• The Journal of Society for e-Business Studies
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• v.26 no.2
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• pp.1-17
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• 2021

This paper elucidates the effect of characteristics of service quality on continuance usage intention of digital healthcare service using mediating factors of user expectation and user utility. First, we classified independent factors into three types such as service system characteristics, user characteristics, and healthcare service characteristics from the previous studies, and investigated the effect of three independent factors on continuance usage intention of digital healthcare service. Second, we analyzed the impact of two mediating factors, user expectation and user utility, on the continuance usage intention. We developed a research model that includes three types of independent factors, mediated factors of user expectation and user utility, and a dependent factor of continuance usage intention. We surveyed a total of 357 samples from digital healthcare service users and analyzed the research model. The research results significantly show that Characteristics of Users is essential factor impacting a dependent factor of Continuance Usage Intention. The results indicate the followings: (1) Characteristics of Users including the variables of Innovation impacts User Expectation, and User Expectation affects Users Utility, and Users Utility also affects Continuance Usage Intention. (2) Characteristics of Service Systems including the variables of Functionality, Compatibility, and Convenience and Characteristics of users of Innovation variable impact the mediating factor of User Expectation, and User Expectation also affects the factor of Continuance Usage Intention. (3) Characteristics of Healthcare Services including the variables of Reliability, Ease of Operation, Safety, and Accuracy impact User Utility, and User Utility also affects Continuance Usage Intention.

• Journal of KIISE:Information Networking
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• v.33 no.1
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• pp.103-112
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• 2006

Priority-based network service has been widely adopted for the Internet traffic management in the context of IETF differentiated services, and computing optimal prices for such priority-based service is the key topic in many pricing literature. While the equilibrium analysis has been commonly used to this end, many have criticized the validity of the underlying assumption of equilibrium analysis that user utility functions are precisely known. In this paper, we propose a solution for bridging the gap between the existing theoretical work on optimal pricing and the unavailability of precise user utility information in real networks. In the proposed method, the service provider obtains more and more accurate estimates of user utility functions from the initial imprecise knowledge by iteratively changing the price of service levels and observing the users' decisions under the changed price. Our contribution is two-fold. First, we have developed a general principle for estimating the user utility functions. Second, we have developed a novel method for setting the prices that can optimize the extraction of the knowledge about user utility functions. The extensive simulation results demonstrate the effectiveness of our method.

• Journal of the Korea Society of Computer and Information
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• v.24 no.7
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• pp.79-85
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• 2019

We investigate the D2D utility maximization in the cellular system. We focus on the non cooperative game theoretic approach to maximize the individual utility. Cellular system's perspective, interference from the D2D links must be limited to protect the cellular users. To accommodate this interference issue, utility function is first defined to control the individual D2D user's transmit power. More specifically, utility function includes the pricing which limits the individual D2D user's transmit power. Then, non cooperative power game is formulated to maximize the individual utility. Distributed algorithm is proposed to maximize the individual utility, while limiting the interference. Convergence of the proposed distributed algorithm is verified through computer simulation. Also the effect of pricing factor to SIR and interference is provided to show the performance of the proposed distributed algorithm.

• Journal of the Korea Society of Computer and Information
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• v.19 no.8
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• pp.55-62
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• 2014

A game theoretic approach is applied for studying the energy efficient rate scheduling. The individual utility function is defined first. Then, a non cooperative rate game is modeled in which each user decides the transmission rate to maximize its own utility. The utility function considered here is the consumed energy for the individual user's data transmissions. In particular, using the fact that the utility function is convex, we prove the existence of Nash Equilibrium in the energy efficient rate scheduling problem at hand. Accordingly, a non cooperative scheduling algorithm is provided. For better energy efficiency, the sum of the individual user's utility function is optimized Finally, the convergence analysis and numerical results to show the energy efficiency of the proposed algorithms are provided.

• Proceedings of the IEEK Conference
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• 2002.07b
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• pp.1113-1116
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• 2002

For contents delivery systems, the service is considered in which the utility depends on each priority class. This paper deals with the multiple priority class of the contents delivery system from the viewpoint of the utility. The willingness to pay (WTP) is introduced as a measure of utility, and the optimum condition is analyzed to maximize the total user's utility. For the system with multiple priority classes, the optimum condition is given in terms of the traffic load, wating time for service for each priority class. Systems with the priority classes, 1, 2 and 3 are analyzed, and the effect of the number of priority classes is examined.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.34 no.1A
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• pp.76-83
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• 2009

In this paper, we provide opportunistic scheduling schemes for elastic services in OFDMA systems with fairness constraints for each user. We adopt the network utility maximization framework in which a utility function is defined for each user to represent its level of satisfaction to the service. Since we consider elastic services whose degree of satisfaction depends on its average data rate, we define the utility function of each user as a function of its average data rate. In addition, for fair resource allocation among users, we define fairness requirements of each user by using utility functions. We first formulate an optimization problem for each fairness requirement that aim at maximizing network utility, which is defined as the sum of utilities of users. We then develop an opportunistic scheduling scheme for each fairness requirement by solving the problem using a dual approach and a stochastic sub-gradient algorithm.

• Journal of the Korean Society of Safety
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• v.30 no.5
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• pp.29-36
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• 2015

Common utility tunnel is essential to the daily lives of people underground utilities (electricity, gas and supply facilities such as water, communication facilities, sewer facilities, etc.) to improve the appearance by co-acceptance and disaster prevention, important for the conservation of the city's population was concentrated road construction the city-based facilities. There is recognition of the importance of the various supply treatment facilities in common utility tunnel as infrastructure to accommodate joint according to the city expanded, the demand for infrastructure. In this paper, a cost-benefit analysis using a one-time occurrence, without simply relying on cost or current cost, project manager for the city-dimensional feasibility study conducted, the user level of the maintenance costs and user costs, including social costs items from various angles can be investigated and proposed a mechanism of economic feasibility common utility tunnel. Evaluation of the proposed technique is cost-benefit and cost caused by installing common utility tunnel the existing pipeline area - was investigated by the benefit analysis, extended and repeated common utility tunnel installation depends much affected by the excavation, so users of reducing the number of repeat excavation convenience can be seen that this occurs.

• Proceedings of the KSRS Conference
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• 2003.11a
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• pp.849-851
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• 2003

A location-based service or LBS in a cellular telephone network is a service provided to the subscriber based on his current geographic location. This position can be known by user entry or a GPS receiver that he carries with him, but most often the term implies the use of a function built into the cell network that uses the known geographic coordinates of the base stations through which the communication takes place. One implication is that knowledge of the coordinates is owned and controlled by the network operator, and not by the end user. Location utility service provides two kinds of functions, geocoder and reverse geocoder. Geocoder converts an address into a coordinate and reverse geocoder changes a coordinate into an address. Because location utility service is the first step to progress LBS, various servises such as directory, routing, presentation, and etc require to access that. In this paper, we will describe the architecture of LBS platform and the concept and the role of location utility service.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.14 no.8
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• pp.3328-3349
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• 2020

With rapid development of ubiquitous computing and location-based services (LBSs), human trajectory data and associated activities are increasingly easily recorded. Inappropriately publishing trajectory data may leak users' privacy. Therefore, we study publishing trajectory data while preserving privacy, denoted privacy-preserving activity trajectories publishing (PPATP). We propose S-PPATP to solve this problem. S-PPATP comprises three steps: modeling, algorithm design and algorithm adjustment. During modeling, two user models describe users' behaviors: one based on a Markov chain and the other based on the hidden Markov model. We assume a potential adversary who intends to infer users' privacy, defined as a set of sensitive information. An adversary model is then proposed to define the adversary's background knowledge and inference method. Additionally, privacy requirements and a data quality metric are defined for assessment. During algorithm design, we propose two publishing algorithms corresponding to the user models and prove that both algorithms satisfy the privacy requirement. Then, we perform a comparative analysis on utility, efficiency and speedup techniques. Finally, we evaluate our algorithms through experiments on several datasets. The experiment results verify that our proposed algorithms preserve users' privay. We also test utility and discuss the privacy-utility tradeoff that real-world data publishers may face.

• Journal of Korea Society of Industrial Information Systems
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• v.23 no.5
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• pp.89-102
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• 2018

This study classified online shopping mall using value as utility and hedonic value based on previous studies. And we examine the effect of online shopping mall value on user attitude and customer loyalty. Meanwhile, variety seeking is a personal tendency that wants to new change over time. The purpose of this study is to investigate the difference of online shopping mall usage value(utility, hedonic), user attitude according to variety seeking. The following are main results of this study. First, utility value and hedonic value have a significant effects on user attitude. Second, user attitude of online shopping mall have a positive effect on customer loyalty. Third, The relationship that online shopping mall using value affect user attitude is differ depending on variety seeking. Based on these findings, in this study examined the significant influence of online shopping mall using value, user attitude, customer loyalty. this study suggested to marketing practitioners the need for different approach by a variety seeking.