• Asia Marketing Journal
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• v.21 no.4
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• pp.45-57
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• 2020

With the development of new technologies, virtual reality (VR) is emerging as a new consumer marketing platform. Yet, only a few studies have investigated VR in the consumption context. The current research explores how experiencing a product through VR influences consumer attitude and purchase intention for the product. Although assessing products in real life is believed to be more diagnostic than that through VR, the present research revealed that experiencing a product through VR could lead to a more positive attitude toward and higher purchase intention for the product. We also demonstrated that "enjoyment" has a mediating effect while evaluating the product through VR. To compare product experience through VR to that in real life, we employed the HTC Vive VR system to implement a VR environment. In the VR condition, participants evaluated plastic building blocks using a VR headset and a motion controller; and in the real life (reality) condition, they evaluted plastic building blocks printed using a 3D printer to make them look exactly the same as the blocks used in the VR condition. Finally, implications and suggestions are discussed.

• International conference on construction engineering and project management
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• 2013.01a
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• pp.103-106
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• 2013

As construction project becomes big, PMIS has been progressed and developed as collaboration tool between project participants. But recently it has been transformed from collaboration function tool to one of formal systems, and used as a simple report or just database system. Many researches have been actively studying how to combine BIM to PMIS for solving the problem. There need transferability from PMIS to BIM, however, data size is getting big because of complexity in building size. Many users experience inconvenience in slow loading speed. Therefore, this study suggested an improvement method for high transferability by utilizing virtual technology of IT industry and analyses its suitability.

• The Journal of Society for e-Business Studies
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• v.1 no.1
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• pp.27-50
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• 1996

In this paper. we present a definition of the term virtual enterprise (VE) and discuss some related terms and concepts. The definition was given based on Porter's Value Chain Theory. Then we discuss some positioning strategies for entering or joining a virtual enterprise from an executive's viewpoint. which show a framework for making decisions on for what. when and how a (real) enterprise need to participate or form a virtual enterprise and whom the partners should be. The major pert of the paper is on underlying information technologies and architectures for building virtual enterprises. Requirements for modeling virtual enterprises and core technologies needed for implementation are discussed. A virtual enterprise reference architecture based on NIIIP's model is presented. Finally we discuss some points that should. addressed from a macroeconomic and public policies viewpoints. These are the issues of IT standardization and investments in IT infrastructure.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 1999.10a
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• pp.315-320
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• 1999

Obstacle Detection System(ODS) is a essential system for automated vehicle, such as AGV(Automatic Guided Vehicle), mobile robot. Automated vehicle must have a capability to detect and to avoid obstacles to guarantee a safe driving condition. To implement obstacle detection system, virtual bumper concept adapted. Like real bumper in a car, such as in the truck, it protects vehicle from collision using laser distance sensor. When an obstacle(such as other vehicle, building, etc) intrudes this virtual bumper area, a virtual force is calculated and produces necessary strategy to be able to avoid collision. In this paper, simplified virtual bumper concept is presented, and various problems when happens to implement are discussed.

• Journal of the Korea Institute of Building Construction
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• v.13 no.4
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• pp.333-340
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• 2013

As construction projects become bigger, PMIS is being used as a project collaboration tool for project participants, owners, designers, inspectors and contractors. As the data type used in PMIS is usually text and most PMIS have no standard information classification system, there is a problem with data usability, such as the capacity for data search and analysis. BIM uses Objects and Properties, and this information might be used for relating with other construction information. As such, BIM technologies can be used with PMIS to enhance the data usability. The web environment is very convenient for multiple users, but the problem is that the data transfer speed is low for big files such as BIM model files. In this study, we suggested a Virtual Technology (VT) application to enhance the performance of BIM data exchange in PMIS, and tested and analyzed its efficiency when it is used to integrate BIM and PMIS in the web environment. The results of the study showed that VT can be used to enhance the efficiency of BIM data exchange in the web environment.

• Journal of Korea Multimedia Society
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• v.11 no.2
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• pp.228-236
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• 2008

Recently augmented reality technology has been researched to view the virtual shape of buildings before construction or cultural heritages under recovery. Those researches used special devices or markers that are not applicable in long distanced outdoor environment. Also the server had to compute a lot of transformations for the location changes of virtual objects. This paper proposed a mobile augmented reality system that uses GPS and accelerometer sensors in order to compute the virtual object's locations without using markers. The server determines the position and orientation by comparing the GPS data obtained from the client with the predefined 3D object informations in the server. If the server sends the virtual object informations such as the position, orientation and matching information, then the client matches the virtual object on the screen of mobile camera phone. In addition, the client computes the transformations of location change detected by the accelerometer derived from the user's movement without additional connection to the server.

• Journal of the Computational Structural Engineering Institute of Korea
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• v.30 no.3
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• pp.223-230
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• 2017

BIM(building information modeling) has been actively applied to construction industries and to maximize its application through the life cycle of structure, various relevant technologies have been proposed. In particular, 4D sequencing management and 5D cost-related management were introduced as an improved version of the design review and interface control by 3D information design. On the other hand, the virtual construction using virtual construction equipment can sophisticatedly handle capacity, dynamic movement, collision boundaries of actual construction machines but it still stays at a low level in a technical sense. In this study, simulation systems based on BIM involving virtual construction equipment have been developed; then it is applied to the actual construction project to evaluate the safety and efficiency of construction equipments. It was confirmed that the simulation systems can be utilized to construct virtual construction site by using an effective 3D library of construction equipment and can plays a key role to secure construction safety and economic feasibility. Specifically, the simulation system are very useful for decision making by construction managers to select the optimum equipment and construction method with a better understanding for safety and cost-saving.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.21 no.2
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• pp.101-110
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• 2011

Recently, an attack to an application incapacitates the intrusion detection rule, the defense policy for a network and database and induces intrusion incidents. Thus, it is necessary to study integration security to ensure the security of an internal network and database from that attack. This article is about building an integration security system to prevent an attack to an application set with intrusion detection rules. It responds to network-based attack through detection, disperses attack with the internal integration security system through virtual clustering and load balancing, and sets up defense policy for attacking destination packets, analyzes and records attack packets, and updates rules through monitoring and analysis. Moreover, this study establishes defense policy according to attacking types to settle access traffic through virtual machine partition policy and suggests an integration security system applied to prevent attack and tests its defense. The result of this study is expected to provide practical data for integration security defense for hacking attack from outside.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2012.05a
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• pp.55-56
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• 2012

PMIS has been progressed to signification of collaboration tool which knows the flow of information and facilitates communication between the project participants. However, research has actively been studied combining with BIM to solve this problem as revealed many issues in PMIS. The purpose of this study to analyze a trouble that arise when operating BIM-based PMIS and suggest about grafting Virtual Computing Technology and compatibility analysis on the alternative.

• Korean Institute of Interior Design Journal
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• v.15 no.4 s.57
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• pp.73-80
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• 2006

As ubiquitous technology(uT) is offered in the future space, human will find their life more convenient and prosperous, and the space efficiency will be improved with virtual displays within a limited space. In an living space with ubiquitous environments, all information of family members will be an essential source creating advanced future spaces both for users and for those maintaining the space. In recent studies of uT environment, development of scenario is mostly being carried out based on user and service. It is unsatisfactory, however, when it comes to the study of how these studies can be developed on the basis of architectural space. In this paper, we study about applying scenarios created through space analysis to suggest ways to predict the analysis of the relationship between digital devices/services and the building elements based on physical space with uT and to offer services smoothly to uT environment, intelligent devices and their users.