• Asia pacific journal of information systems
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• 제4권2호
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• pp.247-263
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• 1994

This paper reports the results of a field study investigating the effect of user participation and attitude on the success of information system implementation during the system development process. The theoretical framework for this research is based on the organizational change theory, in which the attitude affects the effects of user's participation. User participation and attitude were defined as independent variables and the performance of system implementation as dependent variable. User participation was defined as a direct participation by end users in the process of the new information system development. This was measured by user's participation/non-participation. User attitude refers to user's opinions or feelings before a new system is developed. This was measured by user's favor toward a system. The performance of system implementation was measured by the surrogate variable, the degree of individual satisfaction on developed system. To achieve the objective of this research, a field research method utilizing questionnaires were employed. They were distributed to 221 users present during and/or after system development. Among 185 questionnaires returned, 175 questionnaires were used for analysis. The major findings can be summarized as follows: First, there was no significant effect of user participation on user satisfaction. Second, there was a significant effect of user attitude on user satisfaction. Third, there was no significant interaction effect of user participation and attitude on user satisfaction. It is worth to note that the user's participation did not have any significant effect on the user's satisfaction. It seems the reason for the above result is due to user's involuntary participation. In fact, the user does not have much leverage in the process of system development, which may result in poor performance of user participation. Since user attitude is an important factor in the success of system implementation, however, a method to overcome unfavorable attitude of user should proceed all others.

• 한국경영과학회지
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• 제30권2호
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• pp.81-104
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• 2005

In the past days, most of studies about users' behavior in online environments have been mainly focused on the adoption of website and internet shopping or shopping mall. But the generic model of website usage behavior has not been made and the leading theory of website usage behavior has not been existed. The purpose of this study consists of two parts: (1) to find the determinant variables of the website users' continuous using Intention in a certain website, (2) to examine the relative influences of the variables influencing the users' behavior in online environments. The framework of this study is based on the combination of some theories - Davis(1989)'s TAM, Fishbein(1975)'s TRA, Hoffman et al.(1997), Schneiderman(2000), Yoon(2002), Lee and Turban(2001), Sultan et al.(2002), Shankar et al.(2002a, 2002b), McKnight et al.(2002), Chen and Dhillon(2003), Heijden(2003) and so on. Major findings of this research are summarized as fellows: First, determinant of website continuous using intention was affected by 1) the-attitude and 2) the trust of the website except of perceived usefulness. Second, the website attitude was affected by the perceived usefulness, design, experience, reputation. But perceived ease of use did not affect the website attitude. Third, the website trust was affected by the perceived usefulness, perceived ease of use, design, experience of website. But the reputation of website did not determine the trust of Website in this research model.

• 산경연구논집
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• 제12권10호
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• pp.43-57
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• 2021

Purpose: This study focuses how motivations influence interactivity in the live streaming commerce context. Live streaming commerce involves the provision of e-commerce activities and transactions via a live streaming platform that offers real-time interaction, entertainment, social activities, and commerce. The purpose of study is to examine effects of motivations on perceived interactivity and the effects of perceived interactivity on attitude and intention to use the live streaming commerce. Research design, data and methodology: The study investigates key questions about consumers' motivation to use live streaming commerce and perceived interactivity by surveying 300 users of live commerce. Participants were asked whether they were live streaming commerce users who had experienced live streaming commerce before participating in the survey. The full survey required live streaming commerce users to respond to all the questions. Results: The study uncovered motivations for using live streaming commerce by finding information, entertainment, pass time, fashion/status and real time and perceived interactivity in the live streaming commerce. The results indicated motivation to use live streaming commerce positively influenced perceived interactivity. Perceived interactivity had positive effects on attitude toward brand. Attitude toward brand had positive effects on intention to use. Conclusions: Live streaming commerce is getting increasing attention from marketers because live streaming commerce has seamlessly integrated commerce, social activities, and hedonic factors. This study clarifies motivations and perceived interactivity in the live streaming commerce context. The study uncovers the relationships between motivations, perceived interactivity, attitude, and intention to use that contributes to the theoretical foundation and practical implications for marketing and management in the live streaming commerce context. Specifically, the study develops the theoretical contributions to perceived interactivity in the in the live streaming commerce context. The results also contribute to the practical implications for new marketing strategies that provides dynamic real-time interaction, exact information, and social and hedonic factors to attract consumers to indulge in the consumption processes. Marketing practitioners will obtain insights that can help them develop and manage brand strategies by understanding the influence of motivation and perceived interactivity in the live commerce context, which offers opportunities for contactless marketing and management.

• 디지털융복합연구
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• 제20권5호
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• pp.221-226
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• 2022

본 연구의 목적은 비대면 소비문화에 초점을 맞추어 라이브커머스 이용자의 차별화된 동기를 탐색하고자 하며 라이브커머스 이용동기와 태도와의 영향 관계에서 인게이지먼트의 매개효과를 검증하는 것이다. 연구방법은 라이브커머스 이용자를 대상으로 온라인 설문조사를 진행하였으며 245부의 유효표본을 분석에 활용하였다. 자료분석은 탐색적 요인분석, 신뢰도분석, 다중회귀분석, 매개회귀분석을 실시하였다. 분석결과, 라이브커머스 이용동기는 상호작용의 쾌락성, 직접 검수의 대체 가능성, 커뮤니티의 필요성, 트렌드 추구성 등 4개 요인으로 도출되었다. 이용동기는 인게이지먼트에 유의한 영향을 미치는 것으로 나타났으며 인게이지먼트는 태도에 유의한 영향을 미치는 것으로 나타났다. 마지막으로 인게이지먼트는 라이브커머스 이용동기와 태도와의 관계에서 부분매개효과가 있는 것으로 나타났다. 연구결과는 향후 비대면소비문화에 대한 이해와 라이브커머스 산업의 효율적인 전략 수립을 위한 시사점을 제공할 것이다.

• 지식경영연구
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• 제17권4호
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• pp.129-145
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• 2016

Nowadays, owing to the diffusion of smartphones and the growth of social networking services (SNS), the number of people who share their life with other SNS users by posting photos is increasing. The number of Instagram users has been particularly increasing since Instagram started its service in 2010. Compared to other SNS such as Facebook and Twitter, Instagram runs its service by focusing solely on photos, which is a major differentiation factor compared with other existing SNS. Previous studies, however, do not examine SNS that focus on photo sharing adequately. Therefore, we establish a hypothesis relating to the motivations behind a user's photo sharing attitude and posting intention through Instagram. Moreover, this will be achieved by employing TRA(Theory of Reasoned Action) and focusing on intrinsic and extrinsic motivations. The analysis results show that intrinsic motivation influences a user's sharing attitude and subjective norms. Apart from this, Instagram's expressivity influences a user's photo sharing attitude and posting intention.

• 대한간호학회지
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• 제34권5호
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• pp.751-759
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• 2004

Purpose: The aim of this study was to design and evaluate a scale for measuring the attitudes toward condom use in sexual relationships. Method: A questionnaire was administered to 631 college students using a convenience sampling method. The psychometric properties (reliability and validity) were evaluated. Result: As a result of the item analysis, 16 items were selected and the internal consistency alpha coefficient was .88. Results indicated that the condom attitude scale is composed of three factors: Interruption of sexual pleasure; Protection; and Image. The three factors accounted for 59.54% of the variance in the total scale. Also, condom attitude was statistically significant (t=7.389, p=.000) between consistent condom users and inconsistent users. Conclusion: The results demonstrate that condom attitudes are multidimensional, and the reliability and validity of the scale was supported.

• 한국항행학회논문지
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• 제2권1호
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• pp.3-10
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• 1998

GPS는 기존의 주 용용분야인 항법시스템으로서 뿐만 아니라 최근 들어와서는 보정위성항법의 원리와 미지정수(Integer Cycle Ambiguity)결정 알고리즘을 이용하여 GPS수신기와 3~4개의 안테나로 자세결정을 하는데 이용되고 있다. 본 연구에서는 고가의 패치(Patch) 안테나를 장착한 수신기를 사용하지 않고 저가의 수신기 여러 대를 이용하여 자세결정을 할 수 있도록 이중차분(Double Difference)을 한 측정식을 이용하여 칼만필터를 통해 자세결정을 할 수 있는 알고리즘을 제시하고 모의실험을 통해 제시한 알고리즘의 유용성을 고찰한다.

• 한국IT서비스학회지
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• 제18권1호
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• pp.1-12
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• 2019

The purpose of this study is to find out what type of skip button used in forced exposure advertising is the most positive to the users. The four types of skip buttons were produced for the experiment and tested by survey and eye tracker to reveal the effects of the skip buttons on perceived intrusion, advertising attention, attitude toward advertising, and memory consisting of recall and recognition. Out of 80 participants, 20 were randomly assigned to the specific type of skip button group. The results showed that there is no statistical difference in advertising attention, perceived intrusiveness and attitude toward advertising. However, the recall and recognition rate are the highest in the static text type and kinetic text, product image, and default follow statistically. This study has implications for using skip buttons as a major variable for inventory of TrueView advertising effects and suggests that the amount of information in the image is critical processed by users within very short time.

• International Journal of Human Ecology
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• 제4권2호
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• pp.39-53
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• 2003

This study was designed to provide a better understanding of Korean female Internet users' intention to search for information regarding apparel goods and to shop for these goods. Shopping orientation, familiarity, and prior purchase experience were seen as influencing the intention to use the Internet for information search. An important aspect in the search habits that a consumer adopts in gathering information for their buying decisions was Internet shopping attitude. The objective was to predict apparel shopping in terms of prior Internet shopping experience, familiarity, intention to search information via the Internet, and shopping orientation. Internet shopping attitude, familiarity, prior purchase experience, and intention to use to search information were significant in predicting Internet apparel shopping. The most important determinants which influenced Internet shopping were attitude toward Internet shopping and intention to search. In considering the results of the present study, one should recognize the inherent limitations associated with generalizing these findings beyond the sample and the consumer products examined which in this study were apparel goods. Also this study focused on female computer users only. Therefore, future research should utilize more broadly based samples and refine the instrument to distinguish among different apparel products. This study does provide some information that should be helpful to retailers targeting the women's online apparel market.

• Child Health Nursing Research
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• 제13권2호
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• pp.157-165
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• 2007

Purpose: This study was done to investigate internet addiction, sexual attitudes and gender egalitarianism in middle school students, and to identify the differences of sexual attitude and gender egalitarianism according to the level of internet addiction. Method: The participants were 344 students from two middle schools in Seoul. Data were collected through self-report questionnaires which included an internet addiction test, a sexual attitude scale, and a Korean gender egalitarianism scale for adolescents. The data were analyzed using the SPSS program. Results: Of the students, 63.1% reported being average on-line users, 33.4%, heavy on-line users, and 3.5%, internet addicted. Sexual attitudes and gender egalitarianism of average on-line users were different from those addicted to the internet. Internet addiction, sexual attitudes and gender egalitarianism of students were different according to general characteristics, time spent on-line, and exposure and contact to cyber obscenities. Conclusion: Sexual attitudes and gender egalitarianism in middle school students were influenced by internet addiction. Therefore nursing interventions to prevent and manage internet addiction need to be developed and provided to middle school students. Also a variety of programs for teaching sexuality to adolescents should be developed.