• 한국의류학회지
• /
• 제48권5호
• /
• pp.956-973
• /
• 2024

Vegans, known for their stringent ethical standards concerning animal welfare and environmental concerns, exhibit a profound commitment to ethical practices. This study delves into the multifaceted motivational factors driving the practices of vegans, while concurrently scrutinizing the distinctive clothing behaviors specific to veganism across various phases of the clothing life cycle. These behaviors encompass the domains of clothing acquisition and utilization, laundering and maintenance, as well as disposal and discard. This research reveals the pervasive integration of vegan principles throughout these stages, underscored by discernible shifts in clothing-related behaviors subsequent to individuals adopting a vegan lifestyle. The core motivations underpinning these practices are rooted in a collective aspiration to safeguard animal welfare, mitigate environmental pollution, and curtail the generation of waste. In contrast to previous research, this study concentrates its focus on discrete facets of clothing behaviors within the context of veganism, providing nuanced insights into the intricacies of vegan practices. By elucidating the intricate interplay between motivations and clothing life cycle practices within the realm of veganism, this research augments our comprehension of the underlying motivations that drive vegan lifestyles.

• 벤처창업연구
• /
• 제18권5호
• /
• pp.217-240
• /
• 2023

최근 기초화장품 트렌드로 클린화장품, 비건화장품 등이 새롭게 다양한 출시가 이루어지고 있으며 시장 내 성장하고 있다. 한동안 화장품의 성분에 대한 관심과 영향이 커지면서 기능성화장품, 코스메슈티컬화장품, 더마화장품이 신뢰를 얻고 인기가 있던 가운데, 효능 외의 요소를 소구하는 비건 브랜드와 제품에 대한 관심이 커지고 있는 중이다. 이러한 변화에 있어 소비자의 라이프스타일과 사회적가치의 영향관계가 영향이 있을 것으로 보이는데 이를 분석하고, ESG가 강조되는 사회 분위기 속에 클린 또는 비건화장품의 소비가 일종의 자기표현의 욕구를 충족시켜주는 역할로써의 관계가 있을지 알아볼 필요가 있겠다. 본 연구는 화장품 소비자를 대상으로 라이프스타일 유형과 자기표현욕구가 사회적가치를 매개하여 비건화장품 구매의도에 미치는 영향에 관하여 분석하였다. 라이프스타일 유형을 외모지향형, 건강지향형, 유행추구형으로 구분하였다. 전국에 거주하는 화장품 소비자로부터 수집한 설문지 321부를 실증분석에 사용하였다. SPSS v26.0과 PROCESS macro v4.2를 사용하여 매개변수가 하나인 단일매개모형을 기반으로 분석하였다. 분석결과 첫째, 외모지향형을 제외한 라이프스타일 유형인 건강지향형 및 유행추구형과 자기표현욕구는 사회적가치에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 사회적가치는 비건화장품 구매의도에 정(+)의 방향으로 유의한 영향을 미치는 것으로 나타났다. 셋째, 외모지향형, 건강지향형 및 유행추구형의 모든 라이프스타일 유형과 자기표현욕구는 비건화장품 구매의도에 정(+)의 영향을 미치는 것으로 나타났다. 넷째, 사회적가치는 외모지향형을 제외한 라이프스타일 유형 및 자기표현욕구와 구매의도 간을 매개하는 것으로 나타났다. 외모지향 소비자는 사회적가치에 직접적인 영향을 미치지 않고 구매의도에 영향을 미치는 것으로 나타나 외모 지향적인 소비자의 경우 비건화장품 구매 동기가 해당 제품과 관련된 사회적가치에 크게 영향을 받지 않을 수 있음을 시사하고 있다. 표준화계수를 이용한 상대적 영향력 크기 비교에서는 사회적가치를 매개할 때 자기표현욕구가 가장 크게 비건화장품 구매의도에 영향을 미치고 건강지향형이 가장 작게 영향을 미치는 것으로 나타났다. 이 연구의 학문적 함의로는 틈새 소비자 세그먼트, 중재 메커니즘 및 지속 가능성 고려 사항에 대한 통찰력을 제공함으로써 소비자 행동 연구에 기여하고 있고 마케팅 전략과 지속 가능한 비즈니스 관행을 형성하는 화장품 산업 및 그 이상에 대한 추가 연구 방향을 제시하고 있다.

• 한국의류산업학회지
• /
• 제23권1호
• /
• pp.44-56
• /
• 2021

This study analyzes the fashion video content of vegan YouTubers in order to understand how the vegan message is being conveyed in media. This study collected data with NoxInfluencer and conducted a case study of the vegan fashion YouTube content. We collected 143 videos for analysis as follows. The characteristics of vegan fashion content were divided into six categories. First, fashion know-how consisted of YouTubers' explanation on vegan fashion, from styling to where to buy vegan and fair trade products. Second, fashion haul content showed second hand products as well as certified vegan fashion products. Third, fashion daily life focused on a day in the life of a vegan YouTuber, casually showcasing fashion in real life. Fourth, fashion products reviews were about vegan YouTubers' thoughts and concerns about various vegan fashion brands and products. Fifth, fashion coordination category consisted of Lookbooks according to seasons. Last, the fashion entertainment category showed YouTubers challenging themselves to dress outside of their comfort zone. The content of the message was distinguished by consumption methods and aesthetic interaction. Also, vegan YouTubers were always anticipating the possibility of appealing to a wider demographic. This study differs from existing studies because it analyzed fashion YouTube content in order to understand the spread of a vegan message in the media environment. This study has its significance in suggesting the direction that the vegan community should take in delivering vegan messages in the future.

• 한국의류학회지
• /
• 제47권5호
• /
• pp.804-821
• /
• 2023

This study examines current trends and perceptions of veganism and vegan fashion in Korea, China, and the United States. Using big data tools Textom and Ucinet, we conducted cluster analysis between keywords. Further, frequency analysis using keyword extraction and CONCOR analysis obtained the following results. First, the nations' perceptions of veganism and vegan fashion differ significantly. Korea and the United States generally share a similar understanding of vegan fashion. Second, the industrial structures, such as products and businesses, impacted how Korea perceived veganism. Third, owing to its ongoing sociopolitical tensions, the United States views veganism as an ethical consumption method that ties into activism. In contrast, China views veganism as a healthy diet rather than a lifestyle and associates it with Buddhist vegetarianism. This perception is because of their religious history and culinary culture. Fundamentally, this study is meaningful for using big data to extract keywords related to vegan fashion in Korea, China, and the United States. This study deepens our understanding of vegan fashion by comparing perceptions across nations.

• 대한지역사회영양학회지
• /
• 제27권5호
• /
• pp.373-386
• /
• 2022

Objectives: This study examined the perception of the vegan trend of millennials and their future needs. Methods: This study was conducted online from June 21, 2021, to July 15, 2021, targeting 425 adult men and women born between 1980 and 2000. The contents of the survey were divided into four categories: general information, awareness of vegetables, awareness of vegan trends, and future needs for vegan trends. Results: Most respondents recognized the importance of eating vegetables and perceived vegetarianism and veganism as a lifestyle. Regarding the perception of the vegan trend, the highest response rate was 'The vegan trend is to be satisfied with my life regardless of other people', while the lowest response rate was 'The vegan trend is only a temporary fad'. The reasons for purchasing vegan products with high response rates were 'interest in the earth and environment', 'protection of animal rights', and 'thinking about health'. The type of vegan product wanted in the future was delicious food, and convenience level was in the order of 'completely cooked', 'half-cooked', and 'pre-processed'. Among the sustainable vegetarian types that millennials responded, 'semi-vegetarian', which can consume most animal products excluding red meat, showed the highest response rate. Conclusions: The positive perceptions about vegetables are expected to increase. Efforts should be made to develop convenient meals using vegetables and provide reasonable prices to expand vegetable intake.

• 한국식생활문화학회지
• /
• 제37권6호
• /
• pp.467-476
• /
• 2022

This article defines the characteristics of Korean vegetarianism by tracing the changes in the core motives revealed in the historical development of the vegetarian movement that started in the West. We further explore and compare the limitations of the vegetarian movement conceived in the West with the essential values, 'How can Korean vegetarian culture gain the upper hand?'. Our results indicate that the sequential changes of the motives inherent to the flow of the modern vegetarian movement were <religious-philosophy>, <political-society>, and <healthy-nutrition>. This settled the transition from 'vegetarianism as an ideological form' to 'vegetarianism as a lifestyle', making it a more becoming way of life. However, along with the spread of 'vegetarian lifestyle as a form of life', commercial vegetarianism, which overshadows the essential value of vegetarianism, continued to flourish due to the modern capitalist industrial system. To curb commercialization, the necessity arose to establish a new vegetarian diet with a propensity towards an 'ecological-environmental point of view'. Thus, in order to establish the term and concept of a vegetarian diet for Korean vegetarian characteristics, we propose the formation of a vegetarian term and concept suitable for the Korean vegetarian culture.

• Journal of Nutrition and Health
• /
• 제39권6호
• /
• pp.529-538
• /
• 2006

The prevalence of chronic diseases have been rising in the developing countries because of their increased animal foods consumption and Western lifestyle. Lately, vegetarian diet that exclude animal products get public attention. The purpose of this study was to evaluate the nutritional status and dietary quality of vegetarians, and their consumption of vitamin K and was also assessed. Vegetarians including strict vegan and lacto-ovo-vegetarian consumed their diet at least over 6 months. Carnivores were gender and age matched with vegetarians and they consumed over 50% of protein and fat from animal sources. Current nutrient intakes and dietary quality were assessed using 3-day food records and intake of vitamin K was calculated from the data base of 'Provisional Table on the vitamin K contents of foods, USA'. Blood sample were collected and biochemical parameters and plasma phylloquinone concentrations were analyzed. Anthropometric data from vegetarian and carnivore were not significantly different. The intake of calories, protein, vitamin $B_2$, Ca and Zn of the vegetarians were remarkably lower than RDA for each nutrient. Moreover, index of nutritional quality and nutrient adequacy ratio of vegetarians were lower than those of carnivore. Vegetarian consumed less fat and the ratio of n-6/n-3 fatty acid was lower in vegetarian. The intake of essential amino acids in vegetarian was significantly lower than that of carnivore. The vitamin K consumption and plasma phylloquinone concentration of vegetarian were significantly higher than those of carnivore (p<0.05). The dietary vitamin K consumption was positively correlated with plasma phylloquinone levels in vegetarian (p<0.01).

• 한국버섯학회지
• /
• 제20권2호
• /
• pp.69-77
• /
• 2022

기존에 사용되는 1차 봉지배양 및 2차 매트생산 배양에 소요되는 기간을 단축시키기 위해 시루송편버섯 균사체에 Co-60 저준위 감마선 200 Gy 24시간 조사로 돌연변이 시킨 ToM 균사체를 활용하여 봉지배양이 생략된 박스 배양법을 시도하였다. 또한, 매트의 품질 및 물성을 강화시키기 위해 균액으로 ammonium nitrate가 3 g/L첨가된 mYMB6을 사용하였고, CaCO₃를 1.5% 함유한 톱밥배지에서 균일한 품질의 균사체 매트 생산이 가능하다는 점을 확인하였으며, 기간 또한 기존의 생산방법과 비교하여 10일 이상 단축할 수 있다. 본 결과는 균사체 기반 친환경 소재 연구에 활용할 수 있을 것으로 생각된다.