• 한국벤처창업학회:학술대회논문집
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• 2008.11a
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• pp.285-334
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• 2008

The manager of manufacturing industry just not to have known to do related to the law of Product Liability that was put into operation in July 2002. The law of PL is a public law about defective product, which was established in order to compensate consumer's damages of property and body caused by product, to make sound society by the safety products and to take international competitiveness. The economic effects by the law of Product Liability are the increase of consumers relief production cost by the lawsuits. Product liability as a process has developed significantly in the United Kingdom and the United States of America. The rapid introduction of product liability has recently been a prevalent phenomenon, as global changes arising from rapid development in science and the economy have resulted in a highly interconnected world economy. This thesis was established, based on current literature and business consulting cases in the position of companies, and is one of the operating subjects in a system for legal responsibility in manufactured products. However, there are limitations in the fact that research theories are only able to present a theoretical model and directions. In this context, managers and personnel of multiple companies cannot adequately respond to the recently enforced Product Liability Act. The major findings are summarized as Product Liability Management Activity are positively Correlation of Enterprise Value.

• Archives of design research
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• v.15 no.2
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• pp.101-114
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• 2002

On the threshold of year 2000, the elderly account for more than 7% of the whole population in Korea, which means that the nation is greeting welcoming an aging society. Accordingly, it is expected that silver businesses and services targeted at the silver generation will prosper with "silver advertising design" becoming active. Under such circumstances, this study was aimed at reviewing the recent silver marketing advertisements in terms of their cultural and moral implications, and thereby, redefining and reestablishing the status of silver consumers to help them find their identity, aware of marketing activities and therewith, establish their "consumer sovereignty". This study consists in large of 5 chapters. The introduction parr describes background, purpose, method and scope of the study. The first chapter reviews the silver marketing theories. The second chapter classifies the silver marketing advertisement positioning of four style - upper classes style, effloresce progress style, self- sufficiency style, dependent style - and reviews the expression strategy of each positioning. The third chapter examines the domestic conditions of silver marketing advertisements for each positioning type classified. The fourth chapter designs the ′creative′of silver marketing advertisements and suggests the methods thereof. The analysis of ′creative′was tested in terms of graphic gestaltung, and how the sliver marketing advertisement positioning should be discerned depending on silver generation consumer′s characteristics was discussed. The fifth chapter puts forwards the suggestions for the ′creative′ strategies to enhance the effects of the silver marketing advertisements, based on the preceding discussions. In addition, the Perspective into the keyword of 21 st century or "silver design" is discussed, together with the limitations of this study. It is hoped that this stuffy will be conducive to our efforts to face the upcoming′age\ulcorner society′more effectively. To this end, this study discusses the "silver advertising design" in light of ′societal concepts′and ′customer-oriented value′, and thus, explores some creative presentation strategies whereby individual companies interests and social or public interests can be compromised through ′creative activities′ and ′equal-value consumerism′ for an ultimately effective management strategies for silver businesses and services.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.3 no.3
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• pp.17-65
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• 2008

The manager of manufacturing industry just not to have known to do related to the law of Product Liability that was put into operation in July 2002. The law of PL is a public law about defective product, which was established in order to compensate consumer's damages of property and body caused by product, to make sound society by the safety products and to take international competitiveness. The economic effects by the law of Product Liability are the increase of consumers relief production cost by the lawsuits. Product liability as a process has developed significantly in the United Kingdom and the United States of America. The rapid introduction of product liability has recently been a prevalent phenomenon, as global changes arising from rapid development in science and the economy have resulted in a highly interconnected world economy. This thesis was established, based on current literature and business consulting cases in the position of companies, and is one of the operating subjects in a system for legal responsibility in manufactured products. However, there are limitations in the fact that research theories are only able to present a theoretical model and directions. In this context, managers and personnel of multiple companies cannot adequately respond to the recently enforced Product Liability Act. The major findings are summarized as Product Liability Management Activity are positively Correlation of Enterprise Value.

• Jounal of The Korea Society of Information Technology Policy & Management
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• v.11 no.6
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• pp.1503-1507
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• 2019

With the softness of online entertainment news articles and the increasing number of quick-reporting articles in the entertainment sector, many people have access to entertainment front-page articles and are now able to make reviews of celebrities. It is not easy to systematically analyze which news articles are about which celebrities in a real-time environment, although their reputation is a key factor in the entertainment agency's business strategy, which should make the most of its affiliated celebrity resources. Based on the amount of celebrity references mentioned in entertainment news data, this paper proposes an entertainment news keyword analysis system, which extracts celebrities that are the subject of the article and associates them with the celebrity entertainment agency in question. Through the system proposed in this paper, advertisers or entertainment agencies can judge the value of the celebrity as reference material for the business. In addition, it can lay the groundwork for an investment strategy by predicting the outlook for the entertainment company for brokerages and investors.

• 제어로봇시스템학회:학술대회논문집
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• 2005.06a
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• pp.999-1004
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• 2005

An algorithm for a hybrid controller consists of a sliding mode control part and a fuzzy logic part which ar purposely for nonlinear systems. The sliding mode part of the solution is based on "eigenvalue/vector"-type controller is used as the backstepping approach for tracking errors. The fuzzy logic part is a Mamdani fuzzy model. This is designed by applying sliding mode control (SMC) method to the dynamic model. The main objective is to keep the update dynamics in a stable region by used SMC. After that the plant behavior is presented to train procedure of adaptive neuro-fuzzy inference systems (ANFIS). ANFIS architecture is determined and the relevant formulation for the approach is given. Using the error (e) and rate of error (de), occur due to the difference between the desired output value (yd) and the actual output value (y) of the system. A dynamic adaptation law is proposed and proved the particularly chosen form of the adaptation strategy. Subsequently VSC creates a sliding mode in the plant behavior while the parameters of the controller are also in a sliding mode (stable trainer). This study considers the ANFIS structure with first order Sugeno model containing nine rules. Bell shaped membership functions with product inference rule are used at the fuzzification level. Finally the Mamdani fuzzy logic which is depends on adaptive neuro-fuzzy inference systems structure designed. At the transferable stage from ANFIS to Mamdani fuzzy model is adjusted for the membership function of the input value (e, de) and the actual output value (y) of the system could be changed to trapezoidal and triangular functions through tuning the parameters of the membership functions and rules base. These help adjust the contributions of both fuzzy control and variable structure control to the entire control value. The application example, control of a mass-damper system is considered. The simulation has been done using MATLAB. Three cases of the controller will be considered: for backstepping sliding-mode controller, for hybrid controller, and for adaptive backstepping sliding-mode controller. A numerical example is simulated to verify the performances of the proposed control strategy, and the simulation results show that the controller designed is more effective than the adaptive backstepping sliding mode controller.

• Cartoon and Animation Studies
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• s.28
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• pp.155-180
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• 2012

This article is to propose a conceptual framework for the One Source Multi Use (OSMU) strategic model of culture content. In this study, OSMU is defined as a series of marketing activities to increase the value created by culture content. The framework of brand equity strategy is applied to develop the strategic model of OSMU, as both share the same goal - maximization of long term value created by brand or culture content. This article suggests the brand identity-based OSMU strategic model, in which the brand identity of culture content guides, integrates, and coordinates every decision-making of OSMU activities. For the maximization of brand equity value of culture content, the copyright holder of original content should decide the content's brand identity, which should provide the criteria of all decision makings regarding window strategy, adaptation of content to other genre, and merchandising. This brand identity-based OSMU strategic model can not only contribute to the sales of OSMU content, but also the creation of high equity culture content in the long run. Also, the model allows monitoring and evaluation of content's brand equity, which can be used for the strategic adjustment for the sake of long term value of the content. This study is differentiated from previous study on OSMU and expected to invigorate the further discussion on OSMU in several points. First, it broadens the scope of OSMU discussion as it views OSMU as a series of process including feedback. Second, this study points out the need for integration and coordination of various OSMU activities. Third, the strategic focus is laid on the value maximization of the original content, not 'multi used' content. Fourth, the suggested model emphasize the strategic role of copyright holder who takes the charge of the content brand management. Fifth, the model requires discussion on the components of marketing communication in addition to the content itself, which means the model includes the prospects, not only the content consumers, as the major future source for value creation.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.2
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• pp.190-203
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• 2015

The fashion industry has been rearranged by Global SPA brands (like ZARA and H&M), which are powerful retailers that integrate the value chain ranging from manufacturing to sales. SPA brands can offer good quality of clothing at a reasonable price by cutting the margin between the supply chain. They are also called fast fashions since they make expedited efforts to respond to market trends and consumers. Despite the slow growth of the fashion industry in Korea, as global SPA brands rapidly expand market share, traditional fashion companies have launched several SPA brands such as MIXXO and SPAO (E-LAND), 8SECONDS (CHEIL INDUSTRIES). The few academic studies on this subject are focused on the analysis of secondary data such as news and books. The current research is qualitative and empirical attempts to explore the success factor of SPA brands with analysis of 1:1 in-depth interviews with experts who have worked for global SPAs such as Uniqlo, H&M, and ZARA, based on the grounded theory. The main phenomenon was shown to be that global SPA brands were popular since they offer a variety of products with a large assortment at reasonable and cheap prices in a large scale and multifunctional retail store. Most of them displayed main phenomena that can be realized due to the purchasing cycle of clothing that is shorter with consumers' regarding clothing as consumables. Global SPA brands had three types of marketing strategy: sellable product, sales strategy according to consumer response, and multifunctional stores. Each global SPA brand developed marketing strategies based on core competency and national conditions. The three success factors shorten the consumer decision making process of clothing. This study concludes with implications for practitioners of SPA brands born in Korea.

• Earthquakes and Structures
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• v.10 no.6
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• pp.1253-1272
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• 2016

For a nonlinear control system, there are many uncertainties, such as the structural model, controlled parameters and external loads. Although the significant progress has been achieved on the robust control of nonlinear systems through some researches on this issue, there are still some limitations, for instance, the complicated solving process, weak conservatism of system, involuted structures and high order of controllers. In this study, the computational structural mechanics and optimal control theory are adopted to address above problems. The induced norm is the eigenvalue problem in structural mechanics, i.e., the elastic stable Euler critical force or eigenfrequency of structural system. The segment mixed energy is introduced with a precise integration and an extended Wittrick-Williams (W-W) induced norm calculation method. This is then incorporated in the market-based control (MBC) theory and combined with the force analogy method (FAM) to solve the MBC robust strategy (R-MBC) of nonlinear systems. Finally, a single-degree-of-freedom (SDOF) system and a 9-stories steel frame structure are analyzed. The results are compared with those calculated by the $H{\infty}$-robust (R-$H{\infty}$) algorithm, and show the induced norm leads to the infinite control output as soon as it reaches the critical value. The R-MBC strategy has a better control effect than the R-$H{\infty}$ algorithm and has the advantage of strong strain capacity and short online computation time. Thus, it can be applied to large complex structures.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.4
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• pp.1927-1943
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• 2016

Jitterbug is a passive network covert timing channel supplying reliable stealthy transmission. It is also the basic manner of some improved covert timing channels designed for higher undetectability. The existing entropy-based detection scheme based on training sample binning may suffer from model mismatching, which results in detection performance deterioration. In this paper, a new detection method based on the feature of Jitterbug covert channel traffic is proposed. A fixed binning strategy without training samples is used to obtain bins distribution feature. Coefficient of variation (CV) is calculated for several sets of selected bins and the weighted mean is used to calculate the final CV value to distinguish Jitterbug from normal traffic. Furthermore, the timing window parameter of Jitterbug is estimated based on the detected traffic. Experimental results show that the proposed detection method can achieve high detection performance even with interference of network jitter, and the parameter estimation method can provide accurate values after accumulating plenty of detected samples.

• Journal of the Korea Society of Computer and Information
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• v.12 no.4
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• pp.221-228
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• 2007

Qualify Function Deployment(QFD) is a technique which was born in Japan as a strategy for assuring that quality is built into new products. QFD was first used in 1972 by Kobe Shipyard of Mitsubish Heavy Industrials Ltd. and was then referred to as the quality tables. After QFD is proposed, it has been applied by both many large and small companies around the world. Many studies related QFD are performed till now but study related "cost-based QFD(QFCD)" hasn't been performed actively. If cost-based QFD is not performed. the produced results will be included possibility that is not significant as well as realistic. Therefore, the purpose of this study is to improve effectiveness and efficiency for product development's result through QFD by introducing QFCD's concept and execution procedure.