• 디지털융복합연구
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• 제11권8호
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• pp.321-330
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• 2013

본 연구에서는 소비자의 능동성이 확대되고 있는 현재의 광고환경에서 상호작용성을 기반으로 하는 뉴미디어 광고인 IPTV 광고를 대상으로 소비자의 광고 이용동기를 파악하였다. 이와 더불어 이러한 IPTV 광고 이용동기가 IPTV 광고 이용행동에 미치는 영향을 파악함으로써 새로운 광고환경에서 광고 이용동기의 중요성을 알아보고자 하였다. IPTV 광고 이용동기를 파악하기 위하여 이용동기 항목 추출을 위한 사전조사를 거쳐 설문조사를 실시하였다. 수집된 자료를 바탕으로 요인분석을 실시한 결과, IPTV 광고 이용동기로'경제', '정보', '광고', '습관'의 4개 요인이 추출되었다. 추출된 IPTV 광고 이용동기가 IPTV 광고 이용행동에 미치는 영향을 파악해본 결과, 각각의 이용동기가 각각의 IPTV 광고 이용행동에 차별적으로 영향을 미치는 것으로 나타났다.

• 산업융합연구
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• 제21권4호
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• pp.91-100
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• 2023

본 연구는 졸업예정 간호대학생의 전공선택동기와 전공만족도가 간호경력몰입에 미치는 영향을 확인하기 위하여 시행되었다. 이를 위해 간호대학생 4학년 215명의 자료를 수집하였고, SPSS statistics로 t-test, ANOVA, Scheffé test, Pearson correlation coefficients, multiple regression을 사용하여 분석하였다. 연구결과, 간호대학생의 간호경력몰입은 전공선택동기(r=.41, p<.001) 및 전공만족도(r=.35, p<.001)와 정적 상관관계가 있었고, 전공선택동기가 간호경력몰입의 영향요인으로 확인되었으며 설명력은 39.4%였다. 본 연구는 졸업예정 간호대학생의 간호경력몰입 영향요인을 확인하였고, 간호대학생을 위한 긍정적인 간호경력몰입 형성 교육프로그램 개발을 제언한다.

• 산경연구논집
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• 제9권11호
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• pp.55-66
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• 2018

Purpose - Present research aimed at identifying the effects of ambient pride type on judgement difference between existing preference and final preference formed after being exposed to the preference inconsistent information from others representing a conflict between consumer's own perspective and the others' perspective. And this study also explored the roles of empathic concerns and motive type in the ambient pride type's effects on the judgement difference. Research design, data, and methodology - 2(information type: consistent versus inconsistent) × 2(pride type: hubristic versus authentic) between-subjects design was employed. Data for empirical analysis were from 252 undergraduate students who participated in questionnaire survey. To verify hypotheses, Anova and regression analysis were used. Results - First, there was the judgement difference among the experimental groups. The difference was greater at the authentic pride group than at the hubristic pride group. And the difference was greater at the inconsistent information group than at the consistent information group. The interaction effect of pride type and information type was significant. Second, when consumers who had made their preference were exposed to the inconsistent information from other, those of the hubristic pride group showed more defense motive and less empathic concerns than those of the authentic pride group. And there were the mediation roles of the empathic concerns and the interaction roles of the motive type in the effects of pride type on the judgement difference. Third, the self validity did not affect the difference even that become increased by defense motive rather than accuracy motive. Conclusions - This research could advance the information processing theory related to pride type by exploring the effects of the pride type on judgement difference between existing preference and final preference formed by the inconsistent information from others, and by identifying the mediation roles of the empathic concerns and the interaction roles of the motive type in the effects of the pride type. In view of the results from current study, marketers should make efforts of inducing defense motive and developing and communicating the consistent information to persuade consumers under hubristic pride who have the belief that attributes of their brand are better than those of the competitors' brand, and they also should conduct marketing acts by using the inconsistent information to persuade consumers under authentic pride who have the belief that attributes of the competitors' brand are better than those of their brand.

• 패션비즈니스
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• 제20권6호
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• pp.1-18
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• 2016

This study examines the impact of consumer ethics on the CSR motive attributions and, the subsequent consumer perception of the firm's ethicality. Data of 512 adults were collected nationwide using a self-administered questionnaire online. Exploratory and confirmative factor analysis were employed to identify six underlying dimensions of consumer ethics, as follows: actively benefiting from illegal actions, passively benefiting from illegal actions, no harm/no foul, economic benefiting from illegal actions, intellectual property infringement, and pro-environmental behavior. In order to examine the relationships between consumer ethics, CSR motive attribution, and consumer perceived ethicality, a structural equation modeling test was conducted. The results demonstrated that actively benefiting from illegal actions, economic benefiting from illegal action, and pro-environmental behavior had impacts on CSR motive attributions such as strategy-driven attribution, value-driven attribution, and stakeholder-driven attribution. Consequently, strategy-driven attribution and value-driven attribution influenced the consumer perception of the firm's ethicality, whereas stakeholder-driven attribution did not. This study provides an understanding of the CSR attribution mechanism from the view of consumer ethics that are multi-dimensional. The ethical judgements on different types of consumer behavior lead to attributions of CSR motives and subsequently their perception of a firm's ethicality.

• 대한가정학회지
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• 제50권4호
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• pp.11-19
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• 2012

This study aimed to investigate the impacts of children's culinary education motive and contents consideration on teachers perception of education effectiveness. The data was gathered from 226 of preschool teachers providing culinary education programs using the five-Likert scales. The preschools were chosen from three randomly selected districts in Seoul, South Korea. Descriptive analysis, factor analysis, and regression analysis were utilized for this study. The result indicate that culinary educators designed the contents of the program considering their convenience when their motive is passive, whereas others focussed on the educational purpose such as children's eating habit formulation, team work, and development of taste sense when their motive is active. The result also confirmed that culinary educators perceived the educational effectiveness (e.g., children's development of body, team work, and creativeness) in the course of designing culinary education contents when focusing on children's education.

• 대한가정학회지
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• 제44권2호
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• pp.61-69
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• 2006

The purposes of this study were,1) to examine the clothing purchase behaviors of the elderly, and 2) to investigate the relationships of clothing purchase behaviors, information source, service quality and clothing buying motive, which may provide insights related to the silver market. Data were obtained for women in their 50's and 60's women living in Busan (N=285), and analyzed using to factor analysis, Cronbach's alpha, ANOVA and Duncan test. The research findings of the research wereare asan follows. The elderlys women bought clothes with their her friends, used credit cards, and usually shopped at the department stores. There were partly significant (Ed- it cannot be 'partly' either it was significant or it was not) differences in clothing purchase behaviors, information source, and service quality by clothing buying motive types. The ostentation group considered more massmideamass mediainformation sources and experience/salespersons/observation information sources, more was higher than the economic group and utility groups. The ostentation group and economical groups attached more importance to Facilities Service and Policy Service in service quality, was higher than the utility group. The Iimplications and drawn from the study results for the information will be useful to consumer behavior researchers and retailers of the silver market.

• 가족자원경영과 정책
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• 제1권1호
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• pp.131-140
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• 1997

The Purpose of this study were to examine the relationship between the motive of revolving credit card in the use of credit and financial management. The Samples were composed of 239 housewives in Seoul. The data were analized using frequency, percentages, and multiple regression. The major findings are summarized of follows : 1) Two-thirds of repondents used credit card over optimum standards. 2) Although the level of the motive of revolving credit in the use of credit card was not high, it was negative to financial management in the case of low-income household. 3) The contents of consumer education has to provide according to a different income class.

• 대한가정학회지
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• 제31권1호
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• pp.181-192
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• 1993

This study was undertaken to investigate the factorial structure of clothing purchase motives, and to examine the relationship between clothing purchase motives, self-concept, and post-purchase clothing satisfaction of males. Questionnaire was comprised of three sections: 25 Likert type statements of clothing purchase motive measure; post-purchase clothing satisfaction measure; and three self-concepts measure(physical, personal, and social self-concept). For the measurement of self-concepts, a portion of‘Self-Concept Scale’by Wonshik Chung was used. Samples were 312 male white collar workers in Seoul, whose age were ranged from 20 to 39. the data were analyzed using factor analysis, Cronbach's alpha reliability coefficient, Pearson's correlation coefficient, and multiple regression analysis. The results of the study were the followings: 1. Six factors of clothing purchase motives derived by factor analysis. 21 items having a factor loading of ± .40 or higher were given consideration in the interpretation of each factor: F.1‘clothing dsign’; F.2‘fashion and impulsive buying’, F.3‘clothing utility’; F.4‘others influence’: F.5‘financial margin’; F.6‘clothing’2. Male consumers perceived the purchase motive of‘clothing design’to be the most important,‘clothing deficiency’the second important, and‘others influence’the least important. 3. Physical, personal, and social self-concept had positive relations to the purchase motive of‘clothing design’and negative relations to the‘clothing deficiency’. Physical self-concept had negative relation to the motive of‘others influence’. 4. Male consumers high in physical, personal, and social self-concept had more positive attitude in the evaluation of post-purchase clothing satisfaction. 5. Post-purchase clothing satisfaction was influenced most by the purchase motive of‘clothing design’, and next by physical self-concept, and age. Age of subjects had negative relation to post-purchase clothing satisfaction. The explanatory power of the 3 variables was 19.9%.

• 한국언론정보학보
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• 제37권
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• pp.43-72
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• 2007

본 연구는 미디어 교육을 받고 있는 중 고등학생들의 미디어 교육 이용유형과 효과에 관한 연구이다. 이를 위해서 미디어 교육 이용 동기, 학업적 자기 효능감, 미디어 능력 그리고 학업성적을 조사하였다. 분석결과, 우선 미디어 교육 이용 동기는 '수업 편리성/도움 추구', '정보/교육방법 습득 추구', '새로운 수업/의사소통 추구', '능력향상 추구', '자율적 교육 추구', '시대 편승 추구', '새로운 지식/교육추구' 순으로 나타났다. 다음으로 미디어 교육 이용 동기 중에서 학업적 자기 효능감에서는 '새로운 지식/교육추구' 동기만이 긍정적인 영향을 미쳤으며, 미디어 능력에는 '수업 편리성/도움 추구', '정보/교육방법 습득 추구', '새로운 수업/의사소통 추구', '자율적 교육 추구', '시대 편승 추구' 등 5개 동기가 긍정적인 영향을 미치는 것으로 나타났다. 또한 학생들의 학업성적에는 '자율적 교육 추구'와 '새로운 지식/교육추구'만이 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로 '학업적 자기 효능감'이 '미디어 능력'보다 학업성적에 더 큰 영향을 미치는 것으로 나타났다. 결국, 미디어 교육은 어느 정도 새로운 수업방식과 능력향상 차원에서 의미가 있지만, 학생들의 학업적 자기 효능감과 학업성적에서는 큰 영향을 미치지 못하는 것으로 나타났다. 그렇지만 학생들의 미디어 능력 함양에는 미디어 교육이 어느 정도 영향을 미치는 것으로 나타났다.

• Journal of Preventive Medicine and Public Health
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• 제19권2호
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• pp.203-212
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• 1986

Hypertension is one of the most well known risk factors for cerebrovascular or coronary heart disease and is a major public health problem. Early detection and treatment of hypertension are essential, but the compliance of treatment on hypertension is not easy to achive. Hypertensive workers are being detected by the annual screening under the Labour Standard Law in Korea but the solidified control system for them is not existing. This study about workers 'Motive-Belief-Action in non-drug and drug treatment of their hypertension would be worthwhile to interpret how the workers actually behave in coping with hypertension, and also would be advisable to construct the follow-up program in Korea. In the field research process two criteria were used to select sample group. The first criterion included the workers who were screened to be hypertensive with their blood pressure above 160/95 in this survey. The second one was used to classify study-group respondents who had known their hypertension by successive annual screening. From such criteria a total of 156 male workers were sampled in 21 industries, the author interviewed them using the structured questionnaire which consisted of Belief-Motive-Action items about non-drug and drug treatment for hypertension with open-ended question on symptom of hypertension. The summary is as follows: 1) Sixty-one percent of respondents had ever checked their blood pressure somewhere besides the annual screening. 2) Most respondents(97.2%) complained no symptoms of hypertension at all. 3) Belief level of non-drug treatment was relatively high (82.1%-64.7%), but motive(55.1%-28.2%) and action(38.5%-16.7%) levels were low. 4) Belief level of drug treatment was relatively lower than that of non-drug treatment, blue collar workers showed higher artier level of drug treatment than white collar workers, and correlation coefficient between belief and motive on drug treatment was lower in group of not-recognizing their family history of hypertension than recognized group. Such findings indicated that belief on drug treatment of hypertensive workers would be problematic. 5) White collar workers showed significant lower correlation coefficients between Motive and Action of salt restriction, restriction of fatty diet and relaxation than blue collar workers. 6) Mild hypertension group showed low levels of Motive and Action of non-drug treatment(salt restriction, restriction of fatty diet and relaxation) and also showed low correlation coefficient between Belief and Motive of above non-drug treatment.