• Asia pacific journal of information systems
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• v.24 no.2
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• pp.211-232
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• 2014

Recently, there is a growing interest toward social commerce using SNS(Social Networking Service), and the size of its market is also expanding due to popularization of smart phones, tablet PCs and other smart devices. Accordingly, various studies have been attempted but it is shown that most of the previous studies have been conducted from perspectives of the users. The purpose of this study is to derive user-centered CSF(Critical Success Factor) of social commerce from the previous studies and analyze the CSF perception gap between social commerce service providers and users. The CSF perception gap between two groups shows that there is a difference between ideal images the service providers hope for and the actual image the service users have on social commerce companies. This study provides effective improvement directions for social commerce companies by presenting current business problems and its solution plans. For this, This study selected Korea's representative social commerce business Ticket Monster, which is dominant in sales and staff size together with its excellent funding power through M&A by stock exchange with the US social commerce business Living Social with Amazon.com as a shareholder in August, 2011, as a target group of social commerce service provider. we have gathered questionnaires from both service providers and the users from October 22, 2012 until October 31, 2012 to conduct an empirical analysis. We surveyed 160 service providers of Ticket Monster We also surveyed 160 social commerce users who have experienced in using Ticket Monster service. Out of 320 surveys, 20 questionaries which were unfit or undependable were discarded. Consequently the remaining 300(service provider 150, user 150)were used for this empirical study. The statistics were analyzed using SPSS 12.0. Implications of the empirical analysis result of this study are as follows: First of all, There are order differences in the importance of social commerce CSF between two groups. While service providers regard Price Economic as the most important CSF influencing purchasing intention, the users regard 'Trust' as the most important CSF influencing purchasing intention. This means that the service providers have to utilize the unique strong point of social commerce which make the customers be trusted rathe than just focusing on selling product at a discounted price. It means that service Providers need to enhance effective communication skills by using SNS and play a vital role as a trusted adviser who provides curation services and explains the value of products through information filtering. Also, they need to pay attention to preventing consumer damages from deceptive and false advertising. service providers have to create the detailed reward system in case of a consumer damages caused by above problems. It can make strong ties with customers. Second, both service providers and users tend to consider that social commerce CSF influencing purchasing intention are Price Economic, Utility, Trust, and Word of Mouth Effect. Accordingly, it can be learned that users are expecting the benefit from the aspect of prices and economy when using social commerce, and service providers should be able to suggest the individualized discount benefit through diverse methods using social network service. Looking into it from the aspect of usefulness, service providers are required to get users to be cognizant of time-saving, efficiency, and convenience when they are using social commerce. Therefore, it is necessary to increase the usefulness of social commerce through the introduction of a new management strategy, such as intensification of search engine of the Website, facilitation in payment through shopping basket, and package distribution. Trust, as mentioned before, is the most important variable in consumers' mind, so it should definitely be managed for sustainable management. If the trust in social commerce should fall due to consumers' damage case due to false and puffery advertising forgeries, it could have a negative influence on the image of the social commerce industry in general. Instead of advertising with famous celebrities and using a bombastic amount of money on marketing expenses, the social commerce industry should be able to use the word of mouth effect between users by making use of the social network service, the major marketing method of initial social commerce. The word of mouth effect occurring from consumers' spontaneous self-marketer's duty performance can bring not only reduction effect in advertising cost to a service provider but it can also prepare the basis of discounted price suggestion to consumers; in this context, the word of mouth effect should be managed as the CSF of social commerce. Third, Trade safety was not derived as one of the CSF. Recently, with e-commerce like social commerce and Internet shopping increasing in a variety of methods, the importance of trade safety on the Internet also increases, but in this study result, trade safety wasn't evaluated as CSF of social commerce by both groups. This study judges that it's because both service provider groups and user group are perceiving that there is a reliable PG(Payment Gateway) which acts for e-payment of Internet transaction. Accordingly, it is understood that both two groups feel that social commerce can have a corporate identity by website and differentiation in products and services in sales, but don't feel a big difference by business in case of e-payment system. In other words, trade safety should be perceived as natural, basic universal service. Fourth, it's necessary that service providers should intensify the communication with users by making use of social network service which is the major marketing method of social commerce and should be able to use the word of mouth effect between users. The word of mouth effect occurring from consumers' spontaneous self- marketer's duty performance can bring not only reduction effect in advertising cost to a service provider but it can also prepare the basis of discounted price suggestion to consumers. in this context, it is judged that the word of mouth effect should be managed as CSF of social commerce. In this paper, the characteristics of social commerce are limited as five independent variables, however, if an additional study is proceeded with more various independent variables, more in-depth study results will be derived. In addition, this research targets social commerce service providers and the users, however, in the consideration of the fact that social commerce is a two-sided market, drawing CSF through an analysis of perception gap between social commerce service providers and its advertisement clients would be worth to be dealt with in a follow-up study.

• The Journal of Information Systems
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• v.13 no.1
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• pp.97-119
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• 2004

Recently, many e-business companies started to charge fees to the use of information contents service. However, little is known about how users evaluate and determine to purchase information services. Past technology adoption research has focused primarily on the positive utility gains side, focusing on usefulness and ease of use. Purchase of e-service, however, involves not only the position utilities but also negative utilities. This research uses the service value model(SVM) and explains user's intention of purchasing a new information service. Based on the Perceived Value Framework, this research investigates the impacts of the service quality and the fee charge on the user's perceived service value and further on user's intention of adopting the e-service. One of the most important postulations of this research is that both service quality and the fee charge influence user's intention through affecting the user's perceived service value. This research presences a conceptual model of users' e-service evaluation process. The conceptual framework provides a basis for understanding how perceptions of quality and sacrifice influence value perceptions and purchase intentions. The results of an empirical research suggest that the both service quality and fee charge have influences on the perceived service value. However, they do not directly affect user's intention to purchase the e-service. They affect user's intention to purchase through affecting the perceived service value. In conclusion, this research provides a base to build on for other research studying use intention model of new e-service.

• Journal of Information Technology Applications and Management
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• v.11 no.1
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• pp.1-14
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• 2004

Increasing affectability of high-speed Internet and convenient access devices has made the Internet a major source of information search and sharing. As the provision of information has rapidly becomes an important and viable business model, the objective utility and marketability of information contents have become a focus of interest among many academicians and managers. Researchers have traditionally focused on the design of the interface, availability of resources, network accessibility, the format of web sites and their underlying systems. However, the usefulness of contents has been left as a little explored issue. To correctly diagnose and pursue the viability of contents provision business a shift of perspective is required : a shift from technology-oriented perspective toward user-oriented perspective, and a shift from form and design focus toward content focus. This research attempted to analyze consumer-oriented information quality in a more systematic way by focusing on a limited domain travel-related information contents. We proposed a relationship among consumers'behavior, characteristics of information, and the values of information measured by users. An empirical examination of the model was performed using a survey on Internet users in Korea. Implications are drawn for managers responsible for creating marketable contents.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.5
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• pp.2081-2101
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• 2016

Successive interference cancellation (SIC) is considered to be a promising technique to mitigate multi-user interference and achieve concurrent uplink transmissions, but the optimal power allocation (PA) issue for SIC users is not well addressed. In this article, we focus on the optimization of the PA ratio of users on an SIC channel and analytically obtain the optimal PA ratio with regard to the signal-to-interference-plus-noise ratio (SINR) threshold for successful demodulation and the sustainable demodulation error rate. Then, we design an efficient resource allocation (RA) scheme using the obtained optimal PA ratio. Finally, we compare the proposal with the near-optimum RA obtained by a simulated annealing search and the RA scheme with random PA. Simulation results show that our proposal achieves a performance close to the near-optimum and much higher performance than the random scheme in terms of total utility and Jain's fairness index. To demonstrate the applicability of our proposal, we also simulate the proposal in various network paradigms, including wireless local area network, body area network, and vehicular ad hoc network.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.65 no.3
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• pp.463-468
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• 2016

The overall performance of multiuser systems significantly depends on how effectively and fairly manage resources shared by them. The efficient resource management strategies are even more important for multimedia users since multimedia data is delay-sensitive and massive. In this paper, we focus on resource allocation based on a game-theoretic approach, referred to as Nash bargaining solution (NBS), to provide a quality of service (QoS) guarantee for each user. While the NBS has been known as a fair and optimal resource management strategy, it is challenging to find the NBS efficiently due to the computationally-intensive task. In order to reduce the computation requirements for NBS, we propose an approach that requires significantly low complexity even when networks consist of a large number of users and a large amount of resources. The proposed approach linearizes utility functions of each user and formulates the problem of finding NBS as a convex optimization, leading to nearly-optimal solution with significantly reduced computation complexity. Simulation results confirm the effectiveness of the proposed approach.

• ETRI Journal
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• v.44 no.3
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• pp.400-412
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• 2022

In cognitive radio networks (CRNs), the computational complexity of resource allocation algorithms is a significant problem that must be addressed. However, the high computational complexity of the optimal solution for tackling resource allocation in CRNs makes it inappropriate for use in practical applications. Therefore, this study proposes a power-based pricing algorithm (PPA) primarily to reduce the computational complexity in downlink CRN scenarios while restricting the interference to primary users to permissible levels. A two-stage approach reduces the computational complexity of the proposed mathematical model. Stage 1 assigns subcarriers to the CRN's users, while the utility function in Stage 2 incorporates a pricing method to provide a power algorithm with enhanced reliability. The PPA's performance is simulated and tested for orthogonal frequency-division multiplexing-based CRNs. The results confirm that the proposed algorithm's performance is close to that of the optimal algorithm, albeit with lower computational complexity of O(M log(M)).

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.17 no.2
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• pp.239-259
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• 2006

The purpose of this study is to propose some strategic directions which can promote the government libraries to provide the most effective and efficient information services. The study analyzes user opinion and demand in terms of the Web-based Information Services. For the analysis, the questionnaires were distributed to the 300 users in 18 government libraries. In the results, the study finds that the government libraries with homepage need to advertise homepage service. to provide the training programs, and to improve the system utility for better valuable homepage services. The government libraries without homepage, first of all, must construct their own homepage reflected in the users demand requiring the powerful retrieval ability, the diversity of contents, the high properness of information services.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.10 no.3
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• pp.36-46
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• 2011

At present, the number of local governments using the Traffic Information Center are increasing and drivers are utilizing its traffic information from VMS installed on roads in cities. However, the cases of the user's utility of VMS about urban roads with special characteristics different from expressways and urban highways haven't been evaluated so far. Because VMS is a medium installed from a budget to provide traffic information, it is necessary to evaluate and manage the efficiency of users. This study judged that the efficiency of the drivers using VMS of urban roads most influences the duty on alternative route information provision so that it established its evaluation criteria. In addition, it needs to raise its value by many drivers' observation of VMS. Therefore, in case of the same conditions, the installation location of VMS should be a road section with much traffic volume so its the evaluation criteria was established. At present, the study results can be utilized to raise the user's utility of VMS installed in the urban roads.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.38A no.12
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• pp.1125-1134
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• 2013

Small cells such as pico or femto cells are promising as a solution to cope with higher traffic explosion and the large number of users. However, the users within small cells are likely to suffer severe inter-cell interference (ICI) from neighboring base stations (BSs). To tackle this, several papers suggest BS transmit power on/off control algorithms which increase edge user throughput. However, these algorithms require centralized coordinator and have high computational complexity. This paper makes a contribution towards presenting fully distributed and low complex joint BS on/off control and user scheduling algorithm (FDA) by selecting on/off pattern of BSs. Throughput the extensive simulations, we verify the performance of our algorithm as follows: (i) Our FDA provides better throughput performance of cell edge users by 170% than the algorithm without the ICI management. (ii) Our FDA catches up with the performance of optimal algorithm by 88-96% in geometric average throughput and sufficiently small gap in edge user throughput.

• The Journal of the Korea Contents Association
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• v.13 no.5
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• pp.191-198
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• 2013

This study examined the importance of independent variables that affect users' preference on the VODs of the newly-released movies by using the conjoint analysis. The results demonstrated that 'price(44.6%)' is the most important variable, which is followed by 'device(24.5%)', 'recency(18.0%)', 'producing country(12.9%)'. Respondents obtained the relatively high utility from watching the VOD of a Korean movie currently on screen in 3,000 wons. A television set was the most preferable device for watching VODs. The traditional windowing strategy in the media content market has been recently challenged by the new trend that the holdback period between market windows is ignored and the high-priced content is found in the second window. Nevertheless, this study demonstrated that users of the VODs of the newly-released movies are still very sensitive to the price and consider 'the recency' to be relatively less important than 'price'.