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http://dx.doi.org/10.13089/JKIISC.2017.27.5.1217

Exploring the Moderating Effect of Security Awareness on Trust and Service Value in Website  

Park, Jun-Gi (Institute of Convergence Science, Yonsei University)
Lee, Hyejung (Institute of East and West Studies, Yonsei University)
Kim, Gibum (Graduate School of Information, Yonsei University)
Publication Information
Journal of the Korea Institute of Information Security & Cryptology / v.27, no.5, 2017 , pp. 1217-1232 More about this Journal
Abstract
Because websites contain personal information such as address, contact information, etc., Attention about website security is required. This research is a study to examine that user's security awareness has a moderating effect on the relationship between website quality factors and trust, information and service value on websites holding personal information. As a result of questionnaire survey of the secondary school students and parents 635 people, website quality factors excluding usability positively affected trust of the website. Information quality on the website had a positive influence on service value and service value also affected trust. User's security awareness about the website has a moderating effect on the relationship between information and service value. The result of this research means that users are not continuously using websites with a low security level. Based on the results of this research, we presented theoretical and practical suggestions for the stakeholders of websites.
Keywords
Website Quality; Information Quality; Website Security; Security Awareness; School Website; Trust; Service Value; Royalty;
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Times Cited By KSCI : 2  (Citation Analysis)
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