Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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Vegan's Practices and Motivations in Clothing Behavior

  • Jiwoon Jeong (Dept. of Fashion and Textiles, Seoul National University) ;
  • Jaehoon Chun (Dept. of Fashion and Textiles, Seoul National University/Research Institute of Human Ecology, Seoul National University)
  • Received : 2024.04.08
  • Accepted : 2024.09.23
  • Published : 2024.10.31
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Abstract

Vegans, known for their stringent ethical standards concerning animal welfare and environmental concerns, exhibit a profound commitment to ethical practices. This study delves into the multifaceted motivational factors driving the practices of vegans, while concurrently scrutinizing the distinctive clothing behaviors specific to veganism across various phases of the clothing life cycle. These behaviors encompass the domains of clothing acquisition and utilization, laundering and maintenance, as well as disposal and discard. This research reveals the pervasive integration of vegan principles throughout these stages, underscored by discernible shifts in clothing-related behaviors subsequent to individuals adopting a vegan lifestyle. The core motivations underpinning these practices are rooted in a collective aspiration to safeguard animal welfare, mitigate environmental pollution, and curtail the generation of waste. In contrast to previous research, this study concentrates its focus on discrete facets of clothing behaviors within the context of veganism, providing nuanced insights into the intricacies of vegan practices. By elucidating the intricate interplay between motivations and clothing life cycle practices within the realm of veganism, this research augments our comprehension of the underlying motivations that drive vegan lifestyles.

Keywords

Acknowledgement

This work is based on the part of MA thesis of the first author.

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