• The Research Journal of the Costume Culture
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• v.22 no.3
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• pp.411-430
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• 2014

The purpose of this study is to identify the antecedents and consequence of role-relaxed consumption. Consumption-related variables were considered as antecedents, and fashion-related variable was considered as a consequence. Hedonic consumption, impulse buying, value consciousness, and brand sensitivity were included as consumption-related variables and fashion consciousness was included as a fashion-related variable. It was hypothesized that hedonic consumption, impulse buying, value consciousness, and brand sensitivity influence rolerelaxed consumption and then influence fashion consciousness. Data were gathered by surveying university students in Seoul, using convenience sampling. Two hundred twenty seven questionnaires were used in the statistical analysis, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. While hedonic consumption, impulse buying, value consciousness, and brand sensitivity were uni-dimensions, role-relaxed consumption and fashion consciousness were multi-dimensions. Factor analysis of role-relaxed consumption revealed two dimensions, 'self-centered decision making' factor and 'importance of intrinsic value' factor. In addition, factor analysis of fashion conscious revealed three dimensions, 'individualism' factor, 'dressing style' factor, and 'appearance' factor. Tests of the hypothesized path show that impulse buying and brand sensitivity negatively influence 'self-centered decision making' and that hedonic consumption and value consciousness negatively influence 'importance of intrinsic value'. While 'self-centered decision making'negatively influence 'dressing style' and 'appearance, 'importance of intrinsic value' negatively influences all factors of fashion consciousness. The implications of these findings and suggestions for future study are also discussed.

• Journal of Families and Better Life
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• v.3 no.1
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• pp.1-13
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• 1985

The Purpose of this study is to investigate both the value consciousness of home management and home management activities which urban low-paid housewives have and to find out the value consciousness of home management has an influence upon the home management activities. The results obtained area as follows; 1) Most of urban low-paid housewives are place in a traditional position of home management as a housekeeper or as a family leader. 2)But partially they gave more or less modern standpoints in consuming, planning and family relationship. 3) The value consciousness of home management of urban low-paid housewives is variable according to housewives' age (P<.05), education (P<.001), numbers of children(P<0.5) and wording experiences before marriage (P<0.1). The younger respondonts showed rather modernistic value consciousness of home management. The respondonts who have high educational level showed the same result. It is also strong points form them to habe few children and to have working experiences before marriage. 4) while the home management activities of urban low-paid housewives are positive as for connecting with human relationship, consuming and evaluating they are negative as for connecting with planning, creativity and housekeeping. 5)On the whole, the home management activities are variable by housewives' age (P<.05). The younger showed more effective home management abilities. 6) the home management activities of urban low-paid housewives are influenced by the value consciousness of home management. The more modernistic value consciousness of home management is connected directed directly with excellent home management activities.

• Korean Journal of Human Ecology
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• v.8 no.2
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• pp.387-398
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• 1999

The purpose of this study was to find out the general trends, to determine the factors of influencing the consciousness of values and enactments in the etiquette among university students, and eventually to provide the useful information for etiquette education of university students. Four-hundred and forty university students from four different universities in Cheongju city were selected, and questionnaire survey method was utilized. The data were analyzed by t-test, ANOVA, stepwise regression analysis, and Pearson's correlation analysis using SAS program. The results and the conclusions of this study were as follows; 1) The level of value consciousness and enactments in the etiquette were found to be 3.92 and 3.42 respectively(mean 3.00). 2) There were significant differences in the value consciousness according to major, parents' age, fathers' job, family types, and the experience of etiquette education, and there were significant differences in enactments according to sex, religion, having girl/boy friends, growth place, parents' age, and the experience of etiquette education. 3) It was found that main educator of etiquette was most highly influencing factor on consciousness of value, and sex, age were most highly influencing factors on enactments in the etiquette. 4) There were positive strong relationships between value consciousness and enactments in the etiquette.

• Journal of the Korean Home Economics Association
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• v.34 no.5
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• pp.145-158
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• 1996

The puropse of the study is to investigate value consciousness and management behavior of the new-generation housewives' on the family life, that is to say, household work, time management, money management, human-relationship, reducing environ-mertal pollution. To achieve this purposes, reviewing literatures and emporical research have been conducted. The sample of this study was selected from the married women living in Seoul. The major findings of this study are summarized as follows. The mean score of new-generation housewives' value consciousness on the family life was relatively high(3,94 out of 5). The mean score of value consciousness on reducing environmental pollution was the highest, and that on household work was the lowest. The mean score of new-generation housewives' management behavior on the family life was a little high(3.47 out of 5). The mean score of management behavior on reducing environmental pollution was the highest, and that on money management was the lowest. The new-generation urban housewives' have responded positively concerning the relationship between value consciousness and management behavior on the family life.

• Journal of the Korean Home Economics Association
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• v.31 no.4
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• pp.1-23
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• 1993

The purpose of this study are to investigate the actual conditions of urban housewive's sex role attitude, the value consciousness of home management and the satisfaction of household work. Further, basic data fro the improvement of the satisfaction of household work and the value consciousness of home management will be produce through grasping the relationship of them. For these purposes, the data are collected by using questionnaire distributed to 394 housewives living in Taegu. The data are analyzed using frequency, pecentile, one way anova, pearson's correlation analysis, simple regression analysis, multiple regression analysis. The results of this research are as follow: 1. Urban housewive's sex role attitude comparatively took the transitional position and the value consciousness of home management was middle. Housewive's satisfaction of household work was generally usual. 2. There were significant differences in the sex role attitude according to housewive's age, educational level, the youngest child's age, durations of marriage. Specially, the variables which significantly affected sex role attitude were housewive's educational level, the youngest child's age. 3. The value consciousness of home management of urban housewives was variable according to housewive's age and educational level, monthly family income, durations of marriage, the youngest child's age, the type of housing, husband's educational level and job. 4. Among the independent variables, the houswive's educational level was variable to have influence on the satisfaction of household work. 5. There were significant differences in the satisfaction of household work according to housewive's sex role attitude. 6. Among the domains of the value consciousness of home management, the value consciousness about family relationships, consuming, educational and leader ship were variable to have influence on the satisfaction of household work.

• Journal of the Korean Applied Science and Technology
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• v.37 no.4
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• pp.958-968
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• 2020

This study attempted to investigate the value consciousness of purchasing behavior and purchasing intentions of personal beauty devices for women undergoing self-behavioral therapy. To this end, a survey was conducted, and a total of 342 copies of data were analyzed. As a result, In terms of the value consciousness, purchase behavior, and repurchase intention of the individual's personal beauty device, the value consciousness was the most materialistic, and the purchase behavior was the most economical. The overall repurchase intention was M=3.73 and SD=0.80. In correlations among value consciousness, purchase behavior and repurchase intention, positive correlations were confirmed (p<0.01). In terms of the influence of value consciousness on purchase behavior (aesthetics, conformity, effectiveness), 'aesthetic-pursuit factor' was the largest. In the effects of value consciousness on the economic aspect of purchase behavior, 'materialistic factor' was the highest. Lastly, in the influence of value consciousness on reliability, 'self-esteem factor' revealed the greatest effect. Furthermore, self-esteem factors had the biggest influence on repurchase intention. The above results confirmed that value consciousness of women in self-beauty care have a positive influence on their purchase behavior and repurchase intention for personal beauty devices. It is anticipated that they would be available as important marketing data in beauty device market.

• Journal of the Korean Home Economics Association
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• v.20 no.1
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• pp.87-96
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• 1982

For the solution of population problem, a population education is urgently need since family member size(that is population size) will be on the decrease fro the reason of changes in family consciousness by population education. The population education should be carried out interdisciplinary, but, above all, home economics is more suitable to the population education. In this study, the issues are the contents of population education in relation to family relations of home economics. Those contents are as follows: 1. A change in family consciousness through the value of child 1) Conventional value of child 2) Criticism about conventional value of child 3) Current value of child 4) Desirable number of children 2. A change in family consciousness through the preparation for one's declining years 1) Analysis of periodic family life cycle by number of children 2) Desirable number of children 3. A change in family consciousness through the parental responsibility 1) Mental responsibility 2) Physical responsibility 3) Economics responsibility 4. A change in family consciousness through the relationship between parents and children 1) Conventional relationship 2) Current relationship 3) Desirable relationship 5. A change in family consciousness through the relationship between husband and wife 1) Conventional relationship 2) Current relationship 3) Effects of children on the relationship of husband and wife By the above contents of population education in the field of family relations of home economics parents will have their deliberate plans and aims.

• Fashion & Textile Research Journal
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• v.22 no.5
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• pp.570-583
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• 2020

The fashion industry is accountable for labor and environment-related issues. With such issues raised, consumers' social responsibility for environmental and labor issues has become an important factor that shapes the perception of companies. This study investigates the relationship between consumer values, concerns regarding social issues, and willingness to pay a premium for ethical fashion products. This study included two exogenous variables of altruistic value and egocentric value. In the conceptual model, consumers' social responsibility was conceptualized as two constructs of environmental consciousness and labor-issue consciousness. It was then analyzed as mediating variables. Willingness to pay a premium for ethical fashion products was the endogenous variable. Data was collected and analyzed with PLS-SEM from 600 consumers. The assessment of discriminant validity and construct validity using CFA were conducted before analyzing the model. Structural equation modeling results revealed that altruistic value directly influenced environmental consciousness and labor-issue consciousness. However, egocentric value was directly and significantly influenced only by labor-issue consciousness. Both environmental and labor issue consciousness directly influenced customers' willingness to pay a premium, but did not significantly change their willingness to pay a premium. Two-stage serial mediation analysis results indicated that the constructs did not have a significant mediation effect on the exogenous variables (altruistic value and egocentric value) and the endogenous variable (willingness to pay a premium) for ethical fashion products. This study found the influence of consumer's personal values on their willingness to pay a higher price for ethical fashion products.

• Journal of the Korean Home Economics Association
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• v.37 no.9
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• pp.85-101
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• 1999

The purpose of this study is to investigate how much traditional family ethics exist in morden society. For this goal, I have analyzed norm consciousness of the family among adolescent, middle and old generation. In this research, three kinds of questionnaire were used and the data were obtained from 1,661 samples of three generation groups living in Gyengnam area. The major findings obtained from this study are as follows: First, the filial piety and consciousness for supporting their parents were not changed at all in traditional family ethics. The filial piety and consciousness for supporting their parents are the most important family concepts without showing any difference in generation-gap in modem society. Second, the decreasing traditional norm consciousness of family was familism value. Specialty the familism value becomes weaker from old to younger generation. Third, the filial piety and familism value were shown to be the important factors to support their parents. These concepts showed same trends without showing generation-gap.

• Korean Journal of Human Ecology
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• v.9 no.4
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• pp.15-26
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• 2006

The major questions of this study are whether and how the consciousness of value to housework and the performance of housework are related to the family life satisfaction in young housewives. The major findings are as follows : 1. The significant variables influencing the housewives' ability to perform housework are the age of the youngest child and degree of their consciouness of value to housework. 2. The degree of young housewives' preference for housework may be influenced by the monthly income of their household, the area in which each of them lives, and the degree of their consciousness of value to housework. 3. The amount of the time that young housework perform housework can influenced by the age of their youngest child, the area in which each them lives, whether they are employed, and the degree of their consciousness of value to housework. Whether a young housewife is employed or not is epecially the most influential variable even among those significant variables stated above.