• Title/Summary/Keyword: Value-added promotion

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A Study on the Use of Salted Cabbage and the Purchasing Promotion in School Foodservice (학교급식에서의 절임배추 이용 실태 및 구매 촉진에 관한 연구)

  • Cha, Sung-Mi;Han, Gwi-Jung;Lee, Sae-Rom;Park, Young-Hee
    • Journal of the Korean Society of Food Culture
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    • v.25 no.2
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    • pp.198-206
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    • 2010
  • In recent years consumers have become used to products geared toward a more convenient lifestyle, thus, the demand for salted-cabbage, for use in preparing Kimchi is increasing. This study aims to investigate purchasing factors, the satisfaction and demands of salted-cabbage, and to ascertain a marketing strategy for expanding the use of salted cabbage in food-service departments of schools. Self-administered questionnaires were collected from 131 buying agents who manage food materials for schools, and statistical data analysis was completed using the SPSS V.14.0 program. 46.9% of the participating respondents were from elementary schools, 27.7% from middle schools, and 25.4% were from high schools.. Most of the subjects (67.9%) recognized the salted cabbage retailed for foodservice, but 62.3% of these had not purchased them, due to both their lack of trust in the sanitation and raw material handling of the food product, and the high price. Respondents considered different factors when deciding whether or not to purchase: the origin (local or imported) of the cabbage, hygiene, and taste, as well as characteristics such as the cabbage weight, package weight, and package materials. The score of post-behavior intentions as well as overall satisfaction was rather high. Also, they perceived the need of strategic promotion for enlarging the market portion of salted-cabbage. These results will done the guidelines for diversifying the salted-cabbage market and for creating an added value of agricultural products in rural areas.

A Study on Development of Multi-Channel Voice Guidance System based on Active 2.45GHz RFID (능동형 2.45GHz RFID 기반의 다채널 음성 안내 시스템 개발에 관한 연구)

  • Jho, Yong-Chul;Li, Zhong-shi;Lee, Doo-Yong;Kim, Jin-Young;Han, Woon-Soo;Lee, Chang-Ho
    • Journal of the Korea Safety Management & Science
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    • v.10 no.2
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    • pp.169-174
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    • 2008
  • In this study we develop core technology of Multi-Charmel Voice Guidance System based on active 2.45GHz RFID that can be used in the field of advertising. Through this, we can service more familiar with voice information to foreigners by own language in large scale international event. As an alternative to the current high-expensive voice guidance system in exhibition hall and provide more value added services to user. As the result, we present the configuration of integrated software platform which include media server, media client and receiver. It can be as a basis infra equipment for a signtseeing in RFID/USN environment. Additionally through tag information analysis about exposure of advertisement that is collected late, supposed system may achieve role as a new marketing tool.

Korea's 6th industrial case and competitiveness plan through Japan and China

  • Park, Sang youn;Kim, Hyun Jun;Song, Duk-young;Park, Hyoung ho
    • International Journal of Advanced Culture Technology
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    • v.6 no.2
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    • pp.36-42
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    • 2018
  • The types of sixth industry to aim of boosting agriculture and rural areas and Korea's sixth industrial cases(Local community, production-centric, distribution-centric, dine out-centric, treatment-centric, export-centric) and competitiveness measures through Japan and China. Specifically, the competitiveness through the sixth industrial case is to maximize added value through cooperation between communities and to coexist among local residents. Efforts are needed not only to create jobs for the elderly but also to gain consumer confidence, and various measures should be sought to establish a cooperative system. In addition, as customers ' needs change rapidly in the smart age, the life cycle of goods and services is getting extremely faster. Therefore, the sixth industry is expected to be able to predict changes in customer and market trends quickly and accurately, thus making efforts to bring new products and services to market more necessary and contributing to achieving rural activation.

Global market trends of Information Security Industry (정보보호 산업의 글로벌 시장 동향)

  • Hong, Jae-pyo;Kim, Pang-ryong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.05a
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    • pp.790-791
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    • 2015
  • This study analysis the global market trends of information security industry expanding its area through the convergence with other technologies. domestic market of information security industry is expected to show a high growth rate, given that the share of the domestic market in the world market is very low, heightened awareness caused by several information accidents, and the expansion of physical information industry's exports. The crucial point to note is the prospect that the domestic market will be led by its product market, but global market will be spearheaded by its service market. Consequently, to overcome current slump, it is need to establish market promotion strategies focused on fostering the information security service market which is higher value added than information security product market.

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A Study on Technology Appraisal for IT Techniques (IT분야 기술을 위한 기술가치평가에 관한 연구)

  • Oh, Sun-Jin
    • The Journal of the Convergence on Culture Technology
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    • v.1 no.4
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    • pp.71-77
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    • 2015
  • Recently, major activities for the transfer and commercialize of the innovatory IT techniques are revitalized with the active study and development of the IT technologies. Nowadays, the primary concern for the systematic technology valuation gets the great attention in order to transfer or trade innovatory IT techniques easily. It is because the accurate appraisal for the technology is the most important step to get its proper utility value in the transfer and commercialize of the techniques. In this paper, we survey the general technology valuation methods for the transfer and commercialize of the techniques and also examine the special technology appraisal method for the innovatory IT techniques, which have relatively short technical life cycle and can create high added values, in order to transfer innovative IT techniques satisfactorily.

Performance of Tall Buildings in Urban Zones: Lessons Learned from a Decade of Full-Scale Monitoring

  • Kijewski-Correa, T.;Kareem, A.;Guo, Y.L.;Bashor, R.;Weigand, T.
    • International Journal of High-Rise Buildings
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    • v.2 no.3
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    • pp.179-192
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    • 2013
  • The lack of systematic validation for the design process supporting tall buildings motivated the authors' research groups and their collaborators to found the Chicago Full-Scale Monitoring Program over a decade ago. This project has allowed the sustained in-situ observation of a collection of tall buildings now spanning worldwide. This paper overviews this program and the lessons learned in the process, ranging from appropriate technologies for response measurements to the factors influencing accurate prediction of dynamic properties all the way to how these properties then influence the prediction of response using wind tunnel testing and whether this response does indeed correlate with in-situ observations. Through this paper, these wide ranging subjects are addressed in a manner that demonstrates the importance of continued promotion and expansion of full-scale monitoring efforts and the ways in which these programs can provide true value-added to building owners and managers.

Studies on Method Extraction in Artemisia Iwayomogi (인진의 추출방법에 관한 시험)

  • Song Young-Eun;Kwak Joon-Soo;Kim Chang-Soo;Jang Kwang-Ho;Oh Dong-Hoon;Han Jong-Hyun
    • Herbal Formula Science
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    • v.7 no.1
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    • pp.183-188
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    • 1999
  • Though development of diverse and highly value-added commodities in Artemisia Iwayomogi, we can expect such effects as procurement of secure farm's production bases and promotion of consumer's demands. Thus, as a first step for development of funtional foods of Artemisia Iwayomogi, solids yield, physical properties and scopoletin contents which is main component of Artemisia Iwayomogi, were investigated according to extration solvents and temperatures. The main result of this experiment were as following: solid yield in 50% ethanol extracts showed higher than those of water extracts at the same temperature. In condition of 50% ethanol extracts, solid yield, degree of browing and scopoletin contents showed increasing, but turbidities which mean transmittance(%T) showed decreasing sa temperature rise. In water extracts, pH values showed increasing as temperature rise.

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A Study on the Efficiency of Execution of the Private Subsidy for Environmentally Friendly Aquaculture (친환경양식어업육성 민간보조사업비 집행효율 증대 방안)

  • Kim, Kuk-Ju
    • The Journal of Fisheries Business Administration
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    • v.51 no.1
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    • pp.53-66
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    • 2020
  • The Ministry of Maritime Affairs and Fisheries is supporting the "Environmentally Friendly Fisheries Promotion and Private Assistance Project" to increase production of eco-friendly, high-value-added foods. Private-backed operators selected for the project will have an economic opportunity to build, expand or refurbish eco-friendly fishing grounds. To facilitate this, the scope of project support was expanded after 2015 and an opportunity was prepared for private subsidy projects to grow to a new level in terms of quality and quantity by switching to a public offering project. However, starting in 2017, demand from the private sector will plunge and selected projects will be delayed or the project implementation rate will be lowered. It was a time for subsidy-related laws and systems to be reinforced but private subsidy projects do not temporarily shrink simply due to the increased administrative burden on private subsidy operators on subsidy management. It plans to review the correlation between laws and systems related to the construction of fish farms and suggest ways to enhance the efficiency of implementation so that economic advantages, the biggest advantage of the private subsidy project, can be recovered within the current legal system.

Study on Technology Intensive MRO and PMA for Aircraft Engine (기술집약형 항공엔진 정비산업과 부품인증제도에 관한 고찰)

  • Lee, Kang-Yi;Park, Joo-hwan
    • Proceedings of the Korean Society of Propulsion Engineers Conference
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    • 2017.05a
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    • pp.188-193
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    • 2017
  • USA and Europe are leading a transport airplane industry. In Asia-Pacific region, air transportation and MRO industries are forecasted to be grown up rapidly. Furthermore, Japan and China entered into design and manufacture state of regional airplane, and developing countries entered into severe struggle competition for MRO industry. Global aircraft MRO and engine MRO industries are forecasted 3.4% and 7% growth respectively in next decade. In this paper, authors propose promotion strategy for technology intensive MRO of aircraft engine to create a higher value-added business.

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Study on Technology Intensive MRO and PMA for Aircraft Engine (기술집약형 항공엔진 정비산업과 부품인증제도에 관한 고찰)

  • Lee, Kang-Yi;Park, Joo-Hwan
    • Journal of the Korean Society of Propulsion Engineers
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    • v.22 no.4
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    • pp.117-124
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    • 2018
  • USA and Europe are leading the transport airplane industry. In Asia-Pacific region, air transportation and MRO industries are forecasted to be grown up rapidly. Furthermore, Japan and China entered into design and manufacture state of regional airplane, while developing countries entered into severe struggle competition for MRO industry. Global aircraft MRO and engine MRO industries are forecasted 3.4% and 7% annual growth respectively in the next decade. In this paper, authors propose promotion strategy for technology intensive MRO of aircraft engine to create a higher value-added business.