• Journal of Space Technology and Applications
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• v.2 no.3
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• pp.195-205
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• 2022

Space exploration is an area where international cooperation takes place more actively than any other space activities such as Earth observation, communication and navigation. This is because a country cannot afford a huge budget to have full infrastructure for deep space exploration, such as a heavy launch vehicle, communication and energy infrastructure, and human habitats, and has learned that it is not sustainable. Korea expressed its willingness to join humanity's epic exploration journey by signing the Artemis Accords in 2021 and launching Danuri lunar orbiter in 2022. The beginning of space exploration means that Korea's space activities have expanded beyond the stage of focusing only on technology development to set norms necessary to accompany other countries and cooperate diplomatically to solve exposed problems. This paper analyzed European space policy and space exploration, which are most actively participating in the Artemis Program and exerting diplomatic power in the space field, from the perspective of science and technology diplomacy. The suggestions for Korea's space exploration strategy from the perspective of science and technology diplomacy were drawn by examining the international cooperation strategies in Europe's space activities ranging from space policy, space strategy, and space exploration program to project units.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.321-327
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• 2024

Out-of-home (Out-of-Home) advertising can be an effective means of delivering messages for preventing drowsy driving, given that it is exposed at locations and times where vehicle traffic occurs. This study investigated the influence of message framing of drowsy driving prevention OOH advertising and regulatory focus on the intention to drowsy driving prevention behaviors by an experimental study targeting 200 university students. The results showed an interaction effect between message framing and regulatory focus on the intention to drowsy driving prevention behaviors. While no significant differences were observed in the intention to drowsy driving prevention behaviors based on regulatory focus for positively framed messages, for negatively framed messages, a higher intention was observed when the prevention focus group rather than promotion focus group. This study focuses on two key areas: how messages are crafted (message framing) and the characteristics of the people who receive them (regulatory focus). By exploring these aspects, it provides valuable theoretical and practical knowledge. Essentially, it opens doors for creating message strategies that are finely tailored to suit the preferences of the audience. This advancement is vital for researchers and practitioners as it enhances the effectiveness of communication efforts.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.33 no.1
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• pp.305-316
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• 2013

To find out if modern roundabout is still effective under drivers behavior and driving conditions in Busan Metropolitan City, the effects before and after introduction of roundabout were analyzed. According to analysis on velocity profile at roundabout, velocity deviation decreased, and average vehicle speed was close to design speed. As a result, it has been confirmed that most roundabouts were properly built. In terms of traffic operation, average vehicle speed improved by 87.2% when a traffic intersection was replaced by a roundabout. therefore, it has been found out that the introduction of roundabout has a positive effect on increasing vehicle speed by reducing traffic congestion. In addition, annual benefits expected from the replacement from a traffic intersection to a roundabout were KRW 872 million as follows; KRW 410 million in traffic communication, KRW 39 million in transportation safety, KRW 255 million in energy saving, KRW 95 million in reduction of air pollution and KRW 73 million in reduction of traffic signal installation cost. In other words, if 10% (193 spots) of all traffic intersections (1,926 spots in total) in Busan City are replaced by roundabouts, the municipal authority would be able to save about KRW 168.3 billion. According to analysis on the benefits expected from the installation of roundabouts compared to the investment cost for traffic intersections, about KRW 679 million could be saved per roundabout. Considering 10% of all traffic intersections in the City of Busan, about KRW 131 billion could be saved annually. The traffic accidents in roundabout usually occur because drivers aren't aware of right-of-way rules. Once the right-of-way rules settle, the number of traffic accidents would significantly decrease. In addition, it is urgent to promote education and campaign for drivers, pedestrians and bikers on the roundabout.

• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.233-267
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• 2001

The management environment in Korea today is undergoing rapid changes; in particular, domestic corporations and businesses are confronting formidable adversity with IMF crisis and WTO. Though cost cutback, higher quality, rapid production, and diversification of products were accepted as important requirements for competitiveness in the past, they have been replaced by brand power. Consumption patterns have changed their focus from function to image orientation. This is why managers in corporations have invested enormous amounts of resources into producing powerful brands, which can attract consumers' attention greatly enough to improve the image of their products. Brands are regarded as a vital vehicle for marketing strategies and thus as a legal asset. Brands with remarkable and favorable image can secure a loyal consumer groups stable revenues. M & A, currently active between corporations, makes brand equity all the more important. The purpose of the present study was to investigate the effect of internal marketing and increased brand diversification on brand equity by combining them as influential factors with marketing mix factor. For this purpose, literature review was make on previous fragmented studies of influential factors on brand equity build-up. Based on the findings of this study, some operational implications were suggested for marketing managers. The findings and implications of the present study are as follows; First, efficient communication among organization members was found to have a significant effect on product quality. Second, job satisfaction and efficient communication among members was shown to significantly influence price policies. Thirdly, efficient communication among organization workers proved to have a significant effect on distribution strategies. Forth, efficient communication among members was demonstrated to significantly influence advertisement and other public-relations activities. Fifth, opacity of market environment appeared to have a significant effect on product quality, prior market entrance as perceived by organization members turned to be of negative influence on product quality. Sixth, opacity of market environment was found to have a significant effect on price policies. Seventh, opacity of market environment was shown to be of significant effect on distribution strategies. Eighth, grater opacity of market environment proved to improve advertisement and other public-relations activities. Ninth, price policies, distribution strategies, advertisement and public-relations activities were found to have a significant effect on brand equity value. To sum up these findings, in order for corporations and businesses to cope with consumers' needs that are increasingly segmented, internal marketing strategies and brand diversification should be implemented so as to generate greater synergy effect. It is also important to stress that differentiated, higher competitiveness should be secured for Korean corporations and businesses to survive in the drastically changing, globalized market environment. In this regard, continuous and long-term management strategies for brand equity build-up should be ensured and is essential in the present unlimited competition. The last but not least important point to notice is that to increase brand equity value, intensive investment and constant emphasis should be made on internal marketing management on intra-organizational members before strengthening external marketing.

• Journal of IKEEE
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• v.23 no.4
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• pp.1461-1464
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• 2019

In this paper, we propose the development of embedded board for integrated radiation exposure protection fireman's life-saving alarm capable of location tracking and radiation measurement. The proposed techniques consist of signal processing unit, communication unit, power unit, main control unit. Signal processing units apply shielding design, noise reduction technology and electromagnetic wave subtraction technology. The communication unit is designed to communicate using the wifi method. In the main control unit, power consumption is reduced to a minimum, and a high performance system is formed through small, high density and low heat generation. The proposed techniques are equipment operated by exposure to poor conditions, such as disaster and fire sites, so they are designed and manufactured for external appearance considering waterproof and thermal endurance. The proposed techniques were tested by an authorized testing agency to determine the effectiveness of embedded board. The waterproof grade has achieved the IP67 rating, which can maintain stable performance even when flooded with water at the disaster site due to the nature of the fireman's equipment. The operating temperature was measured in the range of -10℃ to 50℃ to cope with a wide range of environmental changes at the disaster site. The battery life was measured to be available 144 hours after a single charge to cope with emergency disasters such as a collapse accident. The maximum communication distance, including the PCB, was measured to operate at 54.2 meters, a range wider than the existing 50 meters, at a straight line with the command-and-control vehicle in the event of a disaster. Therefore, the effectiveness of embedded board for embedded board for integrated radiation exposure protection fireman's life-saving alarm has been demonstrated.

• Proceedings of the Korean Society of Medical Physics Conference
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• 2004.11a
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• pp.53-55
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• 2004

In emergency cases, such as the severe trauma involving the fracture of skull, spine, or cervical bone, from auto accident or a fall, and/or pneumothorax which can not be diagnosed exactly by the eye examination, it is necessary the radiological examination during transferring to the hospital for emergency care. The aim of this study was to design and evaluate the prototype of mobile medical image communication system based on CDMA 1X EVDO. The system consists of a laptop computer used as a transmit DICOM client, linked with cellular phone which support to the CDMA 1X EVDO communication service, and a receiving DICOM server installed in the hospital. The DR images were stored with DICOM format in the storage of transmit client. Those images were compressed into JPEG2000 format and transmitted from transmit client to the receiving server. All of those images were progressively transmitted to the receiving server and displayed on the server monitor. To evaluate the image quality, PSNR of compressed image was measured. Also, several field tests had been performed using commercial CDMA2000 1X-EVDO reverse link with the TCP/IP data segments. The test had been taken under several velocity of vehicle in seoul areas.

• Cartoon and Animation Studies
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• s.15
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• pp.251-265
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• 2009

Motion Graphics are a great effective vehicle for precise communication between customers in various media and formats. The important thing in the expression of Motion Graphics is to deliver messages clearly. Some current Motion Graphics which are focused on only attracting attention or sensational expressions more than narrative are evaluated lower. This study aims to utilize easy and positive Motion Graphics to deliver messages by applying their utility to production of Motion Graphics, omitting time spent on delivering effective messages and analyzing their suggestive expression methods because of the nature of producing Motion Graphics. This thesis is to study several theoretical backgrounds of omission and implicated expressions mentioned in the similar studies from the view of Motion Graphics, and to search applied examples and functional things using the expression methods in some film title sequence. Excellent Motion Graphics use planned omission and implicated methods rather than to use entire narratives or complicated descriptions. Especially, a film title sequence should focus on symbolic visual expressions. They are necessary to attract the audience's interest. To overcome the limitation of time and space deliver a huge amount of information quickly and powerfully, Motion Graphics should properly use omission of image and time and suggestive expressions through symbols and metaphors. Then they will have a role to level up their current values and discussions.

• Journal of the Korea Society of Computer and Information
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• v.18 no.9
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• pp.21-31
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• 2013

ECU(Electric Control Unit) on the important features of the vehicle is equipped, ECU between sending and receiving messages is connected to one of the internal network(CAN BUS), but this network easily accessible from the outside and not intended to be able to receive attacks from an attacker, In this regard, the development of tools that can be used in order to verify the possibility of attacks on attacks from outside, However, the time costs incurred for developing tools and time to analyze from actual car for CAN messages to be used in the attack to find. In this paper, we want to solve it, propose a method to generate test cases required for the attack is publicly available tool called Sulley and it explains how to find the CAN messages to be used in the attack. Sulley add the CAN messages data generated library files in provided library file and than Sulley execute that make define and execute file conform to the CAN communication preferences and create message rules. Experiments performed by the proposed methodology is applied to the actual car and result, test cases generated by the CAN messages fuzzing through Sulley send in the car and as a result without a separate tool developed was operating the car.

• Journal of the Institute of Electronics Engineers of Korea SD
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• v.41 no.2
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• pp.27-32
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• 2004

Absolute optical angle sensor is described that is an essentially digital opto-electronic device. Its purpose is to resolve the relative and absolute angle position of coded disk using Pseudorandom-code and Geometry-code. In this technique, the angular position of disk is determined in coarse sense first by Pseudorandom-code. A further fine angular position data based on Pixel count is obtained by Geometry-code which result 0.006$^{\circ}$ resolution of the system provided that 7 ${\mu}{\textrm}{m}$ line image sensor are used. The proposed technique is novel in a number of aspects, such that it has the non-contact reflective nature, high resolution of the system, relatively simple code pattern, and inherent digital nature of the sensor. And what is more the system can be easily modified to torque sensor by applying two coded disks in a manner that observe the difference in absolute angular displacement. The digital opto-electronic nature of the proposed sensor, along with its reporting of both torque and angle, makes the system ideal for use in intelligent vehicle systems. In this communication, we propose a technique that utilizes Pseudorandom-code and Geometry-code to determine accurate angular position of coded disk. We present the experimental results to demonstrate the validity of the idea.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.15 no.3
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• pp.34-44
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• 2016

This study was initiated to evaluate the performance of methodologies to estimate the space mean speed(SMS) using the time mean speed(TMS) which was collected from the vehicle detection system(VDS) in expressways. To this end, the methodologies presented in prior studies were firstly summarized. It is very hard to achieve exact SMSs and TMSs due to mechanical and communication errors in the field. Thus, a microscopic traffic simulation model was utilized to evaluated the performance. As a result, the harmonic mean and volume-distance weighted harmonic mean were close to the SMS in the case in which the TMSs of individual vehicles were used. However, when the 30-second-interval aggregated TMS were used, the volume-distance weighted harmonic mean was outstanding. In this study, a radar detector was installed in the Joongbu expressway to collect the SMS. The trajectory of individual vehicles collected from the detector were used to calculate the SMS, which was compared with the estimates using other methodologies selected in this study. As a result, the volume-distance weighted mean was turned out to be close to the SMS. However, as the congestion becomes severe. the deviation between the two speed becomes bigger.