• Title/Summary/Keyword: Video watching

Search Result 247, Processing Time 0.035 seconds

How Short-form Videos Influence Customer Intention Toward Fashion Product Purchase and e-WOM - Focusing on Generation Z - (숏폼 비디오 콘텐츠의 특성이 패션 제품 온라인 구전의도 및 구매의도에 미치는 영향 - Z 세대를 중심으로 -)

  • Jiyeong Park;Eunju Ko
    • Fashion & Textile Research Journal
    • /
    • v.25 no.6
    • /
    • pp.690-703
    • /
    • 2023
  • With the emergence of digitalization and environmental changes, such as those caused by COVID-19 and high-speed networks, online video platforms have changed how people communicate and created new marketing opportunities. The unique characteristics of mobile short-form videos are causing more people to consume and produce diverse content in the digital environment. The study focuses on two story types (product essential and relative information) to examine the effectiveness of short-form videos for fashion marketing. This study verified the influence of the common traits of short-form video content (informativeness, expertise, familiarity, and playfulness) on fun, e-WOM, and purchase intention and the mediation effect of fun using video samples categorized by story type. In this study, 300 Gen Z men and women responded to a survey after watching a 30-second short-form video sample. All the traits of short-form video content were found to have a positive effect on fun. Moreover, all the traits excluding playfulness had a positive effect on e-WOM and purchase intention as well. Fun had a positive effect on both e-WOM and purchase intention as well as a partial mediating effect. These findings are expected to provide insight and reference for planning short-form video marketing from the perspective of the fashion industry.

Factors Affecting the Popularity of Video Clip: The Case of Naver TV (영상클립의 인기요인에 대한 실증 연구: 네이버 TV를 중심으로)

  • Yang, Gimun;Chung, Sun Hyung;Lee, Sang Woo
    • The Journal of the Korea Contents Association
    • /
    • v.18 no.6
    • /
    • pp.706-718
    • /
    • 2018
  • This study analyzed Naver TV users' pattern of video clip watching, and analyzed the factors affecting the popularity of Naver TV's video clip. We selected 572 individual video clips that were ranked 50th in Naver TV rankings from September 10th to September 24th in 2017. We classified video clip's characteristics into several factors, including the number of likes, the number of subscriber, genre, video clip's types, and star appearances. We indexed the popularity of video clip, which implies the degree of popularity for each video clip. The results showed that the number of likes for video clips and the number of subscribers for each video clip were positively related to the popularity of video clip. Video clip's genre, video clip's type and star power positively affected the popularity of video clip. The effect of extras genre on the popularity of video clip was the lowest, followed by entertainment, music, and drama genre. but the difference among entertainment, music and drama genre was not statistically significant. Web-only video and non-broadcast video positively affected the popularity of video clip. Finally, the popularity of video clip was higher when stars appeared in the video clip.

Action observation training enhances upper extremity function in subacute stroke survivor with moderate impairment: a double-blind, randomized controlled pilot trial

  • Kim, Chang-Heon;Bang, Dae-Hyouk
    • Journal of the Korean Society of Physical Medicine
    • /
    • v.11 no.1
    • /
    • pp.133-140
    • /
    • 2016
  • PURPOSE: This study's aim was to investigate the effects of an action observational training in subactue stroke patients with moderate impairment. METHODS: 22 participants (men=13, women=9) with hemiparesis were randomly assigned to action observation training group or task-oriented training group. Patients in both group underwent a patient-specific multidisciplinary rehabilitation program. Participants in the action observation group (mean age, $62.78{\pm}9.85$) were asked to watch the video scene, in the knowledge that they would then attempt to perform the same movement task after watching. The control group (mean age, $61.49{\pm}8.64$) practiced the same tasks, without watching the video. To evaluate upper limb function, the upper extremity part of the Fugl-Meyer Assessment upper extremity and the Box and Block Test were used. The modified Barthel index was used to assess ADLs, and the modified Ashworth scale were used to assess spasticity in the upper extremity. RESULTS: The action observational training group exhibited greater changes in the Fugl-Meyer assessment upper extremity (P<0.05; 95% CI, 0.929 - 6.403), the Box and Block test (P<0.05; 95% CI, 0.086 - 5.913), and the modified Barthel index (P<0.01; 95% CI, 2.483 - 12.627) between groups. And the modified Ashworth scale (P>0.05; 95% CI, -0.402 to 0.624) did not show significantly different between groups. CONCLUSION: These findings suggest that action observational training may be more helpful to improve upper-extremity function than physical training only in subactue patients with moderate impairment after stroke.

A Study on Video Search Method using the Image map (이미지 맵을 이용한 동영상 검색 제공방법에 관한 연구 - IPTV 환경을 중심으로)

  • Lee, Ju-Hwan;Lea, Jong-Ho
    • 한국HCI학회:학술대회논문집
    • /
    • 2008.02b
    • /
    • pp.298-303
    • /
    • 2008
  • Watching a program on IPTV among the numerous choices from the internet requires a burden of searching and browsing for a favorite one. This paper introduces a new concept called Mosaic Map and presents how it provides preview information of image map links to other programs. In Mosaic Map the pixels in the still image are used both as shading the background and as thumbnails which can link up with other programs. This kind of contextualized preview of choices can help IPTV users to associate the image with related programs without making visual saccades between watching IPTV and browsing many choices. The experiments showed that the Mosaic Map reduces the time to complete search and browsing, comparing to the legacy menu and web search.

  • PDF

Image Processing Based Virtual Reality Input Method using Gesture (영상처리 기반의 제스처를 이용한 가상현실 입력기)

  • Hong, Dong-Gyun;Cheon, Mi-Hyeon;Lee, Donghwa
    • Journal of Korea Society of Industrial Information Systems
    • /
    • v.24 no.5
    • /
    • pp.129-137
    • /
    • 2019
  • Ubiquitous computing technology is emerging as information technology advances. In line with this, a number of studies are being carried out to increase device miniaturization and user convenience. Some of the proposed devices are user-friendly and uncomfortable with hand-held operation. To address these inconveniences, this paper proposed a virtual button that could be used in watching television. When watching a video on television, a camera is installed at the top of the TV, using the fact that the user watches the video from the front, so that the camera takes a picture of the top of the head. Extract the background and hand area separately from the filmed image, extract the outline to the extracted hand area, and detect the tip point of the finger. Detection of the end point of the finger produces a virtual button interface at the top of the image being filmed in front, and the button activates when the end point of the detected finger becomes a pointer and is located inside the button.

A Collaborative Video Annotation and Browsing System using Linked Data (링크드 데이터를 이용한 협업적 비디오 어노테이션 및 브라우징 시스템)

  • Lee, Yeon-Ho;Oh, Kyeong-Jin;Sean, Vi-Sal;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
    • /
    • v.17 no.3
    • /
    • pp.203-219
    • /
    • 2011
  • Previously common users just want to watch the video contents without any specific requirements or purposes. However, in today's life while watching video user attempts to know and discover more about things that appear on the video. Therefore, the requirements for finding multimedia or browsing information of objects that users want, are spreading with the increasing use of multimedia such as videos which are not only available on the internet-capable devices such as computers but also on smart TV and smart phone. In order to meet the users. requirements, labor-intensive annotation of objects in video contents is inevitable. For this reason, many researchers have actively studied about methods of annotating the object that appear on the video. In keyword-based annotation related information of the object that appeared on the video content is immediately added and annotation data including all related information about the object must be individually managed. Users will have to directly input all related information to the object. Consequently, when a user browses for information that related to the object, user can only find and get limited resources that solely exists in annotated data. Also, in order to place annotation for objects user's huge workload is required. To cope with reducing user's workload and to minimize the work involved in annotation, in existing object-based annotation automatic annotation is being attempted using computer vision techniques like object detection, recognition and tracking. By using such computer vision techniques a wide variety of objects that appears on the video content must be all detected and recognized. But until now it is still a problem facing some difficulties which have to deal with automated annotation. To overcome these difficulties, we propose a system which consists of two modules. The first module is the annotation module that enables many annotators to collaboratively annotate the objects in the video content in order to access the semantic data using Linked Data. Annotation data managed by annotation server is represented using ontology so that the information can easily be shared and extended. Since annotation data does not include all the relevant information of the object, existing objects in Linked Data and objects that appear in the video content simply connect with each other to get all the related information of the object. In other words, annotation data which contains only URI and metadata like position, time and size are stored on the annotation sever. So when user needs other related information about the object, all of that information is retrieved from Linked Data through its relevant URI. The second module enables viewers to browse interesting information about the object using annotation data which is collaboratively generated by many users while watching video. With this system, through simple user interaction the query is automatically generated and all the related information is retrieved from Linked Data and finally all the additional information of the object is offered to the user. With this study, in the future of Semantic Web environment our proposed system is expected to establish a better video content service environment by offering users relevant information about the objects that appear on the screen of any internet-capable devices such as PC, smart TV or smart phone.

Effects of Image Resolution and HMD Luminance on Virtual Reality Viewing Experience (영상의 해상도와 HMD의 휘도가 가상현실 시청 경험에 미치는 영향)

  • Lee, Hyejin;Chung, Donghun
    • Journal of Broadcast Engineering
    • /
    • v.23 no.1
    • /
    • pp.74-85
    • /
    • 2018
  • The research investigated the interaction effect of video resolution and device luminance on the perceived characteristics, presence, and fatigue viewing virtual reality. Experiments were composed of mixed design, and the resolution and luminance were classified into three types, HD, 2K, and 4K, and 20, 60, and 100, respectively. Participants watched video of 6-minutes randomly, and responded to the questionnaire after watching each video. The results showed that no interaction effect existed. Meanwhile, there are statistically significant differences on the luminance of depth perception, the resolution of visual intervention, and the resolution of adjustment fatigue. Also, higher resolution and luminance showed higher cognitive function, presence and fatigue.

The User Interface of Button Type for Stereo Video-See-Through (Stereo Video-See-Through를 위한 버튼형 인터페이스)

  • Choi, Young-Ju;Seo, Young-Duek
    • Journal of the Korea Computer Graphics Society
    • /
    • v.13 no.2
    • /
    • pp.47-54
    • /
    • 2007
  • This paper proposes a user interface based on video see-through environment which shows the images via stereo-cameras so that the user can control the computer systems or other various processes easily. We include an AR technology to synthesize virtual buttons; the graphic images are overlaid on the captured frames taken by the camera real-time. We search for the hand position in the frames to judge whether or not the user selects the button. The result of judgment is visualized through changing of the button color. The user can easily interact with the system by selecting the virtual button in the screen with watching the screen and moving her fingers at the air.

  • PDF

Effect of Action Observation Training Using Y-Balance on Balance Capability in Young Adults

  • Son, Sung Min;Kang, Kyung Woo
    • The Journal of Korean Physical Therapy
    • /
    • v.32 no.2
    • /
    • pp.65-69
    • /
    • 2020
  • Purpose: This study examined the effects of action-observation training using the Y-Balance on the balance ability of young adults. Methods: Thirty-four healthy adults were randomized into an action-observation group (n=17) or a control group (n=17). All subjects performed the Y-Balance test before and after watching the video. The action observation group watched a video of someone performing a Y-Balance test, and the control group watched a video of scenery unrelated to the training. The subjects were measured through a Y-Balance test for both the length of the legs extended in three directions and the Y-balance composite score. Results: A significant difference in the Y-balance composite score was observed between the two groups. A part of the direction of the extended leg in the action observation group was increased significantly (posteromedial direction of the right leg, posterolateral direction of the right leg, posteromedial direction of left leg) compared to the control group. Conclusion: These results suggest that action observation training only could help improve balance.

A Study on the Motivation of Live Video Streaming by Adopter Characteristics (수용자특성에 따른 인터넷 개인방송 이용동기 분석)

  • Kim, Hyuk;Wi, Jong-Hyun
    • Journal of Korea Game Society
    • /
    • v.18 no.1
    • /
    • pp.83-94
    • /
    • 2018
  • This study is to analyze the difference of satisfaction according to the usage motivation of Live video streaming and characteristics of the adopter(early adopters, late adopters). For this purpose, we conducted a survey of 283 people in the age of 10~30 using AfreecaTV. As a result of the study, users spending daily hours on watching Afreeca TV showed a positive effect on the usage motivation. It shows only one difference in education level between the demographic characteristics, based on the adopter characteristics. Also the differences in the satisfaction factors were found to be habits, communication, entertainment accessibility in the early adopters and accessibility, credibility, habits, accessibility were significant influences on the late adopters.