• Korean Institute of Interior Design Journal
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• v.15 no.5 s.58
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• pp.306-313
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• 2006

Digital simulation which was introduced to the architectural field due to the rapid growth of computer graphics, gave birth to a new type of contents called 'virtual reality', led by the interaction with the users and real time processing. The public attention is drawn to the virtual reality's potential as a next generational space simulation it, having the unique characteristics of 'simulation', 'interactivity', 'tole-presence', and 'immersion', is capable of taking a virtual tour of a space with a size equivalent to that of a real space, as well as proceeding with the design progress. Nonetheless, many problems impeding CPU's real time processing of an excessively loaded architectural model data have been pinpointed over the time. Yet such GPU based game engines as 'DirectX' and 'OpenGL', developed to deal with these impediments, have not been easily applied to the architectural simulation in the design process, due to the high license cost and the specific technical requirements for the system. The virtual reality has been developed and distributed centering around the gaming field, and game developers recently show a greater tendency to include level editors in the package for the expandability purpose. Thus, we plan to propose architecture simulation which utilizes level editors in this study. In addition, the compatibility of the game engine based level editors of Quake and Unreal which form the standards for the open source FPS games, based on VRML, the standard format for the virtual reality, was compared and analyzed. Taking the example of Villa Savoye of Le Corbusier, its application possibility as an architecture simulation was assessed, by measuring the extent to which the performance of such characteristic features of the virtual reality as interactivity, immersion, and tele-presence, was improved.

• The Transactions of the Korea Information Processing Society
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• v.7 no.3
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• pp.891-900
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• 2000

A Visual development framework for embedded system is presented based on virtual prototyping. Embedded systems often are used in life critical situation, where reliability is very important. Time_to_market, correctness, user_friendly_design are another features required for embedded system design. However, embedded systems are today designed with an ad hoc approach that is heavily based on earlier experience with similar products. We believe that new design paradigm is needed and it should be based on the use of formal model and visual system to describe the behavior of the system at a high level abstraction. Virtual prototyping has all the required features. It has the following advantages; correct design, clear interface definition, idea experimentation, increased communication. In this paper, we describe the design and implementation of VIP/Sim(Virtual Prototyping Simulator), a visionary development framework for embedded system design. New feature such as state polymorphism is augmented to the de_facto standard formal language, statechart, for enhanced dynamic modeling. Actual design experience with VIP/Sim is also discussed.

• Industrial Engineering and Management Systems
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• v.10 no.2
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• pp.109-114
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• 2011

The number of small and medium enterprises (SMEs), especially those involved with research and development (R&D) programs and employed virtual teams to create the greatest competitive advantage from limited labor are increasing. Global and localized virtual R&D teams are believed to have high potential for the growth of SMEs. Due to the fast-growing complexity of new products coupled with new emerging opportunities of virtual teams, a collaborative approach is believed to be the future trend. This research explores the effectiveness of virtuality in SMEs' virtual R&D teams. Online questionnaires were emailed to Malaysian manufacturing SMEs and 74 usable questionnaires were received, representing a 20.8 percent return rate. In order to avoid biases which may result from pre-suggested answers, a series of open-ended questions were retrieved from the experts. This study was focused on analyzing an open-ended question, whereby four main themes were extracted from the experts' recommendations regarding the effectiveness of virtual teams for the growth and performance of SMEs. The findings of this study would be useful to product design managers of SMEs in order to realize the key advantages and significance of virtual R&D teams during the new product development (NPD) process. This is turn, leads to increased effectiveness in new product development's procedure.

• Journal of Fashion Business
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• v.26 no.3
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• pp.33-49
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• 2022

In the metaverse, it is important to embellish aesthetics of user with a character called 'Avatar', a virtual representation of the user. This study provides basic data related to the fashion trend of the metaverse by studying 'Zepeto', a representative Korean platform. For empirical research, Zepeto's "Best Items" section were investigated and analyzed in the first pre-survey. Based on this, the second and main survey was conducted using a questionnaire to investigate users' style-specific preferences and purchasing behaviors for virtual fashion, comparing style preferences between virtual and real, brand preferences, and purchasing behaviors of virtual fashion. The survey found that most users were teenage girls with a high preference for pastel-toned, feminine, and cute casual styles who had a much higher interest in brands bearing idol names than in real-world luxury brands. Many responded that they felt burdened by purchasing items that had to be purchased for cash. The same can be assumed to be the reason why they preferred a suit of items that were fully coordinated rather than individual items. These results seem to reflect characteristics of teenage girls who lack cash with a high preference for idols and feminine-cute casual styles. This study suggests considerations when creating virtual fashion items. By providing basic information, more effects and developments in creating virtual fashion items that reflect consumer preferences and reactions are expected in the future.

• Korean Journal of Computational Design and Engineering
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• v.18 no.1
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• pp.21-27
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• 2013

Presented in the paper is a log data based modeling method for effective construction of a virtual plant model which can be used for the virtual PLC (Programmable Logic Controller) simulation. For the PLC simulation, the corresponding virtual plant, consisting of virtual devices, is required to interact with the input and output symbols of a PLC. In other words, the behavior of a virtual device should be the same as that of the real device. Conventionally, the DEVS (Discrete Event Systems Specifications) formalism has been used to represent the behavior a virtual device. The modeling using DEVS formalism, however, requires in-depth knowledge in the simulation area, as well as the significant amount of time and efforts. One of the key ideas of the proposed method is to generate a plant model based on the log data obtained from the production system. The proposed method is very intuitive, and it can be used to generate the full behavior model of a virtual device. The proposed approach was applied to an AGV (Automated Guided Vehicle).

• The Journal of Information Systems
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• v.32 no.4
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• pp.163-188
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• 2023

Purpose The study examines the impact of the level of anthropomorphism (both in appearance and behavior) of virtual humans on user liking. It investigates whether this relationship is mediated by social comparison experiences, with the moderated mediation effect of users' desire for self-improvement. Design/methodology/approach A between-groups experimental design was employed to examine the impact of different levels of appearance(low/mid/high) and behavior(low/high) anthropomorphism on user liking of virtual humans. The experiment was conducted in an online environment, and participants were randomly exposed to one of six stimuli, which were Instagram-like posts. Findings The results indicate that as virtual humans become more anthropomorphic, they have a positive impact on user liking. However, once the level of anthropomorphism in appearance reaches a certain point (mid vs high), there is no significant difference in user liking. Users who perceive virtual humans as highly anthropomorphic tend to engage in more social comparison experiences, which positively affects their liking for these virtual humans. Conversely, individuals with a high desire for self-improvement found that the positive effect of appearance anthropomorphism on liking through social comparison experiences was reduced. The study extends the application of social comparison theory by examining its impact on influencer marketing with virtual beings. It provides valuable insights for the formulation of influencer marketing strategies using virtual humans.

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.05b
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• pp.92-93
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• 2002

• Proceedings of the Korea Society of Design Studies Conference
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• 2001.10a
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• pp.18.2-18
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• 2001

• Proceedings of the Korea Society of Design Studies Conference
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• 2001.05a
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• pp.44-45
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• 2001

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.05a
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• pp.130-131
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• 2005