• Title/Summary/Keyword: User personality

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User Targerting SaaS Application Mash-Up Service Framework using Complex-Context and Rule-Martix (복합 콘텍스트 및 Rule-Matrix를 활용한 사용자 맞춤형 SaaS 어플리케이션 연동 서비스 프레임워크)

  • Jung, Jong Jin;Cui, Yun;Kwon, Kyung Min;Lee, Han Ku
    • Journal of Korea Multimedia Society
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    • v.20 no.7
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    • pp.1054-1064
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    • 2017
  • With the development of cloud computing, internet technology and Internet of Things(IoT), most of applications are being smarter and changing from native application to SaaS (Software as a Service) application. New versatile SaaS applications are being released through various app portals (e.g. appstore, googleplay, T-Store, and so on). However, a user has a difficulty in searching, choosing an suitable application to him. It is also hard for him to know what functions of each SaaS application are useful. He wants to be recommended something inter-operated SaaS service according to his personality and his situation. Therefore, this paper presents a way of making mash-up of SaaS applications in order to provide the most convenient inter-operated SaaS service to user. This paper also presents SaaS Application Mash-up Framework (SAMF), complex context and rule matrix. The proposed SAMF is a main system that totally manage SaaS application mash-up service. Complex context and rule matrix are key components in order to recommend what SaaS applications are needed and how those SaaS applications are inter-operated. The SAMF collects complex contexts (User Description, Status Description, SaaS Service Description) in order to choose which SaaS applications are useful, analyze what functions to use, how to mash-up.

A Study on an Efficient Web Interface Design for Improving Education Effects on Cyber Spaces (사이버 교육효과 향상을 위한 효과적인 웹 인터페이스 디자인 방안 연구)

  • Park, Eun-Young;Park, Young-Ho
    • Journal of Digital Contents Society
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    • v.8 no.3
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    • pp.289-300
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    • 2007
  • Recently, the number of People who want to study by online has been gradually increased. In addition, people's desire is increasing that represents their special knowledge and personality with new paradigm of UCC(User Created Contents). Most of the educational web-sites offer currently boring and unified educational contents without interesting objects. Therefore I want to solve these problems of existing online educational web-sites and I strongly propose the method of design to make the place educational and useful that everyone can enjoy and manifest the user's dispositions. On this study, it's possible to make pleasant environment and improve educational effects on cyber space by designing it in accordance with the individual tastes which have various design elements, beauties and facilities by the customized design method. As a result, this study proposes the model of online educational web-site having various interfaces and focusing on the customized design.

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A Study on the Adoption of UHD for Users Perceived usefulness and ease of use of UHDTV (이용자의 UHDTV에 대한 인지된 유용성과 용이성이 UHD 채택에 미치는 영향에 관한 연구)

  • Lee, Mi-Ra;Choi, Seong-Jin;Lee, Yeong-Ju
    • Journal of Broadcast Engineering
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    • v.20 no.1
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    • pp.48-56
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    • 2015
  • This study looks deep into how user's individual personality and his or her media experiences affect perceived usefulness and perceived ease of use about UHDTV based on Technology Acceptance Model using survey methodology. This study also focuses on how the purchase intention of terminal equipments and the willingness to pay for UHD contents will make different choices. The result of this study shows that, whether user is an exhibitionist or not or has frequently encountered a big screen, these factors affect both the perceived usefulness and the perceived ease of use about UHDTV. When user is an exhibitionist with more experience with big screens, it was clear that user tended to choose UHDTV with higher perception of usefulness and ease of use about UHDTV. This study also implies that when supplying the next generation broadcasting service, it is needed to consider the users' perceived usefulness and ease of use about UHD as well as the individuals' media experiences and characteristics.

The interaction between emotion recognition through facial expression based on cognitive user-centered television (이용자 중심의 얼굴 표정을 통한 감정 인식 TV의 상호관계 연구 -인간의 표정을 통한 감정 인식기반의 TV과 인간의 상호 작용 연구)

  • Lee, Jong-Sik;Shin, Dong-Hee
    • Journal of the HCI Society of Korea
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    • v.9 no.1
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    • pp.23-28
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    • 2014
  • In this study we focus on the effect of the interaction between humans and reactive television when emotion recognition through facial expression mechanism is used. Most of today's user interfaces in electronic products are passive and are not properly fitted into users' needs. In terms of the user centered device, we propose that the emotion based reactive television is the most effective in interaction compared to other passive input products. We have developed and researched next generation cognitive TV models in user centered. In this paper we present a result of the experiment that had been taken with Fraunhofer IIS $SHORE^{TM}$ demo software version to measure emotion recognition. This new approach was based on the real time cognitive TV models and through this approach we studied the relationship between humans and cognitive TV. This study follows following steps: 1) Cognitive TV systems can be on automatic ON/OFF mode responding to motions of people 2) Cognitive TV can directly select channels as face changes (ex, Neutral Mode and Happy Mode, Sad Mode, Angry Mode) 3) Cognitive TV can detect emotion recognition from facial expression of people within the fixed time and then if Happy mode is detected the programs of TV would be shifted into funny or interesting shows and if Angry mode is detected it would be changed to moving or touching shows. In addition, we focus on improving the emotion recognition through facial expression. Furthermore, the improvement of cognition TV based on personal characteristics is needed for the different personality of users in human to computer interaction. In this manner, the study on how people feel and how cognitive TV responds accordingly, plus the effects of media as cognitive mechanism will be thoroughly discussed.

Categorization of Interaction Factors through Analysis of AI Agent Using Scenarios (인공지능 에이전트의 사용 시나리오 분석을 통한 인터랙션 속성 유형화)

  • Cheon, Soo-Gyeong;Yeoun, Myeong-Heum
    • Journal of the Korea Convergence Society
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    • v.11 no.11
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    • pp.63-74
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    • 2020
  • AI products are used 'AI assistants' as embedded in smart phones, speakers, appliances as agents. Studies on anthropomorphism, such as personality, voice with a weak AI are being conducted. Role and function of AI agents will expand from development of AI technology. Various attributes related to the agent, such as user type, usage environment, appearance of the agent will need to be considered. This study intends to categorize interaction factors related to agents from the user's perspective through analysis of concept videos which agents with strong AI. Framework for analysis was built on the basis of theoretical considerations for agents. Concept videos were collected from YouTube. They are analyzed according to perspectives on environment, user, agent. It was categorized into 8 attributes: viewpoint, space, shape, agent behavior, interlocking device, agent interface, usage status, and user interface. It can be used as reference when developing, predicting agents to be commercialized in the future.

A Study on the Role of Social Robot in Aspect of User Experiences -Focus on Single-person Households- (사용자 경험 측면에서 소셜로봇의 역할에 관한 고찰 -1인 가구 생활을 중심으로-)

  • Chae, Min-Young;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.15 no.2
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    • pp.295-300
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    • 2017
  • The study evaluates exploration of social robot's role which can emotionally communicate with human as an alternative to heal psychological isolation for single-person households. At first, I conduct a study on literatured to understand the definition and characteristics of social robot then analyze the current situation and future prospects. Based on this, I organized the requirements of social robot in aspect of user experience through in-depth interview of twenties single-person households living in the metropolitan area who could be potential customers. As a result every subject require social robot specialized to them through accumulated interaction. On the other hand, degree of attachment with social robot is different from subjects. Hear by I realize every subject require social robot to different and various functions according to their lifestyle and personality. Therefore I could draw conclusions and implications from this study that technical development in aspect of personalized user experience is necessary for social robot to settle in to human's life in the future.

A Study on the Reference Evaluation Applying Conjoint Analysis of the Marketing Research (마케팅조사의 결합분석법을 활용한 참고봉사의 평가에 관한 연구)

  • Bae Soon Ja
    • Journal of the Korean Society for Library and Information Science
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    • v.21
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    • pp.141-168
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    • 1991
  • The Purpose of this study is to explore and analyse ways of enhancing the effectiveness of reference service through reference evaluation. Marketing research technique combined with pre-evaluation theory was applied in this study to find out information for practice the service based on current concept of reference service. Aims and results of this study can be summarised as follows: First, the evaluation of effectiveness of reference service should be conducted for the purpose of finding out the ways of increasing user's satisfaction. Second, the policy evaluation was understood as the appropriated evaluation concept. The policy evaluation in principle coincides with reference service in sense that the satisfaction of public should have priority and hence be the criterion of the evaluation. Third, marketing research based on recently developed 'marketing concept', which concentrates all its efforts to meet user's demand and attempt to acquire the information for better marketing management of non-profit organization such as library, is examined to find out the evaluation method practically applicable to the pre-evaluation of reference service. In this study , conjoint analysis was adopted as the method of pre-evaluation about reference service. The Reference Room of the Central Library Yonsei University, was selected as the arget sample to find out the expected condition for the maximization of the user's satisfaction from the reference service. Based on this example study, the analysis indicates as the most desirable combination for reference service in terms of the user's satisfaction is following condition: the younger librarian with aimable personality who displays willingness In his/her assistance, plus as the method of reference service, sufficient and practical introduction to the reference materials available, plus immediate and satisfactory result of the service, and finally a library equipped with inter-library use system.

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Exploring Self-Presentation Behaviors in SNS : Focusing on Personal Characteristics and Social Influences (소셜네트워크 서비스(SNS)에서의 자아노출 행위탐색 : 개인적 속성과 사회적 영향효과를 중심으로)

  • Moon, Yun Ji;Um, Hyemi
    • Journal of Information Technology Applications and Management
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    • v.25 no.2
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    • pp.1-21
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    • 2018
  • This study aims to investigate the usage patterns of users in Social Network Services (SNS) where is an upsurge. Specifically, the paper considers the reason why young people more and more prefer online (or mobile) SNS activities rather than offline face-to-face social relationship. Furthermore, the drivers which affect SNS usages are considered from users' personal characteristics and social influences. User's personal characteristics include their personalities (extraversion and introversion), narcissism, and life satisfaction. Social influences involve subjective norm, visibility, and image. Affected by personal and social factors in SNS, users intend to show positive self-presentation, which refers to a behavior to selectively expose his/her goodness to others. As one of the most influential drivers affecting SNS usage, the positive self-representation has an effect on the level of SNS usage. Thus, this paper suggests the hypothesized research model focusing on positive self-representation in the relationship among personal characteristics, social influence, and user's behavior in SNS. Empirical data analysis with 100 questionnaires suggests that all hypotheses were adopted except for the effect of visibility among social influence factors on positive self-representation.

An Empirical Study on the Effect of User's Personality Type on Continuous IS Usage Intention (정보시스템 사용자 성격유형이 지속사용의도에 미치는 영향에 관한 실증적 연구)

  • Nam, Gil-Woo;Kim, Sang-Hoon;Kim, Chang-Kyu
    • 한국IT서비스학회:학술대회논문집
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    • 2009.05a
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    • pp.183-187
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    • 2009
  • 본 연구는 정보시스템이 조직에 수용된 후의 이용단계에서 사용자의 지속사용의도에 영향을 미치는 요인들간의 관계 모형을 도출하고, 실증하였다. 실증분석 결과, 성격심리유형과 주관적 지각인 기대일치, 자기주도성, 자기효능감이 정보시스템 수용 후 단계에서 지속적인 사용을 예측할 수 있는 변인으로 나타났다. 따라서 정보시스템 도입 초기의 기술수용관점에서 설명하였던 TAM과 그 확장모형들과는 달리, 수용 후 정보시스템 지속사용 성과 요인에 대한 인식을 사용자 중심으로 하는 방향으로 관점의 변화가 필요하다는 결론을 도출하였다.

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Drug abuse among adolescence and puevention(1992) (청소년들의 약물남용 실태와 예방대책(1992))

  • Jhoo, Wang Kee;Seo, Hye;Jhoo, Jin Hyung;Kim, Hyoung chun
    • Korean Journal of Clinical Pharmacy
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    • v.3 no.1
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    • pp.89-104
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    • 1993
  • The use of drug or substance for altering consciousness among adolescence is a practice in modern society, especially in Korea. The choice and pattern of use are strongly influenced by the user6s personality and expectations. The goverment and society institute must be declared the emergency of Drug abuse, for the purpose of protecting adolescence from pscychotropic agents.

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