• Title/Summary/Keyword: User Characteristic

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Effect of user and information characteristics on internet advertisement attitudes : Theoretical framework and empirical validation (사용자 특성과 광고정보의 특성이 Internet광고태도에 미치는 실증적 연구)

  • 허경도;김정욱
    • Journal of Korean Society for Quality Management
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    • v.30 no.3
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    • pp.94-110
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    • 2002
  • This research focuses on internet advertisement success factors derived from the relevant researches and clarified the concept of user and information characteristics. The corresponding determinants are suggested such as organizational characteristics, user characteristics, and information characteristics. Success factor of internet advertisement is used by user attitude. We then examine the impact of corresponding determinants on the success factors. Hypotheses on their characteristics were tested for 174 persons. The results indicated that organizational characteristic, user characteristic and information characteristic was partly found as a positive impact on the internet advertisement success while quality of innovation and purchase promotion traits were not significant.

A study on the user modeling for user friendly system (이용자편의 시스팀의 이용자모델링)

  • 신성철
    • Journal of Korean Library and Information Science Society
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    • v.16
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    • pp.129-157
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    • 1989
  • Through this study, some considerations to be taken into account in order to construct the user model for the user friendly system which can provide each individuals user armed with varied intellectual level with the relevant information, can be summarized as follows : (1) The user' ability to use the system and users' subject knowledge, the distribution of the users' level knowledge should be considered for the decision of the typed of interaction between the users and the system. (2) the knowledge of the user models should include the following kinds of knowledge inharmony with one another, 1. Standard user knowledge which represents a general characteristic of user group, 2. individual user knowledge which represents an individual's unique characteristic, 3. Long-term user knowledge which represents the education level and subject background of users, 4. short-term user knowledge which represents the purpose of information science and information need by users (3) As knowledge generation technique, both the implicit method and explicit method should be a n.0, pplied, observation of the system during the interaction, and explicit method generates the knowledge by the user's answering the questions already made by the system. (4) The frame technique as the knowledge representation for the user-modelling in which user-knowledge is represented in a limited situation and in a qualitative aspects, can be recommended. The frame is adequated for the explanation of structured situation, and for the processing the present situation by inferring the previous experiences.

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Effects of Mobile App Service Characteristics on User Satisfaction and Continuance Usage Intention (모바일 앱 서비스 특성이 사용자 만족과 지속적 사용의도에 영향을 미치는 요인)

  • Kim, Byung Gon;Kim, Ki Won;Seo, Hong Il
    • Journal of Information Technology Applications and Management
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    • v.26 no.3
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    • pp.99-120
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    • 2019
  • The purpose of this study is to provide information necessary for establishing a new strategy for customer service improvement by deriving factors affecting user satisfaction and continuous use intention of mobile app service user characteristics, system characteristics, and social characteristics. The results of this study are summarized as follows. First, reliability, innovation, familiarity, convenience, and self-efficacy among the characteristics of mobile app are analyzed as factors that have the greatest influence on user's perceived usefulness. Second, convenience, mobility, and visibility are some of the characteristics of mobile app service. Third, identity, security, and expectation agreement among mobile app service characteristics are analyzed as negative factors that do not affect users' perceived usefulness. Fourth, interactivity, familiarity, and self-efficacy among the characteristics of mobile app service were analyzed as positive factors that have the greatest effect on user's perceived ease of use. Fifth, reliability, mobility, visibility, and convenience among mobile app service characteristics are analyzed as factors that have some positive effects on perceived ease of use of app users. Sixth, identity, innovation, and security among the characteristics of mobile app service are negatively influenced by mobile app users' perceived ease of use. Seventh, the perceived usefulness of mobile app users is analyzed as a factor that has a very positive effect on user satisfaction. Eighth, the perceived ease of use of mobile app users is analyzed as a factor affecting perceived usefulness positively. Ninth, the perceived ease and expectation of mobile app users are positively influenced on user satisfaction. The tenth, the perceived usefulness of the mobile app users was analyzed as a factor having a very positive influence on the persistent intention to use. For the eleventh, the perceived ease of use of mobile app users was analyzed as a factor having a positive effect on the persistent intention to use. The twelfth, mobile app user satisfaction was analyzed as a factor having a very positive effect on the persistent intention to use.

An Empirical Study on the Success Factors for Military Knowledge Management System (군 지식관리시스템의 성공요인에 관한 실증적 연구)

  • Tak, Joo-Ik;Ha, Jin-Hwang
    • Journal of the military operations research society of Korea
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    • v.34 no.2
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    • pp.123-142
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    • 2008
  • This research derived five success factors(the characteristics of system, knowledge, management, organization and users) for knowledge management system(KMS) and empirically analyzed the influence on the performance(usage and user satisfaction) by setting these characteristics to military KMS. This study shows that user characteristic affects most positive(+) effect to usage, and knowledge characteristic affects most positive(+) effect to user satisfaction but organization characteristic affects negative(-) effect to usage and user satisfaction. The result of this research illustrates the successful operation of military KMS and expects the early settlement of the military forces that will establish KMS by reducing initial trial and errors.

A Study on User Satisfaction and Continued Use of Mobile Rewards Applications: Focused on User Type, Gender and Experience of Using Reserved Value (모바일 리워드 어플리케이션의 이용 만족과 지속적 이용의도에 관한 연구: 사용자 유형과 성별 그리고 적립금 사용경험을 중심으로)

  • Kim, Eun-Hee
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.6 no.12
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    • pp.605-619
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    • 2016
  • This study aims to figure out effects of the rewards applications receiving a lot of attention recently as mobile advertising using the smartphones. Therefore, this study examines differences of user satisfaction and continued use intention according to a user characteristic, demographic characteristic and rewards application characteristic. The research results are as follow. First, in terms of user satisfaction of the rewards applications, there is a significant difference according to the user gender and existence of the reserved value experience. Second, there is a significant difference in the continued use intention of the applications according to the user type and gender. Third, it is also found that there is an interaction effect between the user gender and existence of the reserved value use experience on the continued use intention. This study is significant in that the results may provide future researchers with practical foundations for marketing strategies to activate the rewards applications.

The Etrance Authentication Systems Using Real-Time Object Extraction and the RFID Tag (얼굴 인식과 RFID를 이용한 실시간 객체 추적 및 인증 시스템)

  • Jung, Young Hoon;Lee, Chang Soo;Lee, Kwang Hyung;Jun, Moon Seog
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.4 no.4
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    • pp.51-62
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    • 2008
  • In this paper, the proposal system can achieve the more safety of RFID System with the 2-step authentication procedures for the enhancement about the security of general RFID systems. After authentication RFID Tag, additionally, the proposal system extract the characteristic information in the user image for acquisition of the additional authentication information of the user with the camera. In this paper, the system which was proposed more enforce the security of the automatic entrance and exit authentication system with the cognitive characters of RFID Tag and the extracted characteristic information of the user image through the camera. The RFID system which use the active tag and reader with 2.4GHz bandwidth can recognize the tag of RFID in the various output manner. Additionally, when the RFID system have errors, the characteristic information of the user image is designed to replace the RFID system as it compare with the similarity of the color, outline and input image information which was recorded to the database previously. In the result of experiment, the system can acquire more exact results as compared with the single authentication system when it using RFID Tag and the information of color characteristics.

A Cyber Evaluation System Using User Profile (사용자 프로파일을 이용한 사이버 평가 시스템)

  • 김정은;신성윤;이양원;오재철
    • Journal of Internet Computing and Services
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    • v.3 no.3
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    • pp.19-29
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    • 2002
  • Recently, cyber evaluation systems on the Web-based remote education do not consider the personalized characteristic and propensity of individual students. Especially, in setting of the questions far examination, the traditional simple and general methods for all students group have been used for evaluation. This paper proposes on efficient cyber evaluation system using user profile. First, questions are filtered by using user profile for the personalized characteristic and propensity of individual students, This personalized characteristic and propensity have been disregarded in traditional evaluation systems. And then, filtered questions are set for examination, Therefore, efficiency of the evaluation system is enhanced and students make good results from their study. When user profile is adapted, the setting method of question for examination have combined category-based method with keyword-based method. This make students get the interest and pleasure for questions.

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A Study on the Flexible Application of Ethnographic User Research according to characteristic variables of Design Project (디자인 프로젝트의 특성에 따른 가변적 에쓰노그래픽 리서치 활용에 관한 연구)

  • 김현정;이건표
    • Proceedings of the Korea Society of Design Studies Conference
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    • 2000.11a
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    • pp.18-19
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    • 2000
  • 인간 중심의 디자인을 노력의 일환으로 최근 여러 디자인 프로젝트에서 에쓰노그래픽 사용자 리서치의 방법을 적용하고 있다. 에쓰노그래픽 리서치 방법의 정수는 디자인 될 결과물 지향에서 벗어나, 현장에서 사용자가 실제로 무엇을 하는가에 대한 사람들의 경험에 리서치의 초점을 맞추는 것이라고 할 수 있을 것이다. (중략)

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A study on the Dynamic Signature Verification System

  • Kim, Jin-Whan;Cho, Hyuk-Gyu;Cha, Eui-Young
    • International Journal of Fuzzy Logic and Intelligent Systems
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    • v.4 no.3
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    • pp.271-276
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    • 2004
  • This paper is a research on the dynamic signature verification of error rate which are false rejection rate and false acceptance rate, the size of signature verification engine, the size of the characteristic vectors of a signature, the ability to distinguish similar signatures, the processing speed and so on. Also, we present our efficient user interface and performance results.

A comparative study on the bible mobile applications' UI based on user's characteristics (이용 특성에 따른 성서 모바일 어플리케이션 UI 비교 연구)

  • Jung, Youngchan
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.11 no.1
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    • pp.111-120
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    • 2015
  • The christian communities have been maintained and spreaded based on the great foundation of the holy bible. The printing and publishing technology made the holy bible popular at the end of the middle age. Namely, because of this remarkable development, the Bible have been became the best seller for centuries. Since the smart phone users have been growing, the number of people use the Bible Application have been increased. In this circumstance, the interface becomes a crucial element in the Age of Digital Media. Thus, developers have to regard the user's convenient. The user's characteristic is the important point to develop applications. This study is focusing on a particular using of the Bible, and how the using characteristic affects on application's UI. For this study, five bible applications reflecting particular using characteristics are chosen and compared in terms of function of services and elements of UI. Form this comparison and analysis, this study deduces the pattern of UI considering particular using characteristics such as patterns of reading, recording, sharing, and searching the bible. This study would be useful data for publications formed into applications and setting the UI which reflected the using characteristics be better user-centered.