• Title/Summary/Keyword: User's Perception Survey

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Measuring the Usability of Shopping Mall Web Sites Using Verbal Protocol Analysis (언어적 프로토콜 분석을 이용한 쇼핑몰 웹사이트 사용성 측정방법에 관한 연구)

  • Cho, Hwi-Hyung;Hong, Il-Yoo
    • The Journal of Information Systems
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    • v.18 no.3
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    • pp.111-134
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    • 2009
  • Today many owners of Web sites are looking to user's satisfaction survey as a key means of measuring the usability of a Web site. While it is preferred for it simplicity and ease of use, this survey method is not without potential risks. This paper focuses on showing that the existing practice of questionnaire-based usability measurement is subject to human recall errors, and that such flaws can be reduced when the questionnaire survey is followed by the users hands-on experience of the site. An empirical study was conducted, and the results indicate that the above speculation holds true. Even if respondents felt highly confident about their responses on a recall survey, a hands-on experience with a focal Web site increased the extent to which the respondents were satisfied with the shopping mall site. This indicates that a user's perception of the quality of a Web site may be distorted or lost as time goes by. In addition, the findings have shown that the use of the verbal protocol analysis method can reveal critical information that can help track the root causes of Web site usability problems, thereby helping to develop site enhancement strategies. The paper concludes with directions for future research.

The Comparative Study on the Differences among Choice of Information Source, Risk Perception and Benefits Sought According to the Purchase Type of the Men's Suits (남성복 구매형태에 따른 정보원 선택, 위험지각, 추구혜택의 차이에 관한 비교 연구)

  • 김노호;황선진
    • Journal of the Korean Society of Costume
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    • v.51 no.7
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    • pp.123-134
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    • 2001
  • The purpose of this study to compare the purchasing behaviour of men's business suits, among custom suits, system order, and ready-made suits, centering around the choice of information source, risk perception and benefits sought. The survey of this study was collected from 450 adult male in Seoul. The data was analyzed by factor analysis and ANOVA. The result of this study were as follows : 1. Custom suits, system order, and ready-made suits consumers have a significant difference in the choice of information source. The consumer attaching most importance to the impersonal information source is the system order users, custom suits users, and ready-made suits users respectively. However there was no significant difference in the personal source among 3 different purchasing behaviour of men's suits. 2. For the risk perception, 1) the group who perceived the highest in economic risk is the system order users, followed by custom suits users, and ready-made suits users. 2) the group who perceived performance risk as being the highest concern is the ready-made suits consumers, followed by system order user, and custom suits user. 3) the group who perceived the socio-psychological risk as the highest is the ready-made suits consumers, and followed by custom suits user and system order users. 4) there is no difference among the three groups with respect to the fashionability loss risk. 5) the group of the highest perceiving the useful loss risk is the ready-made suits consumers, and the next is system order users, custom suits users. 6) the group of the highest perceiving the time and convenience loss risk is ready-made suits users, and the next is system order users, custom suits users. 3. For the benefit sought, the group of the highest perceiving the aesthetics is custom suits consumers, and the next is system order users, ready-made suits users.

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Perception Research on Providing for NEIS Student and Parent Services based on Smartphone (스마트폰 기반 나이스 학생·학부모서비스 제공을 위한 인식조사)

  • Sung, Young-Hoon
    • The Journal of the Korea Contents Association
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    • v.13 no.4
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    • pp.497-507
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    • 2013
  • According to increasing smartphone users, Public mobile services is expanding across all areas, including education. We have to prepare NEIS(National Education Information System) student and parent service based on smartphone that provide information about student's school life for the smartphone users. Therefore, in this paper, we conducted an online questionnaire survey for student and parent. User's perception for existing services were analyzed by factors of content availability, service utilization, and user affinity. Reliability analysis of the collected data, the results of correlation analysis, and multiple regression analysis were found reliable. The user affinity factor have the most significant impact on user satisfaction and intention to user smartphone service. Consequently, the study stresses a measure of NEIS student and parent service based on smartphone and public education information service through the perception analysis of these.

A Study on Parents' Perception about E-books in Libraries (전자책에 대한 도서관의 학부모 이용자 인식에 관한 연구)

  • Chung, Yeon-Kyoung
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.22 no.3
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    • pp.109-127
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    • 2011
  • The purposes of this study are to investigate the perception and satisfaction of parents about e-books and to suggest ways to improve library e-book services. A user survey of one hundred twenty parents is carried for library use, computer use, and e-book user / non user behavior, library e-book service evaluation, selection of children's e-books and so on. Based upon the results, proactive library e-book service promotion such as public relations and e-book user education, easy access to e-book collections, recognition of e-book services at libraries, positions for e-book librarians and their professional continuing education, and self-evaluation of library e-book services.

Comparison of Customers Perception of Feature and Smart Phone Users Mainly in 20s

  • Kim, Hyun-Jong
    • Journal of Digital Convergence
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    • v.9 no.1
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    • pp.115-124
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    • 2011
  • The property of the mobile phone is taking important role to choose it. In the present situation, exploring, comparing and analyzing the important properties of regular mobile phone(feature phone) and smart phone are very meaningful study. Therefore, the survey was carried out to get the properties of feature phone and smart phone and analyze the difference of those phones. And proposed the important variables for customer satisfaction which must be given priority. The result showed that 'design' and 'Quality' are important to both mobile phone user groups. The problems with mobile phones currently in use were 'poor performance' to feature phone users and 'expensive charge' and 'poor A/S' to smart phone users. Two groups also showed significant difference with the customer satisfactions, and smart phone user group showed higher satisfaction. For smart phone user group, four factors are induced from the properties but 'Hardware Quality' (representing 'call Quality', 'A/S', 'Convenience to use', 'Battery life') and 'Design & Function'(representing 'Internet', 'Convergence Functions', 'Design, 'Color') have significant and positive effects on Customer Satisfaction.

A Study on Improving Experience of Visiting Obstetrics and Gynecology of Single Women - Using Service Design Methodology (미혼 여성의 산부인과 방문 경험 개선 연구 - 서비스 디자인 방법론을 활용하여)

  • Kim, Ye Bin;Chon, Woo Jeong
    • Journal of Korea Multimedia Society
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    • v.24 no.12
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    • pp.1693-1707
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    • 2021
  • The purpose of this study was to improve the experience of visiting obstetrics and gynecology of single women. After analyzing previous studies on Korean single women's perception of visiting obstetrics and gynecology, Contextual Interviews and Cultural Probes were conducted on single women in their 20s who visited obstetrics and gynecology. Based on this, personas were constructed to solidify the direction of problem solving by identifying the behavioral patterns and characteristics of single women. In this study, factors that hinder unmarried women's visits to obstetrics and gynecology and improvement measures were derived based on the information obtained using service design tools such as User Journey Mapping and Stakeholders' Map. Afterwards, a preference survey was conducted to increase the persuasiveness of the proposed method. The follow-up research task is to produce and propose the derived solution as a prototype that can be used in the actual field, and then proceed with user evaluation.

Altered Perception of Industrial Food Service Quality before and after COVID-19: Focus on Customers in the Seoul·Gyeonggi area (코로나19 전후 서울·경기지역 산업체 급식 서비스 품질에 대한 이용자의 인식 변화 비교)

  • Eun-Young Kim;Young Woo Lee;Jinyoung Lee
    • Journal of the Korean Society of Food Culture
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    • v.38 no.2
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    • pp.99-111
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    • 2023
  • This study compares and analyzes changes in users' perceptions of industrial catering food service quality before and after COVID-19. The survey enrolled 226 subjects at five industrial catering establishments in Seoul and Gyeonggi Province; a total of 204 customers with complete data were included in the final analysis. Factor analysis was conducted to verify convergence validity and construct reliability; results pertaining to 'service and environmental hygiene' and 'quality of food' were extracted. Among the general variables of food service quality, differences were obtained in the user's perceptions of food service qualities according to gender, education, and marital status. Our results revealed that women, low education, and married people perceived significant differences in all attributes before and after COVID-19. Additionally, varied altered perceptions were determined for service quality according to the occupations of the subjects. However, no differences were obtained for pleasant dining environment in the 'service and environmental hygiene factor' and variety of desserts in the 'food quality factor'.

The Study on the User Perception for Church Library in Korea (국내 교회도서관에 대한 이용자의 인식 연구)

  • Shin, Dong Min
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.25 no.1
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    • pp.239-264
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    • 2014
  • The study aims to study the user perception and satisfaction on the current church library services in Korea. 100 registered attendees and 10 priests, from three different groups were randomly selected for the survey. Three groups - the one with its own library, another with a community type library, and the other without church library - were compared. A literature review and survey were executed, and the questionnaires of the survey for analysis in this research contained demographic information, usage of church library, mission and function of the church library, library space, librarians, collection, community services of the church library, and perception on the effect of the library's community service on a specific religious activity (evangelism). The analysis revealed that the satisfaction level on church library service was relatively high (3.5 point on average, 5-point Likert scale), even though the frequency of using the church library service was relatively low. The study also found that users perceived the library as a community library or archives of the church, and study rooms and reading rooms as its major functions. It reveals that religious materials were preferred as the church library collection and the service of the church library to its community was perceived as being a effective and positive factor on evangelism. Applying church library service should be considered in order to enhance the understanding on the religion and effective results of evangelism.

The Effect of the Green IT to the IT Users' Perception and Re-use Intention (친환경 정보기술이 정보기술 사용자들의 인지와 재사용의도에 미치는 영향)

  • Kim, Tae-Hwan
    • International Commerce and Information Review
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    • v.14 no.4
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    • pp.49-59
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    • 2012
  • The development of green IT for business will open up exciting opportunities for finding new and efficient way of doing businesses. This study is to contribute to a better understanding of green IT by carrying out the survey among IT users on the factors of green IT and IT users' perception to the GIT. Based on the literature study, a conceptual framework of green IT will be developed to investigate the relationship between green IT and the user's intention to use GIT.

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Suggest Improvement for Medical Device Made in Korea by the Investigation of Domestic Medical Device Percentage and Survey of Medical Device Users and Manager (국산 의료기기 사용률과 사용자 및 관리자 인식 조사를 통한 국산 의료기기 개선 방안)

  • Lee, Jyung Hyun
    • Journal of rehabilitation welfare engineering & assistive technology
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    • v.11 no.4
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    • pp.299-306
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    • 2017
  • The Korean medical device industry has increased dramatically due to various investments in the domestic medical device industry and the introduction of new technologies, but the domestic medical device usage rate in great hospital is still low. In this paper, improvement point for domestic medical device was suggested by domestic medical device usage rate and user and manager's perception survey in great hospitals in Korea. To do this, a survey on the types of medical devices and domestic medical device usage rates were conducted at four national university hospitals in Korea. From this results, the priority survey medical devices were selected. Improvements of Korean medical devices were suggested by failure mode analysis and user awareness surveys for the priority survey medical devices.