• Title/Summary/Keyword: Variable properties

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The Effects of Mongolian Consumer's Lifestyle and Advertisement Properties on Advertisement Behavior of Korean Cosmetics (몽골 소비자 라이프스타일과 광고모델 속성이 한국 화장품 광고태도에 미치는 영향)

  • Batshugar, Uuriintuya;Kim, Kyung-Tae
    • Journal of Distribution Science
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    • v.14 no.8
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    • pp.123-128
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    • 2016
  • Purpose - Korean Wave that overspreads around Asia and America, especially the Korean beauty wave, has reached Mongolia and Mongolian consumers. Mongolia consumers usually prefer foreign cosmetic brands to local brands, because the local brands cannot satisfy fast changing needs and wants of local consumers. Research design, data, and methodology - Based on previous studies about life style of Mongolian consumers, advertisement properties and consumer behaviors, we propose a research model and related hypothesis. In order to test hypotheses, we analyzed 366 survey data out of 376 by eliminating improper 10 responses. Factor analysis and reliability analysis was conducted by SPSS 22.0. We used multiple regression analysis and parameter analysis to test the relation between variables. Results - As exploring the Mongolian consumers' current usage of cosmetic products, we found that the customers' focus is how the products fit with their skin. Mongolian consumers often get the information about cosmetic products through TV and internet. Mongolian consumers show positive attitudes on the appearance of Korean celebrities in responsibility, while there is no significant effect on attractiveness. Mongolian consumer's behaviors toward brand have positive effect on both responsibility and attractiveness of Korean commercial celebrities. Responsibility and attractiveness of Korean commercial celebrities have positive effect on the behaviors toward advertisements of cosmetic products. Conclusions - Behaviors toward advertisements of cosmetic products have positive effect on both purchase intention and loyalty of customer. Responsibility and attractiveness of Korean commercial celebrities have positive effect on mediating variable of behavior toward advertisement and independent variable of purchase intention. Responsibility and attractiveness of Korean commercial celebrities have positive effect on mediating variable of behavior toward advertisement and independent variable of loyalty of customer. In order to improve the effect of advertisements, firms need to consider not only the technique of the model but also the image of model in regard to trust and professionalism appealing to consumers. In addition, firms need to choose the model who fits in with the image of the firms and the products and service of the firms. Finally, Mongolian consumers tend to acquire the shopping information through TV advertisements, especially featuring Korean popular stars, thus, TV advertisements can be a wise option in Mongolian cosmetic market.

A STUDY ON THE CHANGES OF THE ELASTIC PROPERTIES TN LOOPED WIRES BY VARIABLE FACTORS (변환요소에 따른 LOOPED WIRE의 탄성 변화에 관한 연구)

  • Na, Yong-In;Kim, Sang-Cheol
    • The korean journal of orthodontics
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    • v.25 no.3 s.50
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    • pp.263-271
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    • 1995
  • The purpose of this study nab to evlauate and compare the effect of the variable factors of wire on the elastic properties of looped rectangular wire. Five variable factors were presented-material(Hi-T, blue Elgiloy), wire size(.016'$\;\times\;$.022', .018'$\;\times\;$.025'), loop length(15mm, 20mm), loop configuration(open loop, closed loop), gabling (non-gable, gable). So, the total 256 specimens were divided into 32 groups, and each of those nab pulled on Instron testing machine. The load-deflection curve of each wire obtained, from which force, range in elastic limit, and stiffness were computed and analyzed statistically. The results were obtained as follows : 1. All of the variable factors - wire material, size, loop length loop configuration, and gabling - took a significant effect on load-deflection rate of looped wire. 2. The force at elastic limit was the smallest in the group of Hi-T, .016'$\;\times\;$.022', 20mm loop length, open loop, non-gable, and the largest in the group of blue Elgiloy, .018'$\;\times\;$.025', 15mm loop length, closed loop, non-gable. 3. The range at elastic limit was the smallest in the group of Hi-T, .018'$\;\times\;$.025', 15mm loop length, open loop, non-gable, and the largest in the group of HI-T, .016'$\;\times\;$.022', 20mm loop length, closed loop, gable. 4. Loop configuration and loop length were the most effective factors on the elastic properties of looped wires, and gabling was the least effective.

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Effect of Strength Properties of In-Situ Concrete Pile in Embankment Slopes on Embankment Materials and Boring Methods (성토사면에 타설된 현장 콘크리트 말뚝의 강도특성에 미치는 성토재료 및 타설 방법에 대한 영향)

  • Hwang, Moo-Suk;Jeoung, Jae-Hoon;Park, Seung-Ki;Lee, Chang-Soo;Park, Chan-Gi
    • Journal of The Korean Society of Agricultural Engineers
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    • v.50 no.5
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    • pp.73-81
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    • 2008
  • This study evaluated the applicability of in-situ concrete pile as a stabilization materials of embankment slopes including agricultural reservoir and rural road etc. The experimental embankment slopes was constructed to investigate the strength properties of in-situ concrete pile with embankment materials and boring methods. The test variable were applied the boring method(driving and augering) and water-cement ratio. In order to analyze the physical and mechanical properties of embankment materials, permeability and water contents test were was performed. Also, the freshly and harden of in-situ concrete properties were measured by the slump and compressive strength tests. The results showed the water content and permeability of embankment materials and boring methods affected on compressive strength of in-situ concrete pile.

A Study on the Durability and Strength Properties of Incorporating Polypropylene Fiber (합성섬유를 혼입한 콘크리트의 강도 및 내구특성)

  • Jung, Young-Hwa;Lee, Ju-Hyung;Hong, Chang-Woo;Lee, Jung Ho
    • Journal of Industrial Technology
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    • v.18
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    • pp.371-378
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    • 1998
  • Concrete structures has been deteriorated by poor environment. This study was conducted to evaluate durability of concrete which are increasingly demanded recently. Therefore, the research of durability must be executed for application of Polypropylene fiber reinforced concrete real structures. Concrete durability properties incorporating Polypropylene fiber was performed with the variable of Fiber contents, Fiber type and Target strength, specimens were made and subjected to durability and strength tests. The results show that strength of concrete is increased the Fiber content increase, Mono-Filament fiber and Polypropylene fiber reinforced concrete makes improved durability properties.

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Effect of Heat Treatment on Magnetic and Electrical Properties of AlN Films with Co Particles

  • Oh, Chang-Sup;Han, Chang-Suk
    • Korean Journal of Metals and Materials
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    • v.50 no.3
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    • pp.248-255
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    • 2012
  • AlN thin films containing various amounts of Co, AlN-Co, and Al-Co alloy particles were prepared using a two-facing-target type dc reactive sputtering (TFTS) system. The as-deposited films exhibited the variable nature expected from an AlN-rich phase, and an amorphous-like phase, depending on the Co content in the films. Specific favorable microstructures were prepared by optimizing annealing conditions. Those microstructures and their magnetic properties and resistivity were investigated. As-deposited films showed very small saturation magnetization and an amorphous-like structure. However, when annealed, the as-deposited amorphous-like phase decomposes into phases of AlN, Co and Al-Co. These annealing induced changes in the microstructure improve the magnetization and resistivity of the films. Further improvement of soft magnetic properties could lead to the material being used for high density magnetic recording head material.

Optimality Investigation of Bending Stiffness According to Particle Size Distribution (입자 크기의 구성 비율에 따른 휨강성 최적화 가능성의 탐구)

  • Song, Eun-Jeong;Lee, Young-Min;Moon, Hyungpil;Choi, Hyouk Ryeol;Koo, Ja Choon
    • The Journal of Korea Robotics Society
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    • v.12 no.3
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    • pp.332-338
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    • 2017
  • As an interpretation of existing jamming effects, the main variables affecting the increase in stiffness due to jamming are known as system density, jamming density, pressure, and particulate temperature. The main variable, jamming density, is closely related to the distribution of particle size and contact properties such as particle shape and friction. However, the complexity of these variables makes it difficult to fully understand the mechanism of the jamming effect. In this paper, we focus on the jamming effects of particles that have more elastic properties than particles such as sand and coffee powder, which are commonly used as constituent particles of existing jamming, in order to reduce complicated factors such as temperature and concentrate on jamming effects based on elastic characteristics of particles. It was experimentally explored the possibility of increasing stiffness by mixing particles of different sizes rather than simply increasing the bending stiffness by controlling the particle size. Through simulations and experiments, we found a case where the stiffness of each particle size distribution is larger than the stiffness of each particle size.

Nonlinear finite element solutions of thermoelastic flexural strength and stress values of temperature dependent graded CNT-reinforced sandwich shallow shell structure

  • Mehar, Kulmani;Panda, Subrata K.
    • Structural Engineering and Mechanics
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    • v.67 no.6
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    • pp.565-578
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    • 2018
  • This research article reported the nonlinear finite solutions of the nonlinear flexural strength and stress behaviour of nano sandwich graded structural shell panel under the combined thermomechanical loading. The nanotube sandwich structural model is derived mathematically using the higher-order displacement polynomial including the full geometrical nonlinear strain-displacement equations via Green-Lagrange relations. The face sheets of the sandwich panel are assumed to be carbon nanotube-reinforced polymer composite with temperature dependent material properties. Additionally, the numerical model included different types of nanotube distribution patterns for the sandwich face sheets for the sake of variable strength. The required equilibrium equation of the graded carbon nanotube sandwich structural panel is derived by minimizing the total potential energy expression. The energy expression is further solved to obtain the deflection values (linear and nonlinear) via the direct iterative method in conjunction with finite element steps. A computer code is prepared (MATLAB environment) based on the current higher-order nonlinear model for the numerical analysis purpose. The stability of the numerical solution and the validity are verified by comparing the published deflection and stress values. Finally, the nonlinear model is utilized to explore the deflection and the stresses of the nanotube-reinforced (volume fraction and distribution patterns of carbon nanotube) sandwich structure (different core to face thickness ratios) for the variable type of structural parameter (thickness ratio, aspect ratio, geometrical configurations, constraints at the edges and curvature ratio) and unlike temperature loading.

Design of output feedback variable structure control system with robust properties (출력궤한 가변구조제어게의 강인성 설계)

  • 이기상;임재형;이정동
    • 제어로봇시스템학회:학술대회논문집
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    • 1993.10a
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    • pp.1199-1205
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    • 1993
  • It has been well known that the assumption of full state availability is one of the most important restrictions to the practical realization of VSCS. And several attempts to alleviate the assumption had been made. However, it is not easy to find a positive scheme among them. Recently, an output feedback variable structure control system(OFVSCS) was proposed and the effectiveness of the scheme was validated for the disturbance free systems. The purpose of this study is to propose a robust OFVSCS that have the robust properties against process parameter variations and external distrubances by extending the basic OFVSCS and to evaluate its control performances through power system stabilizer design example. The ROFVSCS is composed of dynamic switching function and output feedback switching control inputs that are constructed by the use of the unknown vector modeling technique. With the proposed scheme, existence of sliding mode is guaranteed and any nonzero bias can be suppressed in the face of disturbances and process parameter variations as far as well-known matching condition is satisfied. Due to the fact that the ROFVSCS is driven by small number of measured informations, the practical application of VSCS for the systems with unmeasurable states and for high order systems that conventional schemes cannot be applied, is possible with the proposed scheme. It is noticeable that the implementation cost of VSCS can be considerably reduced without sacrifice of control performances by adopting ROFVSCS since there is no need measure the states with high measurement cost.

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A Constructing theory of multiple-valued Switching functions (다치논리회로의 구성이론)

  • 고경식;김현수
    • Journal of the Korean Institute of Telematics and Electronics
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    • v.17 no.2
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    • pp.29-36
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    • 1980
  • This paper presents a method for constructing multiple- valued switching functions based on Galois fields. First the constructing Inethod for single- variable switching functions is developers and the results are extended to multiple- variable functions. The fundalnental Inathelnatical properties used in this paper are. (1) The sum of all elements over CF of is zero. (2) The Product of nonzero elements over GF(N) is equal to e1 for Neven, and e1( ) for N odd. With these properties, a relatlvely simple constructing method is developed, and a process for determining the coefficients of the expanded forms of switching functions is also obtained without successive multiplication of the polynomials. Some examples are given to illustrate the method.

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The Correlation Parameters and the Optimization of a PN Sequence Phase for Variable Spreading Gain (VSG) Multi-Rate DS/CDMA System (멀티레이트 서비스를 지원하는 VSG-DS/C음 시스템에서의 PN 시퀀스 상관 파라미터 특성과 최적화)

  • 이연우;김응배;차균현
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.25 no.1A
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    • pp.10-17
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    • 2000
  • In this paper, we evaluate the correlation properties and the optimization of PN sequence phase for multi-media DS/CDMA system with variable spreading gain (VSG) scheme. In multi-media multi-rate DS/CDMA systems, the optimization of PN sequence phase is not a tractable problem, since the sequences should be optimized against both sequences of the same length and other sequences with different length. Hence, we verify the correlation properties of PN sequence phase in multi-rate system environment and furthermore, we propose the new phase criterion, MIN-AIP (minimum-average interference parameter), to minimize the bit error rate (BER). As the results of performance evaluations, it is shown that the performance of MIN-AIP criteria gives the best results.

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