• 제목/요약/키워드: Vietnamese market

검색결과 131건 처리시간 0.023초

Consumer behavior of diners at Korean restaurants in Danang city, Vietnam

  • NGUYEN, Tran Thuy An;CHO, Mi Sook
    • 식품보건융합연구
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    • 제7권5호
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    • pp.33-40
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    • 2021
  • In recent years, the trend of Korean cuisine has been more popular and quickly become the favorite flavor of Vietnamese youth. Restaurants serving Korean food are growing strongly in Danang market and are known by many classes of society. To better understand the taste and preferences of Danang people about Korean food, this study determined the behavior and assessment of diners who have used food and beverage services at Korean restaurants in Danang city. In addition, the study also identifies diners' desire to change the tastes of Korean dishes. The results show that Korean restaurants are attractive to young diners, from 18 - 25 years olds with income of $220 - $440, who appreciate Korean foods (especially grilled dishes) and most people intend to return to Korean restaurants in the next consumption. The study used a combination of qualitative and quantitative methods. Qualitative methods are used through analysis, evaluation and synthesis of previous studies to formulate survey contents, conduct surveys and propose solutions based on the collected results. Quantitative method applied SPSS 25.0 for descriptive statistics analysis. These findings will help Korean restaurant managers to identify target customers, improve the restaurant's dishes to increase sales and develop Korean dishes in Danang.

The distribution channel, strategic factor and firm performance: Evidence from FDI enterprises

  • BUI, Lan Thi Hoang;NGUYEN, Dat Ngoc
    • 유통과학연구
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    • 제19권10호
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    • pp.35-41
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    • 2021
  • Purpose: Research on the development of distribution channels and the strategy will help businesses develop competitiveness in the market. At the same time, the excellent effect of distribution channels and the outstanding implementation of business strategies will help optimize firm performance. Therefore, this study helps to evaluate the influence of distribution channels, and strategy factors on the performance of FDI enterprises in Vietnam. Research design, data, and methodology: Research using quantitative method with PLS-SEM model based on 210 samples using Smart-PLS3. software. The survey subjects are corporate managers who understand the strategies, distribution channels, and performance in Vietnamese FDI enterprises. Results: The analysis results show that strategy factors have a positive effect on firm performance, and distribution channel also has a positive impact on firm performance. This result also indicates that distribution channels activity as an intermediary between strategy and firm performance. Conclusion: The study also gives some policy implications on strategy and distribution channels to improve firm performance. The strategic implementation of finance, human resources, risk, innovation, and diversification of distribution channels are implications for improving firm performance in FDI enterprises. In addition, the research has contributed to the relationship between the distribution channels and firm performance.

Apis cerana Beekeeping and Sacbrood Disease Management in Vietnam: Review

  • Thai, Pham Hong;Huyen, Nguyen Thi;Toan, Tran Van;Jung, Chuleui
    • 한국양봉학회지
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    • 제33권4호
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    • pp.269-275
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    • 2018
  • Beekeeping status of Apis cerana with emphasis of experiences overcoming sacbrood virus disease are presented. Social bee fauna are rich in Vietnam with 6 honeybee species (Apis laboriosa, Apis dorsata, Apis mellifera, Apis cerana, Apis andrenifomis, Apis florea); 8 stingless bee species (Trigona laeviceps, Trigona ventralis, Trigona pagdeni, Trigona gressitti, Trigona fuscobalteata, Trigona capenteri, Trigona scintillans Trigona iridipenis) and 2 bumble bee species (Bumbus haemorrhoidalis, B. breviceps). All of them are native except A. mellifera which was introduced in1887. These bees are slated for conservation by the Ministry of Agriculture & Rural Development. Honey and other bee products are mainly harvested from 3 species including A. cerana, A. mellifera and A. dorsata. The manageable species (A. cerana and A. mellifera) are increasing in number, reaching about 1,500,000 beehives. Vietnam is the second largest honey exporter in Asia, with a total of about 48,000 tons of honey exported to the international market in 2014. A. cerana plays an important role in poverty alleviation in mountainous and remote areas of Vietnam. Honeybee suffers from various diseases of Sacbrood virus disease (SBV), European foulbrood (EFB), Nosema, and parasitic mites of Tropilaelaps mercedes and Varroa destructor. Most of these diseases can be resolved with biocontrol methods. For the parasitic mites, Vietnamese beekeepers usually apply formic acid.

Capital Structure and Trade-Off Theory: Evidence from Vietnam

  • KHOA, Bui Thanh;THAI, Duy Tung
    • The Journal of Asian Finance, Economics and Business
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    • 제8권1호
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    • pp.45-52
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    • 2021
  • The capital structure is one of the hot financial topics among researchers and scholars. Its importance comes from the fact that capital structure is closely related to companies' ability to meet different stakeholders' needs. A suitable capital structure will boost the business and create a competitive advantage in the context of fierce competition. Many companies choose an optimal debt level based on the trade-off between interest and debt costs. This study aimed to test the existence of trade-off theory in capital structure, the case of Vietnam's real estate companies, which are growing very fast recently. Instead of considering constant optimal leverage to test the trade-off model, we take advantage of the dynamic capital structure determined by growth opportunities, profitability, tax incentives, tangibility, liquidity, and firm size. The dynamic panel data regression was estimated by the system Generalized Method of Moment (Sys-GMM). The empirical evidence showed that real estate companies listed in the Vietnamese stock market might change their leverage toward a target capital structure determined by influential factors in a long-term perspective. In particular, the debt-to-asset ratio will change by approximately 14 percent, positively, in response to the difference between the current debt-to-asset ratio and the dynamic target debt-to-asset ratio.

Relationship Between the Audit Committee and Earning Management in Listed Companies in Vietnam

  • NGO, Diem Nhat Phuong;LE, Anh Thi Hong
    • The Journal of Asian Finance, Economics and Business
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    • 제8권2호
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    • pp.135-142
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    • 2021
  • This study aims to examine the impact of audit committee characteristics on income management of companies listed on the Stock Exchange of Vietnam. Research data was collected from all 745 listed companies on Vietnam's stock market over four years, from 2015 to 2018. After excluding companies that did not qualify, there were 216 companies with 864 observations. With the help of dedicated software Stata 15, the impact of audit committee characteristics (through independent variables and control variables such as Audit Committee Independence, Auditing Committee size, Auditing Committee Expertise, Auditing Committee Meeting Frequency, Company Size, Financial Leverage, and Operating Cash Flow) to earning management through a multivariate regression model was determined. Research results from Vietnamese listed companies during this period show that the size and expertise of the audit committee are inversely related to the discretionary accruals representing earning management. At the same time, the research results also identify a positive relationship between firm size and earning management, and the inverse relationship between financial leverage, net cash flow from operating operations and earning management. However, the multivariate regression results do not find clear evidence of a relationship between audit committee independence and the audit committee meeting frequency to earning management.

Back to Nature-Based Agriculture: Green Livelihoods Are Taking Root in the Mekong River Delta

  • Lan, Ngo Thi Phuong;Kien, Nguyen Van
    • 인간식물환경학회지
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    • 제24권6호
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    • pp.551-561
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    • 2021
  • Background and objective: Vietnam is prioritizing agricultural production for food export capacity in all national policies. As a result, for three decades, its agriculture has been making quite many remarkable achievements. Methods: The most successful one is that the nation has become one of the world's leading rice exporters and ensures its national food security. Through these endeavors, the Mekong River Delta (MRD), in particular, has emerged as a key region in ensuring national food security and rice export. Results: The new era can now see Vietnamese agriculture turning to place special emphasis on commodity quality and the improvement of the living environment. This is evidenced, for example, by the phenomenon that the MRD, as a rice basket of the whole country, is making moves back to nature-based agriculture with attempts to restore the natural ecology, including preserving and restoring local traditional rice seeds, adopting natural farming practices and minimizing the use of chemical fertilizers and pesticides. Conclusion: The case studies of nature-based farming practices in the MRD indicate that, while the national agriculture is generally developing large-scale production, the small-scale farming in the region, integrated with tourist and educational activities on-site, is meeting the demands of a highly potential domestic niche market. Moreover, this model appears to be a sustainable farming approach that defines itself as a working green livelihood for the region.

Impact of Corporate Social Responsibility on Repurchase Intention: A Case Study in the FMCG Industry in Vietnam

  • Minh Sang, VO;Minh Quoc, PHAM;Thuy Bao Thu, LE;Le Kim Ngan, NGUYEN;Xuan Tung, DAO;Huynh To Nhi, PHAM
    • The Journal of Asian Finance, Economics and Business
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    • 제10권2호
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    • pp.73-82
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    • 2023
  • The study aims to evaluate the impact of corporate social responsibility on customers' repurchase intention in Vietnam's fast-moving consumer goods (FMCG) industry. This study employs primary data surveyed from 417 Vietnamese consumers, and the sample is selected based on the willingness to participate in providing information. The results show corporate social responsibility's positive impact on repurchase intention in the FMCG industry in the Vietnam market. There are three components of corporate social responsibility, including ethical responsibility, legal responsibility, and economic responsibility have a positive impact on repurchase intention. The economic responsibility component has the greatest effect on repurchase intention. There is not enough statistical basis for the philanthropic responsibility component of corporate social responsibility to recognize its impact on repurchase intention. The findings of this study suggest that companies dealing in the FMCG industry in Vietnam need to invest more in further developing their corporate social responsibility, it not only helps to improve their customer loyalty to businesses but also contributes to promoting the country's economic and social development in a better and more sustainable direction.

외국음식에 대한 대학생들의 태도 및 관심도 분석 (University students' attitudes and interests for ethnic food)

  • 김혜영;이해영
    • 한국식생활문화학회지
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    • 제21권5호
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    • pp.463-472
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    • 2006
  • The purpose of this study was to investigate university students' attitudes and interests for ethnic food. The questionnaire developed was distributed to 60 students majoring in food & nutrition and 260 students taking a liberal course related with food culture in world. A total of 271 questionnaires were usable ; resulting in 84.7% response rate. Among 12 kinds of ethnic food, a large number of students had an experience in Japanese, Chinese, American and Italian food. Also Chinese, American, Japanese and Italian food were familiar with them, but the hope to eat for French, Spanish, Mexican and German food was too strong. Students knew kinds, characteristics, table manners and etc. for Japanese, Chinese, and American food very well and wanted to know the information about French food. as result of positioning for ethnic food by correspondence analysis, Spanish, English, French, Germany and Mexican food had a strong image in want to eat, wanted to know information about food and got a good feeling. Students perceived Vietnamese, Thai and Indian food as having an experience, Japanese, American and Italian food as well-know about food or restaurants, and Chinese food as being familiar. The findings would indicate trends for ethnic foods and their cultures in Korea and forecast the possibility of change in foodservice market.

베트남에서 점진적 개혁의 지속: 제11차 공산당대회 결과 분석 (Continuing Gradual Reform in Vietnam: An Analysis of the 11th Congress of the Communist Party)

  • 이한우
    • 동남아시아연구
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    • 제21권3호
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    • pp.105-138
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    • 2011
  • The 11th Congress of the Vietnamese Communist Party(VCP) held in January 2011 was the forum to reconfirm the gradual reform. By analysing the documents submitted to the Congress, it can be realized that the VCP's reform policy reveals the compromise between conservative and progressive perspectives by "the Socialist-oriented Market Economy". The VCP proposes to proceed the balanced reform for the sustainable development by multi-sector economy to achieve the basis of the modern state by 2020 on the one hand and also urges to strive against "the peaceful evolution" to defend the socialist regime from abroad as well as within the party itself on the other hand. In personnel structure of the Central Committee and Politburo, this term of the Party still keeps the balance of the localities and sectors of the society. No big change was in the selection of top leaders, as almost of them were promoted slightly in the existing echelon of the Politburo. On the prospect of the reform process Vietnam will continue the reform as gradual as before.

중소기업의 개성공단 및 베트남 직접투자 결정요인 연구 (A Study on Determinants of Korean SMEs' Foreign Direct Investment in Gaeseong Industrial Complex & Vietnam)

  • 조헌수
    • 벤처창업연구
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    • 제16권4호
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    • pp.167-178
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    • 2021
  • 본 연구는 중소기업의 개성공단 및 베트남에 대한 직접투자 결정요인을 분석하고, 향후 북한 비핵화에 따른 남북경협 활성화시 대북투자 경험이 없는 베트남 투자업체 중 대북투자 의향이 있는지, 있다면 그 이유가 무엇인지, 대북투자 경험이 있는 개성공단 입주업체와 비교 분석하여 해외기업의 개성공단 및 북한 경제특구 유치로 U턴시켜 국내 일자리 창출 및 남북경제 활성화에 기여하는데 그 목적이 있다. 분석결과 개성공단 및 베트남 투자기업의 대부분은 값싼 노동력 활용, 저렴한 공장입지, 현지시장 판매·개척, 제3국 우회수출 생산기지 등의 목적으로 진출하는 것으로 나타났다. 이는 해외직접투자이론상 현지시장 판매 및 확대를 위한 시장추구형 투자(Market seekers)와 인건비 등 생산요소가격 차이를 활용한 생산효율추구형 투자로(Production-efficiency seekers) 나눌수 있는데 이는 최근 나이키, Apple, Amazon 등 글로벌 기업들의 해외직접투자 패턴과도 일치하는 것으로 보인다. 그러나 북미 비핵화 협상으로 대북 경제 제제조치가 완화, 해제되더라도 베트남 투자기업의 대북 투자의향은 12.3%로 매우 저조하게 나타났는바, 이는 북핵 Issue로 개성공단 폐쇄와 같이 정치적 Risk로 인한 북한 경제특구 폐쇄가능성을 가장 부담스러워 했으며, 또한 경제특구 폐쇄시 국가의 손실배상 조치가 매우 부족하다고 느끼는데 있다. 따라서 향후 남북경협 활성화를 위해서는 앞서 얘기한 애로점을 해소하고 가칭 "남북경협진흥공사"와 같은 기관을 설립하여 대북지원기관의 중복업무를 방지하고 Onestop fullservice로 신속하게 지원할 필요성이 있으며, 섬유,봉제,신발과 같은 영세 중소기업의 대북 진출을 위한 진출 초기에는 적극적인 정책금융 지원이 절실히 필요하며 이를 위해 정부와 민간금융기관 공동으로 5,000억원 규모의 펀드를 조성하여 운영할 필요가 있다.