• Journal of Digital Convergence
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• v.19 no.6
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• pp.199-211
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• 2021

This study analyzed the factors that influence the domestic SMEs that have introduced smart factories on their intention to accept at a higher level for qualitative advancement. 375 copies collected through an online survey were analyzed using SPSS and AMOS with UTAUT and the extended two-stage information system continuous model. Performance expectancy, effort expectancy, social influence, and facilitating conditions have a statistically significant effect on user satisfaction and user satisfaction and CEO's will have an effect on the intention to accept the advancement. However, the suppliers' technology didn't have a direct effect on the advancement acceptance intention and user satisfaction has a mediating effect between performance expectancy, effort expectancy, social influence, facilitating conditions and the advancement acceptance intention. SME's advancement for smart factory, it is important to improve the satisfaction level and the CEO's will to become smart.

• The Journal of Information Systems
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• v.23 no.3
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• pp.73-97
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• 2014

Internet has begun various transformation and innovation in terms of society, culture and industry. Today, Social Network Service(SNS) is an exceedingly popular and useful tool for making human relationships. Previous studies related to SNS, which based on Technology Acceptance Model(TAM), were focused on user acceptance of new technology. However, they had the limitations to focus on technology acceptance, without the consideration of the cognitive factors in using SNS. This study examined how the main factors of intention to use of SNS continuously affect perceived usefulness and ease of use through familiarity, self-expression, hedonic shopping value, utilitarian shopping value and personal relationship. The results of hypothesis testing showed that familiarity, self-expression, hedonic shopping value and personal relationship have some positive impacts on the perceived usefulness and ease of use. The practical contribution of this study is to suggest useful decision alternatives concerned to marketing strategies for acquiring and retaining long-term customers related to SNS business.

• Journal of Distribution Science
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• v.19 no.9
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• pp.5-17
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• 2021

Purpose: As mobile devices are commonly used and contact-free services are widespread due to the COVID-19 pandemic in the recent distribution environment, this study suggests retail strategies for consumers using high-speed railways. To this end, we analyzed how consumer perception on technologies necessary for use of mobile apps is related to the attitude that drives consumers to continue using the app services. Research design, data and methodology: Based on the extended unified theory of technology acceptance and use of technology model by Venkatesh, Morris, Davis and Davis (2003), we added variables proposed by existing theories that studied the technology acceptance model from multiple perspectives and empirically analyzed the relationship between user satisfaction and use intention with structural equation modeling. Results: As expected, factors necessary for the use of app services such as performance expectancy, social influence, price value, facilitating conditions, security, and aesthetics had positive effects on user satisfaction, whereas the effect of effort expectancy on user satisfaction was rejected. And user satisfaction was found to have a significant effect on intention to use. Conclusions: The results provide implications that strategic retail management of the above factors can motivate passengers to continuously use high-speed railways.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.39 no.2
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• pp.150-160
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• 2016

The quality of service in ERP services is a key issue in innovating the ERP performance as an IT service for corporations. Currently, most of the research works for this area are based on the existing quality models such as SERVQUAL, which are said not to measure service quality properly. Also, it does not consider the factor of the system acceptance, which is thought to be closely related to the quality of service in this type of IT services. Therefore, a research model is required, which can address the issues related to the ERP service quality measurements. In this paper, new research models have been proposed, and empirical data obtained from SME's ERP users have been applied to the proposed model to analyze the causal relationship between quality factors and to identify the most suitable quality measures. Also, the relationship between the service quality and the system acceptance was analyzed using a combined model. The results show that factors such as productivity and convenience affects the quality mostly and that the most appropriate measure for the service quality of ERP service is satisfaction. Also, for the system acceptance, the ease-of-use is the main factor. And, the service quality and system acceptance shows a strong correlation. This means that, in order to enhance the quality of ERP services, the service provider needs to provide customers with productivity-enhanced user-friendly IT services and active product support. The work of this research can help to improve the service quality and the user acceptance of ERP services and to lead further research works in this area.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.12
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• pp.4803-4811
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• 2010

As the role that information system and technique plays in hotel firms is critical, the quality of IS and IT is considered as one of most important factors that determine success of hotel firms. This study aims to examine the influences of the quality of IS/IT exerted on the user's level of acceptance of the HIS and the operational performance on both personal and organizational levels. Based on the data collected from 256 employees in reservation departments of 3 Seoul and 3 Busan deluxe hotels, the study tested the applied TAM model. The results indicated that the quality of IS/IT affects the user's acceptance level (eg., satisfaction and perceived usefulness), and such acceptance behavior affects reservation employees' performance on both personal and organizational levels. Managerial implications are also presented for researchers and practitioners of hotel firms.

• Korea Science and Art Forum
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• v.30
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• pp.217-230
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• 2017

The purpose of this study is to develop a theoretical model identifying how consumers accept a fashionable technology product. A systematic review of 39 influential TAM studies focusing on theory development in the context of information technology results in three tendencies, which become backbone of the model of fashionable technology acceptance. A subsequent review of the nature of fashion fleshes out the backbone with detailed propositions in the more specific context of fashionable technology. The model of fashionable technology acceptance includes key propositions of Theory of Reasoned Action, in which internal beliefs consist of functional, aesthetic and symbolic values, and other factors, such as technology features (i.e., hardware specification, software specification, brand, and price factors), environmental conditions (i.e., technical infrastructure and user occasion), individual differences (i.e., age, gender, experience, personality, aesthetic sense, fashion innovativeness, and income), and social influence (i.e., subjective norms, social reputation, and cultural difference). Implications, limitations, and suggestions for future research are also discussed.

• International conference on construction engineering and project management
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• 2017.10a
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• pp.201-209
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• 2017

Facade structure system plays an important role in modern architecture and design. Many contractors start using Building Information Modeling (BIM) to help design and lay-out façade walls in recent years. However, there are still some users refuse to accept BIM on façade construction. Therefore, we employed Technology Acceptance Model (TAM) to assess the users acceptable of BIM work flow, with using a practical case of facade construction in Chongqing Wanda City. The factors that will affect the builder's decision of whether using BIM or not when construct façade, and the relationship among them will be found via this model. Through the analysis using TAM, this research found that the direct factors influencing the completely acceptance of BIM in façade construction is the BIM quality and Result Demonstrating, and the parameter impacting the intuition engendering is the Exterior Condition. Therefore, this paper proposes a more systemic model of BIM acceptance in curtain wall to analyze the user's acceptance. The solution can also offer a reference for future research and construct on façade structure. The acceptance model has the significance that it can help to analyze the reason why users refuse to use BIM in façade construction, thus to help users accept BIM.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.19 no.9
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• pp.2205-2212
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• 2015

The aim of this study was to explore the acceptance factors of IPTV healthcare users as convergence service through experts's opinion. First, this study extracted expected indicators for the acceptance factors from brainstorming and literature review. Based on the expected indicators, the Delphi method was performed in order to explore the suitable acceptance factors. The reliability of collected data was evaluated through the criteria of CV(Coefficient of Variation) and CVR(Contents Validity Ratio) on the selected indicators. The results showed a significant acceptance factors timeliness, the following appeared as entertainment, fun and self-efficacy and more. In the future, such additional step as factor analysis targeting the user to verify the validity of the selected factors is required.

• Journal of Information Technology Applications and Management
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• v.16 no.2
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• pp.65-77
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• 2009

This study explores the major factors that are likely to affect the acceptance and resistance of innovative products and services. The TAM (Technology Acceptance Model) has been widely used for understanding consumer acceptance of new technology. This model displays perceived usefulness and perceived ease of use as antecedents of intention to adopt and use. However, research has reported a variety of preceding variables for technology acceptance. In addition, considering paradoxes of technology, research regarding both acceptance and resistance in an integrated model can explain consumer perception and behavior in detail. The results of this study states that relative benefits, degree of innovation in technology, perceived usefulness and perceived ease of use have had positive influence on the intention to adopt but negative impact on that of resistance. However, alterations of usage and perceived risk positively affects resistance, but also have negative effects on the intention to adopt. Finally, intention to adopt has comparatively greater influence than that of resistance on intention to use. Theoretical and managerial implications of the results are also discussed.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.479-487
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• 2007

Understanding user acceptance of the Internet, especially the intentions to use Internet commerce and mobile commerce, is important in explaining the fact that these commerce have been growing at an exponential rate in recent years. This paper studies factors of new technology to better understand and manage the electronic commerce activities. The theoretical model proposed in this paper is intended to clarify the factors as they are related to the Technology Acceptance Model. More specifically, the relationship among trust and other factors are hypothesized. Using the Technology Acceptance Model, this research reveals the importance of the hedonic factor. The result of this research implies that the ways of stimulating and facilitating customers' participation in mobile commerce should be differentiated from those in Internet commerce.