• 제목/요약/키워드: VISITOR BEHAVIOR

검색결과 106건 처리시간 0.023초

뮤지엄 전시공간구조와 관람행태의 상관관계에 관한 연구 - 한국의 수도권 공립 역사계 뮤지엄의 관람밀도의 측면에서 - (A study on the correlation between exhibition space configurations and visitors' viewing behavior in museums - From a Viewpoint of Visitor Density in Public History Museums in Seoul Metropolitan Area of Korea -)

  • 김미현;문정묵
    • 한국실내디자인학회논문집
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    • 제21권5호
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    • pp.343-354
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    • 2012
  • Museums in Korea have experienced continuing quantitative growth since the late Choson Dynasty. However, a careful examination of visitors' viewing behavior has not been properly performed. Accordingly, social education for visitors in museums is not properly conducted despite the vast amount of information that museums possess. Given these circumstances, this study which focuses on the factors that influence visitors' behavior in museums intends to examine the effects that the configuration of exhibition space and the resulting visitor circulation patterns have on visitors' behavior with regard to visitor density. From this perspective, and considering five public historical museums within the seoul metropolitan area of korea, a correlation analysis has been conducted based upon quantitative analysis related to the configuration of exhibition space and visitors' observed viewing behaviors. The result of our study is that the configuration of exhibition space influences the patterns of visitor circulation, distribution of space, and the subsequent state of visitor density. Accordingly, the effects of visitor density on the viewing speed and other viewing behaviors could be identified. Based on these findings, the configurational differences in exhibition spaces were identified as one of the key factors that influence visitors' viewing behaviors.

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A Study on the Differences in the Cognition of the Visitor-Reservation System: Focused on Uiryeong-Gil Area in Bukhansan National Park

  • Sim, Kyu-won;Choe, Yunseon;Jang, Jin;Nam, Seungmin
    • Journal of Forest and Environmental Science
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    • 제37권1호
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    • pp.69-78
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    • 2021
  • This study aims to verify a difference between the years 2014 and 2019 of Uiryeong-Gil, which is operated by the Visitor-Reservation System, in terms of the cognition of system, operational effectiveness, and behavioral intention. The analysis is as follows. First, among the overall cognition of the Visitor-Reservation System, the satisfaction from - prevention for safety for accident, expansion to other parks, number of visitor restriction, and satisfaction with reservation method - increased compared to 2014. Second, among the effects of the Visitor-Reservation System operation, satisfaction shows differences in year-to-year levels in terms of resource protection, resource damage mitigation efficiency, natural experience opportunity, comfort of visit-environment, and prevention of illegal activities. Third, the analysis of the differences in the behavior of the Visitor-Reservation System showed that the satisfaction of visitors, revisit intention, and overall satisfaction differed per year. The results of this study are meaningful in that the Visitor-Reservation System is no longer the restriction, but the change in cognition for the protection of ecosystems and sustainable visiting in order to expand the Visitor-Reservation System into a sustainable policy.

일본과학계박물관의 전시수법과 연출에 따른 이용자행동반응에 관한 연구 (A Study on the Visitors' Behavior by the Exhibition Method and the Presentation in Science Museum)

  • 박종래;최준혁;배선화;임채진
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2004년도 춘계학술발표대회 논문집
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    • pp.127-130
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    • 2004
  • In order to verify the validity of the exhibition moethod in a science museum, this study undertakes a visitor follow-up survey, and clarifies the influence an exhibition method affect visitor's behavior, and its feature. The tracking research performed the visitor follow-up survey to family company children. The characteristic of the visitor's behavior by the exhibition method; Use frequency becomes low in order of 'Experience type' 'Participation type' 'Fixed type'. Experience type has tendencies, such as repetitive and continuing use, and use time was long. Otherwise use time of Fixed type was short. As a result, although the use frequency of Hands-on is high and its use time is longer than Hands-off, it turns out that is influenced according to factors, such as the exhibition method, presentation and the contents of exhibition.

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A Study of Visitor Behavior in Informal Learning Setting: A Natural History Museum

  • Kim, Chan-Jong;Lee, Chang-Zin;Shin, Myeong-Kyeong
    • 한국지구과학회지
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    • 제25권3호
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    • pp.142-151
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    • 2004
  • This study was designed to determine whether visitor behavior at science museums differs across various exhibit styles and between Family and Non Family groups. Eight exhibits in the natural history sections of the national science museum located in Daejeon were identified to have distinctive characteristics and styles. At each selected exhibit, visitor behavior was observed for an hour. An average of eighty people stopped by each exhibit. Descriptive analyses of visitors behaviors showed that: 1) families spent more time than non-family visitors; 2) families paid more attention to exhibits, for instance, they talked and commented about the exhibits; 3) exhibit characteristics related to holding power and attention span; 4) families more frequently visited exhibits related to school curriculum rather than ones that looked attractive, fun or novel. Visitors did not play with sensory simulation types of exhibits as much as expected. This implicates that exhibit style does not guarantee long visitors holding time and attracting power. Non-significant results are explained in terms of environmental and exhibit-related factors. Several potential factors including visitor factors, setting factors, and exhibit factors are discussed and explored with topics proposed for future study.

도립 완도수목원 방문객의 이용행태 및 중요도-만족도 분석 (Visitor Behavior and Importance-Satisfaction Analysis in Provincial Wando-arboretum)

  • 김민희;진승현;박종석;안영상;안기완
    • Journal of Forest and Environmental Science
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    • 제28권1호
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    • pp.37-45
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    • 2012
  • A study surveyed to visitor's user behavior and importance-satisfaction in the Provicial Wando-arboretum. As the results of the research, Most of the visitors are 40s and 50s and live in Jeonnam Region, Gwang-ju. The purpose of their visit was recreation, leisure or experience of a warm-temperate forest. Also the mean of importance was 3.94 and the mean of satisfaction was 3.51 in the Wando-arboretum. It appeared necessary for items of program development, homepage management and amenities including public toilet. The research results are expected to suggest efficient management measures. And expects with the research result that will be the possibility of raising the qualitative satisfaction of the visitor.

6th Industrial Experience Satisfaction of Visitors Study on Motivation for Revisit - Focusing on Hwaseong Songsan Grape Festival -

  • Park, Moon-Kee;Kim, Jin-Su
    • Asia Pacific Journal of Business Review
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    • 제4권2호
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    • pp.35-46
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    • 2020
  • In Hwaseong, South Korea, it is necessary to vitalize local festival by attracting local residents and tourists since 'Hwaseong Songsan Grape Festival' should be in the direction to help the influx of tourists and cultural development for the local residents. It has been known that the quality and readiness of festival affects visitor satisfaction and actual visit. However, there have been only a few studies to examine the effect of local festival on post-behavior. Hence, this study, focusing on 'Hwaseong Songsan Grape Festival'which is a representative cultural tourism festival in the region of Hwaseong, South Korea, aims to understand the visitor's post-behavior intention in terms of revisit intention and recommendation intention. The results suggest that the impact of experiential, purchase visit motivation on post-behavior were smaller than deviant, social, interest, and cultural visit motivation. It also showed that visitor satisfaction leads to revisit intention and at the same time recommendation intention. Based on the result, we suggest practical implication for the success of local festival including 'Hwaseong Songsan Grape Festival'.

미술관 단위전시실의 경로선택 유형과 관람행동 특성에 관한 고찰 (A Study on Characteristic of Visitor's Behavior and Circulation Path Type in Art Museum Exhibition Space)

  • 최준혁
    • 한국실내디자인학회논문집
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    • 제17권2호
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    • pp.83-90
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    • 2008
  • This study attempts to understand the arrangement and spatial requisites of art pieces by materializing the visitors' path of movement in the exhibition space, as well as researching their behavior. The purpose of the research is to the guideline for planning the exhibition layout and visitors' circulation can be derived in order to correspond to the visitors' characteristic of movement and circulation-path choice. Although such guideline may have limited use, it is still significant enough to be studied. Taking three Korean art galleries as the subjects of research, this study observes the arrangement of art pieces, movement path of visitors, characteristics of the visitors' behavior and the duration time a visitor takes to view an art piece without moving around in order to understand the arrangement and spatial requisites of art pieces which correspond to the visitors' behavior. The following results have been drawn in this research and analysis; First, when there is an island type exhibition other than the ordinary on-the-wall display in the exhibition space, the visitors' choice of path changes. In short, an island type exhibition seems to be a factor that changes the visitors' path. Second, in the entrance of an exhibition space unit, most of the visitors seem to choose a path which moves counter-clockwise. Third, it is considered that well-known art pieces or art pieces with a big size shall not be displayed on the comer of the exhibition room.

숲길 특성에 따른 이용객의 이용행태 비교에 관한 연구 (A Study on Visitor's Behavior as a Characteristics of Different Forest Trails)

  • 손지원;하시연
    • 한국산림과학회지
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    • 제101권2호
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    • pp.309-316
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    • 2012
  • 숲길은 산림휴양서비스의 주요한 축으로 기존의 정상정복형 등산문화에서 벗어나 숲길이 가진 자연 및 역사문화자원을 이용한 다양한 활동에 대한 국민의 요구와 수준도 동시에 높아지고 있다. 따라서 각 숲길 특성에 따른 이용행태를 분석하여 이용유형에 적합한 방향으로 숲길의 관리 및 운영, 휴양서비스 제공이 필요하다. 본 연구는 접근성, 물리적 속성 등에 있어 차이를 보이는 북한산 둘레길, 울진 숲길, 지리산 둘레길을 대상으로 진행하였다. 연구결과 숲길 이용객의 인구통계학적 특성, 탐방동기, 이용행태 등에 있어 전반적인 특성을 도출하였고 숲길에 따른 차이를 확인하였다. 북한산 둘레길은 중 노년층의 이용이 많고 등산, 트레킹 및 건강프로그램을 선호하며 인근주민의 가벼운 산책코스로써 이용이 두드러진다. 울진 숲길은 일부러 시간을 내어 방문하는 유형이 많았고, 트레킹 외에도 다양한 체험활동에 대한 요구가 높은 것으로 나타났다. 지리산 둘레길은 젊은 층의 이용이 많고, 트레킹에 대한 선호와 보행편의성에 대한 요구가 높아 다른 숲길에 비해 걷는 것 자체를 목적으로 이용하는 경향을 보였다.

데이비드 딘의 관람동선 처리법에 따른 관람행태 특성 고찰 (A Study on visitor's behavior by David dean's Traffic flow approaches)

  • 최준혁
    • 한국실내디자인학회논문집
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    • 제14권6호
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    • pp.236-243
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    • 2005
  • The pre-examination closely beforehand relation between the articles on exhibition and visitors, the visitors and exhibition space, the exhibition space and the articles on exhibition, and the acceptance of various requirements are the matters you should consider in the initial stage when planning the establishment of a museum. Especially, the clear guideline for the layout of exhibition to meet the intention of spectators considered based on the seeing behavior in the exhibition hall (i.e. they see the articles on exhibition in order passively under instructions of the museum or select them by themselves positively etc.), and the moving line of appreciation and the exhibition type seems to be not yet prepared sufficiently. This study can be defined as the study of fundamental background for the architectural guideline for the characteristics of visitor's behavior, the selected moving line in the exhibition hall, the layout against the forced moving line and the type of exhibition space. As a part of this study, we carried out the research and the study for how the movement of visitors and the characteristics of seeing behaviors according to the type of the moving line are shown, based on the type of moving line for seeing suggested by David Dean.

초광대역 레이더를 이용한 실시간 관람 행태 분석 시스템 (Real-time Visitor's Behavior Analysis System via Ultra-Wide Band Radar)

  • 이주순;서호건;이규빈
    • 스마트미디어저널
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    • 제8권4호
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    • pp.85-90
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    • 2019
  • 초광대역 레이더는 수 GHz대의 주파수 대역을 사용하는 고속무선통신 기술로 실내 무선 측위기술로 각광받고 있다. 한편, 박물관 및 전시회 등의 기관에서는 방문객 실시간 위치뿐만 아니라, 관람자의 이동경로 및 체류시간 정보 또한 관람 행태 분석을 위해 필요로 한다. 본 논문에서는 초광대역 레이더를 이용한 실시간 위치 추적 기술을 통해 박물관 방문객의 관람 행태를 분석하는 시스템을 구축 사례를 소개한다. 개발 시스템을 국립중앙박물관 신라관에 설치하여, 22개의 상용 초광대역 레이더로 부터 실시간 측위 정보 수신하고, 이를 통해 관람자 조건별 이동경로 및 전시 대상별 체류시간을 분석할 수 있는 환경을 구축하였다.