• 한국컴퓨터정보학회논문지
• /
• 제20권8호
• /
• pp.7-13
• /
• 2015

Recently, there are serviced user customized advertisement of various type using smart device. Representative services are advertisement service using light of smart TV screen or audible sound of smart TV to transmit advertisement information. However, those services have to do a specific action of smart device user for advertisement information or need audible audio information of TV contents. To overcome those weakness, therefore, we propose an advertisement method using inaudible sound of speaker based on smart device. This method supports the transfer of advertising content to the smart device user with no additional action or TV audio signal required to access that content. The proposed method used two high frequencies among 18kHz ~ 22kHz of audible frequency range which smart TV can send out. And it generates those frequencies synthesized with audio of TV contents as trigger signal which can send advertisements to smart device. Next, smart device analysis the trigger signal and request advertisement contents related to the signal to server. After then, smart device can show the downloaded contents to user. Because the proposed method uses the high frequencies of sound signals via the inner speaker of the smart device, its main advantage is that it does not affect the audio signal of TV content. To evaluate the efficacy of the proposed method, we developed an application to implement it and subsequently carried out an advertisement transmission experiment. The success rate of the transmission experiment was approximately 97%. Based on this result, we believe the proposed method will be a useful technique in introducing a customized user advertising service.

• International journal of advanced smart convergence
• /
• 제11권3호
• /
• pp.72-78
• /
• 2022

The aim of this research is to improve the effectiveness of digital media advertising because current advertisements -in digital signage - indiscriminately appeals to the general public rather than to a specific target. In order to deliver efficient and customized advertisement information, an IoT human body detection sensor mounted on digital signage detected human faces and then classified them firstly by gender. The digital signage here is a smart digital signage that can analyze facial signals, discriminate them based on patterns, and apply the extracted data by displaying the corresponding information to the user. In addition, by identifying the customer's location approaching the smart digital signage and displaying the optimized content information for the customer's location through an algorithm, the digital signage can dramatize the advertisement Thus, this is a study meant forimproving information efficiency while reducing noise and driving power waste generated from unnecessary digital information reproduction.

• 한국컴퓨터정보학회논문지
• /
• 제21권10호
• /
• pp.43-48
• /
• 2016

This study is to examine how big data collects user's information and is used; the status quo of exposures of user's information, and various measures of self-control by the user. This study is also to look their ethical issues and discuss problems of privacy concerning big data. As a way for users to self-control their information, they need to check the log-in state of web portal sites and set up their account so that customized advertisement and location information cannot be tracked. When posting a blog, the value of posting should be controlled. When becoming a member of a web site, users must check the access terms before agreement and beware of chained agreements and/or membership joins in order to control the exposure of their personal information. To prevent information abuse through big data through which user's information is collected and analyzed, all users must have the right to control, block or allow personal information. For an individual to have the right to control over his information, users must understand the concept of user's information and practice ethics accompanied by newly given roles in the Internet space, which will lead to the establishment of the sound and mature information society on the Internet.

• 인터넷정보학회논문지
• /
• 제6권5호
• /
• pp.143-154
• /
• 2005

본 논문은 무선 엑세스 포인트를 기반으로 사용자가 광고 컨텐츠 수신을 통해 무선 네트워크 접속 서비스를 받을 수 있는 인터넷 접근형 광고 시스템에서 신뢰적 멀티캐스트 전송에 관한 것이다. 본 논문에서는 무선 LAN 환경에서 신뢰성 있는 멀티캐스트를 위해 네트워크 상태에 따라 이동단말기의 전송량을 조절하는 응용 계층 멀티캐스트 프로토콜을 제안한다. 인터넷 광고란 상품 또는 서비스의 판매나 인지도를 높이기 위하여 인터넷의 운용 프로그램이나 서비스 등을 광고 매체로 제공하는 광고 메시지를 통칭한다. 기존의 인터넷 광고 시스템들은 대부분 유선 환경의 불특정 다수를 대상으로 광고를 하며, 사용자의 웹브라우저를 광고 표현 매체로 하기 때문에 임의로 접근하는 사이트에 따라 노출 빈도가 매우 달라지는 수동적인 방법이다. 더욱이 사용자가 광고를 보아야 하는 필연적인 이유가 없으므로 광고가 사용자들에게 얼마나 효과적으로 노출될 수 있느냐 하는 문제점을 가지고 있다. 본 논문에 따른 인터넷 광고 시스템을 사용할 때, 사용자들은 무선 인터넷을 무료로 이용하고 광고주들은 사용자들에게 타겟 마케팅을 위한 지역적(현장성), 시간적(즉시성), 카테고리별(개인성) 타겟 광고를 하며, 네트워크 인프라 소유자는 기존 네트워크 인프라의 변경을 최소화하여 저비용으로 인터넷 광고 시스템을 운영할 수 있다.

• 한국멀티미디어학회논문지
• /
• 제21권2호
• /
• pp.199-209
• /
• 2018

Recently, services provided to consumers are increasingly being combined with big data such as low-priced shopping, customized advertisement, and product recommendation. With the increasing importance of big data, the web crawler that collects data from the web has also become important. However, there are two problems with existing web crawlers. First, if the URL is hidden from the link, it can not be accessed by the URL. The second is the inefficiency of fetching more data than the user wants. Therefore, in this paper, through the Casper.js which can control the DOM in the headless brwoser, DOM event is generated by accessing the URL to the hidden link. We also propose an intelligent web crawler system that allows users to make steps to fine-tune both Structured and unstructured data to bring only the data they want. Finally, we show the superiority of the proposed crawler system through the performance evaluation results of the existing web crawler and the proposed web crawler.