• Journal of Distribution Science
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• v.16 no.12
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• pp.57-68
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• 2018

Purpose - The development of technologies lead the volume of sale on online market increase but an off-line shopping center is still a core component in the omni-channel strategy. It is generally thought that high-level retailtainment on brick and mortar store affects purchase intentions positively, but some previous studies dispute that and have reported that retailtainment does not affect purchase intentions. So we have studied the additional factors' effect - the nature of purchase and utility - with retailtainment. Research design, data, and methodology - There are 8 treatment groups which were assigned by the method of retailtainment (high vs. low), nature of purchase (essential vs. non-essential), and utility (acquisition vs. transaction). A total of 240 subjects (office workers = 163, 68%; undergraduates = 77, 32%; average age = 30s; female = 39%) were divided into groups and exposed to one of the eight scenarios. Participant's purchase intention was the dependent, and ANOVA and L-matrix were used to analyze for main and interactive effects between factors. Results - First, the main effect and interactive effect between retailtainment and the nature of purchase are significant. We also found that the contrast between essential and non-essential at low-level retailtainment is higher than that of high-level retailtainment. Second, in the case of retailtainment and utility, transaction utility under high-level retailtainment affects purchase intentions positively. Third, between the nature of the purchase and utility, the main effect of the nature of purchase and the interactive effect is significant, but the main effect of utility is not significant. In the case of non-essential goods, the purchase intention was high when transaction utility was provided but in the case of essential goods, acquisition utility increased purchase intentions. Finally, when transaction utility is given, purchase intentions of essential goods increase under low retailtainment, and the purchase intentions of non-essential goods increase under high retailtainment. Conclusions - When customers buy essential goods, discounts decrease purchase intentions. During the season for bargain sales, purchase intentions increase when retailtainment of essential goods is low, and retailtainment of non-essential goods is high.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.3
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• pp.260-266
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• 2018

The concept of customer utility, which affects customer's adoption, is important to understand the process of technology diffusion and substitution regarding multiple generation technology. This research defined the concept of attribute-based customer utility and developed a model for measuring attribute-based customer utility. Based on the literature review and modeling, we provided the definition and a model regarding customer utility and the accuracy of the model is verified through a case study of the semiconductor industry. Customer utility for a multiple generation technology needs to consider changes by generation, or time within the same generation, and is defined as the summation of both technological and economic utilities. In addition, we can model the measurement of customer utility after converting technological and economical attributes into utilities. This research is valuable in understanding not only customer utility as a driver of customer adoption, but also for establishing technological strategy after forecasting diffusion and substitution paths based on customer utility.

• KIPS Transactions on Software and Data Engineering
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• v.4 no.11
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• pp.499-508
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• 2015

High utility itemset(HUI) mining refers to the discovery of itemsets with high utilities which are not less than a user-specified minimum utility threshold, by considering both the quantities and weight factors of items in a transaction database. Recently the utility-list based HUI mining algorithms have been proposed to avoid numerous candidate itemsets and the algorithms need the costly join operations. In this paper, we propose a new HUI mining algorithm, using the utility-list with additional attributes of transaction utility and common utility of itemsets. The new algorithm decreases the number of join operations and efficiently prunes the search space. Experimental results on both synthetic and real datasets show that the proposed algorithm outperforms other recent algorithms in runtime, especially when datasets are dense or contain many long transactions.

• The Transactions of the Korean Institute of Electrical Engineers B
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• v.53 no.9
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• pp.562-568
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• 2004

The frequency and phase angle of the utility voltage are important in many industrial systems. In the three-phase system, they can be easily known by using the utility voltage vector. However, in the case of single phase system, there are some difficulties in detecting the information of utility voltage. In conventional system, the zero-crossing detection method is widely used, but could not obtain the information of utility voltage instantaneously. In this paper, the new digital PLL control using virtual two phase detector is proposed with a detailed analysis of single-phase digital PLL control for utility connected systems. The experimental results under various utility conditions are presented and demonstrate an excellent phase tracking capability in the single-phase grid-connected operation.

• YAKHAK HOEJI
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• v.53 no.5
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• pp.265-273
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• 2009

The aims of this study are to conduct meta-analysis for obtaining pooled estimates of the utility weight for stroke and to explore the study design characteristics that determine the utility weight for stroke. Medline (Pubmed), CEA Registry (Tufts Medical Center), and KERIS (Korea Education & Research Information Service) were searched to find out the literature that reported quality of life with stroke. Patient characteristics, utility weights and standard errors were extracted and stratified by severity, study method, respondent and country. All estimates were measured on a 0 to 1 scale with 0 representing the death and 1 representing the perfect health. The pooled estimates of the utility weight were 0.627 for total stroke, 0.756 for mild stroke, 0.631 for moderate stroke, and 0.389 for severe stroke (p=0.0001). Non-patients showed significantly lower utility weights than patients for severe (p=0.0122) stroke.

• International Journal of Internet, Broadcasting and Communication
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• v.7 no.2
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• pp.90-95
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• 2015

This paper describes IEC 61727 standard of Photovoltaic (PV) systems -Characteristics of the utility interface. IEC 61727 standard tests include utility compatibility and personnel safety and equipment protection of PV inverter performance functions. Especially utility compatibility part includes test items of 1) voltage, current and frequency, 2) normal voltage operating range, 3) flicker, 4) DC injection, 5) normal frequency operating range, 6) harmonics and 7) waveform distortion, 8) power factor of PV inverter. Also personnel safety and equipment protection part includes test items 1)loss of utility voltage, 2)over/under voltage and frequency, 3)Islanding protection, 4)response to utility recovery, 5)earthing, 6)short circuit protection, 7)Isolation and switching of PV inverter. In this paper, each item of IEC 61727 standard test is studied and analyzed and finally full tested by PV inverter performance function.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.7
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• pp.1332-1340
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• 2001

This study was designed (1) to examine the results of previous qualitative research on clothing-wearing motives by quantitative approach, (2) to explore the concept of clothing utility, utility-reduction and discard, and (3) to investigate the impact of clothing-wearing motives on consumer attitudes and consuming-behaviors. Date were collected by questionnaire from 443 collegiate students between August and September of 2000, and 396 questionnaires were analyzed. 3 groups were identified on the basis of clothing-wearing motives and named by extroversion group, introversion group, and least clothing-congnizing group respectively. This supported the qualitative results in part, especially in the direction of motives. Clothing utility-reduction factors were identified as appearance demage, social-psychological damage, and abandonment-causing damage. The 3 groups were responded on utility-reduction differently, thus clothing-wearing motive variable was determined as useful in fashion marketing.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2005.04a
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• pp.193-197
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• 2005

점진적 개념 학습 알고리즘인 COBWEB은 클래스 정보가 주어지지 않은 사례들(instances)을 분류하기 위하여 사례의 속성과 값에 근거하여 학습하며 각 노드가 유사한 사례들의 집합인 클래스에 해당하는 분류 트리를 생성하는 알고리즘이다. 유사한 사례들을 같은 클래스로 분류하기 위한 기준으로 category utility가 사용되며 이는 클래스 내부의 유사도와 클래스간의 차이점을 최대화하는 방향으로 클래스를 분류한다 기존의 COBWEB에 사용되는 category utility는 클래스 사이즈와 예측 정확성 사이의 tradeoff 관계로 볼 수 있으며, 이로 인하여 예측 정확성은 약간 감소하나 클래스 사이즈가 커지는 방향으로 학습이 진행 될 수 있는 편향성(bias)를 가지고 있다. 이는 분류 트리에 불필요한 클래스 노드들(spurious nodes)을 생성하게 하여 학습 결과인 클래스 개념을 이해하는뎨 어렵게 한다. 본 논문에서는 클래스와 그에 속하는 사례들의 속성-값 분포를 고려하여 클래스와 속성의 연관성에 비례한 가충치를 더한 변형된 category utility를 제안하고, dataset에 대한 실험을 통하여 제안된 category utility가 기존의 큰 클래스 사이즈를 선호하는 bias를 완화시킴을 보이고자 한다.

• Journal of the Korean Society of Manufacturing Process Engineers
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• v.20 no.12
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• pp.92-99
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• 2021

The ever-growing demand for enhanced competitiveness of engineered systems require designing in quality strategies that can efficiently incorporate multiple design attributes into a system. In a robust design, there must be consideration for any uncontrollable factors that should not be disregarded in the design process. Studies on multi-attribute design challenges usually assume mutual utility independence amongst the design attributes. However, mutual utility independence does not exist in every design situation. In this study, a new robust design methodology that has two utility-dependent attributes are presented. The proposed method was then compared with a traditional robust design that utilizes a wave soldering process design. The results of this case study indicate that the proposed method yields a better solution than the traditional method.

• Communications for Statistical Applications and Methods
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• v.16 no.5
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• pp.813-820
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• 2009

In this paper, we review the utility-based generalization of the Shannon entropy and Kullback-Leibler information measure as the U-entropy and the U-relative entropy that was introduced by Friedman et al. (2007). Then, we derive some relations between the U-relative entropy and other information measures based on a parametric family of utility functions.