• 한국정보시스템학회지:정보시스템연구
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• 제18권2호
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• pp.1-18
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• 2009

Recently, internet banking is growing rapidly. Moot banks in Korea provide internet banking services. Internet banking becomes a major trend in the financial marketplace. With advanced computer technology and declining communication costs, many customers prefer online alternatives such as internet banking, mobile banking or phone banking rather than going to banks by themselves. The number of customers using those alternatives is skyrocketing and domestic commercial banks encourage them of the use. As the internet is highly developed, customers demand higher quality services and banks develop and provide diverse services in order to respond to them. However, internet banking service users are still afraid of their personal and financial information being exposed on the internet. The purpose of this research is to empirically analyze the influence that appropriate internet banking affect user's security intention. The research model proposed in this study includes user's security intention which is influenced by self-efficacy, security trust, Internet banking attitude, perceived security and security intention. According to the result of this study, self-efficacy and security trust are related to the security attitude. There is a significant relationship between security attitude and perceived security. Also, user's security attitude and perceived security is significantly affected by security intention.

• 스마트미디어저널
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• 제5권2호
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• pp.84-89
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• 2016

스마트폰이나 태블릿 PC와 같이 GPS를 탑재한 모바일 기기 보급으로 위치 기반 정보는 모바일 생활의 필수 요소로 자리잡았다. 이제 사용자들은 더 나아가 개인별 성향에 따른 맞춤형 정보를 원하고 있다. 개인 맞춤형 추천을 위해서는 사용자의 행동을 이해하는 것이 필요한데 실생활에 많은 부분을 차지하고 있는 음식점 방문도 맞춤형 추천 서비스를 제공해 줄 수 있다. 본 논문에서는 음식점 방문에 대한 비슷한 태도를 보인 사용자를 추출한 후 방문했던 장소를 비교하여 추천하는 사용자 행동기반 다속성 태도 모델 기반의 장소 추천 모델을 연구한다. 다속성 태도점수를 산출하기 위해 피쉬바인(Fishbein) 방정식을 활용하고 피어슨 상관계수를 이용하여 사용자들이 방문했던 장소의 중 유사한 속성을 가진 장소를 추출했다. 그리고 그룹렌즈의 선호도 예측 알고리즘을 활용하여 추천 대상 장소를 선정하고 유클라디안 거리법으로 사용자에게 거리기반 장소를 추천하였다. 또한 실제 데이터를 이용한 실험을 통해 본 논문에서 제시한 시스템의 우수성도 입증하였다.

• 한국정보시스템학회지:정보시스템연구
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• 제17권1호
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• pp.23-43
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• 2008

Nowadays, openness and accessibility of information systems increase security threats from inside and outside of organization. Appropriate password is supposed to bring out security effects such as preventing misuses and banning illegal users. This study emphasizes on choosing passwords from perspective of information security and investigated user's security awareness affecting behavioral intention. The research model proposed in this study includes user's security belief which is influenced by risk awareness factors such as information assets, threats and vulnerability elements. The risk awareness factors ale derived from risk analysis methodologies for information security. User's risk awareness is a factor influencing the security belief, attitude toward security behavior, and security behavioral intention. According to the result of this study, while vulnerability is not related to the risk awareness, information assets and threats are related to the user's risk awareness. There is a significant relationship between risk awareness and security belief. Also, user's security behavioral intention is significantly affected by security attitude.

• 한국IT서비스학회지
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• 제19권3호
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• pp.75-87
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• 2020

This study empirically investigates the design factors that could engender positive impacts on consumers' user experiences with respect to trust, attitude, and intent to purchase a product promoted in the virtual reality (VR) e-commerce environment. Guided by previous literature, we specifically test the role of schema congruity due to the design of the space and virtual agent on trust, attitude, and purchase intention in the context of VR e-commerce. To test the effect of the congruency between user's schema and virtual environment design on user intentions, a 2 × 2 mixed ANOVA design experiment was conducted with place creativity (Low vs. High) as a within factor and workplace attire (Casual vs. Formal) as a between factor. The result showed support for the effect of schema congruity on trust, in that interaction of the two factors were found. Significant positive relationship between trust, attitude, and purchase intention was found. Further implications are discussed based on results.

• 한국정보시스템학회지:정보시스템연구
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• 제30권1호
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• pp.85-104
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• 2021

Purpose This study aims to verify the mediating effect of the utilization performance of digital device on the relationship between user attitude and life satisfaction. Design/methodology/approach Using the data of 2018 Digital Divide Survey conducted by the National Information Society Agency(NIA), the mediating effect was verified by Baron & Kenny (1986)'s 3 step process, targeting 1,662 adults older than 55. Findings The result is as follows: first, the user attitude of middle and older aged people has a positive effect on their life satisfaction. Second, the effect of user Attitude towards Digital Device of middle and older citizens is partially mediated by the utilization performance of digital device. The results of this study indicate that when providing informatization education in the local community to promote the use of digital devices for the elderly, efforts should be made to grasp the level and inclination of informatization individually, and furthermore present improvements for wireless devices that the elderly can easily access in their daily lives. This study is expected to be a groundwork for a practical intervention to boost positive attitude towards using digital device to enhance the utilization performance of digital device and the life satisfaction of middle and older aged people.

• 지능정보연구
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• 제22권3호
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• pp.165-183
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• 2016

스마트폰을 넘어 차세대 IT 비즈니스의 주목할 만한 후보군으로 가상현실이 이슈가 되고 있다. 가상현실은 컴퓨터와 VR헤드셋을 통해 구현한 입체적인 가상공간을 제공함으로써 사용자의 시각을 완전히 장악하고, 청각, 촉각 등 오감과의 상호작용 및 음성, 동작인식 등을 통해 가상공간을 마치 현실처럼 느끼게 한다는 점에서 향후 주목할 만한 산업 분야로 떠오르고 있다. 많은 글로벌 대기업들이 가상현실과 관련한 사업에 투자를 하고 있으나 소비자의 관점에서 가상현실 관련 제품군은 아직 쉽게 접하거나 구매하기 어려운 제품군으로 인식된다. 그렇기 때문에 소비자의 태도 변화가 큰 변화가 발생되고 있지 않으며 Acception & Diffusion 모델의 초기단계에 지나지 않아 구매로 연결되지 않는 실정이다. 본 연구는 기존 선행연구의 관점을 바탕으로 가상현실 헤드기어 제품들의 판매 촉진을 위한 사용자 관점에서의 사용자 저항을 매개 변수로 저항을 감소시키고 사용 및 구매의도에 영향을 주는 선행요인들을 도출하고자 하였으며 사용자가 가지고 있는 태도에 대한 자신감에 영향을 주어 행동 의도까지 변화시키는 현상에 대한 분석을 하고자 하였다. 본 연구의 결과는 태도 자신감에 대한 사용 용이성과 사용 혁신성의 영향력을 확인할 수 있었다. 마찬가지로 사용자 혁신저항에 영향력을 주는 변수로는 가격, 심미적 외관, 즐거움, 콘텐츠 및 화질 관련 변수들을 도출하였다. 결과적으로 본 연구는 태도 자신감의 가상현실 혁신 수용에 대한 영향력을 제시하고 가격 이외 변수인 콘텐츠의 양과 저항감의 관계성을 바탕으로 관련 변수들을 제시하였다. 특히 초기 시장인 가상현실 제품의 특성에 따라 브랜드에 대한 선점효과의 필요성과 콘텐츠의 부족함 등이 실무적으로 해결해야 할 과제로서 확인되었다.

• 한국정보시스템학회지:정보시스템연구
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• 제21권2호
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• pp.1-25
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• 2012

In the field of education in Korea, University Information Disclosure System was conducted forcibly in December 2008 by Ministry of Education, Science and Technology. As a result, information quality provided to the user has been improved dramatically. Based on the preceding studies of information success model, the purpose of this study was to prove empirically three facts on the organization's performance, user's attitude, and gaps between two factors by improvement in the quality of information. To accomplish the purpose, literature review and statistical analysis were done using the university evaluation data published by JoongAng Daily from 2007 to 2011. The results of this study showed that the information quality had positive effect on organization's performance, user's attitude like a reputation, and the gaps between two factors. The results of this study had a great expectation for the role of offering useful insight and information in the field of information system and education.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.897-907
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• 2020

The development of information technology and the demands of society on an application in an operating system, as well as increasing the specifications and sophistication of smartphones, require banks to make changes to their mobile banking applications. The transformation of the mobile banking application into a digital banking application conducted by banks has made users re-evaluate based on their preferences. This study presents the behavior of users of digital banking applications in Yogyakarta, Indonesia. The hypothesis model is based on Technology Acceptance Model (TAM) with additional factors of the social image, perceived risk and perceived trust adopted from Muñoz-Leiva et al. (2017). The methodology in this study includes data collection through questionnaires distributed online and data analysis using the Structural Equation Model. The results of this study illustrate that the perceived trust and perceived risk have a more dominant part in influencing user attitude and user intention to use digital banking. Meanwhile, social image, perceived ease-of-use and perceived usefulness are not significant in influencing user attitude and user intention to use digital banking. The implication of this research helps to determine the right communication and strategy so that more users with more benefits can utilize this digital banking application.

• 지식경영연구
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• 제17권4호
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• pp.129-145
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• 2016

Nowadays, owing to the diffusion of smartphones and the growth of social networking services (SNS), the number of people who share their life with other SNS users by posting photos is increasing. The number of Instagram users has been particularly increasing since Instagram started its service in 2010. Compared to other SNS such as Facebook and Twitter, Instagram runs its service by focusing solely on photos, which is a major differentiation factor compared with other existing SNS. Previous studies, however, do not examine SNS that focus on photo sharing adequately. Therefore, we establish a hypothesis relating to the motivations behind a user's photo sharing attitude and posting intention through Instagram. Moreover, this will be achieved by employing TRA(Theory of Reasoned Action) and focusing on intrinsic and extrinsic motivations. The analysis results show that intrinsic motivation influences a user's sharing attitude and subjective norms. Apart from this, Instagram's expressivity influences a user's photo sharing attitude and posting intention.

• 산업경영시스템학회지
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• 제36권3호
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• pp.79-86
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• 2013

Recently, the number of smartphone users has skyrocketed because of a plenty of useful services that smartphone applications provide. In the Information Systems (IS) literature, however, there has been little understanding about the effects of the service quality of smatphone applications on user satisfaction and loyalty. Thereby, this study examined 1) the effects of the service quality of smartphone applications on users beliefs, perceived usefulness and easiness and 2) the effects of the user beliefs as mediating variables on users' attitude, satisfaction, and loyalty. A survey was conducted and SEM was employed to analyze the data. The results showed that the service quality of smartphone applications affect users' attitude, satisfaction, and loyalty through the mediating variables.