• 경영정보학연구
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• 제19권3호
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• pp.155-177
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• 2017

본 연구는 사용자가 개인정보를 경제적 관점으로 인지할 때, 개인적 특성, 거래 상대방의 특성, 상황적 특성에 따라 변화되는 개인정보가치를 비용편익분석 프레임워크를 바탕으로 살펴보았다. 이를 위하여 본 연구는 첫째, 개인이 인지하는 개인정보가치의 영향 요인 탐색, 둘째, 개인적, 거래 상대방, 상황적 특성에 따른 인터넷 사용자들의 개인정보가치 인식의 차이 확인, 셋째, 도출된 선행요인들을 바탕으로 개인의 지각된 위험에 미치는 영향력 검증, 넷째, 개인의 지각된 위험과 개인정보가치 사이의 상관관계를 분석하였다. 또한 개인적 특성인 위험회피 성향과 거래 상대방의 정보보안체계 확립 및 개인정보 유출 경험 여부, 상황에 대한 불확실성과 통제성의 요인에 따라 달라지는 개인의 지각된 위험을 파악하고 추가적으로 이에 따른 개인정보가치의 변화를 살펴보았다. 연구 분석 결과, 개인정보 유출 경험과 정보보안체계 확립 여부 및 상황의 통제성과 불확실성은 개인의 지각된 위험에 유의미한 영향을 미쳤으며, 지각된 위험의 증가는 개인정보가치 상승에 영향을 주는 것으로 나타났다. 따라서 본 연구의 결과는 개인의 지각된 위험과 그 특성 요인들, 그리고 개인정보가치의 관계를 바탕으로 개인정보가치 산정에 새로운 관점을 제시함과 동시에 향후, 개인정보가치 산정 모델의 토대를 제공하였다는 점에서 의의를 갖는다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제12권8호
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• pp.3966-3991
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• 2018

Due to the lack of visualization services and organic combinations between public and private buildings data, the usability of the basic map has remained low. To address this issue, this paper reports on a solution that organically combines public and private data while providing visualization services to general users. For this purpose, factors that can affect building prices first were examined in order to define the related data attributes. To extract the relevant data attributes, this paper presents a method of acquiring public information data and real estate-related information, as provided by private real estate portal sites. The paper also proposes a pretreatment process required for intelligent machine learning. This report goes on to suggest an intelligent machine learning algorithm that predicts buildings' value pricing and future value by using big data regarding buildings' spatial information, as acquired from a database containing building value attributes. The algorithm's availability was tested by establishing a prototype targeting pilot areas, including Suwon, Anyang, and Gunpo in South Korea. Finally, a prototype visualization solution was developed in order to allow general users to effectively use buildings' value ranking and value pricing, as predicted by intelligent machine learning.

• 가정과삶의질연구
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• 제14권2호
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• pp.61-76
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• 1996

In this study it was assumed that planning was composed of three activities -resource assessment standard setting information seeking and implementing was composed of money investment and time investment, Two variable groups which were assumed to be related with planning and implementing were household characteristics and housewife's value characteristics. Money investment to children's education was significantly affected by income, net wealth of household instrumental value of eduation and information seeking about private education. The variables assumed to affect time investment to children's education were instrumental value of education information seeking about private education and expected education level.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제14권3호
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• pp.1280-1300
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• 2020

In the modern financial sector, interest in providing financial services that employ blockchain technology has increased. Blockchain technology is efficient and can operate without a trusted party to store all transaction information; additionally, it provides transparency and prevents the tampering of transaction information. However, new security threats can occur because blockchain technology shares all the transaction information. Furthermore, studies have reported that the private keys of users who use the same signature value two or more times can be recovered. Because private keys of blockchain identify users, private key leaks can result in attackers stealing the ownership rights to users' property. Therefore, as more financial services use blockchain technology, actions to counteract the threat of private key recovery must be continually investigated. Private key recovery studies are presented here. Based on these studies, duplicated signatures generated by blockchain users are defined. Additionally, scenarios that generate and use duplicated signatures are applied in an actual bitcoin environment to demonstrate that actual bitcoin users' private keys can be recovered.

• Journal of Contemporary Eastern Asia
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• 제18권1호
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• pp.124-152
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• 2019

Smart city, which employs information and communication technology (ICT) to resolve urban problems, is gaining more research attention in the innovation research. However, most previous studies regard citizens as merely passive accepters of the smart city services, focusing on individual private values. The present study aims to expand existing limited perspectives by applying public value management theory. Drawing from the literature review, we developed a dual perspective that a smart city service should encompass: private and public value. Then we set up a causal relationship between the value recognitions and intention to adopt smart city services. We further related antecedent variables to the dual value recognition in terms of citizens' characteristics: prior knowledge, personal innovativeness, and citizenship. Two case subjects among currently operating smart city services in South Korea were selected to empirically investigate our hypothesis. Results confirm the recognition of both public and private value is significantly related to the citizens' personal characteristics and resultant attitude towards acceptance and support for diffusion of the smart city services. This study is expected to provide useful implications for a new angle for the recipient of the smart city services, value orientation of the services, citizen's participation, and method selection for promotion.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제16권6호
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• pp.2074-2093
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• 2022

RSA is known as one of the best techniques for securing secret information across an unsecured network. The private key which is one of private parameters is the aim for attackers. However, it is exceedingly impossible to derive this value without disclosing all unknown parameters. In fact, many methods to recover the private key were proposed, the performance of each algorithm is acceptable for the different cases. For example, Wiener's attack is extremely efficient when the private key is very small. On the other hand, Fermat's factoring can quickly break RSA when the difference between two large prime factors of the modulus is relatively small. In general, if all private parameters are not disclosed, attackers will be able to confirm that the private key is unquestionably inside the scope [3, n - 2], where n is the modulus. However, this scope has already been reduced by increasing the greatest lower bound to [d_il, n - 2], where d_il ≥ 3. The aim of this paper is to decrease the least upper bound to narrow the scope that the private key will remain within this boundary. After finishing the proposed method, the new scope of the private key can be allocated as [d_il, d_ir], where d_ir ≤ n - 2. In fact, if the private key is extremely close to the new greatest lower bound, it can be retrieved quickly by performing a brute force attack, in which d_ir is decreased until it is equal to the private key. The experimental results indicate that the proposed method is extremely effective when the difference between prime factors is close to each other and one of two following requirement holds: the first condition is that the multiplier of Euler totient function is very close to the public key's small value whereas the second condition is that the public key should be large whenever the multiplier is far enough.

• 복식
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• 제33권
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• pp.175-188
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• 1997

the main purpose of this study was to inves-tigate the consumer dissatisfaction and com-plaining behavior in purchase and use by con-sumer value. The subjects participated this study were 204 female students. They were classified into 3 groups by important degree of instrumental value which is one of the 2 value categories that divided by the Rokeach. In order to assess consumer dissatishaction in purchase and use of clothing by those groups. The Clothing Purchase Dissatisfaction Inventory was used and The Consumer Complaining Behavior Inventory was adapted to asses consumer complaining behavior. The Clothing Purchase Dissatisfaction Inventory has 4 subscales(Price related factor Produt and Quality related factor Information and Service related factor Purchase decision-mak-ing related factor)and The Consumer Complaining behavior Inventory consisted in 3 subscales(Do nothing Private complaining Public complaining) Using SAS package in order to examine Clothing Purchase Dissatisfaction Inventory scores anaslysis of variance (MANOVA) was excuted And turkety test a kind of post-hoc multiple comparisons methods was adapted to compare Clothing Purchase Dissatisfaction In-ventory scores of each groups. in order to in-vestigate consumer complaining behavior by each groups and grade major pocket money a month the mean purchse price of clothing a month x2-test Frequency Percent were executed. Conclusion eached in this study are as fol-low: 1. Each group had differences in price re-lated factor Product nad Quality related fac-tor Information and Service related factor ex-cept Purchase decision -making related factor Groups which made much of value tend to dis-satisfy in price related facor Product and Quality related factor Information and Service related factor. 2. Group that made much of value had more high scores in private complaining complainto third party and the middle group had more high scores in private complaining . Group made little of value tended to do nothing. 3. Grade major pocket money a monty the mean purchase price of clothing a month didn't have difference signficantly in consumer behavior. but major had difference on private complaining.

• Journal of Korea Trade
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• 제26권5호
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• pp.106-124
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• 2022

Purpose - The increasing share of Korean private label products (PLPs) in the domestic market helped generate lucrative revenue. In recent years, major South Korean retailers have begun to cast their sights on overseas markets and actively export their PLPs. In China, the proportion of private label fresh food (PLFF) is gradually expanding amid the development of the new retailing model. A profound understanding of the relationship between private label fresh produce and purchase intention may be the answer to helping Chinese retailer private labels expand supply chains in Korea. This study, taking Chinese retailers as an example, examines the impacts of selection factors of private label fresh food and perceived value on purchase intention. Apart from that, the relationship between the selection factors and purchase intention will be analyzed with perceived value as a mediator. Design/methodology - This work aims to empirically analyze the purchase intention of private label fresh food using statistical analysis. In this study, a hypothetical causal model consisting of 6 latent variables and 24 measured variables is developed based on the literature review. To validate the research hypotheses and the research model, SPSS23.0/AMOS23.0 is used to analyze factors such as validity and reliability, as well as structural equation modeling. Findings - The hypothetical model established in this study is of general applicability. In respect to PLFF, perceived value, while significantly influencing purchase intention in combination with four selection factors (perceived quality, perceived price, brand trust, and store image), mediates partially between the first three factors and purchase intention, which rules out the impact and mediating effect of store image on purchase intention. Originality/value - These research results, as helpful insights into the present circumstances of Chinese PLFF in the domestic market, provide useful information and guidance for Korean retailers and service providers to innovate production and service, as well as develop marketing and promotion strategies, so that they can shift private label goods with advantages from domestic demand to export, thus increasing overseas profitability. Further, this work will also contribute to relevant research.

• 한국의류학회지
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• 제38권2호
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• pp.161-174
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• 2014

This study performs an investigative research on the shopping value of consumers who purchase fashion/beauty products using group buying social commerce among the types of social commerce and private shopping malls. We provide basic knowledge on consumer behavior using social commerce newly appeared as shopping channels. For the method, the research was performed by designing a sequential integration method of conducting quantitative verification after qualitative research. As a result of qualitative research, multiple shopping values have been shown as the common shopping values of consumers using two types of shopping malls. The dimensions are price, quality, convenience, interaction, information, reliability, hedonic and impulse buying values. A total of eight sub-dimensions have appeared due to performing quantitative verification on the shopping value of group buying social commerce. The dimensions are same as the results from the qualitative research. The shopping value of consumers who purchase fashion/beauty products using private shopping malls has been classified into seven dimensions (except interaction value).

• Spatial Information Research
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• 제11권4호
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• pp.439-452
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• 2003

Geographic Information System(GIS) market in Korea was made based on "the First Master Plan for the korean National GIS" Recently the private GIS market is growing rapidly for LBS, Telematics, Web Geographic Information Service. So, the purpose of this study is to make the development strategies reflected ′moving the core of GIS market′ from public to private sector. By using the Model of Added Value chain, the business model which reflect features of geographical information best, we analyzed markets and classified them into four fields along the uses and degrees of added value. The features of markets in each field are researched and the ways of development about each fields are established. And the business model for geoaphic information circulation is made for development of GIS. market. To realize the development strategies in each field, this study proposes the national roles.