• 한국철도학회논문집
• /
• 제10권4호
• /
• pp.420-430
• /
• 2007

It is reported that many users of the subways in Seoul are not currently satisfied with the subway services. The cause of the dissatisfaction is that the qualitative items and indexes are not considered properly, and also does not diversify the evaluation items to follow the change of subway environment. Therefore in this study the evaluation items and indexes that can reflect of the subway users' characteristics are examined and synthesized. Then the characteristics of service are analyzed for the senior subway system users and junior subway system users that are classified with the cluster analysis. The result of the study is that the majority of users on subway are not satisfied the qualitative items which are safety, kindness, comfortableness, convenience excepting for punctuality and accessibility. So, if the service of subway users improve, the qualitative items is needed to consider with quantitative items.

• 유통과학연구
• /
• 제15권12호
• /
• pp.73-84
• /
• 2017

Purpose - Over recent years, O2O and shared economy have been an eye-catching topic. Many researches on O2O and shared economy have been published gradually. The emerging enterprise of chauffeured car services developed rapidly in the past two years. Therefore, it is necessary to explore the influencing factors of use intention of the chauffeured car services users. Through active use of O2O and shared economy, put up with operation strategy in line with their use intention. Research design, data, and methodology - After collecting 324 respondents in China with questionnaires, this study begin the empirical research with users of Chauffeured Car Services, and analyzes data with IBM SPSS 24.0 and IBM AMOS 24.0. Results - Personal Propensity to Trust significantly affects the Initial Trust of chauffeured car services users. Firm Reputation significantly affects the Initial Trust and use intention of chauffeured car services users. Initial Trust significantly affects the use intention of chauffeured car services users. Performance Expectancy and Effort Expectancy significantly affect chauffeured car services users' use intention. Social Influence also significantly affects the use intention of chauffeured car services users. Conclusions - First, Initial Trust significantly affects the use intention of chauffeured car services users. Thus, the enterprise should make efforts to improve users' initial trust in order to attract their attention. For this reason, chauffeured car services enterprises should conduct questionnaires to deeply explore what needs can improve users' initial trust. Second, performance expectancy and effort expectancy significantly affect chauffeured car services users' use intention. When users enjoy chauffeured car services, they attach great importance to the convenience, simplicity and efficiency, which reflects that chauffeured car services' desire for greater development in the O2O and shared economy market. Therefore, they need to grasp users' needs (convenience, simplicity and efficiency) and carefully improve the quality of chauffeured car services. Finally, social influence also significantly affects the use intention of chauffeured car services users. It means friend recommendation or mass media influences users' intention. So, it is more important to increase differentiated benefits, advertising and publicity of chauffeured car services.

• 통상정보연구
• /
• 제16권4호
• /
• pp.35-54
• /
• 2014

스마트폰 이용자가 지속적으로 늘어나며 스마트폰 기반 모바일뱅킹 이용고객 또한 늘어나고 있다. 본 연구에서는 스마트폰 기반 모바일뱅킹 고객의 행동을 분석하고자 한다. 이를 위하여 이론적 연구모형을 제시하였으며, 실증분석을 위하여 10대에서 50대의 400명을 대상으로 설문조사를 실시하여 그 유의성을 검증하였다. 그 결과, 사회적 영향은 스마트폰 기반 모바일뱅킹의 편리성과 지각된 위험 그리고 지각된 보안에 영향을 미치고 있었으며, 편익의 요소 중 즉시성이 신뢰에 영향을 미치고 있었다. 또한, 지각된 위험이 높을수록 사용자의 저항이 더욱 크게 영향을 받았으며, 스마트폰 기반 모바일뱅킹의 사용의도는 신뢰와 저항 수준에 따라 영향을 받고 있었는데, 구체적으로는 저항을 낮출 때 보다 신뢰를 높일 때 더 높아지는 것으로 나타났다.

• 복식
• /
• 제53권2호
• /
• pp.171-182
• /
• 2003

The purpose of this study was to determine dimension of service quality, there by to analyze difference of service quality according to the types of fashion retail stores. and to investigate consumer variables (demographic characteristics, purchase behavior) and service quality which affect consumer satisfaction. The subject were 451 women in the age of twenty to forty years old who live in Seoul and the suburban of Seoul. The results of the study were as follows : First, it was found that fashion retail store's service quality was classified 5 factors: (1)salesperson. (2)convenience of shopping, (3)variety of product and facility. (4)store policy, (5)efficiency of movement. Second, departmentstore was evaluated the highest in terms of all factors. Discountstore was evaluated highly in terms of store policy and lowly in terms of variety of production and facility. East & South gate fashion shopping mall was evaluated the lowest in terms of all factors except variety of product and facility. Third, service quality and satisfaction showed significant differences in demographic characteristics. Purchase behavior of each fashion retail stores showed significant differences. The difference of service quality and satisfaction depending on purchase behavior showed a significant positive relation. Forth, service quality of discountstore and East & South gate fashion shopping mall were affected by purchase behavior partially. Departmentstore users were affected by salesperson and store policy. Discountstore users were affected by all factors except convenience of shopping. East & South fate fashion shopping mall users were affected by all factors.

• 한국정보과학회논문지:시스템및이론
• /
• 제34권9호
• /
• pp.385-394
• /
• 2007

본 논문에서는 그리드 환경에서 워크플로우 형태의 작업을 효율적으로 관리할 수 있는 워크플로우 시스템을 소개하고자 한다. 이 시스템에서는 워크플로우를 메타서비스 개념으로 구성하여 재사용성을 높였고, 사용자는 서비스 호출만으로 다양한 형태의 서비스를 실행할 수 있다. 또한 사용자는 GUI 형태의 편집기를 이용하여 워크플로우를 자성하거나 편집하는데 편리성을 제공받을 수 있다. 그리고 워크플로우의 재사용성과 확장성을 높이기 위하여 워크플로우 모델을 서비스, 플로우, 태스크와 같이 3개의 계층으로 분할하여 구성하였다. 이로써 본 논문에서 제안하는 미들웨어는 사용자 편리성과 함께 그리드 자원을 최대한 효율적으로 이용하도록 제공해준다.

• 유통과학연구
• /
• 제18권10호
• /
• pp.89-99
• /
• 2020

Purpose: There has been a growing focus on E-wallet adoption especially in emerging markets as it offers a convenient method for users to conduct cashless transactions. This study examines antecedents influencing the decision of Generation Z to adopt E-wallet. It looks into the effect of determining factors including compatibility, perceived convenience, perceived trust, perceived reputation, perceived usefulness, perceived ease of use and social influence on users' intention to use. The moderator role of social influence is also under examination. Research design, data and methodology: The quantitative method has been adopted to collect data from 170 Generation Z users. SmartPLS 3.0 was applied to examine the constructed hypotheses. Results: The results indicate an indirect effect between Compatibility, Perceived Ease of Use, Perceived Trust and Social Influence toward intention to adopt Electronic wallet, or both of those factors are mediated by Perceived Convenience, Perceived Usefulness, and Reputation. Moreover, research finding highlights the role of Perceived Usefulness as Generation Z's intention determinant to use E-Wallet. Conclusions: This study is substantial as it selected the promising customer segment - Generation Z to examine the factors influencing their decision to adopt Electronic wallet. Marketers can navigate which dimensions should be included in marketing campaigns to encourage Generation Z's adoption.

• 한국IT서비스학회지
• /
• 제12권2호
• /
• pp.31-53
• /
• 2013

Web 2.0 has affected existing e-commerce and created a new business model of e-commerce, known as social commerce. Social commerce is a subset of e-commerce using social network services and is emerging as an important platform due to increased popularity of social networking services. This study focuses on analyzing the factors that influence the shopping value and intention to repurchase of social commerce users. Based on prior researches, we develop a research model, including individual characteristics of social commerce users (Collectivism, Price Sensitivity, Impulse Buying) and social commerce characteristics (Cost saving, Product Variety, Shopping Convenience). Furthermore, this study proposed the moderating effect of Perceived Security and the relationship between shopping value and intention to repurchase. To empirically validate, the data were collected from 220 social commerce users. The results indicated that individual characteristics (collectivism, price sensitivity, impulse buying) were positively related to hedonic shopping value. In addition, social commerce characteristics (cost saving, shopping convenience) were positively related to utilitarian value. The shopping value(hedonic and utilitarian) had a significant influence on intention to repurchase. The moderating effects of perceived security also was significant. Lastly, the implications for theory and practice are discussed.

• 한국주거학회:학술대회논문집
• /
• 한국주거학회 2005년도 추계학술대회 논문집
• /
• pp.185-188
• /
• 2005

With the development of digital technology and the advent of the concept of well-being, kitchen will be worked as the center of housing and turn into multi-functional space. So a research is requested to consider the users' needs for kitchen based on their life characteristics. The purpose of this study is to find out housing lifestyles, and to search and analyze users' needs for kitchen planning according to their lifestyles. And then plans for kitchen design are suggested. The findings are as follows. (1) Housing lifestyles of users living in apartment are categorized into the type of network and trial & development, pursing the new environment and technology, the type of high quality and convenience, seeking the way to make housework easy and comfortable, the type of housework oriented and the type of unspecification. (2) The type of network and trial & development requests home automation, confrontation layout of counter-top, the type of high quality and convenience requests enlargement of kitchen space, the newest appliance and kitchen island, the type of housework oriented requests the efficiency of space utilization with a counter-top style table, and the type of unspecification asks space for study and office work. All of the types have needs for water use space, larger storing space and a Kimchi refrigerator.

• 한국전자통신학회논문지
• /
• 제11권6호
• /
• pp.611-618
• /
• 2016

제안한 논문은 통신 네트워크 및 관련 시스템 기술에 관한 연구로 USB메모리와 클라우드 스토리지 영역을 동시에 동기화하여 네트워크 오류에 따른 클라우드 스토리지 영역 사용부재 또는 USB 메모리를 분실하는 상황이 발생되더라도 데이터를 안전하게 유지관리하기 위한 기술설계이다. 클라우드를 활용하는 사용자들의 안전한 문서관리 정책의 필요성을 기반으로 매체의 분실 및 네트워크의 오류에 따른 대책을 하이브리드형 클라우드 시스템으로 설계구축하고, 사용자의 편리성에 따른 자동 및 수동 동기화 방법을 설계한다. 마지막으로 윈도우즈 환경에 적합한 사용자의 편의보장을 위해 탐색기형 스토리지 UI를 설계함으로써 점차 늘어나는 클라우드 사용자의 안전성과 편리성을 모두 보장해주기 위한 시스템설계이다.

• 유통과학연구
• /
• 제20권9호
• /
• pp.127-139
• /
• 2022

Purpose: As sharing economy is becoming increasingly relevant to people's lives, we want to understand why people participate in the sharing economy. We propose and validate three factors that are likely to influence consumers' choice of participating in the sharing economy at distribution market. Also, we found antecedents that affect these variables. These antecedents include appointment and return convenient, extended operating time, variety-seeking need, usage irregularity, other's clean usage, and feeling of membership between users. Research design, data, and methodology: This research collected 341 questionnaire data from participants in China. These participants were asked about the usage of DiDi, the most popular shareware in China. The data analysis and hypothesis testing were conducted using SPSS and Amos. Results: Usage convenience, usefulness of short-term usage, and trust in other users were found to have a positive impact on consumers' intention to participate in the sharing economy. In addition, we found that all the antecedents affect these variables positively. Conclusions: This research provides new driving factors for consumer participation in the sharing economy. Moreover, these findings will help managers develop marketing strategies for inducing the consumers to participate in the sharing economy.