• Journal of the Korea Society of Computer and Information
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• v.25 no.7
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• pp.65-73
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• 2020

Viral video advertising is being used in the advertising and film industry for pre-promotion of certain products or pre-release films which has a lot of effect on investment. An analysis of viral video recognition is needed to predict future development directions. In response, the study conducted a survey on viral videos, focusing on college students in their 20s, who are the most exposed to advertisements and movies. Through this, the survey was conducted on recognition of viral videos, memorable viral videos, satisfaction level, message propagation method, positiveness of viral videos, expected future development, and desired viral video type. The survey showed that viral video recognition was 16.7% and the most memorable viral video; the "Let it Go" viral video from the movie "Frozen" was 69.1 %, according to the survey. The satisfaction level was not high at 31.2 %, and 73.5% of people sent messages to others after watching viral videos, which was very high. Negative opinions on viral videos were low at 13.7 %. 64.5% of the surveyors said the future of the viral videos would "develop" and 6.7% said would "not develop."

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.579-586
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• 2013

To see what the promotional movie of the same product, Each concept were respectively constructed for Optimized SNS marketing movie. There are two types of movies. One is the teaser of product design in the form of showing 'Feature Movie' and the other is the 'Viral Movie' presenting USP of the product in parody technique, which can be compared with each others. The two movies show on YouTube, then feedback from viewers were analyzed in detail. As a result, data for view and shares of viral movie showed relatively higher than the feature movie. It means that the viral movie is more effective for marketing since its various elements such as fun, story and visuals are sharable. It makes people more interested and immersed in these contents. Thus, viral movies for SNS marking are distributed to reflect the issue of the time, all the concepts are clear to show what the product is for, and most importantly it can trigger the attention of viewers.

• Proceedings of the Korean Society of Computer Information Conference
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• 2017.07a
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• pp.316-317
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• 2017

본 논문에서는 영화산업에서 사용되고 있는 바이럴 영상의 발전 방향을 알아보고자 한다. 영화에서 사용되는 바이럴 영상은 네티즌의 입소문에 근거하여 영화를 미리 알리고자 하는 목적으로 제작되며 그 유형은 크게 인터뷰, 거짓뉴스 등으로 구분된다. 바이럴 마케팅과 연관되어 결국 적은 투자로 많은 효과를 거두는 것이 필요하다고 보면 영화산업에서 사용되는 바이럴 영상에 대해서도 체계적인 분석과 연구가 필요하다. 본 연구에서는 바이럴 영상의 기존 영화 적용에 대해서 알아보고 최근의 스토리기반 바이럴 영상에 대해 알아본다. 스토리기반 바이럴 영상은 제작에 많은 분석이 필요하다. SNS점유율에 따른 특성도 고려되어야 한다. 기존의 인터뷰나 뉴스보다는 새로우면서도 영화에 대한 직접적인 관심을 이끌어 낼 수 있다는 새로운 방식에 대해서도 발전방향을 알아보아야 한다.

• Journal of Digital Contents Society
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• v.19 no.7
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• pp.1303-1312
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• 2018

The study analyzed the evaluation of the advertisement effect by the score and the method of the advertisement comments in ad evaluation in online site, 'TVCF'. The results are as follows. First, Internet viral advertisement showed higher number of ad comments and higher evaluation of advertisement effect than cable broadcasting advertisement. Second, the results of analysis of the difference of advertisement evaluation according to ad types and digital user characteristics showed that women are more positive than men toward both cable broadcasting and internet viral advertisement.

• (The) Korean Journal of Advertising
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• v.28 no.3
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• pp.53-81
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• 2017

As online video advertising market grows, viral advertising is drawing attention. This study investigated factors influencing consumer's sharing intent of viral advertising each from four dimensions which are content, sender, consumer, and network. As a result, factors of persuasive intent, brand-ad image fit, perceived self-presentation, and bridging social capital were found to affect consumer's sharing intent of viral advertising. And persuasive intent of content was found to be negatively affect consumer's sharing intent. Social value and bonding social capital were not found to have significant influence on consumer's sharing intent of viral advertising. From the analysis of this result, this study suggested future research topic and academic/practical implications.

• Journal of Korea Multimedia Society
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• v.17 no.2
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• pp.218-225
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• 2014

The marketing which uses SNS, which has the most biggest growth since appearance of Facebook, is proved to be effective, then many companies make variable attempts of marketing by using Facebook. This paper presents the method of marketing using videos, that has a major part in Facebook, and the method to raise their ratings. By using the video play button it registers information of the videos in Facebook then shares them to other people in real-time through inner News Feed. Therefore, we can maximize effect of marketing through viral marketing to use other users responses.

• Journal of the Korea Convergence Society
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• v.8 no.6
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• pp.283-289
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• 2017

This study examines the impact of dance in dance viral convergence advertising. Dance viral images appeal to a wide range of consumers. Especially, Dong-A Otsuka's Oronamin C ad released in 2015 achieved great results and won an advertisement award with an addictive CM song and dance. So this study selected the advertisements of Oronnamin C from 2015 to 2017 for its analysis. The theoretical background is analyzed through the element of dance choreography and characteristics. The results of the analysis of ads showed that they were made of simple and repetitive situations, which are the characteristics of dance comic style. There was little shift in space, choreography was mainly based on one straight line but with a crowded group, circle and V-shape appeared. Spatial composition was mainly first-person point of view. In the dance viral ads , dances were composed of short rhythmic phrases with simple and repetitive elements, eliminating complicated elements.

• Korean Journal of Radiology
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• v.22 no.4
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• pp.672-676
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• 2021

• Journal of the Korean Society of Radiology
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• v.84 no.6
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• pp.1266-1289
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• 2023

Malignant lymphoma typically presents with homogeneous enhancement of enlarged lymph nodes without internal necrotic or cystic changes on multiphasic CT, which can be suspected without invasive diagnostic methods. However, some subtypes of malignant lymphoma show atypical imaging features, which makes diagnosis challenging for radiologists. Moreover, there are several lymphoma-mimicking diseases in current clinical practice, including leukemia, viral infections in immunocompromised patients, and primary or metastatic cancer. The ability of diagnostic processes to distinguish malignant lymphoma from mimicking diseases is necessary to establish effective management strategies for initial radiological examinations. Therefore, this study aimed to discuss the typical and atypical imaging features of malignant lymphoma as well as mimicking diseases and discuss important diagnostic clues that can help narrow down the differential diagnosis.

• Journal of the Korean Society of Radiology
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• v.82 no.5
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• pp.1274-1280
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• 2021

Acute necrotizing encephalopathy (ANE) is a rare but distinctive type of influenza-associated encephalopathy characterized by symmetric multiple lesions with an invariable thalamic involvement. Although the exact pathogenesis of ANE remains unclear, the most prevalent hypothesis is the "cytokine storm," which results in blood-brain-barrier breakdown. We present the case of a 10-year-old boy with fulminant ANE confirmed with serial MRI studies, including diffusion-weighted imaging and susceptibility-weighted imaging. A comparison of these serial images demonstrated detailed and longitudinal changes in MRI findings during the clinical course corresponding to pathophysiological changes. Our case clarifies the pathogenesis of ANE brain lesions using serial imaging studies and suggests that early immunomodulatory therapy reduces brain damage.