• Human Ecology Research
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• v.57 no.4
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• pp.523-534
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• 2019

This study identifies correlations between the use of media devices, communication ability, and executive function difficulties for third grade students, as well as investigates the moderating effect of a child's communication ability. Data from the 10th (2017) Panel Study on Korean Children [PSKC] was employed (N=557). Descriptive statistics, Pearson's correlation and hierarchical regression were used along with SPSS 25.0(IBM Co., Armonk, NY, USA). The results were as follows. First, the executive function difficulties in the third-grade showed a significant positive correlation with media device use. While also, showing a negative correlation with a child's communication ability. Media devices use and communication ability has a significant negative correlation. Second, a child's communication ability has a moderating effect in relation to the use of media devices and executive function difficulties. The difficulty of executive function showed a reciprocal increase to a child's use of media devices and indicated a discriminatory effect of a child's communication ability. In conclusion, this study shows that communication ability is important as a personal factor for children who control the negative effects of media devices. Therefore, it is necessary to provide and support an environment for the development of a child's communication ability.

• Journal of Information Technology Applications and Management
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• v.13 no.3
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• pp.129-143
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• 2006

Diversity of available communication media has increased as the use of Internet and mobile technology increased rapidly. The traditional media tend to transform their roles and functionality. This change brings about the expansion of the span of media to be selected by users. In this study, we examined the characteristics of emerging communication media use based on Niche Theory. Online communication media in this study include Internet messenger, mobile phone, and e-mail. We also analyzed the relationship between the nature of task and the selection of communication media, that is, the effects of communication contexts(formal vs. informal, notification vs. request, superior vs. inferior) where by the communication partners are involved. The result of this study, mobile phone had the highest niche competitive superiority in all communication contexts, and internet messenger and e-mail made difference according to communication contexts. Also, we can notify internet messenger and e-mail have a mutual substitutive relationship by analysis of niche overlap.

• Asian Journal for Public Opinion Research
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• v.7 no.1
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• pp.1-22
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• 2019

In the age of continuous media change and the coexistence of multiple forms of media, the relationship between the public's media use and political participation is an urgent area of study. This paper makes use of large national sample surveys from 2002, 2011, and 2015, summarizes the change of the public's media use by descriptive statistics analysis, and finds that while the Internet has become an important communication channel, the use of Internet for political information and political participation is still overestimated. Compared to the weak impact of different media channels for political information on political participation, the frequency of media exposure and Internet use play a significant role in political participation. Because of the negative effect of the frequency of Internet use on political participation, the democratization function of the Internet needs to be treated with caution. This paper describes media use and its roles in contemporary China, analyzes the impact of media use on political participation, and extends the cross-cultural application of the theory of political communication.

• Child Studies in Asia-Pacific Contexts
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• v.3 no.2
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• pp.81-103
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• 2013

This study explored social media use among 50 adolescents attending a public high school in a non-Western community. Adolescents participated in focus group interviews and completed a written self-report survey. Findings revealed that these teenagers use electronic communication forms such as phone texting and social networking sites to connect with friends and family. They show a preference for Facebook, YouTube, and Instagram, do not engage in risky Internet behavior, and acknowledge both positive and negative aspects of electronic communication forms. In addition, their selection of electronic communication forms is dependent upon several factors that include the strength of the relationship and type of discourse exchange. For example, they reserve phone texting and cell use, which are more private communication mediums for family and friends. Electronic communication did not replace face-to-face interactions; rather it complemented and extended those interactions. Findings support existing literature on adolescent social media use and those shared with other collectivist cultural groups.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.179-183
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• 2000

By spread of Internet, we become to use several of communication such as email, ICQ, VoIP etc. But as become convenient to use, user must be aware of variety of information regarding the media and partner user. The forecast is that this problem grows larger and larger as new media are brought in the expanding communications network. In this research, we suggest an agent MIA (Media Integration Agent) that manages the information instead of user. The MIA is an agent that obtains situation of user, and dynamically exchanged addresses and tendency of using medias in form of vCard. By use of this, user can choose better communication media. Accordingly seamless communication environment that user doesn't have to be aware of various information is formed.

• The Journal of the Korea institute of electronic communication sciences
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• v.6 no.3
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• pp.363-369
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• 2011

The purpose of this study was to examine the influence of users' perception of convergence media which were appeared with technological development upon the actual intention of use. Study findings show that when the perceived usefulness of convergence media was high, use intention was high as well. In addition, when the perceived ease of use was high, use intention was high as well. Use intention had significance influence upon the extent of actual use. This finding implies the fact that when use intention is higher, convergence media are more frequently used in reality. On the other hand, when innovation resistance is higher, the perceived ease of use, use intention and media intimacy are lower. In the end, due to innovation resistance, the use intention of media becomes lower and the use of convergence media is delayed.

• International journal of advanced smart convergence
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• v.13 no.1
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• pp.129-139
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• 2024

In digital marketing, the strategic use of emojis in social media advertising, particularly on the Xiaohongshu app, significantly influences consumer acceptance and purchase behavior. This study examines the impact of emoji-laden advertisements and the role of brand metaphorical warmth on consumer perceptions. Employing a tailored questionnaire, the research explores how emojis affect brand advertisement reception, filling a gap in empirical research on emoji advertising effectiveness. Findings indicate that emojis, when used judiciously, enhance consumer acceptance and contribute to a positive brand perception. However, excessive use may undermine trust. Brand metaphorical warmth emerges as a crucial factor, suggesting that emojis can effectively convey warmth, fostering a deeper emotional connection with consumers. These insights offer practical implications for refining social media marketing strategies, advocating for a balanced approach to emoji usage in advertisements to optimize engagement and influence consumer behavior.

• Knowledge Management Research
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• v.10 no.4
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• pp.61-74
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• 2009

Computer-mediated communication(CMC) media has various forms through the technical improvements of computer and network, and CMCs communication methods are also comparative free rather than any other existing media without the limitation of time and space. Various CMC media were adopted by a lot of organizations for their communication tool. Thus, it is important to understand relationships of affecting factors to user's communication satisfaction for choosing the effective CMC media in their organizations. In this paper, we identify factors that may affect the communication satisfaction of users that has utilized the CMC media, and validate empirically the relationships between the identified factors in KOPTI. In the research model developed and described herein, perceived media richness was significantly associated with communication satisfaction and perceived usefulness was significantly associated with perceived media richness. Furthermore, perceived ease of use was significantly associated with perceived usefulness.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.6 no.2
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• pp.75-96
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• 2011

Recently, Dennis et al.(2008) proposed media synchronicity theory. In this theory, for conveyance communication processes, use of media supporting lower synchronicity should result in better communication performance. But for convergence processes, use of media supporting higher synchronicity should result in better communication performance. This paper proved a part of the propositions of media synchronicity theory, because media synchronicity theory was proposed theoretically, not empirically. We used a data set generated from the survey. The respondents of survey were 163 students who had experienced the communication media in the classes that should summit result of team projects or team reports. According to the results of data analysis, higher use of communication media led to better learning performance. The familiarity of task moderated the effect of communication media on learning performance. And use of media supporting higher synchronicity led to better learning performance.

• Journal of Contemporary Eastern Asia
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• v.19 no.1
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• pp.43-58
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• 2020

This study examines media used for information in the East Asian countries of China, Japan, South Korea, Taiwan, and Singapore, using data from the World Values Survey. The sharing of Confucian culture may lead to a uniform media structure across these nations. Another possibility is technological determinism, which would also lead to similarity across nations. However, it is possible that countries are at different stages of technology development and will eventually become more similar. An opposing notion is that differences in other values among nations predict digital media use. To examine the evidence considering these possibilities, we factor analyze each population's use of nine traditional and digital media to see how similar the structures are. What results is a three-dimensional solution for four out of five countries, except Singapore, which has a more simple two-dimensional structure. Analysts regard Singapore as the most digitally connected society, which raises the question as to whether it is higher on a technological development trajectory, to which other countries may transition. Perhaps a more simple media use structure is an adaptation to increasing information load. As well, as mobile devices have become a primary means of accessing the range of traditional and social media, it may have an expanded role in reducing media channel entropy. In terms of frequency of media use, Singapore is highest, while China is the lowest. Singapore stands out in high mobile use, and China for low Internet use. There appear to be developmental differences across the nations. Regressions on Internet use for 18 values indices find different values predictors in the East Asian countries, ruling out Confucianism as producing similar media patterns.