• Title/Summary/Keyword: Value chain analysis

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Classification of Parent Company's Downward Business Clients Using Random Forest: Focused on Value Chain at the Industry of Automobile Parts (랜덤포레스트를 이용한 모기업의 하향 거래처 기업의 분류: 자동차 부품산업의 가치사슬을 중심으로)

  • Kim, Teajin;Hong, Jeongshik;Jeon, Yunsu;Park, Jongryul;An, Teayuk
    • The Journal of Society for e-Business Studies
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    • v.23 no.1
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    • pp.1-22
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    • 2018
  • The value chain has been utilized as a strategic tool to improve competitive advantage, mainly at the enterprise level and at the industrial level. However, in order to conduct value chain analysis at the enterprise level, the client companies of the parent company should be classified according to whether they belong to it's value chain. The establishment of a value chain for a single company can be performed smoothly by experts, but it takes a lot of cost and time to build one which consists of multiple companies. Thus, this study proposes a model that automatically classifies the companies that form a value chain based on actual transaction data. A total of 19 transaction attribute variables were extracted from the transaction data and processed into the form of input data for machine learning method. The proposed model was constructed using the Random Forest algorithm. The experiment was conducted on a automobile parts company. The experimental results demonstrate that the proposed model can classify the client companies of the parent company automatically with 92% of accuracy, 76% of F1-score and 94% of AUC. Also, the empirical study confirm that a few transaction attributes such as transaction concentration, transaction amount and total sales per customer are the main characteristics representing the companies that form a value chain.

Effect of Perceived Value on Customer's Repurchase Intention in a Coffee Chain Context: Focused on Utilitarian, Hedonic, and Social Value (커피 전문점의 인지된 가치가 재구매 의도에 미치는 영향: 실용적, 유희적, 사회적 가치를 중심으로)

  • Kim, Byoungsoo
    • The Journal of the Korea Contents Association
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    • v.16 no.4
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    • pp.195-203
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    • 2016
  • This study examined customer's purchase decision-making processes in a coffee chain context. We posit customer satisfaction, brand image, and perceive value as key drivers of forming customer's repurchase intention. From the perspective of multidimensional perceived value concept, the effects of utilitarian, hedonic, and social value on customer's decision-making processes were investigated. The proposed model was empirically tested by using survey data collected from 232 university students who often visit several coffee chains. LISREL has been used to perform these analysis. The proposed theoretical model accounts for 67% of the variance in repurchase intention and 73% of the variance in customer satisfaction. The analysis results indicate that customer satisfaction and brand image play an important role in forming customer's repurchase intention. Further, utilitarian and hedonic values significantly affect customer's repurchase intention, whereas social value negatively influences it.

A Dynamic Analysis on Value Chain Model of E-Commerce - The Case of Online Book Market - (전자상거래의 가치사슬모형에 관한 동태적 분석 - 온라인 서점시장을 중심으로 -)

  • Lee Young-Chan;Seo Chang-Gab
    • Proceedings of the Korea Association of Information Systems Conference
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    • 2004.05a
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    • pp.316-335
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    • 2004
  • This paper builds a system dynamics model analyzing first mover effect and growth strategy of online retailer, a major segment of B2C e-commerce. The dynamic model in this paper is calibrated to the online book market and Yes24.com as major test cases. The model consists of eight key value chain sectors. Five of these(Users, Site Operations, Human Resources, Financial Accounting, and Fundraising) are internal to the company, and three others(Market, Financial Market, and Relative Performance) are external to the company. With the model, this paper suggests research propositions representing positive feedback loops and negative feedback loops that lead to corporate growth and limits to growth according to dynamic causal relationships among eight key value chain sectors, and simulate these propositions.

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The Impact of Weakened Global Value Chain on the Productivity of Sectors and Firms in Chungnam Area (글로벌 가치사슬 약화가 충남지역 산업 및 기업 생산성에 미치는 영향)

  • Kiyoung Jeon;Soo-Yeon Park
    • Korea Trade Review
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    • v.46 no.3
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    • pp.25-44
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    • 2021
  • This paper analyzes the impact of the recent change in global value chain on the productivity of manufacturing sectors and firms in Chungnam area using ADB MRIO. Forward participation significantly increases sector productivity in Chungnam area and backward participation affects the sector productivity after 2015. In the analysis for firm productivity in Chungnam area, GVC participation does not enhance the productivity of firms in Chungnam area. However, firms in the top 25% of productivity in 2007 improved their productivity with higher GVC participation and the productivity of firms in the top 25% of asset in 2007 was positively affected by forward pariticipation and negatively affected by backward participation. The productivity of firms that were in international market in 2007 was significantly worsened by GVC participation.

How Should We Respond to the Collapse of the Global Value Chain? An In-Depth Investigation of Disruptive Events and Risk Management Strategies in SMEs (글로벌 가치사슬의 붕괴에 어떻게 대응해야 하는가? 분열적 상황의 심층규명과 중소기업의 위험관리 전략에 관한 연구)

  • Kwon, Se-In;Yang, Jong-Gon
    • Journal of Convergence for Information Technology
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    • v.12 no.5
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    • pp.107-115
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    • 2022
  • The purpose of this study is to identify the drivers of supply chain vulnerability and internal/external disruptive events and to verify the moderating effect of SCRM to mitigate negative disruption impacts. The analysis results of 182 SMEs are as follows. First, SC vulnerability proceeded from excessive efficiency. Second, the probability and severity of internal factors were higher than that of external factors. In particular, the priority of responding to risks arising from the supply chain process was higher than the value chain within the firm. Finally, the higher the level of risk management in the supply chain, the more positively the negative disruption impact was mitigated. This study is valuable in providing practical clues to the decision-making of a firm's managers and policymakers responding to supply chain risks.

A Study on Supply Chain Analysis of Global Cod Industry - Focusing on COVID-19 pandemic and Intermediary Trade of South Korea - (세계 대구산업의 공급사슬 구조 분석 - 코로나19와 한국 중계무역을 중심으로 -)

  • Huang, Shan-Shan;Lee, Jung-Phil
    • The Journal of Fisheries Business Administration
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    • v.53 no.3
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    • pp.1-15
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    • 2022
  • The global cod market is supposed to have weak structure with a high dependence on the supply of Russia, the United States, Norway, and China. The COVID-19 pandemic has significantly disrupted the cod supply chain for the worse. Fish processing facilities in China stopped their operation, and cod demand declined due to shrinking consumption in Europe. The position of South Korea as an intermediary trade country between Russia and China strengthened due to the U.S.-China trade war and the Atlantic cod decrease in 2019. However, this global cod supply chain collapse has caused South Korea to export accumulated cod to Indonesia and Vietnam at a bargain price, showing that South Korea was unable to cope with this supply chain crisis. The primary purpose of this study is to investigate changes in the global cod supply chain and their impacts on the intermediary trade of South Korea caused by the COVID-19 pandemic. It also aims to provide implications by analyzing advanced cases in Denmark. As the cod supply chain crisis countermeasures, this study suggests that South Korea develop high value-added marine products, gain competitive advantages by solidifying the value chains of related countries, and activate export by discovering alternative markets in terms of the supply chain of the cod industry.

Values of the Balanced Decision-Making between Supply Chain Partners

  • Kim, Jong-Joo;Kim, Bo-Won
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2005.05a
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    • pp.890-894
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    • 2005
  • Coordination between supply chain partners is viewed critical to effective supply chain management. In many situations such as mutual investments or developing infrastructures for their operations related with each other, the coordination issue arises. Depending on the bargaining power balance between them, it is determined who will be able to exert more influence in making decisions related with such coordination. We consider two cases of the decision-making structure in the context of a simple supply chain consisting of two players, i.e., (1) the first case in which a supply chain partner dominates the decision-making process and the other passively follows the dominant player's decision, and (2) the other case in which the two players share the decision-making process equally. We examine which of the cases is better for the companies and where comes the value of the better case. To answer the research questions, we set up an optimal control theory model and derive an analytical solution. The analysis outcome indicates that the shared decision-making in general produces better results for both companies in the supply chain, and the value of the shared decision-making comes from more effective resource utilization than the dominated case.

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Values of the Balanced Decision-Making between Supply Chain Partners

  • Kim Jongjoo;Kim Bowon
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2004.10a
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    • pp.535-538
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    • 2004
  • Coordination between supply chain partners is viewed critical to effective supply chain management. Depending on the bargaining power balance between them, it is determined who will be able to exert more influence in making decisions related with such coordination. We consider two cases of the decision-making structure in the context of a simple supply chain consisting of two players, i.e., (1) the first case in which a supply chain partner dominates the decision-making process and the other passively follows the dominant player's decision, and (2) the other case in which the two players share the decision-making process equally. In this paper, we examine which of the cases is better for the companies and where comes the value of the better case. To answer the research questions, we set up an optimal control theory model and derive an analytical solution. The analysis outcome indicates that the shared decision-making in general produces better results for both companies in the supply chain, and the value of the shared decision-making comes from more effective resource utilization than the dominated case.

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Analysis of Consumer Value Structure in Vintage Clothing Consumption -Based on Text Mining and Means-End Chain Analysis- (빈티지 의류 소비에서의 소비자 가치구조 분석 -텍스트 마이닝 기법과 수단-목적 사슬 분석을 중심으로-)

  • Yujeong Won;Chanhee Kang;Yuri Lee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.4
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    • pp.729-742
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    • 2023
  • This two-part study explores the changes in the types of perceived value and consumption channels for vintage clothing and the relationship between the two variables. In Study 1, we used text mining with the keyword "fashion+vintage." Emotional value was the most frequently mentioned, and environmental value increased the most. We also revealed an increasing trend in online channels for vintage clothing consumption. In Study 2, we analyzed 30 interviews with consumers who had purchased vintage clothing through online channels. We identified 7 attributes and 20 goals for vintage consumption online and pinpointed three strong connections. First, consumers reported high levels of service satisfaction due to the usefulness of algorithms. Second, the authenticity and heritage information available through online and mobile channels were associated with consumers' perceptions of value related to financial benefits. Third, consumers sought to find rare products through online channels, leading to a strong influence on their sense of achievement. Overall, this study proposed ways to increase the value of vintage clothing perceived by consumers through consumption online.

The analysis of value chains for the chestnut industry in Chungcheongnam-do

  • Lee, Bo-Hwi;Ji, Dong-Hyun;Kang, Kil-Nam;Kim, Se-Bin
    • Korean Journal of Agricultural Science
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    • v.45 no.2
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    • pp.298-307
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    • 2018
  • The aim of this study was to enhance the value of the chestnut industry by analyzing the value chain structure. Based on the value chain theory, it is divided into primary activities and support activities. Thus, in total, 27 subjects from Gongju, Buyeo, and Cheongyang were interviewed and self-administered questionnaire. Regarding the value chain structure of the chestnut industry, the primary activities consisted of production followed by cultivation and storing, sorting and packaging, transportation and marketing sales. The support activities were divided into production infrastructure, policy, R&D, and systematization. The primary activities are able to maximize profits through cost reductions. The production was divided into general and environmentally friendly cultivation. Depending on the labor force, it is family-centered labor. However, the installation of harvest nets depends on a hired labor force (40 - 60%) such that it would be necessary to have a mechanized harvest to replace the manpower for the cost reduction. Transportation, marketing sales, and backdoor selling (38.1%) were higher than the existing channels (31.0%) using the National Agricultural Cooperative Federation. The enhancement of value could be created by maximizing profits through the reinforcement of the links between each subject. The production showed strong connections with cultivation/storing, sorting/packing, and backdoor selling and the National Forestry Cooperative Federation. The processing stage is a very simple structure, it would be necessary to have R&D and to support promotions, infrastructure, machines, and sales increases, which should be expanded by connections with other industries like the food industry.