• Design Convergence Study
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• v.14 no.1
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• pp.1-13
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• 2015

The purpose of this paper is to find out what values users pursue from a smart device based education service. For this purpose, a survey was conducted using a questionnaire that was developed based on the results of literature review and user interviews. Thirteen user expectation values were developed from the results of the survey: individually customized learning, anytime anywhere learning, learning for career, learning through interaction, learning from diverse resources, learning through cooperation, learning through interchange, self-directed learning, learning within actual context, learning with feedback, learning in spare time, learning with motivation & compensation, and step-by-step learning. In addition, the results of the survey also showed that the user expectation values of women, high school students and people who responded that they knew the smart device based education service very well were higher than those of other users.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.24 no.68
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• pp.31-36
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• 2001

Prior to the Independent Visual Background(IVB) luminance control experiment, we studied that IVB could reduce the simulator sickness depending on subject＇s knowledge about the IVB (expectation group) or non-IVB (no expectation group). As results of experiments from 12 subjects, expectation group＇s RSSQ scores were similar, no matter IVB was present or not. However, non-expectation group＇s RSSQ scores were lower when the IVB were present. The result from this experiment confirms the findings of Duh (2001), that an IVB may alleviate SS. However this effect was found only at the expectation group. Failure to replicate Duh＇s results could be due to several factors, such as individual differences in response to the IVB and the low number of subjects (n=6) in the no expectation group.

• Korean Management Science Review
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• v.29 no.3
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• pp.135-156
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• 2012

Due to the rapid growth of social networking community (SNC), research into SNC user's behavior has recently emerged as an important issue in information systems. An individual makes a decision whether or not to continually use his or her own SNC and to purchase digital items to decorate it. Most previous research has focused on a user's continuance intention and has ignored the importance of purchase intention. This study develops and empirically tests an integrated model designed to predict a user's two types of behavioral intention：continuance intention and purchase intention based on the expectation-confirmation model (ECM) and a dual model of relationship maintenance mechanism.The results indicate that perceived usefulness, satisfaction, personalization, and switching cost have important influences on the formation of SNC continuance intention. The results also show that perceived usefulness and satisfaction does not have any significant impacts on purchase intention, while personalization, learning, attractiveness of alternatives, and continuance intention significantly affect it.

• Journal of Korea Society of Industrial Information Systems
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• v.13 no.2
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• pp.35-46
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• 2008

This research developed a strategy for mobile banking services based on the important factors deduced from quality assessment of mobile banking service that is experiencing rapid growth of user. SERVQUAL model and importance-performance tool were used. First, SERVQUAL model uses the important factors of mobile banking service selected from literature reviews. As a result, four dimensions that affect user satisfaction are found; assurance, customer orientation, tangibility, and reliability. Second, importance-performance analysis is to develop the strategy using the four factors. The final results revealed that assurance dimension had the strongest influence on user satisfaction. Assurance dimension of high expectation and yet low real performance needs immediate improvement. Customer orientation dimension of low expectation and performance should be reconsidered definition of satisfaction. On the other hand, tangibility dimension of higher performance than expectation is simply to maintain current level. Reliability dimension of high expectation and performance is recommended consistent management.

• Journal of the Institute of Convergence Signal Processing
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• v.17 no.2
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• pp.67-70
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• 2016

This paper discusses a graphic user interface(GUI) for the concealed target segmentation. The human subject hiding a metal gun is captured by the passive millimeter wave(MMW) imaging system. The imaging system operates on the regime of 8 mm wavelength. The MMW image is analyzed by the multi-level segmentation to segment and identify a concealed weapon under clothing. The histogram of the passive MMW image is modeled with the Gaussian mixture distribution. LBG vector quantization(VQ) and expectation and maximization(EM) algorithms are sequentially applied to segment the body and the object area. In the experiment, the GUI is implemented by the MFC(Microsoft Foundation Class) and the OpenCV(Computer Vision) libraries and tested in real-time showing the efficiency of the system.

• Journal of the Korean Society for information Management
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• v.30 no.3
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• pp.207-228
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• 2013

The purpose of this study is to reveal the influence of the expectation and perceived performance of the online science & technology information service quality on user satisfaction and royalty. To achieve this goal, we use the NDSLQual model to measure the quality of NDSL service. The results were as follows: First, among seven expectation factors, four factors (reliability, convenience, system usability and information quality) had a positive effect on the user satisfaction. Second, while service recovery had a negative effect on the royalty, the other six factors (reliability, convenience, system usability, responsiveness, security and information quality) had a positive effect on the royalty. Third, among seven perceived performance factors, three factors (reliability, convenience and information quality) had a positive effect on the user satisfaction. Fourth, among seven perceived performance factors, three factors (reliability, convenience and information quality) had a positive effect on the royalty. As a result, information quality, reliability and convenience of the expectation and perceived performance are common factors influencing user satisfaction and royalty.

• Journal of Fashion Business
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• v.22 no.6
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• pp.83-93
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• 2018

The purpose of this research is to investigate the characteristics of big data-based fashion shopping (BDFS) application, perceived usefulness, and expectation confirmation that influence the continuous usage intention of BDFS application users based on the expectation-confirmation model. A survey was conducted with female consumers in their 20s, who are living in Seoul and Incheon area and have used BDFS applications, A total of 182 responses were used for the data analysis. Five hypotheses were proposed, and regression analyses were conducted to test those hypotheses. The results indicated that the users' perceived usefulness increased with the increase of accuracy and personalization characteristics of the app and the expectation confirmation. The result suggested that it is essential to provide accurate information for users to feel useful and to develop the personalized offerings and services which can be the biggest strength of the big-data based mobile fashion store. It was also found that continuous usage intention increases with increased perceived usefulness and expectation confirmation. This result suggests that expectations can play a critical role in perceiving the usefulness of BDFS applications and the user's expectation confirmation also significantly affected the users' continuous usage intention.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1999.10a
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• pp.63-63
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• 1999

• Journal of Korean Library and Information Science Society
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• v.46 no.1
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• pp.43-63
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• 2015

Quality of the library service, because it is based on the subjective meaning of the user for a particular service, depending on the individual expectation level, can be divided between satisfaction and dissatisfaction. Therefore, library services that are performed in public libraries also ultimately assessment of library services may influence based on the expected value of the user. This study is a satisfaction survey of library services to the public library of Goyang. Overall satisfaction of Public Library of Goyang in this study are in the following orders: 1) facility, 2) cultural programs and courses, 3) librarian kindness, 4) collections. To understand the specific meaning of each preference, it was analyzed in the followings: 1) the expectation level to the library space, 2) expectation level to librarians, 3) new service the users desire, 4) service the users want, etc. by age and occupation. As the age of the user increases, the demand for traditional library usage increased. In addition, services that utilize the same library external resources and utilization of external lecturer is like finding employment and art courses, expectation level of users such as reading course to utilize library resources was the highest.

• Journal of Information Technology Applications and Management
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• v.26 no.3
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• pp.99-120
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• 2019

The purpose of this study is to provide information necessary for establishing a new strategy for customer service improvement by deriving factors affecting user satisfaction and continuous use intention of mobile app service user characteristics, system characteristics, and social characteristics. The results of this study are summarized as follows. First, reliability, innovation, familiarity, convenience, and self-efficacy among the characteristics of mobile app are analyzed as factors that have the greatest influence on user's perceived usefulness. Second, convenience, mobility, and visibility are some of the characteristics of mobile app service. Third, identity, security, and expectation agreement among mobile app service characteristics are analyzed as negative factors that do not affect users' perceived usefulness. Fourth, interactivity, familiarity, and self-efficacy among the characteristics of mobile app service were analyzed as positive factors that have the greatest effect on user's perceived ease of use. Fifth, reliability, mobility, visibility, and convenience among mobile app service characteristics are analyzed as factors that have some positive effects on perceived ease of use of app users. Sixth, identity, innovation, and security among the characteristics of mobile app service are negatively influenced by mobile app users' perceived ease of use. Seventh, the perceived usefulness of mobile app users is analyzed as a factor that has a very positive effect on user satisfaction. Eighth, the perceived ease of use of mobile app users is analyzed as a factor affecting perceived usefulness positively. Ninth, the perceived ease and expectation of mobile app users are positively influenced on user satisfaction. The tenth, the perceived usefulness of the mobile app users was analyzed as a factor having a very positive influence on the persistent intention to use. For the eleventh, the perceived ease of use of mobile app users was analyzed as a factor having a positive effect on the persistent intention to use. The twelfth, mobile app user satisfaction was analyzed as a factor having a very positive effect on the persistent intention to use.