• The Journal of the Korea Contents Association
• /
• v.20 no.5
• /
• pp.105-117
• /
• 2020

This study defined the Creators who produce video contents related to Korean Wave in the form of one-person media and takes an influential role in China as the 'Korean Wave(Hallyu) Wanghong Media'. This study aimed at examining the effects of viewing motivation and behavior on satisfaction and cultural acceptance. The survey was conducted on 240 respondents who have watched the contents on China's Bilibili video site. As a result, among five different motivations, the higher the level of 'cultural curiosity', 'entertainment', and 'empathy', the higher the satisfaction. Examining the effect of viewing behavior on satisfaction, 'frequency', the act of 'sharing' and 'participating' had positive effects. Furthermore, 'cultural curiosity' and 'satisfaction' were the factors of positive influence on cultural acceptance. The results of this study can enhance the understanding of Korean Wave Wanghong Media and further contribute to continuous development.

• Journal of Korea Game Society
• /
• v.15 no.4
• /
• pp.121-132
• /
• 2015

This study suggests a design for an analytical software program and method for multitasking e-sports viewing through the web using an eye tracking device. To fulfill this task, we designed a Window of Interest (WOI) to measure and record visually on a screen wherever numerous multitasking activities occur. In addition, we developed an OBS (Opensource Broadcaster Software) plug-in that records and streams participant viewing behavior patterns in real time. The purpose of this study is as follows. First, unlike existing tools that limit web interface recording to still images, the developed tool can record dynamically via media such as videos. Second, when several windows are processed on a screen, the tool can accurately record the gaze positions of the participants. Lastly, the tool can enhance the objective validity of the data as it can be implemented in natural situations. Therefore, this study can trace natural viewing patterns and behavior as we do not create artificial experimental environments and stimuli.

• Journal of Digital Contents Society
• /
• v.15 no.5
• /
• pp.643-650
• /
• 2014

This study deals with the effects of the extension of terrestrial TV VOD holdback on the viewing behavior focusing on IPTV & digital cable TV. And this study presents the implication by analyzing a time series trend of the digital media service. Thus researcher has analyzed the VOD performance trend of IPTV & digital cable TV, based on the real data of media player's internal fact sheet. First, researcher confirmed that the repetition of the peak value goes to January and August seasonally. Also, it was confirmed that the viewing rate of terrestrial broadcasting companies is affected by the hit drama program. And researcher confirmed that the terrestrial VOD, movie and kids VOD, and terrestrial VOD purchases is falling down by analyzing a time series relationship. Terrestrial broadcasting companies did an extension of the holdback for the purpose of trying to increase the viewership of the broadcast, but it was confirmed that it was reduced both purchasing desire VOD viewing and viewing of the broadcast audience rather. Thus the researcher expect the customer familiar policy of media players in the future.

• Journal of the Korean housing association
• /
• v.16 no.6
• /
• pp.121-128
• /
• 2005

This study investigates the design features of pilotis applied to 20 high-rise apartment housings in Korea, completed between January 2000 and August 2005. It analyzes the design characteristics of pilotis on the basis of its spatial configuration and the residents' behavior and suggests the directions of pilotis design in the future. The study finds the followings. 1) The pilotis spaces in foreign apartment housings are used mainly for communal functions such as the passages between buildings for both pedestrians and vehicles. Compared with this public use of pilotis in foreign counterparts, the pilotis spaces in Korean apartment housings are semi-private and have multiple purposes. 2) The pilotis design can be classified on the basis of the spatial configuration elements and the patterns of residents' behavior. The spatial configuration elements consist of ceiling, column, wall, and floor; the residents' behavior can be classified as viewing, resting and playing, driving and parking, and keeping privately-owned objects such as motorcycle and bicycle. 3) Two spatial configuration elements, the wall and the ceiling and two behavioral patterns, 'resting and playing' and 'viewing' are getting more attention by designers in the apartment housings analyzed in this study.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2000.04a
• /
• pp.301-305
• /
• 2000

The present study is part of the Special Research Project for the Construction of a Kansei Sensory Evaluation Model that is currently underway at the University of Tsukuba. In this study, a robot was operated by remote control at an actual art museum as part of a preliminary experiment. The results obtained therefrom were used to consider how people might view exhibits. In a previous study, a standard lens and s wide-angle lens were used to analyze differences in sensory-based movements, while VRML was used to analyze differences in these movements between a virtual and an actual museum. In the present study, the time delay in remote operation, which is currently unavoidable, placed some restrictions on the degree of freedom with which exhibits could be viewed, but it was apparent that sensory evaluation could be possible depending on the search behavior and viewing time. Furthermore specific viewing behaviors using the robot were observed, suggesting that new Kansei sensory perceptions were derived from these behaviors.

• The Journal of the Korea Contents Association
• /
• v.20 no.10
• /
• pp.268-283
• /
• 2020

The purpose of this study was to examine the effect of exposure to body image in media and bullet screen on weight loss intention by specifically focusing on Bilibili, a video sharing website of China. For the study, a 3 (Social viewing: no bullet screen vs. complimentary bullet screen vs. critical bullet screen) x 2 (Body image in media: ideal vs. realistic) between-subjects factorial design was conducted. A total of 310 Chinese women in their 20s were recruited to participate in an experimental survey. The main results showed that viewing the ideal body image with the complimentary bullet screen and realistic body image with the critical bullet screen strengthened the participants' intention on weight loss. Finally, the interaction effect of social viewing and the types of bullet screen were examined. The higher weight-loss intention was revealed when social viewing was conducted with the complimentary bullet screen of the ideal image. The results of this study can enhance the understanding of the bullet screen as a type of social viewing and its effect on user behavior intention.

• Korean Institute of Interior Design Journal
• /
• v.24 no.5
• /
• pp.144-152
• /
• 2015

In modern city, art museum is regarded as significant institutions because it includes educational roles beyond the means of facilities for historical exhibitions. Based on these flow, various research of museum's space with view from the operational point to the spatial analysis point has been approached. Moreover, it is required to address human behavior in art museum space on the ground that lots of audience move simultaneously. In the field of interior architecture, it is also necessary to analyze how design elements affect the human behavior directly and use the method of controling a circulation. In this research, based on the role and importance of the basic components of the interior space, re-interprets the exhibition space based on the relevant theory, to comprehensively examine the influence the shape of the space is on the substantially walking behavior. Therefore, first is to determine whether the spatial type corresponding to the position of the connectors in the exhibition space. Second is to conduct the investigation observation for gathering the actual viewing exhibition circulation. Finally, it analyzed whether the observed actual circulation and planned circulation matched. As the result, the position of the connectors is that causes the difference of the spatial configuration, which affects the viewing circulation was found. The significance of the research is to present the form to plans of the interior space as a method of reducing congestion perception of viewing circulation.

• Journal of the Korean Society for information Management
• /
• v.23 no.4 s.62
• /
• pp.197-214
• /
• 2006

A Web-based environment has very various and heterogeneous users. The emphasis on their individual characteristics may make it hard to reach the general understanding of how they seek and use information on the Web. The purpose of this study is to find common patterns in information seeking behavior on the Web by analyzing a series of cognitive movement of users in interaction with the Web. Based on Dervin's concept and Timeline interview methodology, this study collected 37 Web experience descriptions from 21 respondents, which consisted of 302 steps. Findings addressed that Web information seeking behavior can be classified into seven types : Starting, Searching, Viewing/B row sing , Examining/comparing, Finding/compiling, Deciding/Acting, and Ending. Movement paths in the seven-type information seeking process showed that user's interaction with the Web was repeated and circulated at the Viewing/Browsing step and that information seeking behavior on the Web was multi-directional and non-linear.

• Journal of Distribution Science
• /
• v.21 no.7
• /
• pp.1-9
• /
• 2023

Purpose: This study aims to understand if heterogeneous news is evenly consumed and distributed on portals as it examines people's news use and engagement behaviors and news credibility. Focusing on the four behaviors of news use, i.e., viewing news by keyword search, viewing news from subscribed sources, viewing news from the list of most-viewed news, and reading comments, and the three behaviors of news engagement, i.e., sharing news, 'liking' or 'recommending' news, and posting comments, this study investigates the relation between each of the behaviors and portal news credibility. Research design, data and methodology: From 2022 News Audience Survey in Korea, this study conducts a regression analysis to investigate the relations between each behavior and news credibility. Results: The results show a positive relation for the former two news use behaviors and the latter two news engagement behaviors, and a negative relation for the latter two news use behaviors. Conclusions: The positive relations between active news use and engagement behaviors and portal news credibility indicate that news consumers are more likely to use and engage in attitude-consistent news rather than attitude-challenging news, implying that heterogeneous news is less likely to be consumed and distributed evenly on portals across all news users.

• Journal of Internet Computing and Services
• /
• v.18 no.6
• /
• pp.93-100
• /
• 2017

In multi-media, multi-channel era, video viewing using various digital devices via the Internet, not the existing broadcasting network, is emerging as a new broadcasting viewing behavior. OTT service is regarded as the main service of this change of viewing behavior. It is a video service that can seamlessly use any content desired by the user at any time, at any time, any device, any contents, if the Internet connection is available. The purpose of this study is to investigate the factors affecting the satisfaction of OTT service by applying the technology acceptance model (TAM). As a result of analyzing through 303 questionnaires of the early users of OTT service, social pressure, perceived popularity, perceived cost, user reputation, individual innovation, and esthetics set as external factors in this study are partially affects perceived usefulness, perceived ease of use, and perceived enjoyment. In addition, perceived usefulness, ease of use, and enjoyment are directly influencing satisfaction. Based on these results, we discuss the theoretical and practical implications and propose future research direction.