• Title/Summary/Keyword: User Value

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Exploring the Moderating Effect of Security Awareness on Trust and Service Value in Website (품질 관점에서 웹사이트의 신뢰와 서비스가치, 그리고 보안인식의 조절효과)

  • Park, Jun-Gi;Lee, Hyejung;Kim, Gibum
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.27 no.5
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    • pp.1217-1232
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    • 2017
  • Because websites contain personal information such as address, contact information, etc., Attention about website security is required. This research is a study to examine that user's security awareness has a moderating effect on the relationship between website quality factors and trust, information and service value on websites holding personal information. As a result of questionnaire survey of the secondary school students and parents 635 people, website quality factors excluding usability positively affected trust of the website. Information quality on the website had a positive influence on service value and service value also affected trust. User's security awareness about the website has a moderating effect on the relationship between information and service value. The result of this research means that users are not continuously using websites with a low security level. Based on the results of this research, we presented theoretical and practical suggestions for the stakeholders of websites.

The Effect of Shopping Value on Continuous Use Intention of Online Cross-border Shopping Mediated by Curiosity and Self-efficacy -Comparing Heavy and Light User- (온라인 해외직접구매의 쇼핑가치가 호기심 및 자기효능감을 매개로 지속사용의도에 미치는 영향 -헤비유저와 라이트유저의 비교-)

  • Yoon, Namhee;Kim, Hyunsook;Choo, Ho Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.44 no.5
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    • pp.1004-1018
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    • 2020
  • Advances in e-commerce enable consumers to shop efficiently for fashion products in global markets in addition, the market size of purchasing directly from foreign websites are also increasing. This study investigates the effects of hedonic and utilitarian shopping values on the continuous use intention of online cross-border shopping. Curiosity and self-efficacy were introduced as mediating variables between shopping values and user intentions. A web-based survey is conducted on female consumers, who have experiences to buy fashion products by online cross-border shopping. A total of 472 responses were collected from a panel of online survey firms. Data are analyzed using confirmatory factor analysis, structural equation modeling, and multi-group SEM by AMOS 21.0. According to the results of the structural equation model test, hedonic value affected continuous use intention of online cross-border shopping as mediated by curiosity and self-efficacy; in addition, utilitarian value influenced self-efficacy, which mediated relations between the utilitarian value and the continuous use intention. The research model was also tested to compare heavy users and light users of online cross-border shopping. For heavy users, the effect of hedonic value on curiosity was significantly stronger than for light users. Several implications are suggested based on the results.

Incorporating Social Relationship discovered from User's Behavior into Collaborative Filtering (사용자 행동 기반의 사회적 관계를 결합한 사용자 협업적 여과 방법)

  • Thay, Setha;Ha, Inay;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
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    • v.19 no.2
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    • pp.1-20
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    • 2013
  • Nowadays, social network is a huge communication platform for providing people to connect with one another and to bring users together to share common interests, experiences, and their daily activities. Users spend hours per day in maintaining personal information and interacting with other people via posting, commenting, messaging, games, social events, and applications. Due to the growth of user's distributed information in social network, there is a great potential to utilize the social data to enhance the quality of recommender system. There are some researches focusing on social network analysis that investigate how social network can be used in recommendation domain. Among these researches, we are interested in taking advantages of the interaction between a user and others in social network that can be determined and known as social relationship. Furthermore, mostly user's decisions before purchasing some products depend on suggestion of people who have either the same preferences or closer relationship. For this reason, we believe that user's relationship in social network can provide an effective way to increase the quality in prediction user's interests of recommender system. Therefore, social relationship between users encountered from social network is a common factor to improve the way of predicting user's preferences in the conventional approach. Recommender system is dramatically increasing in popularity and currently being used by many e-commerce sites such as Amazon.com, Last.fm, eBay.com, etc. Collaborative filtering (CF) method is one of the essential and powerful techniques in recommender system for suggesting the appropriate items to user by learning user's preferences. CF method focuses on user data and generates automatic prediction about user's interests by gathering information from users who share similar background and preferences. Specifically, the intension of CF method is to find users who have similar preferences and to suggest target user items that were mostly preferred by those nearest neighbor users. There are two basic units that need to be considered by CF method, the user and the item. Each user needs to provide his rating value on items i.e. movies, products, books, etc to indicate their interests on those items. In addition, CF uses the user-rating matrix to find a group of users who have similar rating with target user. Then, it predicts unknown rating value for items that target user has not rated. Currently, CF has been successfully implemented in both information filtering and e-commerce applications. However, it remains some important challenges such as cold start, data sparsity, and scalability reflected on quality and accuracy of prediction. In order to overcome these challenges, many researchers have proposed various kinds of CF method such as hybrid CF, trust-based CF, social network-based CF, etc. In the purpose of improving the recommendation performance and prediction accuracy of standard CF, in this paper we propose a method which integrates traditional CF technique with social relationship between users discovered from user's behavior in social network i.e. Facebook. We identify user's relationship from behavior of user such as posts and comments interacted with friends in Facebook. We believe that social relationship implicitly inferred from user's behavior can be likely applied to compensate the limitation of conventional approach. Therefore, we extract posts and comments of each user by using Facebook Graph API and calculate feature score among each term to obtain feature vector for computing similarity of user. Then, we combine the result with similarity value computed using traditional CF technique. Finally, our system provides a list of recommended items according to neighbor users who have the biggest total similarity value to the target user. In order to verify and evaluate our proposed method we have performed an experiment on data collected from our Movies Rating System. Prediction accuracy evaluation is conducted to demonstrate how much our algorithm gives the correctness of recommendation to user in terms of MAE. Then, the evaluation of performance is made to show the effectiveness of our method in terms of precision, recall, and F1-measure. Evaluation on coverage is also included in our experiment to see the ability of generating recommendation. The experimental results show that our proposed method outperform and more accurate in suggesting items to users with better performance. The effectiveness of user's behavior in social network particularly shows the significant improvement by up to 6% on recommendation accuracy. Moreover, experiment of recommendation performance shows that incorporating social relationship observed from user's behavior into CF is beneficial and useful to generate recommendation with 7% improvement of performance compared with benchmark methods. Finally, we confirm that interaction between users in social network is able to enhance the accuracy and give better recommendation in conventional approach.

Evaluation of User Satisfaction for Bundled Software (번들소프트웨어의 사용자 만족도 조사 연구)

  • Ha, Kwang-Soo
    • The Journal of the Korea Contents Association
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    • v.12 no.4
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    • pp.216-224
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    • 2012
  • Usually, bundled software is unwittingly packaged with a user's PC when purchased it. A reason of provides it is for manufacturers to increase the value of the product. However, almost users cannot recognize bundled SW. Paradoxically, sometimes the bundled SW may complain to the user. Eventually these symptoms negatively affect the product. As a result, the SW bundle could not reflect user needs. This study for installed bundled SW on users laptop and we would like to know the understanding and acceptance it of the user. Finally, how can we provides it more effectiveness and looking for ways to make was conducted. From a user perspective, these study four major countries (USA, Germany, China, South Korea) laptop users to perform a total 3,000 people were surveyed. A method of investigation was the quantitative evaluation survey and was conducted online survey approach. Through this study was an analysis to awareness of users by different ages, gender, and usage patterns. Bundle SW through the study of the laptop to the user, effectively providing a way to be confirmed. And right through bundle SW distribution is expected to increase the manufacturer's worth.

Advanced E-Model for VoIP Call Quality Assessment (VoIP 통화 품질 평가를 위한 개선된 E-모델)

  • Choi Seung-Kwon;Song Jong-Myeong;Lee Byeong-Rok;Hwang Byeong-Seon;Cho Young-Hwan
    • The Journal of the Korea Contents Association
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    • v.5 no.4
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    • pp.254-264
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    • 2005
  • In this paper, an advanced E-Model was proposed in order to overcome disadvantages of conventional method. A new model makes the accurate VoIP call quality assessment possible by applying the burst packet loss and recency effect. In order to assess the performance of this advanced E-Model, we gained the estimated MOS value from NR(Network R) value and UR(User R) value resulted from the burst packet loss values by Gilbert Model. Through simulations and comparisons with conventional models such as MOS, PESQ, and I-Model, we reach a conclusion that advanced E-Model is more accurate and reliable method than conventional models.

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A User-centered Classification Framework for Digital Service Innovation : Case for Elderly Care Service

  • Lim, Hong-Tak;Han, Jeong-Won
    • International Journal of Contents
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    • v.14 no.1
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    • pp.7-11
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    • 2018
  • Digital technology has been changing everyday life of ordinary people let alone the structure of world industry. The elderly care service is also going through changes influenced by the unavoidable impact from torrents of digital technologies. There are numerous reports and news about the digital technologies increasing the efficiency and effectiveness of care service yet lacking systematic understanding of the sources of such improvement. This study aims to present a new classification framework for digital elderly care service innovation to fully utilize the power of digital technologies drawing on insights from innovation studies and service studies. First, 4 features of digital technologies are identified as sources of new value in service innovation. The co-creation of value by users and producers in service and technology development is discussed to illuminate users' contributions to service innovation. Communication of needs and ideas with producers and application of new technologies into everyday practice of life are identified as the source of new value which can be attributed to the elderly. Customization along with efficiency gains is the key to digital elderly care service innovation. The classification framework, thus, incorporates the needs of the elderly as one axis of criteria in the conventional technology-centered framework. The new classification framework would help give due weight to user-driven or demand-driven innovation in the elderly care service R&D activities.

A Study on Chair Design for User's Interpersonal Exchange of Emotion - Focused on Chair Structure and Function - (이용자 상호간 감성교류를 위한 의자디자인 연구 - 의자의 구조와 기능을 중심으로 -)

  • Kim, Kyung-Won
    • Journal of the Korea Furniture Society
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    • v.21 no.2
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    • pp.157-166
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    • 2010
  • Furniture in the modern living environment, inclusive the importance of its practical value, is a plastic element of indoor space, and its artistic value also holds an important position. Moreover, emotional design based on the emotional engineering in a structural change of modern society such as urbanization, small family, aging society is proposed as an important keyword in the modern design. Namely, furniture as an component of modern residential space has been advanced as a human-oriented environmental element considering people's emotional and mental value to the functional satisfaction and artistic and emotional satisfaction. Furniture is a living tool that is much contacted to people, which affects highly on people's body and mind. This means that people's volition action can be naturally induced by furniture design, and that furniture can display a role as an active tool of means to make people's interpersonal communication and interchange. Namely, I think furniture design of emotional interchange that understands furniture user's pattern behavior and pattern, and observes furniture form and structure and functionality on users' relationship affecting on people's emotional stability and interpersonal interchange of emotion, as an indispensable element necessary for producing more human and prosperous environment of life.

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Knowledge-Base-System for forging mold and die material selection

  • Fu Tsow-Chang;Hung Chih Cheng
    • Proceedings of the Korean Society for Technology of Plasticity Conference
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    • 2003.10b
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    • pp.94-106
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    • 2003
  • In recent years, the production value of Taiwanese mold and die industries have reached to a high peak in 1998, in amount of NT 604 hundred million dollars. But in recent years production value are going down year by year, till year of 2001 the production value have down to NT 394 hundred million dollars. Its main reason might be the major product were following in medium and low price category, the high accuracy and high cost mold and die still rely on import aboard. Therefore how to made the related technical database system on various field to provide the industry user to promote industries competition ability in mold and die is really urgent matter at this moment. In this research, we will offer how to apply the Visual Basic program language to edit a set of more perfect database system of mold and die material selection. At the present time, we have constructed complete Knowledge-Base-System of intelligence for forging mold and die material, the most related data from the existed data, the others are through our additional experimental results. By using this system by the user can got the related and need data easily, we hope it will reduce designing time and cost for mold and die.

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Sparse Web Data Analysis Using MCMC Missing Value Imputation and PCA Plot-based SOM (MCMC 결측치 대체와 주성분 산점도 기반의 SOM을 이용한 희소한 웹 데이터 분석)

  • Jun, Sung-Hae;Oh, Kyung-Whan
    • The KIPS Transactions:PartD
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    • v.10D no.2
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    • pp.277-282
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    • 2003
  • The knowledge discovery from web has been studied in many researches. There are some difficulties using web log for training data on efficient information predictive models. In this paper, we studied on the method to eliminate sparseness from web log data and to perform web user clustering. Using missing value imputation by Bayesian inference of MCMC, the sparseness of web data is removed. And web user clustering is performed using self organizing maps based on 3-D plot by principal component. Finally, using KDD Cup data, our experimental results were shown the problem solving process and the performance evaluation.

Application of Multiple Threshold Values for Accuracy Improvement of an Automated Binary Change Detection Model

  • Yu, Byeong-Hyeok;Chi, Kwang-Hoon
    • Korean Journal of Remote Sensing
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    • v.25 no.3
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    • pp.271-285
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    • 2009
  • Multi-temporal satellite imagery can be changed into a transform image that emphasizes the changed area only through the application of various change detection techniques. From the transform image, an automated change detection model calculates the optimal threshold value for classifying the changed and unchanged areas. However, the model can cause undesirable results when the histogram of the transform image is unbalanced. This is because the model uses a single threshold value in which the sign is either positive or negative and its value is constant (e.g. -1, 1), regardless of the imbalance between changed pixels. This paper proposes an advanced method that can improve accuracy by applying separate threshold values according to the increased or decreased range of the changed pixels. It applies multiple threshold values based on the cumulative producer's and user's accuracies in the automated binary change detection model, and the analyst can automatically extract more accurate optimal threshold values. Multi-temporal IKONOS satellite imagery for the Daejeon area was used to test the proposed method. A total of 16 transformation results were applied to the two study sites, and optimal threshold values were determined using accuracy assessment curves. The experiment showed that the accuracy of most transform images is improved by applying multiple threshold values. The proposed method is expected to be used in various study fields, such as detection of illegal urban building, detection of the damaged area in a disaster, etc.