursing, end-of-life nursing, and dementia care showed high nursing needs. It was necessary that the various home visit nursing services in the intervention area of the Omaha System, administrative services, case management, and center operation activities were all included in the payment systems of long-term care insurance. Conclusion: In the future, home visit nursing services of long-term care insurance should be reborn in the form of a center for integrated case management in the community, which would set long-term goals until the time of a client's death and encompass the realm of human rights for health, quality of daily life, and a dignity of life.

Characteristic Changes in First-Visit Patients with Peripheral Facial Palsy before and during COVID-19 Pandemic: Focused on a Korean Medicine Hospital

  • Yoonji Lee;Suji Lee;Yong-Suk Kim
    • Journal of Acupuncture Research
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    • 제41권1호
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    • pp.17-28
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    • 2024
  • This study aimed to analyze whether the coronavirus disease 2019 (COVID-19) pandemic affected the characteristics of first-visit patients with peripheral facial palsy (PFP) and observe changes in their characteristics. This study analyzed the electronic medical records of 2,310 first-visit patients with PFP who visited the Facial Palsy Center, Kyung Hee University Korean Medicine Hospital from January 1, 2019, to December 31, 2021, in terms of demographic characteristics, disease phase, residence locations, hospital visit route, and patient care. During COVID-19, the proportion of acute patients increased by 5.3%, the proportion of visits by residents in Seoul increased by 3.8%, and the proportion of patients receiving only outpatient treatments increased by 12.8%. Significant relationships were present between the presence of the COVID-19 pandemic and the number of patients by disease phase (p = 0.043), residence locations (p = 0.003), and patient care (p = 0.003). Thus, several differences in the characteristics of first-visit patients with PFP visiting a Korean medicine hospital during the COVID-19 pandemic in terms of demographic characteristics, disease phase, residence locations, and patient care.

중국 닝샤 와이너리 방문동기와 선택속성에 관한 연구 (A Study on the Motivation and Choice Attributes of Visiting Wineries in Ningxia, China)

  • 이수현;우원석;황재현
    • 한국유기농업학회지
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    • 제32권1호
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    • pp.39-54
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    • 2024
  • This study aimed to elucidate the relationship between the selection attributes and visit motivations of Ningxia wineries and tourist satisfaction and intention to revisit. Utilizing multiple linear regression and simple linear regression models, the study quantitatively analyzed tourists' selection attributes and visit motivations for Ningxia wineries. Factor analysis categorized 12 visit motivation variables into four factors: 'Sensation', 'Educational', 'Companion-Friendly', and 'Experiential'. Additionally, 17 selection attribute variables were classified into four factors: 'Service Quality', 'Environmental', 'Facility', and 'Economic'. Through analyzing the impact of visit motivations on satisfaction and revisit intentions, we have identified the pivotal factors as 'Wine Cultural Education', 'Enhanced Companion-Friendliness', and 'Wine Cultural Experience'. In the analysis of the relationship between selection attributes and revisit intentions, crucial elements involve 'Service Quality provided by the winery"'and 'Environmental of the winery'. Conversely, key influencing revisit intentions include 'Environmental of the winery' and 'Costs and Pricing associated with winery visits'. To ensure the sustainable development of the Ningxia winery industry and promote the enduring growth of rural economies, wineries should place greater emphasis on cultivating wine cultural experiences, artisanal activities, and other project endeavors.