• ETRI Journal
• /
• 제40권6호
• /
• pp.813-823
• /
• 2018

In existing mobile computing environments, users need to choose between their privacy and the services that they can receive from an application. However, existing mobile platforms do not allow users to perform such trade-offs in a fine-grained manner. In this study, we investigate whether users can effectively make utility-privacy trade-offs when they are provided with a multilevel privacy control method that allows them to recognize the different quality of service that they will receive from an application by limiting the disclosure of their private information in multiple levels. We designed a research model to observe users' utility-privacy trade-offs in accordance with the privacy control methods and other factors such as the trustworthiness of an application, quality level of private information, and users' privacy preferences. We conducted a user survey with 516 participants and found that, compared with the existing binary privacy controls, both the service utility and the privacy protection levels were significantly increased when the users used the multilevel privacy control method.

• 한국정보시스템학회지:정보시스템연구
• /
• 제27권3호
• /
• pp.141-160
• /
• 2018

Purpose The purpose of this study is to verify mobile game users' perceived utilities about real (price) and virtual (Ruby) currencies, which are the major factors of in-app purchase (IAP) widely used as a business model in a mobile game industry. Design/methodology/approach By using sales volume and sales frequency data for products sold in an 'S' mobile game from the 'D' mobile game company, we conducted a conjoint analysis according to the procedure recommended by Bicheno (2009). Findings The results of this study indicate that (1) mobile game users have greater utility for a virtual currency (Ruby) than for a real currency (price), (2) mobile game users' utility for virtual (Ruby) and real (price) currencies varies depending on sales volume and sales frequency, as well as (3) mobile markets (e.g., Google Play Store vs. Apple App Store), and (4) mobile game users have greater utility for a virtual currency (Ruby) which can be used readily than later.

• 복식문화연구
• /
• 제22권1호
• /
• pp.158-166
• /
• 2014

Apparel design is an economic activity to create values for users over the value chain of a product. In this paper, the contribution of apparel design is defined as the enhancement of users' perceived values by improving users' experience of products. In this context, the value of a product corresponds to compensation for experience or a promise for experience of a product. Experience can be sensory or psychological benefits to users. To evaluate the value of apparel design, the researcher identified and analyzed the apparel design parameters affecting users' experience and benefits of products such as macro-, micro-environmental factors, value chain factors, apparel designer factors, and user factors. For an analytical modeling of the values of apparel design, this paper introduces the concept of a utility function from economics. In economics, utility is a measure of desirability or satisfaction that can be correlative to need or desire. The measure of value can be found in the price which a user is willing to pay for the fulfillment or satisfaction of need or desire via the experience of a product.

• 한국문헌정보학회지
• /
• 제37권2호
• /
• pp.107-134
• /
• 2003

이 연구의 목적은 우리 도서관이 생산해 내고 있는 목록의 가치를 '유용성'의 관점에서 논의하는데 있다. 특히, 도서관 이용자의 관점에서 도서관목록이 그들의 정보요구를 충족시키는데 얼마나 유용하게 활용되고 있는지에 대해 실증적으로 분석해 보고자 하였다. 이를 위해, 목록이용자들의 견해를 중시하면서 도서관목록의 유용성을 측정해 낼 수 있는 체계적인 기준을 도출하였다. 그리고 이러한 기준에 근거하여 현 단계 도서관목록의 유용성을 직접 측정하였다. 유용성에 대한 측정 결과는 구체적인 사례와 함께 제시하였으며, 유용성을 저하시키는 요인을 상세하게 설명하였다.

• 유통과학연구
• /
• 제16권7호
• /
• pp.5-16
• /
• 2018

Purpose - This study posits that sustainable mobility of the sharing economy plays a key role to consider environment benefits. The purpose of this study is to investigate the bicycle-sharing economy as an emerging and alternative mode of transportation service and provide managerial and policy implications. The bicycle-sharing economy is still at an early stage of introduction as a transportation mode, while the governmental sector is promoting public bicycle-sharing to encourage bicycle as a substitute for private cars. Research design, data, and methodology - This study analyzed the current status of bicycle sharing programs through a survey that was distributed randomly to users and non-users across the country. Using factor analysis, satisfaction and loyalty for the existing users and intention to use and expected satisfaction for the potential users were examined in relation to utility factors. Results - The results show that economic utility affects satisfaction for user, while storage, mobility, and economic utility affects intention to use for potential users. The findings of this study indicate that in order to promote a bicycle-sharing scheme, it would be better to focus on the scheme's economic advantage to be truly effective. Conclusions - The findings of the study could be applicable to future directions of the sharing economy as a means to achieve the sustainable development of society.

• 한국전자거래학회지
• /
• 제26권2호
• /
• pp.1-17
• /
• 2021

본 연구는 디지털헬스케어서비스에서 사용자기대와 사용자효용의 매개요인을 사용하여 서비스 품질의 특성들이 지속사용의도에 미치는 효과를 분석하였다. 첫째, 독립요인을 서비스품질 차원으로 통합하였으며, 기존 연구들을 토대로 독립요인들을 도출하였다. 도출된 독립요인은 기술적특성, 사용자특성, 의료서비스특성 등의 3개의 관점으로 구분하였으며, 각각의 독립요인 특성이 지속사용의도에 어떻게 영향을 주는지를 연구하였다. 둘째는 사용자기대와 사용자효용이라는 2개의 매개요인들이 독립요인과 종속요인을 매개하는지를 분석하였다. 본 연구에서는 357개의 설문을 사용하였으며 의미 있는 분석결과는 사용자특성 요인이 사용자기대와 사용자 효용 그리고 지속사용의도에 연속적으로 영향을 미치는 독립요인이라는 것을 발견하였다. 분석 결과을 요약하면 다음과 같다. (1) 사용자특성 요인은 사용자기대와 사용자효용 매개요인에 영향을 주고, 이들 매개요인들은 지속사용의도 종속요인에 영향을 미친다. (2) 기능성, 호환성 그리고 편의성 하위요인들로 구성된 기술적특성 독립요인과 혁신성 하위요인을 갖는 사용자 특성 독립요인은 사용자기대 매개요인에 영향을 주고, 사용자기대 매개요인은 지속사용의도 종속 요인에 영향을 준다. (3) 신뢰성, 운영용이성, 안전성 그리고 정확도 하위요인들로 구성된 의료 서비스특성 독립요인은 사용자효용 매개요인에 영향을 주고, 사용자효용 매개요인은 다시 지속 사용의도 종속요인에 영향을 미친다.

• 경영과학
• /
• 제32권4호
• /
• pp.97-108
• /
• 2015

This study proposes a mathematical model to estimate the economic value of weather forecast service, among which the precipitation forecast service is focused. The value is calculated in terms of users' satisfaction or dissatisfaction resulted from the users' decisions made by using the precipitation probabilistic forecasts and thresholds. The satisfaction values can be quantified by the traditional value score model, which shows the scaled utility values relative to the perfect forecast information. This paper extends the value score concept to a collective value score model which is defined as a weighted sum of users' satisfaction based on threshold distribution in a group of the users. The proposed collective value score model is applied to the picnic scenario by using four hypothetical sets of probabilistic forecasts, i.e., under-confident, over-confident, under-forecast and over-forecast. The application results show that under-confident type of forecasts outperforms the others as a measure of the maximum collective value regardless of users' dissatisfaction patterns caused by two types of forecast errors, e.g., miss and false alarm.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• 제14권8호
• /
• pp.3328-3349
• /
• 2020

With rapid development of ubiquitous computing and location-based services (LBSs), human trajectory data and associated activities are increasingly easily recorded. Inappropriately publishing trajectory data may leak users' privacy. Therefore, we study publishing trajectory data while preserving privacy, denoted privacy-preserving activity trajectories publishing (PPATP). We propose S-PPATP to solve this problem. S-PPATP comprises three steps: modeling, algorithm design and algorithm adjustment. During modeling, two user models describe users' behaviors: one based on a Markov chain and the other based on the hidden Markov model. We assume a potential adversary who intends to infer users' privacy, defined as a set of sensitive information. An adversary model is then proposed to define the adversary's background knowledge and inference method. Additionally, privacy requirements and a data quality metric are defined for assessment. During algorithm design, we propose two publishing algorithms corresponding to the user models and prove that both algorithms satisfy the privacy requirement. Then, we perform a comparative analysis on utility, efficiency and speedup techniques. Finally, we evaluate our algorithms through experiments on several datasets. The experiment results verify that our proposed algorithms preserve users' privay. We also test utility and discuss the privacy-utility tradeoff that real-world data publishers may face.

• 한국경영과학회지
• /
• 제28권4호
• /
• pp.1-19
• /
• 2003

This paper studies power and rate control for data users on the forward link of CDMA system with two cells. The QoS for data users is specified by delay and error rate constraints as well as a family of utility functions representing system throughput and fairness among data users. Optimal power and rate allocation problem is mathematically formulated as a nonlinear programming problem, which is to maximize total utility under delay and error rate constraints, and optimal power and rate allocation scheme (OPRAS) is proposed to obtain a good solution in a fast time. Computational experiments show that the proposed scheme OPRAS works very well and increases total utility compared to the separate power and rate allocation scheme (SPARS) which considers each cell individually.

• 대한가정학회지
• /
• 제42권5호
• /
• pp.107-126
• /
• 2004

As the information society matures, an analysis on possible outputs of internet usage is needed. Thus, this study was peformed in order to understand the utility cognition and negative outputs of internet users. The method used in this study was a web-based questionnaire that was administered to the internet users. Five hundred married men and women were analyzed with a factor and a multiple regression analysis. Results were as follows: First, many kinds of internet usages - information searching, internet shopping, electronic mail, instant messaging, and decision-making dependent on internet information - were differentiated with age. Second, the altitude about the internet was an important explanatory variable in the types of internet usage. Third, negative outputs of internet usage were great in terms of information resource management and unbalanced scheduling in daily time spent. Fourth, utility cognition was affected by qualitative elements on internet usage more than the quantitative ones.