• 제목/요약/키워드: Using motive

검색결과 438건 처리시간 0.031초

Communicating Responsible Luxury Brand: The Role of Luxury-CSR Fit and Dispositional Consensus on Brand Evaluation

  • Sthapit, Anesh;Jo, Gin-Young;Hwang, Yoon-Yong
    • 유통과학연구
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    • 제15권2호
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    • pp.7-14
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    • 2017
  • Purpose - This study attempts to extend the research in responsible luxury by identifying contexts where Corporate Social Responsibility (CSR) can promote luxury brands' evaluation. It contributes to the literature on consumer responses to CSR, and to responsible luxury in particular and demonstrates how dispositional consensus and luxury-CSR information of luxury brands affects consumers' evaluation of brand. Research design, data, and methodology - An experiment was conducted to test the relationship between brand evaluation and responsible luxury brands' CSR information using collected data through a survey in a large university of South Korea. Study conditions were manipulated with various product types to analyze the relationship in different product domains. Results - When consensus regarding sincere and altruistic motive of companies for CSR activity is high, the perceived fit between luxury brand and the type of CSR has no effect on brand evaluation. But, in case of lower consensus regarding the benevolent company motives, higher fit enhances evaluation than lower fit. Conclusions - In using consensus as a guiding factor to choose the type of charity with favorably view, the level of irrespective fit can help luxury firms to enjoy the benefits of better image. In case of low consensus donating to charities that are closely related to the brands' product or area of business seems to be fruitful.

한국전통식품에 대한 의식.지식.선호도 조사 -서울 시내 일부 남.녀 고등학생을 중심으로- (Consciousness, knowledge and food preferences for the Korean traditional foods of high school students in Seoul.)

  • 이효지
    • 대한가정학회지
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    • 제33권4호
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    • pp.65-87
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    • 1995
  • The purpose of this study was to investigate the consciousness, knowledge and food preferences for the Korean traditional foods, using a questionnaire survey for 560 high school students in seoul. The data were analyzed with simple frequency, percentage, t-test, chi-square test, dispersion analysis, Pearson's correlation and hierarchical multiple-regression analysis using the SPSS/PC+ Package system. The results of the survey are summarized as follows ; Girls showed a more interest in Korean traditional foods than boys. The motive of having interest in korean traditional foods were through mass communication or home education. Most of students were preffered korean traditional foods and were proud of native foods. The most preffered foods were Kim-chi and beverage. and they thought that color, appearance, foodstuff combination of Korean traditional foods were better than those of foreign foods. they showed a tendency to decrease the use Korean traditional foods because it is difficult to cook and they have little time to cook. They have taken more Korean traditional foods at home. Most students were responded that it is necessary to develope Korean traditional foods at home for the succeeding of korean dietary life culture. For the idea of improving Korean traditional foods, it is thought that simplified cooking method, new cooking method and fastfood is developed.

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Using weighted Support Vector Machine to address the imbalanced classes problem of Intrusion Detection System

  • Alabdallah, Alaeddin;Awad, Mohammed
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제12권10호
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    • pp.5143-5158
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    • 2018
  • Improving the intrusion detection system (IDS) is a pressing need for cyber security world. With the growth of computer networks, there are constantly daily new attacks. Machine Learning (ML) is one of the most important fields which have great contribution to address the intrusion detection issues. One of these issues relates to the imbalance of the diverse classes of network traffic. Accuracy paradox is a result of training ML algorithm with imbalanced classes. Most of the previous efforts concern improving the overall accuracy of these models which is truly important. However, even they improved the total accuracy of the system; it fell in the accuracy paradox. The seriousness of the threat caused by the minor classes and the pitfalls of the previous efforts to address this issue is the motive for this work. In this paper, we consolidated stratified sampling, cost function and weighted Support Vector Machine (WSVM) method to address the accuracy paradox of ID problem. This model achieved good results of total accuracy and superior results in the small classes like the User-To-Remote and Remote-To-Local attacks using the improved version of the benchmark dataset KDDCup99 which is called NSL-KDD.

노인의 대체요법 이용 양상에 대한 조사연구 (A Study on the Use Patterns of Alternative Therapy in the Elderly)

  • 신경림;박선영;신수진
    • 성인간호학회지
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    • 제16권1호
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    • pp.111-122
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    • 2004
  • Purpose: The purpose of this study was to describe the using pattern of alternative therapies in the elderly. Method: 197 subjects, persons who were more than 60 years old, we interviewed. We modified and complemented Shin's(2000) instrument in accordance with purpose of this study. Data were analyzed statistically by using SAS program. Result: 1. It was shown that 66.84% of subjects have utilized one or more types of alternative therapy. 2. It was shown that the most frequently used types are acupuncture (48.83%), and ethmoid bone therapy (42.75%). 3. Acupuncture was shown to be the most satisfactory type of therapy (14.50%). 4. There was a significant difference in the use ratio by sex; female 73.47% and male 60.20%. 5. Among users of alternative therapies, the most frequent responses to each question were as follows; 1. Motive of Use - "for complete cure of symptoms" (32.31%). 2. Side effects - "no side effects" (95.97%). Conclusion: We found that elderly persons used alternative therapies more frequently than others perpulations. Diet therapy and Hand therapy were most commonly used in older people. Although the elderly use alternative therapy, they cannot place confidence in its scientific reliability. Therefore, we need to examine the effects of alternative therapy.

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Detection of Magnetic Nanoparticles in Tissue Using Magneto-Motive DP-OCT

  • Oh, Jung-Hwan;Lee, Ho;Kim, Jee-Hyun
    • Journal of the Optical Society of Korea
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    • 제11권1호
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    • pp.26-33
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    • 2007
  • We demonstrate the capability of differential-phase optical coherence tomography (DP-OCT) to detect superparamagnetic iron oxide (SPIO) nanoparticles taken up by liver parenchymeal macrophages (Kupffer cells). We apply an external time-varying high-intensity focused magnetic field. Our experiments demonstrate a novel diagnostic modality to detect macrophages that have taken up SPIO nanoparticles. Magnetic force acting on the nanoparticles was varied by applying a sinusoidal current to a solenoid containing a conical iron core that substantially increased and focused the magnetic field strength ($B_{max}$ = 2 Tesla). $ApoE^{-/-}$ mice were sacrificed 2 days post intravenous injections of different SPIO doses (1.0, and 0.1 mmol Fe/kg body weight). Livers of $ApoE^{-/-}$ mice with and without injection of SPIO nanoparticles were investigated using DP-OCT, which detects tissue movement with nanometer resolution. Frequency response of iron-laden liver movement was twice the stimulus frequency. Movement was not observed in livers of control mice. Results of our experiments indicate DP-OCT is a candidate methodology to detect tissue based macrophages containing SPIO nanoparticles excited by an external focused magnetic field.

Design and Analysis of a Material Efficient Sinusoidal Consequent-Pole High-Speed Axial-Flux Machine

  • Kumar, Sunil;Kwon, Byung-il
    • 전기전자학회논문지
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    • 제22권3호
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    • pp.759-766
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    • 2018
  • This paper presents a high-speed axial-flux machine which utilizes the idea of sinusoidal shaped pole combined with a consequent iron-pole. The target of the proposed machine is the cost reduction of the relatively expensive Samarium-Cobalt (SmCo) permanent magnet (PM) material and the torque per PM volume improvement by using sinusoidal consequent-pole rotor. The effectiveness of the proposed machine is validated by comparing it with conventional consequent-pole and with conventional PM machines using 3-D finite element method (FEM) simulations. The comparison and analysis is done in terms of back electro-motive force (back-EMF) harmonic contents, torque per PM volume and torque ripple characteristics. The simulation results show that the proposed machine is suitable and cost-effective for high-speed and high torque per PM volume applications. Furthermore, due to the consequent pole, the magnetic flux saturation and the overload current torque-capability are also presented and discussed in the paper.

Development of Analytical Models for Switched Reluctance Machine and their Validation

  • Jayapragash, R.;Chellamuthu, C.
    • Journal of Electrical Engineering and Technology
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    • 제10권3호
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    • pp.990-1001
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    • 2015
  • This paper presents analysis of Switched Reluctance Machine (SRM) using Geometry Based Analytical Model (GBAM), Finite Element Analysis (FEA) and Fourier Series Model (FSM) with curve fitting technique. Further a Transient Analysis (TA) technique is proposed to corroborate the analysis. The main aim of this paper is to give in depth procedure in developing a Geometry Based Analytical Model of Switched Reluctance Machine which is very accurate and simple. The GBAM is developed for the specifications obtained from the manufacturer and magnetizing characteristic of the material used for the construction. Precise values of the parameters like Magneto Motive Force (MMF), flux linkage, inductance and torque are obtained for various rotor positions taking into account the Fringing Effect (FE). The FEA model is developed using MagNet7.1.1 for the same machine geometry used in GBAM and the results are compared with GBAM. Further another analytical model called Fourier Series Model is developed to justify the accuracy of the results obtained by the methods GBAM and FEA model. A prototype of microcontroller based SRM drive system is constructed for validating the analysis and the results are reported.

플래시와 포토샵을 이용한 비주얼베이직 학습을 위한 프로젝트 기반 교육컨텐츠 (Construction Project-Based Material for Learning Visual Basic Using Flash and Photoshop)

  • 김민정;박두순
    • 한국멀티미디어학회논문지
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    • 제9권3호
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    • pp.353-359
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    • 2006
  • 학습자 중심의 다양한 수업 방법을 시도하는 교육 여건에 부응하여 학습자로 하여금 학습 동기를 유발하고 학습의 흥미를 유발시켜 학습의 효과를 높이고, 학생들 스스로 해결해 나가는 자기 주도적 학습 방법인 프로젝트 기반 교육법을 비주얼 베이직 교과에 적용하여 프로젝트를 완성해 가는 과정을 통해 문제 해결력을 신장시키고자 한다. 본 논문에서는 비주얼베이직 교과에 프로젝트 기반 교육을 적용하여 학습효과가 뛰어난 교육컨텐츠를 개발하였다. 특히 최근 웹 저작도구로 알려 진 FLASH MX와 PHOTOSHOP 프로그램을 이용하여 기존의 교육컨텐츠와 차별성을 두어 애니메이션의 적극적인 활용으로 학습자의 흥미와 집중력을 유도하고 컴퓨터와 학습자 사이의 상호작용이 가능한 비주얼베이직 학습을 위한 프로젝트 기반 교육 컨텐츠를 설계 및 구현하였다. 이를 적용한 결과 학습 효과에 상당한 효과가 있음을 보였다.

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디지털 매체를 활용한 한국적 이미지 패션 디자인 개발 - Maya(Qualoth) 프로그램을 활용한 3차원 모델링 - (The Development of Fashion Design with Korean Images Using Digital Media - 3D Modeling Based On Maya (Qualoth) Program -)

  • 이윤경;김민자
    • 복식
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    • 제58권6호
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    • pp.42-53
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    • 2008
  • This study is about the development of Fashion Design using of Korean Motive applied Digital Medium. With rapid change during the 21st century, digital media has emerged as the most important communication tool to facilitate speedy and interactive conversation. The recent emergence of 'Mass Customization' is a good reflection of digital transition's interactive features, realizing product variation and customization through flexibility and immediate responsiveness. In this so-called digital era, fashion is a tool that facilitates the use of digital media, while acting as the object, or the purpose, where digital media can be applied. This study looked at the development situations and future utilization method regarding digital fashion, which was recreated through digital media. In this study, a new design process was developed through digital media and actually manufactured Korean image clothing to reflect the motif of plant found in Korean folk paintings. Three-Dimensional(3D) digital shape was dressed in virtual clothing for comparison, thereby adding some features of textile design to three-Dimensional(3D) shape. Through the process, the study can provide various potential accesses to future development of fashion design utilizing digital media.

자기등가회로 모델링법에 의한 LPM 정추력 해석 (Calculating the static thrust of LPM by magnetic equivalent circuit modelling method)

  • 김동회;김광헌;김영민;황종선
    • 한국전기전자재료학회:학술대회논문집
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    • 한국전기전자재료학회 2003년도 하계학술대회 논문집 Vol.4 No.1
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    • pp.227-232
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    • 2003
  • Usually, the thrust of a Linear Pulse Motor(LPM) is calculated by magnetic equivalent circuit modelling method. Analytical thrust deviation exists to calculating magnetic flux density by using Permeance Modelling Method, Finite Element Method, and Velocity Electric Motive Force Method. For calculating accuracy thrust by using these every method, the thrust is calculated and compared by Lorentz Force Method, Magnetic Coenergy Method, and Maxwell correspondence force Method. And that becomes important factor at the comparison of each capacity and parameter of motor. So this study wants to compare and analyze measurement data and calculating data of the static thrust of LPM. and then we can get more accuracy method, calculating the static thrust of LPM.

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