• 제목/요약/키워드: User Characteristic

검색결과 566건 처리시간 0.025초

사용자 특성과 광고정보의 특성이 Internet광고태도에 미치는 실증적 연구 (Effect of user and information characteristics on internet advertisement attitudes : Theoretical framework and empirical validation)

  • 허경도;김정욱
    • 품질경영학회지
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    • 제30권3호
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    • pp.94-110
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    • 2002
  • This research focuses on internet advertisement success factors derived from the relevant researches and clarified the concept of user and information characteristics. The corresponding determinants are suggested such as organizational characteristics, user characteristics, and information characteristics. Success factor of internet advertisement is used by user attitude. We then examine the impact of corresponding determinants on the success factors. Hypotheses on their characteristics were tested for 174 persons. The results indicated that organizational characteristic, user characteristic and information characteristic was partly found as a positive impact on the internet advertisement success while quality of innovation and purchase promotion traits were not significant.

이용자편의 시스팀의 이용자모델링 (A study on the user modeling for user friendly system)

  • 신성철
    • 한국도서관정보학회지
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    • 제16권
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    • pp.129-157
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    • 1989
  • Through this study, some considerations to be taken into account in order to construct the user model for the user friendly system which can provide each individuals user armed with varied intellectual level with the relevant information, can be summarized as follows : (1) The user' ability to use the system and users' subject knowledge, the distribution of the users' level knowledge should be considered for the decision of the typed of interaction between the users and the system. (2) the knowledge of the user models should include the following kinds of knowledge inharmony with one another, 1. Standard user knowledge which represents a general characteristic of user group, 2. individual user knowledge which represents an individual's unique characteristic, 3. Long-term user knowledge which represents the education level and subject background of users, 4. short-term user knowledge which represents the purpose of information science and information need by users (3) As knowledge generation technique, both the implicit method and explicit method should be a n.0, pplied, observation of the system during the interaction, and explicit method generates the knowledge by the user's answering the questions already made by the system. (4) The frame technique as the knowledge representation for the user-modelling in which user-knowledge is represented in a limited situation and in a qualitative aspects, can be recommended. The frame is adequated for the explanation of structured situation, and for the processing the present situation by inferring the previous experiences.

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모바일 앱 서비스 특성이 사용자 만족과 지속적 사용의도에 영향을 미치는 요인 (Effects of Mobile App Service Characteristics on User Satisfaction and Continuance Usage Intention)

  • 김병곤;김기원;서홍일
    • Journal of Information Technology Applications and Management
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    • 제26권3호
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    • pp.99-120
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    • 2019
  • The purpose of this study is to provide information necessary for establishing a new strategy for customer service improvement by deriving factors affecting user satisfaction and continuous use intention of mobile app service user characteristics, system characteristics, and social characteristics. The results of this study are summarized as follows. First, reliability, innovation, familiarity, convenience, and self-efficacy among the characteristics of mobile app are analyzed as factors that have the greatest influence on user's perceived usefulness. Second, convenience, mobility, and visibility are some of the characteristics of mobile app service. Third, identity, security, and expectation agreement among mobile app service characteristics are analyzed as negative factors that do not affect users' perceived usefulness. Fourth, interactivity, familiarity, and self-efficacy among the characteristics of mobile app service were analyzed as positive factors that have the greatest effect on user's perceived ease of use. Fifth, reliability, mobility, visibility, and convenience among mobile app service characteristics are analyzed as factors that have some positive effects on perceived ease of use of app users. Sixth, identity, innovation, and security among the characteristics of mobile app service are negatively influenced by mobile app users' perceived ease of use. Seventh, the perceived usefulness of mobile app users is analyzed as a factor that has a very positive effect on user satisfaction. Eighth, the perceived ease of use of mobile app users is analyzed as a factor affecting perceived usefulness positively. Ninth, the perceived ease and expectation of mobile app users are positively influenced on user satisfaction. The tenth, the perceived usefulness of the mobile app users was analyzed as a factor having a very positive influence on the persistent intention to use. For the eleventh, the perceived ease of use of mobile app users was analyzed as a factor having a positive effect on the persistent intention to use. The twelfth, mobile app user satisfaction was analyzed as a factor having a very positive effect on the persistent intention to use.

군 지식관리시스템의 성공요인에 관한 실증적 연구 (An Empirical Study on the Success Factors for Military Knowledge Management System)

  • 탁주익;황하진
    • 한국국방경영분석학회지
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    • 제34권2호
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    • pp.123-142
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    • 2008
  • 본 연구에서는 지식관리시스템의 성공요인으로 시스템특성, 지식특성, 경영특성, 조직특성, 사용자특성 등 5개 요인을 도출하고 이를 군에 적용하여 성과(사용도, 사용자 만족도)에 미치는 영향을 실증적으로 분석하였다. 연구결과, 사용도에는 사용자특성이 가장 큰 정(+)의 영향력을 미치고, 사용자 만족도에는 지식특성이 가장 큰 정(+)의 영향력을 미치며, 조직특성은 사용도와 사용자 만족도에 모두 부(-)의 영향력을 미치는 것으로 나타났다. 본 연구결과는 군 지식관리시스템의 성공적 운영방안을 제시함과 아울러 향후 시스템 구축 부대의 도입 초기 시행착오를 줄여 줌으로써 조기정착을 유도할 수 있을 것으로 기대된다.

모바일 리워드 어플리케이션의 이용 만족과 지속적 이용의도에 관한 연구: 사용자 유형과 성별 그리고 적립금 사용경험을 중심으로 (A Study on User Satisfaction and Continued Use of Mobile Rewards Applications: Focused on User Type, Gender and Experience of Using Reserved Value)

  • 김은희
    • 예술인문사회 융합 멀티미디어 논문지
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    • 제6권12호
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    • pp.605-619
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    • 2016
  • 본 연구는 최근 스마트폰을 활용한 모바일 광고로써 많은 관심을 받고 있는 리워드 어플리케이션은 어떠한 효과가 있는지 확인하고자 하였다. 따라서 모바일 광고인 리워드 어플리케이션을 사용하는 사용자 특성과 인구통계학적인 특성 그리고 리워드 어플리케이션 특성에 따라 이용만족과 지속적 이용의도에는 어떠한 차이가 있는지 확인하였다. 연구결과는 다음과 같다. 첫째, 리워드 어플리케이션사용자 성별과 적립금 사용 경험 유무에 따른 리워드 어플리케이션 이용만족에는 상호작용효과가 있음을 확인하였다. 둘째, 리워드 어플리케이션 사용자 유형과 사용자 성별에 따른 리워드 어플리케이션의 지속적 이용의도에는 상호작용효과가 있음을 확인하였다. 셋째, 리워드 어플리케이션 사용자 성별과 적립금 사용 경험 유무에 따른 리워드 어플리케이션의 지속적 이용의도에는 상호작용효과가 있는 것으로 확인되었다. 이상의 연구는 모바일 리워드 어플리케이션 활성화시키기 위한 마케팅 전략의 기초자료를 제공하였다는 것에 의의를 두고자 한다.

얼굴 인식과 RFID를 이용한 실시간 객체 추적 및 인증 시스템 (The Etrance Authentication Systems Using Real-Time Object Extraction and the RFID Tag)

  • 정용훈;이창수;이광형;전문석
    • 디지털산업정보학회논문지
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    • 제4권4호
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    • pp.51-62
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    • 2008
  • In this paper, the proposal system can achieve the more safety of RFID System with the 2-step authentication procedures for the enhancement about the security of general RFID systems. After authentication RFID Tag, additionally, the proposal system extract the characteristic information in the user image for acquisition of the additional authentication information of the user with the camera. In this paper, the system which was proposed more enforce the security of the automatic entrance and exit authentication system with the cognitive characters of RFID Tag and the extracted characteristic information of the user image through the camera. The RFID system which use the active tag and reader with 2.4GHz bandwidth can recognize the tag of RFID in the various output manner. Additionally, when the RFID system have errors, the characteristic information of the user image is designed to replace the RFID system as it compare with the similarity of the color, outline and input image information which was recorded to the database previously. In the result of experiment, the system can acquire more exact results as compared with the single authentication system when it using RFID Tag and the information of color characteristics.

사용자 프로파일을 이용한 사이버 평가 시스템 (A Cyber Evaluation System Using User Profile)

  • 김정은;신성윤;이양원;오재철
    • 인터넷정보학회논문지
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    • 제3권3호
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    • pp.19-29
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    • 2002
  • 현재 웹-기반 원격 교육에서의 사이버 평가 시스템들은 학생 개인의 특성과 성향을 고려하지 않고 있다. 특히, 문제 출제방식에서 기존의 전체 학생을 대상으로 한 단순하고 일반적인 출제방식을 사용하고 있다. 본 논문에서는 사용자 프로파일을 이용한 효율적인 사이버 평가 시스템을 제안한다. 먼저, 기존의 평가 시스템에서 소홀히 다루었던 학생 개인의 특성과 성향에 대한 사용자 프로파일을 이용하여 문제를 필터링 한 후, 문제를 출제하도록 함으로써, 시스템의 효율성을 높이고 학생들의 공부에 대한 관심과 능력에 따라 좋은 결과를 얻도록 하였다. 사용자 프로파일을 적용할 때에는 카테고리 기반 방식과 키워드 기반 방식을 합성한 문제출제 방식을 적용함으로써 문제에 대한 관심과 흥미를 유발하도록 하였다.

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디자인 프로젝트의 특성에 따른 가변적 에쓰노그래픽 리서치 활용에 관한 연구 (A Study on the Flexible Application of Ethnographic User Research according to characteristic variables of Design Project)

  • 김현정;이건표
    • 한국디자인학회:학술대회논문집
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    • 한국디자인학회 2000년도 추계 학술발표대회 논문집
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    • pp.18-19
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    • 2000
  • 인간 중심의 디자인을 노력의 일환으로 최근 여러 디자인 프로젝트에서 에쓰노그래픽 사용자 리서치의 방법을 적용하고 있다. 에쓰노그래픽 리서치 방법의 정수는 디자인 될 결과물 지향에서 벗어나, 현장에서 사용자가 실제로 무엇을 하는가에 대한 사람들의 경험에 리서치의 초점을 맞추는 것이라고 할 수 있을 것이다. (중략)

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A study on the Dynamic Signature Verification System

  • Kim, Jin-Whan;Cho, Hyuk-Gyu;Cha, Eui-Young
    • International Journal of Fuzzy Logic and Intelligent Systems
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    • 제4권3호
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    • pp.271-276
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    • 2004
  • This paper is a research on the dynamic signature verification of error rate which are false rejection rate and false acceptance rate, the size of signature verification engine, the size of the characteristic vectors of a signature, the ability to distinguish similar signatures, the processing speed and so on. Also, we present our efficient user interface and performance results.

이용 특성에 따른 성서 모바일 어플리케이션 UI 비교 연구 (A comparative study on the bible mobile applications' UI based on user's characteristics)

  • 정영찬
    • 디지털산업정보학회논문지
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    • 제11권1호
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    • pp.111-120
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    • 2015
  • The christian communities have been maintained and spreaded based on the great foundation of the holy bible. The printing and publishing technology made the holy bible popular at the end of the middle age. Namely, because of this remarkable development, the Bible have been became the best seller for centuries. Since the smart phone users have been growing, the number of people use the Bible Application have been increased. In this circumstance, the interface becomes a crucial element in the Age of Digital Media. Thus, developers have to regard the user's convenient. The user's characteristic is the important point to develop applications. This study is focusing on a particular using of the Bible, and how the using characteristic affects on application's UI. For this study, five bible applications reflecting particular using characteristics are chosen and compared in terms of function of services and elements of UI. Form this comparison and analysis, this study deduces the pattern of UI considering particular using characteristics such as patterns of reading, recording, sharing, and searching the bible. This study would be useful data for publications formed into applications and setting the UI which reflected the using characteristics be better user-centered.