• Title/Summary/Keyword: Value-Oriented Design

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A study on creative strategy of visual expressed in silver design. -Focusing on the advertising design of print media. - (실버 디자인에 표현된 비주얼 이미지의 크리에이티브 전략에 대한 연구 -인쇄매체 광고디자인을 중심으로-)

  • 여훈구;남후남
    • Archives of design research
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    • v.15 no.2
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    • pp.101-114
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    • 2002
  • On the threshold of year 2000, the elderly account for more than 7% of the whole population in Korea, which means that the nation is greeting welcoming an aging society. Accordingly, it is expected that silver businesses and services targeted at the silver generation will prosper with "silver advertising design" becoming active. Under such circumstances, this study was aimed at reviewing the recent silver marketing advertisements in terms of their cultural and moral implications, and thereby, redefining and reestablishing the status of silver consumers to help them find their identity, aware of marketing activities and therewith, establish their "consumer sovereignty". This study consists in large of 5 chapters. The introduction parr describes background, purpose, method and scope of the study. The first chapter reviews the silver marketing theories. The second chapter classifies the silver marketing advertisement positioning of four style - upper classes style, effloresce progress style, self- sufficiency style, dependent style - and reviews the expression strategy of each positioning. The third chapter examines the domestic conditions of silver marketing advertisements for each positioning type classified. The fourth chapter designs the ′creative′of silver marketing advertisements and suggests the methods thereof. The analysis of ′creative′was tested in terms of graphic gestaltung, and how the sliver marketing advertisement positioning should be discerned depending on silver generation consumer′s characteristics was discussed. The fifth chapter puts forwards the suggestions for the ′creative′ strategies to enhance the effects of the silver marketing advertisements, based on the preceding discussions. In addition, the Perspective into the keyword of 21 st century or "silver design" is discussed, together with the limitations of this study. It is hoped that this stuffy will be conducive to our efforts to face the upcoming′age\ulcorner society′more effectively. To this end, this study discusses the "silver advertising design" in light of ′societal concepts′and ′customer-oriented value′, and thus, explores some creative presentation strategies whereby individual companies interests and social or public interests can be compromised through ′creative activities′ and ′equal-value consumerism′ for an ultimately effective management strategies for silver businesses and services.

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Design models for predicting the resistance of headed studs in profiled sheeting

  • Vigneri, Valentino;Hicks, Stephen J.;Taras, Andreas;Odenbreit, Christoph
    • Steel and Composite Structures
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    • v.42 no.5
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    • pp.633-647
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    • 2022
  • This paper presents the results from reliability analyses of the current Eurocode 4 (EN 1994-1-1) and AISC 360-16 design models for predicting the resistance of headed stud shear connectors within profiled steel sheeting, when the ribs are oriented transverse to the supporting beam. For comparison purposes, the performance of the alternative "Luxembourg" and "Stuttgart" model were also considered. From an initial database of 611 push-out tests, 269 cases were included in the study, which ensured that the results were valid over a wide range of geometrical and material properties. It was found that the current EN 1994-1-1 design rules deliver a corrected partial safety factor γM* of around 2.0, which is significantly higher than the target value 1.25. Moreover, 179 tests fell within the domain of the concrete-related failure design equation. Notwithstanding this, the EN 1994-1-1 equations provide satisfactory results for re-entrant profiled sheeting. The AISC 360-16 design equation for steel failure covers 263 of the tests in the database and delivers 𝛾M*≈2.0. Conversely, whilst the alternative "Stuttgart" model provides an improvement over the current codes, only a corrected partial safety factor of 𝛾M*=1.47 is achieved. Finally, the alternative "Luxembourg" design model was found to deliver the required target value, with a corrected partial safety factor 𝛾M* between 1.21 and 1.28. Given the fact that the Luxembourg design model is the only model that achieved the target values required by EN 1990, it is recommended as a potential candidate for inclusion within the second generation of Eurocodes.

The Effect of Mongolian Mobile Banking Service Quality on User Satisfaction

  • DAGVADORJ BOLOR ERDENE;Min Jung Kang
    • International Journal of Internet, Broadcasting and Communication
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    • v.16 no.1
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    • pp.226-232
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    • 2024
  • This study attempted to demonstrate the role of perceived value and trust in the relationship between mobile banking service quality and use satisfaction. A survey was conducted on customers of Mongolian banks, and an analysis was conducted based on the collected data With the development of the fintech industry, the Internet-based mobile banking market is striving to provide convenient services to consumers. The result led to the introduction of an online-oriented Internet bank that can operate 24 hours a day regardless of time and space. The characteristic of operating only with the Internet has a positive aspect of providing services quickly and conveniently, but at the same time, including concerns about security and personal information leakage. This can make you hesitate to use the service. Therefore, we attempted to find out how the quality of mobile banking service affects the perceived value and satisfaction of using trust. A survey was conducted to verify the contents of the research model and hypothesis. This is to secure data to be used for empirical analysis of research hypotheses. The survey was conducted with 124 consumers in Ulaanbaatar, the capital of Mongolia. Based on the analysis results, we understood the satisfaction of consumers using mobile banking and suggested ways for consumers to improve their actual satisfaction using mobile banking. Specifically, service quality sensitivity, security, convenience, and design had a positive effect on perceived value or trust, ultimately leading to consumer satisfaction.

A Study on the Traits of Maximalism Expressed in Shoes Design (구두디자인에 표현된 맥시멀리즘의 특성 연구)

  • Kwon, Jung-Sook
    • Fashion & Textile Research Journal
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    • v.10 no.6
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    • pp.836-847
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    • 2008
  • Maximalism in modern fashion has emerged as an anti-conception against Minimaslism which dominated the trend of 21st century. Contrary to the traits of Minimalism which are oriented to constraint and editing, Maximalism expresses human sensitivity, concern to tradition and other culture, and instinctive desire for decoration. The trend of Maximalism is reflected in various areas of fashion and shoes design, and its influence is still enlarging. This idea for designing shoes come from analyzing the related documentaries, fashion magazines and internet sites since 2005, when the maximalism was main concepts in worldwide fashion trends. The traits of Maxmalistic trend expressed in shoes are decentralizing, pluralisml, sensitivity, etc. The molding constituents, such as form, material, color, accessary decoration, have been expressed as diversified and differentiated traits of shoes design through molding modes such as exaggeration and concentration, distortion and modification, removal and mixing-up. This study takes advantage of this opportunity to grasp the diversified and colorful trend and molding traits of Maximalim expressed in shoes design, close up the molding value of shoes design, and finally enlarge the realm of aesthetic expression of shoes design.

A Study on Artificial Intelligence Education Design for Business Major Students

  • PARK, So-Hyun;SUH, Eung-Kyo
    • The Journal of Industrial Distribution & Business
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    • v.12 no.8
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    • pp.21-32
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    • 2021
  • Purpose: With the advent of the era of the 4th industrial revolution, called a new technological revolution, the necessity of fostering future talents equipped with AI utilization capabilities is emerging. However, there is a lack of research on AI education design and competency-based education curriculum as education for business major. The purpose of this study is to design AI education to cultivate competency-oriented AI literacy for business major in universities. Research design, data and methodology: For the design of AI basic education in business major, three expert Delphi surveys were conducted, and a demand analysis and specialization strategy were established, and the reliability of the derived design contents was verified by reflecting the results. Results: As a result, the main competencies for cultivating AI literacy were data literacy, AI understanding and utilization, and the main detailed areas derived from this were data structure understanding and processing, visualization, web scraping, web crawling, public data utilization, and concept of machine learning and application. Conclusions: The educational design content derived through this study is expected to help establish the direction of competency-centered AI education in the future and increase the necessity and value of AI education by utilizing it based on the major field.

Types and Esthetic Characteristics by Function in Portable Smart Fashion Design (휴대형 스마트 패션 디자인의 기능에 따른 유형 및 심미적 특성)

  • Si Eun Lim;Heeyoung Ju
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.1
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    • pp.1-16
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    • 2023
  • The smart fashion industry is showing steady growth worldwide, which will create new value throughout the fashion industry and become an essential element for efficient lifestyles. This study attempted to examine the development trend of smart fashion products from a design perspective and present the direction of design as a fashion item incorporating smart technology from a functional perspective. For this purpose, the category of portable smart fashion and the characteristics of the research object were considered through current status survey and previous research review. Among smart fashion, accessories and clothing/fabric products that have been released thus far that apply portable fashion design principles are selected and its characteristics are analyzed. In addition, function keywords were extracted based on the product description provided by the manufacturer and the function-oriented types were classified to identify each type's design characteristics. Therefore, the area receiving the signal and the sensor size should be considered, as should the fashion accessory type that combines various materials and colors. The clothing/textile type requires a design that mainly focuses on functions related to bio-signal interactions.

Design Value Analysis and LCC Analysis Model of Water Supply System Project (수도시설의 설계VA 및 LCC 분석모델)

  • Lim Jong-Kwon;Jung Pyung-Ki;Seo Jong-Won;Lee Jae-Sun;Cho Kook-Rae
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • autumn
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    • pp.469-472
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    • 2003
  • A life cycle cost analysis model for public water supply systems should be different from the ones for other civil and architectural facilities as the operation and the maintenance cost of the water supply systems mainly come from the various mechanical systems and the pipeline systems of the collecting/treating/distributing facilities. This paper presents a cost classification scheme and a life cycle cost analysis model for public water supply systems. A value analysis (VA) procedure that is well suited for practical purposes is also presented. The presented life cycle model and the value analysis procedure were applied to a real world project, and this case study is discussed in the paper. The model and the procedure presented in this study can greatly contribute to the value-oriented design alternative selection, the estimation of the maintenance cost, and the allocation of budget for water supply system construction projects.

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A Study on the Design Value Analysis Model Using Probabilistic LCC Analysis of Water Supply System Project (확률적 LCC분석기법을 활용한 수도시설물의 설계VA모델에 관한 연구)

  • Jung Pyung-Ki;Seo Jong-Won;Lim Jong-Kwon
    • Korean Journal of Construction Engineering and Management
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    • v.5 no.2 s.18
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    • pp.181-193
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    • 2004
  • A life cycle cost analysis model for public water supply systems should be different from the ones for other civil and architectural facilities as the operation and the maintenance cost of the water supply systems mainly come from the various mechanical systems and the pipeline systems of the collecting/treating/distributing facilities. This paper presents a cost classification scheme and a probabilistic life cycle cost analysis (PLCCA) model for public water supply systems. A value analysis (VA) procedure that is well suited for practical purposes is also presented. The presented probabilistic life cycle model and the value analysis procedure were applied to a real world project, and this case study is discussed in the paper. The model and the procedure presented in this study can greatly contribute to the value-oriented design alternative selection, the estimation of the maintenance cost, and the allocation of budget for water supply system construction projects.

A Study on Analysis of Residential Living Behavior for Realizing Lifestyle-engineering (라이프스타일공학 구현을 위한 주거공간 내 생활행위 분석연구)

  • Kwak, Yoon-Jung;Kim, Kyoung-Yeon;Lee, Yeun-Sook
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2007.05a
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    • pp.125-130
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    • 2007
  • Recently, the paradigms of residential planing are changing by digitalization, diversity and globalization. Since the infortance of residential living behavior and lifestyle have been recognizing, house can be perceived as a lifestyle engineering product which realizes lifestyle in a concrete way. The purpose of this research scrutinizes lifestyles through resident's value and preference of everyday living behavior in the residential, special contact. This research was conducted through the small group workshop to housewives divided into three groups such as the age 30-40s, 45-55s, 60-70s group. The workshop consisted of three stages, such as the awareness of family and home, the satisfaction of residential space, the value and preference of everyday living behavior. This study shows that Lifestyle characterize by ages, differences of living pattern and individual traits. The 30-40s' housewives relate to foster of a preschool child and it makes load of household. their characteristic is the preference of rest as releasing stresses. The 44-55s' housewives have self-oriented traits. they pursue own space and interaction with others. The 60-70s' housewives require natural interaction with family more than private space and an open view.

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Design and Implementation of Product Searching System on Internet using the Association Mining and Customer's Preference (연관 마이닝과 고객 선호도 기반의 인터넷 상품 검색 시스템 설계 및 구현)

  • Hwang, Hyun-Suk;Eh, Youn-Yang
    • Asia pacific journal of information systems
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    • v.12 no.1
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    • pp.1-16
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    • 2002
  • Most of searching systems used by shopping-mall provide too much information for user requirements or fail to provide appropriate items reflecting customer's preference. This paper aims to design and implement the product searching systems based on customer preference which will enable efficient product selection in the internet shopping-mall. The proposed system consists of user/provider interface, searching and model agent, data management system, and model management system. Especially, we construct the searching pattern database to support fast search using association mining method. And this system includes the customer-oriented decision model which shows the highly preferred products. Input weight value per attribute and preference level should be needed to compute priority grade of preference.