• Title/Summary/Keyword: User Profiling

Search Result 55, Processing Time 0.033 seconds

Cross-Product Category User Profiling for E-Commerce Personalized Recommendation (전자상거래 개인화 추천을 위한 상품 카테고리 중립적 사용자 프로파일링)

  • Park, Soo-Hwan;Lee, Hong-Joo;Cho, Nam-Jae;Kim, Jong-Woo
    • Asia pacific journal of information systems
    • /
    • v.16 no.3
    • /
    • pp.159-176
    • /
    • 2006
  • Collaborative filtering is one of the popular techniques for personalized recommendation in e-commerce. In collaborative filtering, user profiles are usually managed per product category in order to reduce data sparsity. Product diversification of Internet storefronts and multiple product category sales of e-commerce portals require cross-product category usage of user profiles in order to overcome the cold start problem of collaborative filtering. In this paper, we study the feasibility of cross-product category usage of user profiles, and suggest a method to improve recommendation performance of cross-product category user profiling. First, we investigate whether user profiles on a product category can be used to recommend products in other product categories. Furthermore, a way of utilizing user profiles selectively is suggested to increase recommendation performance of cross-product category user profiling. The feasibility of cross-product category user profiling and the usefulness of the proposed method are tested with real click stream data of an Internet storefront which sells multiple product categories including books, music CDs, and DVDs. The experiment results show that user profiles on a product category can be used to recommend products in other product categories. Also, the selective usage of user profiles based on correlations between subcategories of two product categories provides better performance than the whole usage of user profiles.

Deep Learning Based User Safety Profiling Using User Feature Information Modeling (딥러닝 기반 사용자 특징 정보 모델링을 통한 사용자 안전 프로파일링)

  • Kim, Kye-Kyung
    • Journal of Software Assessment and Valuation
    • /
    • v.17 no.2
    • /
    • pp.143-150
    • /
    • 2021
  • There is a need for an artificial intelligent technology that can reduce various types of safety accidents by analyzing the risk factors that cause safety accidents in industrial site. In this paper, user safety profiling methods are proposed that can prevent safety accidents in advance by specifying and modeling user information data related to safety accidents. User information data is classified into normal and abnormal conditions through deep learning based artificial intelligence analysis. As a result of verifying user safety profiling technology using more than 10 types of industrial field data, 93.6% of user safety profiling accuracy was obtained.

A Criterion on Profiling for Anomaly Detection (이상행위 탐지를 위한 프로파일링 기준)

  • 조혁현;정희택;김민수;노봉남
    • Journal of the Korea Institute of Information and Communication Engineering
    • /
    • v.7 no.3
    • /
    • pp.544-551
    • /
    • 2003
  • Internet as being generalized, intrusion detection system is needed to protect computer system from intrusions synthetically. We propose a criterion on profiling for intrusion detection system using anomaly detection. We present the cause of false positive on profiling and propose anomaly method to control this. Finally, we propose similarity function to decide whether anomaly action or not for user pattern using pattern database.

An Agent System for Supporting Adaptive Web Surfing (적응형 웹 서핑 지원을 위한 에이전트 시스템)

  • Kook, Hyung-Joon
    • The KIPS Transactions:PartB
    • /
    • v.9B no.4
    • /
    • pp.399-406
    • /
    • 2002
  • The goal of this research has been to develop an adaptive user agent for web surfing. To achieve this goal, the research has concentrated on three issues: collection of user data, construction and improvement of user profile, and adaptation by applying the user profile. The main outcome from the research is a prototype system that provides the functional definition and componential design scheme for an adaptive user agent for the web environment. Internally, the system achieves its operational goal from the cooperation of two independent agents. They are IIA (Interactive Interface Agent) and UPA (User Profiling Agent). As a tool for providing a user-friendly interface environment, the IIA employs the Keyword Index, which is a list of index terms of a webpage as well as a keyword menu for subsequent queries, and the Suggest Link, which is a hierarchical list of URLs showing the past browsing procedure of the user. The UPA reflects in the User Profile, both the static and the dynamic information obtained from the user's browsing behavior. In particular, a user's interests are represented in the form of Interest Vectors which, based on the similarity of the vectors, is subject to update and creation, thus dynamically profiling the user's ever-shifting interests.

Analysis of Corporate Awareness for the Regulation of Recommendation Service based on Profiling (프로파일링 기반 추천서비스 규제에 대한 기업의 인식도 분석)

  • In-Kuk Song
    • The Journal of the Institute of Internet, Broadcasting and Communication
    • /
    • v.23 no.4
    • /
    • pp.149-155
    • /
    • 2023
  • Profiling-based recommendation services provide the convenience of easily accessing specialized content for individuals on the user side and provide an important profit model on the corporate side. Despite the utility of these recommendation services, the issues such as personal information infringement and restrictions on consumer options are emerging, and certain regulatory movements for profiling recommendation services are actively underway. Under the circumstance, there are concerns that the introduction of regulations without a close review of regulatory effectiveness and side effects will weaken the competitiveness of domestic companies in the global market. This study systematically analyzed how companies providing profiling-based recommendation services perceive the corresponding regulations.

Exploiting Query Proximity and Graph Profiling Method for Tag-based Personalized Search in Folksonomy (질의어의 근접성 정보 및 그래프 프로파일링 기법을 이용한 태그 기반 개인화 검색)

  • Han, Keejun;Jang, Jincheul;Yi, Mun Yong
    • Journal of KIISE
    • /
    • v.41 no.12
    • /
    • pp.1117-1125
    • /
    • 2014
  • Folksonomy data, which is derived from social tagging systems, is a useful source for understanding a user's intention and interest. Using the folksonomy data, it is possible to create an accurate user profile which can be utilized to build a personalized search system. However there are limitations in some of the traditional methods such as Vector Space Model(VSM) for user profiling and similarity computation. This paper suggests a novel method with graph-based user and document profile which uses the proximity information of query terms to improve personalized search. We demonstrate the performance of the suggested method by comparing its performance with several state-of-the-art VSM based personalization models in two different folksonomy datasets. The results show that the proposed model constantly outperforms the other state-of-the-art personalization models. Furthermore, the parameter sensitivity results show that the proposed model is parameter-free in that it is not affected by the idiosyncratic nature of datasets.

The Development of the Bi-directionally Personalized Broadcasting and the Targeting Advertisement System Based on the User Profile Techniques (사용자 프로파일 기반의 맞춤형 광고 서비스 및 양방향 개인 맞춤형 방송 시스템 구축)

  • Shin, Sa-Im;Lee, Jong-Soel;Jang, Se-Jin;Lee, Soek-Pil
    • Journal of Broadcast Engineering
    • /
    • v.15 no.5
    • /
    • pp.632-641
    • /
    • 2010
  • This paper shows the research about the personalized broadcasting system. The personalized broadcasting is the service that users only show the programs which they want to watch when they want to watch these. The purpose of the bi-directional broadcasting service is supporting more satisfied and more personalized services by permitting the bi-directional data transformation. This research also develops the user profiling system for the bi-directional and personalized broadcasting service. This system applied the TV-Anytime metadata specifications which is the standard for the personalized broadcasting services, the system supports the various functions for the bi-directionl and personalized broadcasting such as the user profiling, contents metadata and targeting advertisement services. The bi-directional and personalized broadcasting system increases the users' satisfaction with the recommendation and management of the personally favorite broadcasting contents and advertisements, the trial run results show that the services raise the users' satisfaction with the intelligent and discriminating broadcasting services.

Anomaly Detection Method Based on The False-Positive Control (과탐지를 제어하는 이상행위 탐지 방법)

  • 조혁현;정희택;김민수;노봉남
    • Journal of the Korea Institute of Information Security & Cryptology
    • /
    • v.13 no.4
    • /
    • pp.151-159
    • /
    • 2003
  • Internet as being generalized, intrusion detection system is needed to protect computer system from intrusions synthetically. We propose an intrusion detection method to identify and control the contradiction on self-explanation that happen at profiling process of anomaly detection methodology. Because many patterns can be created on profiling process with association method, we present effective application plan through clustering for rules. Finally, we propose similarity function to decide whether anomaly action or not for user pattern using clustered pattern database.

An Adaptive Approach to Learning the Preferences of Users in a Social Network Using Weak Estimators

  • Oommen, B. John;Yazidi, Anis;Granmo, Ole-Christoffer
    • Journal of Information Processing Systems
    • /
    • v.8 no.2
    • /
    • pp.191-212
    • /
    • 2012
  • Since a social network by definition is so diverse, the problem of estimating the preferences of its users is becoming increasingly essential for personalized applications, which range from service recommender systems to the targeted advertising of services. However, unlike traditional estimation problems where the underlying target distribution is stationary; estimating a user's interests typically involves non-stationary distributions. The consequent time varying nature of the distribution to be tracked imposes stringent constraints on the "unlearning" capabilities of the estimator used. Therefore, resorting to strong estimators that converge with a probability of 1 is inefficient since they rely on the assumption that the distribution of the user's preferences is stationary. In this vein, we propose to use a family of stochastic-learning based Weak estimators for learning and tracking a user's time varying interests. Experimental results demonstrate that our proposed paradigm outperforms some of the traditional legacy approaches that represent the state-of-the-art technology.

A Context Aware DVB Recommendation System based on Real-time Adjusted User Profiles (실시간 사용자 프로파일을 반영한 상황인지 DVB 방송 추천 시스템)

  • Park, Young-Min;Cho, Sung-Bae
    • Journal of KIISE:Computing Practices and Letters
    • /
    • v.16 no.12
    • /
    • pp.1244-1248
    • /
    • 2010
  • The previous study of Digital Broadcasting Recommendation system is based on user explicit profiling information. But user profile is always changing and the exact extraction of user profile is very important in recommendation system like Digital TV using many user interactions. This paper is studied of realtime user profiles aggregation through user remote controller input and matching this profiles with contents meta-data like contents genre information, event information, content viewing time. It is not used commercial database system and network communication solution considering embedded system hardware restriction. And it is considered people want different content genre based on watching time. From the results of this paper, there are improvement of user satisfaction of contents recommendation.