• Journal of the Korea Convergence Society
• /
• v.10 no.7
• /
• pp.109-114
• /
• 2019

This study explored how the tendency of writing 'comment' by Facebook users and the number of 'like' in posting message affected to product attitude, purchasing intention. One hundred thirty five male and female college students were divided into groups with high/low tendency of writing 'comment'. The subjects had to read posting message about athlete shoes on Facebook's newsfeed, different from the conditions under which the 'like' in the posting was high and low. Then, they were responded product attitude and the intention of purchasing. The results of two-way ANOVA showed that the users with low tendency of writing 'comment' displayed more positive product attitude and higher willingness to purchase under condition with a high 'like' number of posting than under condition with a low 'like' number of it.

• The Journal of Information Technology
• /
• v.8 no.1
• /
• pp.11-25
• /
• 2005

The purposes of this study were to explain consumer attitude, expenses and satisfaction of mobile-phone Users. The data of this study used from Pollever.com. This study was satisfaction of mobile-phone users in Korea. The users were consumers of Samsung, LG, SK-Telecom and Pantack. The critical success factor was on the subside for mobile-phone in the growth of mobile service, which we can analyze in its positive effects. Fifty percent of consumers were unsatisfaction with local companies without Samsung. Now most of local mobile-companies will developed music-phone, high-tec camera-phone, hi-slim phone, and health-phone. But, the results of this study are as fallow: Most of consumer' main issues were design, weight, and brand power. It was in that it played the driving force to upgrade the local mobile-phone services into international level with the explosive growth in business by providing cheap phones.

• Journal of the Korean housing association
• /
• v.14 no.4
• /
• pp.21-29
• /
• 2003

The purpose of this study is to investigate alteration situation and user demand through the case study, to analyze the problems of the user participatory design, and to propose the improvement direction of user participation in the apartment housing. The results of this study are as follows: 1) The method of participatory design using a questionary must be improved with other communication methods between suppliers and users to adapt to the demands of users. 2) The range of menu and the time of participation must be varied to select various materials, colors, types of the interior finish and floor plan freely according to users. 3) Users have the positive attitude about the menu-option method and want to other methods of participatory design like the flexible housing method.

• Journal of the Architectural Institute of Korea Structure & Construction
• /
• v.34 no.3
• /
• pp.95-102
• /
• 2018

In order to understand interaction between building users' occupant performance and building maintenance performance of maintenance management personnel, actual data from maintenance activities of buildings were analyzed. Also, using building defect customer complaint data reported by building user, satisfaction data on building maintenance services of building users and service response time of maintenance management personnel, a method for evaluating interaction of buildings with the same purpose and same size was proposed. Throughout analysis, average number of occurrences per unit area per year for the mechanical complaints in complex building were presented. In addition, using building users' satisfaction with facility management services, attitude of responding to business obstacles, number of occurrences per unit area per year of mechanical complaints and complaint processing speed, interaction was comprehensively identified and compared.

• The Journal of Information Systems
• /
• v.16 no.1
• /
• pp.159-178
• /
• 2007

As generalization of using PC and the Internet information technology (IT) users in organizations are not passive clients but active producers of information services. One of the reasons for the change of users' role is social interactions with other users and IT department staffs. That is, users can find and develop new functions and usefulness of IT, especially, Web-based ones through communication with other users or IT department staffs. The objective of this study is to investigate the relationship between IT department service quality and social interactions with other users. For this purpose, we suggest a research model based on adaptive structuration theory (AST), which is to explain the changes in social structure (rules and resources) of IT by social interactions, as well as service quality theory. Our model's exogenous variable is service quality which is a second-order factor consisting of reliability, responsiveness, assurance, and empathy. As endogenous variables, we adopt two variables for appropriateness of using IT, faithfulness of appropriation and consensus on appropriation. Finally, dependent variables of ow model are usefulness and ease of use which can be considered as attitude on IT as well as other variables for appropriateness. For empirical test our model is applied to users of groupware and ERP in organizations and analyzed by partial least square. In result, all hypotheses suggested in our model are supported statistically.

• Journal of Korean Library and Information Science Society
• /
• v.32 no.3
• /
• pp.59-89
• /
• 2001

After researching users'satisfaction on central library service of Daejin university, it shows that they are generally satisfied with facilities but not with the service that supports library use, and satisfied with a book and serial Publications but not with others including thesis. Also, it is shown that librarians in communication with users are insufficient, and their professionalism and capacity are acknowledged but their insincerity and perfunctory attitude are viewed negative to users. Therefore librarians need to actively promote their service to users. Besides, it will be beneficial for librarians to use bulletin board of homepage as a way to continuously reflect claims and complaints from users.

• The Journal of Information Systems
• /
• v.24 no.3
• /
• pp.75-94
• /
• 2015

Purpose While new versions of mobile applications could offer users better computing environment, users are not always comfortable with them for various reasons. Considering making update decisions is important task for users, it is crucial for us to understand users' behavior and attitude on app updates. The purpose of this study is to explain why mobile users succumb to both reactance toward the update and satisfaction to the current version, ultimately leading them to feel the regret by employing three theoretical perspectives including regret theory, status quo bias theory and the dual model. Design/methodology/approach Survey data collected from 204 mobile users was used to test the research model using partial least squares analysis. The results have shown that both reactance toward the update and satisfaction to the current version have negative impacts on individuals' decisions to update, which leading to their regret after updating the applications Findings By integrating both status quo bias and regret theory in the model, this study tried to explain why mobile users feel regret in application update settings. More specifically, this study has proposed a novel framework that introduces an individual's update decision on mobile applications.

• Journal of Information Technology Services
• /
• v.11 no.3
• /
• pp.49-65
• /
• 2012

This study aims to investigate the factors influencing followers' continuous usage intention of twitter based on Elaboration Likelihood Model. In particular, central route(information itself) and peripheral route(twitterian's trustworthiness) are tested to reveal which has a more influential role in effecting the continuous usage intention of power-twitter. Furthermore, this study tests the relationship of users' attitude and continuous usage intention. The results indicate that argument quality, accuracy(central route), source expertise and source trustworthiness (peripheral route) have an influence on attitude. However, trustworthy on central route is not significant. Argument quality, trustworthy, accuracy(central route) and source expertise(peripheral route) have an influence on perceived usefulness. But source trustworthiness on peripheral is not significant. Attitude has an influence on perceived usefulness, and attitude and perceived usefulness both have an influence on perceived usefulness. In conclusion, central route is more influential than peripheral route in forming a positive attitude towards arguments, which in turn leads to the perception of twitter's usefulness, and in the end brings the continuous usage intention of twitter.

• International Journal of Human Ecology
• /
• v.16 no.2
• /
• pp.11-20
• /
• 2015

The purpose of this study was to examine the effects of the construal level and temporal distance of a message and consumer's Social Network Service (SNS) self-efficacy on consumers' attitudes toward SNS fashion advertising. This study employed a 2 (message configuration: high construal level/low construal level) ${\times}$ 2 (temporal distance: distant future/near future) ${\times}$ 2 (SNS self-efficacy: high/low) between-subject factorial design. The survey was conducted on Facebook users in their twenties (N=216). The results are as follows: First, attitude toward SNS fashion advertising and purchase intention was higher when the message construal level was lower and when the temporal distance was closer. Second, no interactions between temporal distance and message construal level for attitude toward SNS advertising and purchase intention were found in this study. However, interactions between temporal distance and SNS self-efficacy for attitude toward SNS advertising and purchase intention were found. When the SNS self-efficacy was high, message with the low construal level reacted significantly positive in terms of attitude toward the ad as well as purchase intention. It is expected that this study will provide insight for apparel makers or retailers to use SNS as a new advertising media for fashion marketing. Practical implications and limitations are discussed.

• The Research Journal of the Costume Culture
• /
• v.14 no.6
• /
• pp.1027-1041
• /
• 2006

The purpose of this study was to identify the differences of internet shopping attitude, shopping behavior, and shopping satisfaction according to purchasing frequency of internet shoppers for children's clothing. Data were collected from 170 female internet users who had purchasing experiences of children's clothing. For data analysis, factor analysis, one-way ANOVA, Duncan test, cross tabulation, regression analysis, t-test, frequency and multi- response analysis were conducted. The results are as follows: The internet shoppers for children's clothing were classified by purchasing frequency. Factors of internet shopping attitude were convenience, reliability, and safety. Significant differences were found on internet usages, internet attitudes, and shopping behaviors between two groups. Heavy purchasers used internet longer, had more positive attitude toward convenience and safety, and paid more money than light purchasers. Significant differences were found on internet attitudes according to age and internet usage. Convenience and safety factors had impact on internet shopping satisfaction.