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http://dx.doi.org/10.9717/kmms.2014.17.2.218

SNS Marketing System by Using Video Play Button  

Kim, Seong-Kwon (동의대학교 컴퓨터소프트웨어공학과)
Lee, Gwang-O (동의대학교 컴퓨터소프트웨어공학과)
Kwon, Soon-Kak (동의대학교 컴퓨터소프트웨어공학과)
Publication Information
Journal of Korea Multimedia Society / v.17, no.2, 2014 , pp. 218-225 More about this Journal
Abstract
The marketing which uses SNS, which has the most biggest growth since appearance of Facebook, is proved to be effective, then many companies make variable attempts of marketing by using Facebook. This paper presents the method of marketing using videos, that has a major part in Facebook, and the method to raise their ratings. By using the video play button it registers information of the videos in Facebook then shares them to other people in real-time through inner News Feed. Therefore, we can maximize effect of marketing through viral marketing to use other users responses.
Keywords
Open Graph; Facebook; Media player; SNS; Viral Marketing; Video;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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