• The Journal of Society for e-Business Studies
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• v.14 no.2
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• pp.71-94
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• 2009

The purpose of this study is to identify the effects of interactivity, computer playfulness, and computer anxiety on service satisfaction, attitude, and user intention based on the flow theory in order to understand factors improving effects of home-network system. Especially, Computer anxiety which is one of individual characteristics in negative aspect as well as computer playfulness was added to the research model to perform empirical research for grasping effects on attitude variables such as service satisfaction. The analysis resulted that the perceived interactivity and the computer playfulness had a positive relationship with service satisfaction, but on the contrary it was identified that the computer anxiety gave a negative effect on the service satisfaction. These results are evidences to explain high correlation of the perceived interactivity, the computer playfulness, and the computer anxiety with the service satisfaction. Besides, it was found that there was a meaningful relationship among the three attitude variables such as satisfaction, attitude, and intention to use. This research suggested an integrative research model using home-network technology where user satisfaction and use factors were included, expanded research area of the traditional interactivity, and presented a consistent result to support the relationship among the service satisfaction, the attitude, and the intention to use. In additions, practical issues were also provided by presenting user's criteria for selecting various services including electronic commerce and its using elements continuously.

• Journal of Science and Technology Studies
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• v.15 no.2
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• pp.191-227
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• 2015

The supply-driven innovation system is encountering its limitation. At the same time, the needs for solving societal challenges occurring in people's lives are growing. Social problem-solving R&D programs have been attracting attention as a countermeasure to satisfy these needs. It is important to understand the social context of the occurring problems as well as the users facing the social challenges. Therefore, social problem-solving R&D programs have to explore the social challenge and users' needs, with emphasis on the collaboration with researchers and users in the development and implementation process. This study carries out comparative analysis between 'Korean Citizen-driven R&D project' and 'Japanese Research institute of Science and Technology for Society (RISTEX)' concerning goals, construction of program, and promotion processes. The two cases are similar regarding the objectives of social problem-solving and the strategy for user participation. However, there are differences between the characteristics of the projects and promotion processes. The RISTEX is performing social problem-solving R&D with a much wider perspectives than the Korean project. This is because the Korean project maintained the existing R&D system with the lens of the supply-driven system, even when approaching social problem-solving. Therefore, this limitation should be overcome by adopting support systems discarding the supply-driven perspective, through substantiality of user participation, maintenance of legal system, and commercialization of technologies.

• Asia pacific journal of information systems
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• v.23 no.4
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• pp.1-28
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• 2013

Given that smartphone-based social network services (SNS), such as KakaoStory is now being widely used as a way for people to connect and communicate with each other, this study examines key factors leading to the continued use of SNS. People have been using PC-based SNS, such as Cyworld, for years are now using smartphone-based SNS, such as KakaoStory. KakaoStory developed by KakaoTalk has rapidly grown up as the largest smartphone-based SNS in Korea as smartphone penetration increases. It is more difficult for firms to maintain their current users over time in that alternative SNSs satisfying people's new needs are constantly emerging and evolving. In this sense, one of the most challenging issues for SNS firms is how to retain their current users in the long run. However, there are few empirical studies on this issue. Applying the IS continuance model proposed by Bhattacherjee [2001], this study explores key determinants of users' smartphone-based SNS continuance intention. The model suggests that perceived usefulness and user satisfaction are the key determinants of IS continuance intention. However, the model includes only the utilitarian value that users can obtain through the use of smartphone-based SNS, by considering perceived usefulness. Therefore, the study attempts to extend the IS continuance model by considering hedonic and social values simultaneously. More specifically, we consider subjective norms as social value that are proposed by the theory of reasoned action and the theory of planned behavior. We also consider perceived enjoyment as hedonic value that is emphasized as a key factor influencing users' behavior intention and actual behavior, particularly in the context of hedonic IS use. By considering the three values in our model simultaneously, we could offer a deeper understanding of smartphone-based SNS continuance. That is, this study could offer an explanation of how each value is associated with user satisfaction and SNS continuance intention. The customer value-satisfaction-loyalty model can strengthen the assertion that smartphone-based SNS continuance intention is determined by various different types of customer values, such as utilitarian, hedonic, and social ones. Moreover, the model provides a theoretical basis for the assertion that customer values lead to increased loyalty via customer satisfaction. In this regard, we theorize that SNS continuance intention is influenced by users' various values, namely perceived usefulness, perceived enjoyment, and subjective norms, via user satisfaction. To test the proposed research model and hypotheses, we conducted a partial least squares analysis using a total of 253 data collected on the users of smartphone-based SNS (i.e., KakaoStory). The key findings are as follows: First, it has been found that SNS continuance intention considerably depends on user satisfaction. Second, user satisfaction is determined by confirmation, perceived usefulness, and perceived enjoyment. Third, concerning the effects of the three values on SNS continuance intention, only perceived enjoyment regarded as hedonic value was statistically significant. That is, perceived usefulness considered as utilitarian value and subjective norms considered as social value had no effect on SNS continuance intention. Finally, our results indicate that confirmation increases perceived usefulness, perceived enjoyment, and user satisfaction. The results reconfirm the effectiveness of IS continuance model in predicting smartphone-based SNS continuance intention. Moreover, the results demonstrate that perceived enjoyment reflecting hedonic value is the most important predictor of SNS continuance intention. Therefore, it is imperative for firms to meet SNS users' hedonic value to retain them in the long run. Meanwhile, we could not find any empirical evidence to support the assertion that subjective norms are associated with user satisfaction and SNS continuance intention. The results lead us to conclude that when users have enough direct experience in SNS use, subjective norms have no effect on SNS continuance intention. Discussions and implications of the results are provided.

• Journal of KIISE:Software and Applications
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• v.35 no.6
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• pp.392-403
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• 2008

User reviews are valuable information that can be used for various purposes. In particular, the product reviews on online shopping sites are important information which can directly affect the purchasing decision of the customers. In this paper, we present our design and implementation of a system for summarizing the customer's opinion and the features of each product by analyzing reviews on a commercial shopping site. During the analysis process, several natural language processing(NLP) techniques and the semantic dictionary were used. The semantic dictionary contains vocabularies that are used to express product features and customer's opinions. And it was constructed in semi-automatic way with the help of the tool we implemented. Furthermore, we discuss how to handle the vocabularies that have different meanings according to the context. We analyzed 1796 reviews about 20 products of 2 categories collected from an actual shopping site and implemented a novel ranking system. We obtained 88.94% for precision and 47.92% for recall on extracting opinion expression, which means our system can be applicable for real use.

• Journal of Digital Convergence
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• v.13 no.6
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• pp.267-273
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• 2015

Recently, a wide range of products incorporating cutting-edge technology are being introduced in various sectors of design. Belkin's WeMo or Phillips' Hue are representative examples. In this context, the color-responsive lighting bookcase is a design product that would satisfy the needs of contemporary consumers who seek entertainment in their purchases. By installing lightings that change color according to the user's behavior, this design reconceptualizes the bookcase as a source of entertainment rather than a mundane object of household furnishing. The lighting apparatus can be detached and reattached, serving as stand-alone equipment. The lighting bookcase is modularized, comprising extensions equipped with MCU (Micro Controller Unit), RGB LED and color sensors. The bookcase as a whole is extendable towards four directions up to nine units with the lighting bookcase at the center. The extended, multiple lighting bookcases are wired to receive power from the main bookcase, and are equipped with RGB LEDs but not with MCUs or color sensors. Receiving power and color signals from the main lighting bookcase, the sub-bookcases feature changing shades of color. Also, it includes IoT(internet of Things). This study is a proposal of a design product, modularized to control the shades of the bookcase lighting using these sensors.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.5
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• pp.1284-1288
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• 2008

Recently, there is increasing the development requirement of middleware and interface for GPS(Global Positioning System), RFID(Radio Frequency IDentification), sensor networks. GPS supports a useful location based service. RFID supports products logistic and distribution services through the identification. A sensor network collects a context information, such as humidity, temperature and atmospheric pressure. This paper implements and verifies a integrated service middleware for supporting efficiently process of sensing data collected from RFID, GPS and sensor network. This middleware have the temporary store function, the redundancy exclusion function, certification function, the classification function and the database storage function. Additionary, this middleware connects with low-level adaptor using socket interface and supports the high-level application services using database connection. Therefore, user can develop easily various many ubiquitous application system using proposed middleware instead of each RFID middleware, GPS middleware and, middleware based on sensor network.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.88-101
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• 2018

The collective narratives on global crisis such as the displaced, uneven distribution of resources, invasion of human rights is more than a recurring theme or polemics in the fields of contemporary arts. In the latest projects from Olafur Eliasson, Rirkrit Tiravanija and Ai WeiWei, art works are presented as performative 'platforms' for tackling these undiscriminating reality of human conditions. Here, 'the users' as driving forces of possible change, are postulated as prospective actors/players who lead and collaborate to defy the status-quo. Crossing over the on/off lines, the everyday-activities of exchanging, sharing and networking are strategically deployed and its meaning reconfigured within the context of post/production discourse. This historical, yet unsettling juncture between art and life, dystopian reality and utopian idealism has its formal-conceptual links to Russian Constructivism, Brechtian Learning-Play and Joseph Beuys' Social Sculpture. Based on Nicolas Bourriaud's notion of Postproduction, this paper aims to provide a diachronic analysis on collaborative dispositions of participatory arts practices.

• The Journal of Society for e-Business Studies
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• v.14 no.3
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• pp.131-151
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• 2009

Natural interface is important to select and provide the services in ubiquitous smart space such as u-plant, u-distribution. Augmented Reality(AR) has recently begun to receive attention as a realization tool for natural interface. AR provides virtual object on real environment and it differs from virtual reality. When AR is used, it has advantage to provide information intuitively and collaboratively. However AR is rarely used in e-commerce domain of ubiquitous smart space, and it has limitation which predefined information and services provide in a static manner. Hence, the purpose of this paper is to propose a methodology of AR based e-commerce which provides personalized association service by considering user's dynamic context. To do so, association algorithm is developed based on Rescorla-Wagner model and Galton's free association test.

• Archives of design research
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• v.17 no.1
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• pp.63-76
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• 2004

Although information design principles had originated from the graphic design field including publishing design in 1970s, information design have taken one of the most important positions in multimedia design fields as the present since Richard Saul Wurmn started his researches on information design and its practical application on internet environments. However, relatively little researches have been performed for building identity of information design in multimedia design fields so far and moreover in some cases, information design is likely to be narrowly viewed as 'the representation of a piece of information and its visualization' which was defined in traditional graphic design field. This research circumstance leads the study to investigate characteristics of information design in current multimedia design with contingent perspective which is compared to the traditional information design. The study results suggest 5 characteristics of information design including 'suggesting context & finding out information hierarchy', 'access of integrated consideration & share of information control', 'using of multi-dimensional media & content first', 'stabilization of information quality & combinational understanding of meaning', 'bilateral information representation & user's knowledge expansion'. Future researches, based on the results of the study, are expected to be expanded to a degree with argument for inter-dependent and/or exclusive characteristics of adjacent fields of information design such as interface design, interaction design and experience design.

• International Journal of Computer Science & Network Security
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• v.22 no.12
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• pp.185-196
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• 2022

The Internet of Things (IoT) has become more and more widespread in recent years, thus attackers are placing greater emphasis on IoT environments. The IoT connects a large number of smart devices via wired and wireless networks that incorporate sensors or actuators in order to produce and share meaningful information. Attackers employed IoT devices as bots to assault the target server; however, because of their resource limitations, these devices are easily infected with IoT malware. The Distributed Denial of Service (DDoS) is one of the many security problems that might arise in an IoT context. DDOS attempt involves flooding a target server with irrelevant requests in an effort to disrupt it fully or partially. This worst practice blocks the legitimate user requests from being processed. We explored an intelligent intrusion detection system (IIDS) using a particular sort of machine learning, such as Artificial Neural Networks, (ANN) in order to handle and mitigate this type of cyber-attacks. In this research paper Feed-Forward Neural Network (FNN) is tested for detecting the DDOS attacks using a modified version of the KDD Cup 99 dataset. The aim of this paper is to determine the performance of the most effective and efficient Back-propagation algorithms among several algorithms and check the potential capability of ANN- based network model as a classifier to counteract the cyber-attacks in IoT environments. We have found that except Gradient Descent with Momentum Algorithm, the success rate obtained by the other three optimized and effective Back- Propagation algorithms is above 99.00%. The experimental findings showed that the accuracy rate of the proposed method using ANN is satisfactory.