• Title/Summary/Keyword: User adoption

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Determinants of Online Review Adoption : Focusing on Online Review Quality and Consensus (온라인 리뷰 수용에 영향을 미치는 요인 : 온라인 리뷰 품질과 동의성을 중심으로)

  • Hur, Sung-Hey;Ryoo, Sung-Yul;Jeon, Soo-Hyun
    • Journal of Information Technology Applications and Management
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    • v.16 no.4
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    • pp.41-58
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    • 2009
  • This research investigated how people are influenced to adopt online review. We applied the Elaboration Likelihood Model (ELM) and the Technology Acceptance Model (TAM) to this study. Our research model highlights the assessment of online review usefulness as a mediator from online review quality to online review adoption. This research predicted online review consensus has a role to bulid up online reviw usefulness. This study also includes vividness and perceived similarity as determinants of online review quality. Survey data reflect user's perceptions of actual online review they read. Results support most of research hypotheses except hypothesis related to moderating effect of user involvement. This research offers a model for understanding online review user's acceptance. Additional theoretical and practical implications are also discussed in the paper.

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The Effect of Switching Costs on user Resistance in the Adoption of Open Source Software (오픈소스 소프트웨어 도입 시 전환비용이 사용자 저항에 미치는 영향)

  • Kim, Hee-Woong;Noh, Seung-Eui;Lee, Hyun-Lyung;Kwahk, Kee-Young
    • Information Systems Review
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    • v.11 no.3
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    • pp.125-146
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    • 2009
  • The emergence of open source software(OSS) with its most prominent advantages creates a vast interest among practitioners. A study on Linux, the most well-known OSS, estimated that it would cost as 5.4 billion Euros taking over 73,000 person-years if it had been developed by conventional means. However, Linux has achieved only 0.65 percent of the operating system market for individual users while Microsoft windows family counts for nearly 90 percent of the market. Much of the effort being spent in the development of OSS is going to waste and potential value that OSS can bring to users is not being realized. Adoption of OSS is often accompanied by the discontinuance of existing software that is already in place. If users resist changing, they may not adopt OSS. Using the case of Linux, this study examines user resistance to change from the commercial operating software to the free operating system. This study identifies six sub-types of switching costs (uncertainty, emotional, setup, learning, lost benefit, and sunk costs) and tests their effects on user resistance to change based on a survey of 201 users. The results show that user resistance to change has a negative impact on the adoption of OSS. Further, this study shows that uncertainty and emotional costs have significant effects on user resistance to change. Beyond previous research on technology adoption, this research contributes towards an understanding of the switching costs leading to user resistance to change and offers suggestions to OSS practitioners for developing strategies to improve the adoption of OSS.

Does cost matter: How customer adopts the fee-based online content services?

  • Choi Jeon-Gil;Hong Soon-Goo;Kim In-Jai;Lee Sang-Guen
    • The Journal of Information Systems
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    • v.13 no.1
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    • pp.121-134
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    • 2004
  • As Internet usage widely grows, online content services such as newspaper, magazine, music, game and movie are provided with a fee-based subscription. Many content services providers consider charging a usage fee into its service provisions as one of the Internet business models for increasing revenue. There are customer resistances to adopting the fee-based service provision on the Web. Previous research in information systems (IS)has focused on the analysis of adoption of information technology or systems in the individual ororganization level. No principle research has been carried out on the user adoption behavior of online content services provisions. As users actively access content services on the Web, it needs to explore user adoption behavior in different settings. Many IS researcher have employedquantitative approaches, even though they deal with the process of user behavior regarding the information technology or system. In this study, we attempt to discover how customers adopt the fee-based provision of online content services by employing grounded theory, one of the principal qualitative research methods.

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Spatial Decision Support System for Residential Solar Energy Adoption

  • Ahmed O. Alzahrani;Hind Bitar;Abdulrahman Alzahrani;Khalaf O. Alsalem
    • International Journal of Computer Science & Network Security
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    • v.23 no.6
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    • pp.49-58
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    • 2023
  • Renewable energy is not a new terminology. One of the fastest growing renewable energies is solar energy. The implementation of solar energy provides several advantages including the reduction of some of the environmental risks of fossil fuel consumption. This research elaborated the importance of the adaption of solar energy by developing a spatial decision support system (SDSS), while the Residential Solar Energy Adoption (RSEA) is an instantiation artifact in the form of an SDSS. As a GIS web-based application, RSEA allows stakeholders (e.g., utility companies, policymakers, service providers homeowners, and researchers) to navigate through locations on a map interactively. The maps highlight locations with high and low solar energy adoption potential that enables decision-makers (e.g., policymakers, solar firms, utility companies, and nonprofit organizations) to make decisions. A combined qualitative and quantitative methodological approach was used to evaluate the application's usability and user experience, and results affirmed the ability of the factors of utility, usefulness, and a positive user experience of the residential solar energy adoption of spatial decision support system (RSEA-SDSS). RSEA-SDSS in improving the decision-making process for potential various stakeholders, in utility, solar installations, policy making, and non-profit renewable energy domains.

The Impact of Users' Satisfaction and Habits in Customer Loyalty to Continue the Mobile Social Network Service (모바일 SNS 이용만족과 습관이 충성도에 미치는 영향)

  • Yoon, Young-Sun;Lee, Kook-Yong
    • The Journal of Society for e-Business Studies
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    • v.15 no.4
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    • pp.123-142
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    • 2010
  • Generally speaking, user behavior in the post-adoption period is different from that in the pre-adoption period. Users come to make on their experiences of IT use whether they will continue to use it or not. Most theories about the user behaviors in the pre-adoption period are limited in describing them after adoption since they do not consider user's experiences of using the adopted IT and the beliefs formed by those experiences. Therefore, in this study, we explore user's experiences and beliefs such as familiarity, satisfaction and habits in the post-adoption period and examine how they affect user's intention to continue in using Mobile Social Network Service. Through literature reviews, we proposed the conceptual model to explain the role of users' habits in continuance of IT post-adoption stage. Then, we examine the impact of the constructs to affect the intention to continue using the Mobile SNS. The results show that the intention to continue to use Mobile SNS is strongly influenced by users' habits, satisfaction and familiarity; users' habits is strongly influenced by satisfaction and familiarity; satisfaction is strongly influenced by familiarity.

A Survey of Usability and User-Centered Design Practice in IT Industry for Strategic Usability (IT 개발환경에서의 사용성 및 사용자 중심 설계의 전략적 접근을 위한 현황연구)

  • Ji, Yong-Gu
    • IE interfaces
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    • v.17 no.4
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    • pp.490-498
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    • 2004
  • This paper reports results of a recent survey of 184 Information Technology (IT) development practitioners and 90 User Interface (UI)/usability practitioners. This survey covered a broad range of issues including the respondents' profile, current development environment, usability and user-centered design (UCD) adoption issues in IT development practice, overall assessment of usability/UCD, and the most widely used usability/UCD methods and techniques. The results of this study are expected to provide an empirical basis for usability and UCD planning, training, adoption and execution in IT industry.

Information Cascade and Individual Characteristics in Adopting Blogging (정보 캐스케이드와 개인특성이 블로깅 의도에 미치는 영향)

  • Yang, Kwang-Min;Lim, Byung-H.;Kim, Yong-Kyun
    • Asia pacific journal of information systems
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    • v.15 no.4
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    • pp.89-107
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    • 2005
  • As new information technology(IT) adoption continues to produce many investment opportunities, imperfectly informed IT managers keep trying to acquire credible external signals to update their knowledge on new technologies. Such learning processes usually help them to reach better IT adoption decisions. In some cases, however, the opposite of the goal is achieved. Most IT managers quickly converge to the same adoption decision independent of their private information. Interestingly, such information cascade is the outcome of each individual decision maker's rational choice. A technology acceptance model(TAM) is adopted that has been widely used to predict the end-user's acceptance of a new technology. A model with individual charact-eristics and information cascade variables is constructed to explain user's intention in adopting blogging. The model is empirically tested with surveyed data. The results show that individual characteristics and information cascades have significant impacts in the case of blogging.

Communal Antecedents in the Adoption of Secure Coding Methodologies

  • Kim, Sung Kun;Kim, Ji Young
    • Asia pacific journal of information systems
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    • v.26 no.2
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    • pp.231-246
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    • 2016
  • Technology acceptance model has demonstrated that technology adoption behavior can be explained by two user belief constructs: perceived usefulness and perceived ease of use. A number of studies have explored how these beliefs develop by utilizing primarily individual-level antecedents. However, because innovation and new techniques bear a direct relation to social concerns, non-individual antecedents may be necessary. Therefore, in this study, social and organizational supports are used to understand how software developers foster beliefs regarding secure coding practices. We compiled data from 83 software developers to evaluate the technology acceptance model. Our findings show that these collective antecedents can effectively explain user belief constructs and the intention to adopt secure coding methodologies. These findings imply that society and organizations offering more concrete support programs will experience smoother deployment of security-enhancing measures.

An Empirical Study on the Influencing Factors of IPTV Service Adoption (IPTV서비스 수용의 영향요인에 관한 실증적 연구)

  • Lee, Wang Rok
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.5 no.4
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    • pp.199-211
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    • 2009
  • The purpose of this study is to elicit influential factors on accepting IPTV services and define the casual relationship between the factors, and "user satisfaction", "re-use intention", "stranger recommendation intention", in an attempt to provide useful guidelines to IPTV carriers, contents providers and equipment makers for their forming IPTV service models and marketing strategies. For this end, the theoretical background of this study has been brought from relevant literature, and theoretical study models have been established by logical reasoning of the interrelation among diverse components. Then, the established models have been analyzed by using statistical packages "SPSS(12.0), LISREL(8.72)". Finally theoretical and practical significance and future study direction have been suggested. To make sure of effective validity of IPTV service adoption models above, empirical studies should be made continuously. And then vertical and horizontal studies at a specific point would show ever-changing causal relationship, helping to promote financial outcome of relevant companies and organizations.

An Investigation on Strategic Choice and Utilization of Information Systems Outsourcing (정보(情報)시스템 Outsourcing의 전략적(戰略的) 선택(選擇) 및 활용(活用)에 관한 연구(硏究))

  • Moon, Tae-Soo;Han, Kyong-Soo
    • Asia pacific journal of information systems
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    • v.7 no.3
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    • pp.39-59
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    • 1997
  • This study presents the growth strategy of outsourcing service by finding out the differences of importance between user firms and system integration(SI) firms in Korean outsourcing business, The result of data analysis reveals that there are siginificant differences between user firms and SI firms in some components of information systems(IS) outsourcing services. User firms regarded integation of distributea data centers as the prominent issue of IS environment changes. Meanwhile, SI firms chose management of IS/VAN center, office automation(OA), and management of global network, as the more important issues in the application area of outsourcing. Among the merits of outsourcing, both of them considered cost reduction and IS flexibility as the most important factors, However, they chose the difficulty of management control and the lack of operation knowledge among the demerits of outsourcing, Also, they commonly selected overall IS consulting among the components of outsourcing diffusion. In the question of future outsourcing services, user firms chose the adoption of client/server architecture, while SI firms selected the application of multimedia. These results show that there are some differences of preference between user firms and SI firms. Most of user firms consider the outsourcing to maximize information utilization, while the service suppliers focus on new IT adoption and its application to organization. For the strategic use of outsourcing services, SI firms are required to establish the diffusion strategy to meet the outsourcing needs of user firms.

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