• Human Ecology Research
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• 제57권4호
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• pp.523-534
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• 2019

This study identifies correlations between the use of media devices, communication ability, and executive function difficulties for third grade students, as well as investigates the moderating effect of a child's communication ability. Data from the 10th (2017) Panel Study on Korean Children [PSKC] was employed (N=557). Descriptive statistics, Pearson's correlation and hierarchical regression were used along with SPSS 25.0(IBM Co., Armonk, NY, USA). The results were as follows. First, the executive function difficulties in the third-grade showed a significant positive correlation with media device use. While also, showing a negative correlation with a child's communication ability. Media devices use and communication ability has a significant negative correlation. Second, a child's communication ability has a moderating effect in relation to the use of media devices and executive function difficulties. The difficulty of executive function showed a reciprocal increase to a child's use of media devices and indicated a discriminatory effect of a child's communication ability. In conclusion, this study shows that communication ability is important as a personal factor for children who control the negative effects of media devices. Therefore, it is necessary to provide and support an environment for the development of a child's communication ability.

• Journal of Information Technology Applications and Management
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• 제13권3호
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• pp.129-143
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• 2006

Diversity of available communication media has increased as the use of Internet and mobile technology increased rapidly. The traditional media tend to transform their roles and functionality. This change brings about the expansion of the span of media to be selected by users. In this study, we examined the characteristics of emerging communication media use based on Niche Theory. Online communication media in this study include Internet messenger, mobile phone, and e-mail. We also analyzed the relationship between the nature of task and the selection of communication media, that is, the effects of communication contexts(formal vs. informal, notification vs. request, superior vs. inferior) where by the communication partners are involved. The result of this study, mobile phone had the highest niche competitive superiority in all communication contexts, and internet messenger and e-mail made difference according to communication contexts. Also, we can notify internet messenger and e-mail have a mutual substitutive relationship by analysis of niche overlap.

• Asian Journal for Public Opinion Research
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• 제7권1호
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• pp.1-22
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• 2019

In the age of continuous media change and the coexistence of multiple forms of media, the relationship between the public's media use and political participation is an urgent area of study. This paper makes use of large national sample surveys from 2002, 2011, and 2015, summarizes the change of the public's media use by descriptive statistics analysis, and finds that while the Internet has become an important communication channel, the use of Internet for political information and political participation is still overestimated. Compared to the weak impact of different media channels for political information on political participation, the frequency of media exposure and Internet use play a significant role in political participation. Because of the negative effect of the frequency of Internet use on political participation, the democratization function of the Internet needs to be treated with caution. This paper describes media use and its roles in contemporary China, analyzes the impact of media use on political participation, and extends the cross-cultural application of the theory of political communication.

• Child Studies in Asia-Pacific Contexts
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• 제3권2호
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• pp.81-103
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• 2013

This study explored social media use among 50 adolescents attending a public high school in a non-Western community. Adolescents participated in focus group interviews and completed a written self-report survey. Findings revealed that these teenagers use electronic communication forms such as phone texting and social networking sites to connect with friends and family. They show a preference for Facebook, YouTube, and Instagram, do not engage in risky Internet behavior, and acknowledge both positive and negative aspects of electronic communication forms. In addition, their selection of electronic communication forms is dependent upon several factors that include the strength of the relationship and type of discourse exchange. For example, they reserve phone texting and cell use, which are more private communication mediums for family and friends. Electronic communication did not replace face-to-face interactions; rather it complemented and extended those interactions. Findings support existing literature on adolescent social media use and those shared with other collectivist cultural groups.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2000년도 춘계 학술대회 및 국제 감성공학 심포지움 논문집 Proceeding of the 2000 Spring Conference of KOSES and International Sensibility Ergonomics Symposium
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• pp.179-183
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• 2000

By spread of Internet, we become to use several of communication such as email, ICQ, VoIP etc. But as become convenient to use, user must be aware of variety of information regarding the media and partner user. The forecast is that this problem grows larger and larger as new media are brought in the expanding communications network. In this research, we suggest an agent MIA (Media Integration Agent) that manages the information instead of user. The MIA is an agent that obtains situation of user, and dynamically exchanged addresses and tendency of using medias in form of vCard. By use of this, user can choose better communication media. Accordingly seamless communication environment that user doesn't have to be aware of various information is formed.

• 한국전자통신학회논문지
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• 제6권3호
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• pp.363-369
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• 2011

본 논문은 기술발전에 따라 등장하게 된 융합미디어에 대한 수용자 인지가 실제 이용 의도에 어떠한 영향을 미치는지 분석하였다. 분석결과, 융합미디어에 대한 인지된 유용성이 높다고 생각할수록 이용의도가 높아지며, 인지된 용이성이 높을수록 이용의도 역시 높아지는 것으로 나타났다. 이용 의도는 실제 이용도에 유의미한 영향을 미치는 것으로 나타났는데, 이용의도가 높을수록 융합미디어를 많이 이용한다는 것을 의미한다. 반면 혁신저항이 높을수록 인지된 유용성, 사용의도, 매체 친밀도는 낮아는 것으로 나타났다. 결국 혁신저항으로 인해 매체 이용의도가 낮아지고, 융합 미디어 수용이 지연되는 결과를 가져올 수 있다.

• International journal of advanced smart convergence
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• 제13권1호
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• pp.129-139
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• 2024

In digital marketing, the strategic use of emojis in social media advertising, particularly on the Xiaohongshu app, significantly influences consumer acceptance and purchase behavior. This study examines the impact of emoji-laden advertisements and the role of brand metaphorical warmth on consumer perceptions. Employing a tailored questionnaire, the research explores how emojis affect brand advertisement reception, filling a gap in empirical research on emoji advertising effectiveness. Findings indicate that emojis, when used judiciously, enhance consumer acceptance and contribute to a positive brand perception. However, excessive use may undermine trust. Brand metaphorical warmth emerges as a crucial factor, suggesting that emojis can effectively convey warmth, fostering a deeper emotional connection with consumers. These insights offer practical implications for refining social media marketing strategies, advocating for a balanced approach to emoji usage in advertisements to optimize engagement and influence consumer behavior.

• 지식경영연구
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• 제10권4호
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• pp.61-74
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• 2009

Computer-mediated communication(CMC) media has various forms through the technical improvements of computer and network, and CMCs communication methods are also comparative free rather than any other existing media without the limitation of time and space. Various CMC media were adopted by a lot of organizations for their communication tool. Thus, it is important to understand relationships of affecting factors to user's communication satisfaction for choosing the effective CMC media in their organizations. In this paper, we identify factors that may affect the communication satisfaction of users that has utilized the CMC media, and validate empirically the relationships between the identified factors in KOPTI. In the research model developed and described herein, perceived media richness was significantly associated with communication satisfaction and perceived usefulness was significantly associated with perceived media richness. Furthermore, perceived ease of use was significantly associated with perceived usefulness.

• 벤처창업연구
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• 제6권2호
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• pp.75-96
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• 2011

벤처기업을 경영함에 있어서 효과적인 커뮤니케이션은 필수적이다. 커뮤니케이션은 구성원들 간의 상호 응집력을 높이고, 근로의욕이나 협동심, 직업만족 등을 향상시키기 때문이다. 최근 정보기술의 발달과 융합으로 인해서 새로운 커뮤니케이션 매체가 등장하고 있고, 이러 한 새로운 커뮤니케이션 매체가 제공하는 기회를 활용하기 위해 새로운 연구들을 시도하고 있다. 본 연구에서는 커뮤니케이션을 통한 과업성과를 향상시키기 위해 다음 세 가지 질문에 대한 답을 찾고자 하였다. 첫째, 커뮤니케이션 매체의 이용수준이 높아지면 과업성과가 향상되는가? 둘째, 커뮤니케이션 매체의 이용수준이 과업성과에 미치는 영향은 과업이 친숙한 상황과 낯선 상황에 따라 어떻게 달라지는가? 셋째, 매체의 동기성 수준에 따라 과업성과가 어떻게 달라지는가? 본 연구에서는 이를 검증하기 위해 커뮤니케이션 매체의 이용수준과 친숙도 그리고 성과로 구성된 연구모형을 작성하였다. 본 연구에서는 연구모형의 답을 대학에서의 팀 과목 수업에서의 학업성과에 대한 연구에서 찾았다. 왜냐하면 기업조직에서의 과업 수행방식은 예비 관리자 또는 미래 경영자를 양성하는 경영대학의 팀 과목 수업방식과 유사하기 때문이다. 본 연구에서는 팀 과목을 수강한 경험이 있는 대학생들을 대상으로 163부의 설문을 회수하여 분석하였다. 분석결과는 다음과 같다. 첫째, 커뮤니케이션 매체 이용수준이 높아질수록 성과가 높아졌다. 즉, 전화통화나 핸드폰 문자, 이메일, 메신저, 블로그, 인터넷 게시판 등의 커뮤니케이션 매체를 더 많이 이용할수록 과목 내용을 보다 빠르게 이해하고, 이해수준을 높였으며, 더 나은 학점을 받았다. 둘째, 과목 친숙도의 조절효과를 분석한 결과, 과목 친숙도가 높을수록 커뮤니케이션 매체 이용수준이 학업성과에 미치는 영향이 크게 나타났다. 셋째, 커뮤니케이션 매체의 동기성 수준이 높을수록 커뮤니케이션 매체의 이용에 따른 학업성과가 크게 나타났다.

• Journal of Contemporary Eastern Asia
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• 제19권1호
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• pp.43-58
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• 2020

This study examines media used for information in the East Asian countries of China, Japan, South Korea, Taiwan, and Singapore, using data from the World Values Survey. The sharing of Confucian culture may lead to a uniform media structure across these nations. Another possibility is technological determinism, which would also lead to similarity across nations. However, it is possible that countries are at different stages of technology development and will eventually become more similar. An opposing notion is that differences in other values among nations predict digital media use. To examine the evidence considering these possibilities, we factor analyze each population's use of nine traditional and digital media to see how similar the structures are. What results is a three-dimensional solution for four out of five countries, except Singapore, which has a more simple two-dimensional structure. Analysts regard Singapore as the most digitally connected society, which raises the question as to whether it is higher on a technological development trajectory, to which other countries may transition. Perhaps a more simple media use structure is an adaptation to increasing information load. As well, as mobile devices have become a primary means of accessing the range of traditional and social media, it may have an expanded role in reducing media channel entropy. In terms of frequency of media use, Singapore is highest, while China is the lowest. Singapore stands out in high mobile use, and China for low Internet use. There appear to be developmental differences across the nations. Regressions on Internet use for 18 values indices find different values predictors in the East Asian countries, ruling out Confucianism as producing similar media patterns.