• The Journal of Asian Finance, Economics and Business
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• v.7 no.9
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• pp.603-611
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• 2020

Higher education has long been considered as a means of human resource development in a nation. The faculty member plays a significant role in improving the quality of higher education. It is clear that job satisfaction and motivation have effect on the faculty member's performance. The objective of this study is to investigate the levels and factors affecting lecturers' motivation in Vietnamese public universities. In this study, ordinary least squares (OLS) and exploratory factor analysis (EFA) have been utilized to identify the factors affecting work motivation of lecturers at Vietnamese universities. A questionnaire was administered to a sample of 189 lecturers at different public universities in Vietnam. The finding indicates that seven factors including Work characteristics (WC), Wage and welfare (WW), Social recognition (SR), Peer relationships (PR), Training and promotion opportunities (PO), Leader caring (LC) and Teacher-student interaction and student's attitude (IA) have positive effect on lecturers' work motivation. Among these factors, Teacher-student interaction and student's attitude (IA) has the strongest impact with the coefficient of 0.631 and Peer relationships (PR) has the least impact on work motivation with the coefficient of 0.020. The study findings can facilitate the understanding of how to increase work satisfaction at the universities in Vietnam.

• Human Ecology Research
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• v.54 no.6
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• pp.575-588
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• 2016

This study empirically examined the effects of filial piety on motivations for parenthood among Vietnamese and Korean college students, who represent a generation of young adults and prospective parents in both countries. The Vietnamese data were collected from 325 college students enrolled in three universities located in Hanoi and Korean data were collected from 216 students from a single large university in Seoul. Student respondents were asked to complete the self-administered questionnaire including 'Filial Piety Scale' and 'Motivations for Parenthood Scale.' The results revealed that the Vietnamese students reported a significantly higher level of 'general filial piety' than their Korean counterparts. Vietnamese and Korean participants showed no significant difference in total motivations for parenthood. Among the five sub-factors of motivations for parenthood, however, the Vietnamese students were more likely to place a value on the expansion of self-motivation while their Korean counterparts considered the motivation to strengthen biological family ties to be more salient. Finally, after controlling for sociodemographic characteristics, hierarchical regression analysis revealed that the more filial Vietnamese and Korean college students were towards their parents, the more child-related motives they held in general. The results are discussed in relation to each country's degree of modernization and to recommend prospective family planning and population policies in Vietnam based on the experiences of Korea industrialization.

• Fashion & Textile Research Journal
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• v.25 no.2
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• pp.175-184
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• 2023

This study explores aspects of Vietnamese students' acculturation and acceptance behavior of K-fashion, based on the theory of planned behavior (TPB). In-depth interviews were conducted with 8 Vietnamese international students in Korea. The results of the study firstly indicate that K-fashion acceptance behavior of Vietnamese students reflected eight values of K-fashion, two motives of behavior, and two types of K-fashion acceptance behavior. Vietnamese students generally displayed a favorable attitude toward K-fashion. They all switched to K-fashion styles and actively showed their styles through SNS. Second, there was a difference in K-fashion behavior depending on whether the motivation for acculturation was of an active or inactive nature. The distinction between these two groups was determined by applying behavioral reasoning theory (BRT). Students whose motivation for learning Korean was an interest in Korean culture were characterized by active behavior in adapting to Korean culture, while those whose motivation for learning Korean was for strategic reasons, such as finding a good job, exhibited inactive K-fashion acceptance. This study has academic significance in that it enhances the understanding of Vietnamese consumers through the K-fashion acceptance behavior of Vietnamese students in Korea. Vietnamese students who actively embrace K-fashion play an important role in spreading K-fashion, so it could be beneficial to establish a strategy for promoting K-fashion in collaboration with them.

• Fashion & Textile Research Journal
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• v.22 no.4
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• pp.456-468
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• 2020

Vietnam is becoming a leading country in the consumption of Korean wave. Many Vietnamese students have visited Korea due to a significant interest in the Korean wave. This study used focus group interviews with 12 Vietnamese female students in order to examine the experience of the Korean wave acceptance (RQ1), the experience of internalization toward ideal beauty (RQ2) and differences of internalization towards ideal beauty depending on the living period in Korea (RQ3). First, the results of RQ1 showed that Vietnamese students were accepting the Korean wave through media, Korean and social interaction in their daily lives. They also have a positive attitude toward Korean cosmetics and K-pop among various content of the Korean wave. Second, four focal meanings were composed through RQ2. They were the standards of ideal beauty, the causes of ideal beauty internalization and the results of ideal beauty internalization. The results of ideal beauty internalization were separated into the perception dimension and behavior dimension. Last, the results of RQ3 found that the strength of internalization of ideal beauty can very depending on the living period in Korea. This study has academic implications in that it understands Vietnamese female students who become a member of Korean society from a sociocultural perspective. The results of this study are useful to establish practical implications for young Vietnamese consumers to build desirable aesthetic values.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.8
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• pp.251-258
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• 2021

In recent years, there have been several studies on service quality in higher education, however, research on service quality and sustainable activities affecting student loyalty has been largely ignored in previous studies. This paper investigates the role of service quality in creating student loyalty, and how university sustainability practices and student satisfaction mediate the relationship between service quality and student loyalty. The paper draws attention to university sustainability practices and understanding its impact on student satisfaction and loyalty in Vietnamese public universities. A quantitative methodology is explored, and data was collected through an online structured questionnaire. Responses are gathered from 278 students of public universities in Ho Chi Minh City, Vietnam. Structural equation modeling is used to examine the associations between the constructs by using the PLS-SEM approach. The results show that service quality has a significant effect on university sustainability practices, student satisfaction, and student loyalty. In addition, university sustainability practices and student satisfaction also mediate the relationship between service quality and student loyalty. The author's findings may guide the key decision-makers in universities to incorporate service quality and universities' sustainability practices in their strategy and thereby improve student satisfaction and student loyalty.

• Journal of Information Science Theory and Practice
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• v.10 no.2
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• pp.17-29
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• 2022

Facebook is very popular among young people and especially university students. Therefore, Facebook is the most logical platform to be used by academic libraries for promotional purposes and reaching out to user communities. This study aims to measure the effectiveness of using Facebook in connecting with students in academic libraries. A questionnaire survey was conducted to collect research data from students at four Vietnamese universities. A total of 1,670 valid questionnaires were returned, and more than half of the respondents were females between the ages of 18 and 22 years. The survey results found that libraries' Facebook pages did not receive adequate attention and interaction from students. Besides that, the information needs of students and social media content in general affected student acceptance of libraries' Facebook pages. These factors are demonstrated by the great majority of students who used Facebook often for various purposes, but fewer accessed library pages and they were not actively engaged in library posts. Students were interested in the information they already tended to get from libraries and were optimistic about the quality of library posts. However, they still expected more diverse and attractive content from the libraries. The findings of this study can help libraries create a close connection with students by satisfying their needs and expectations on Facebook.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.11
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• pp.595-606
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• 2020

This paper aims to develop a conceptual framework for evaluating the impact of factors influencing the decision of Vietnamese students to study English in the Philippines. The empirical analysis used data from the survey data of 318 respondents living in Vietnam. Comprehensive, valid, and reliable tools (SPSS 26 software) are used to analyze and verify the gathered data, and the hypotheses developed. The results identified the factors that affect the decision of Vietnamese students to study English in the Philippines include knowledge and awareness, personality recommendation, cost issues, environment, geographic proximity, and social link. Based on the overall findings of this study, several implications are presented for educational practices in academies and schools about English teaching in the Philippines. To increase the ability to get students to study English in the country, it is important that schools or academies must understand the demands of students regarding the academic environment, and in particular, to know what factors determine the decision from the customers' point of view. This study contributes significantly to the understanding of agencies and educational managers about the student's choice behavior in the context of the need to improve foreign languages and, thus, help improve the competitiveness of agencies and English schools.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.1057-1070
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• 2020

This paper investigates the determinants of students' success in Vietnam through conducting online interviews and surveys with 2,500 Vietnamese students at eight famous universities in Vietnam. By applying both SPSS 22 and STATA software, the study is to evaluate the impact of four driver factors, which affect GPA, language efficacy, and personal achievement. These factors are psychological perspective, home environmental, student demographic, and school environmental. The research results emphasize a positive effect of psychological and home-environmental determinants, but the negative effect of school environmental factors on the students' success. Besides, the relationship between demographics and student success was tested and indicated that male students have a better language learning ability, but a low level of academic achievement than female students. The results also point out the impact of religious affiliation and ethnicity on personal achievement. Non-religious students are better achievers than those having a religion or those in minority ethnicity. Moreover, accumulated schooling years are negatively associated with students' success. The more working experience students accrued, the higher possibility they are successful. Finally, the finding provides an insight into students' success that might be useful to government authorities and other universities in designing policies for enhancing the quality of education.

• Journal of the Korean Society of Food Culture
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• v.34 no.5
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• pp.553-566
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• 2019

This study was undertaken to examine the dietary adaptation in Korea, and utilization of university foodservice (UF), according to the nationality of foreign students. The survey was conducted from April to June in 2017, and included 604 subjects studying in a university in Busan. The questionnaire was designed to examine the adaptability to Korean food and the consumption of UF. The nationalities included students from China (63.4%), Vietnam (13.2%), Central Asia (8.9%), Southeast Asia (5.0%), and others (9.4%). Vietnamese and Southeast Asians showed higher adaptation to Korean food than Chinese or Central Asians. The degree of contribution of UF to diet was highest amongst the Chinese, followed by Vietnamese. The main reason for not consuming UF for the Chinese and Southeast Asians was 'lack of menu variety', and for Central Asians was 'no menu that can be eaten, including due to religious reasons'. In order to improve UF, all groups asked for increased 'variety of menu', and Vietnamese and Southeast Asians also asked for 'decrease in price'. In meat, fish, and vegetable menus, there were significant differences in the types and recipes of foods preferred, as per the nationality. These results indicate that different approaches by considering the national characteristics are required, to help international students adapt to Korean food, and to increase their consumption of UF.

• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.495-504
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• 2019

Since the 2000s, the number of foreign students in Korea has increased considerably. In late 2010, the government's strategy to internationalize higher education will bring the number of foreign students to 140,000 as of 2019 and soon to 200,000 by 2023. As the number of foreign students increases, the happy life of foreign students in Korea has become a very important social issue at a time when the population is shrinking. Increasing the satisfaction level of foreign students living in Korea is a matter that should not be overlooked given that our society will face problems of globalization and population cliff in the future. Recently, the number of Vietnamese students studying in Korea has been on the rise, raising the need to pay attention to their happy study lives. In this study, I would like to suggest a plan for the happy life of Vietnamese students in Korea. To that end, 90 Vietnamese students in Korea were surveyed on their satisfaction with living, economy, welfare environment, university education, language education and overall studying abroad. Foreign students entering Korean society should also work together in terms of living, economy, welfare and education so that they can recognize themselves as a member of our society and live happily abroad.